I build effective go-to-market and seasonal campaigns with data at the core From crafting pro audiences to testing consumer creative, every decision in my calendar planning is backed by insights
Competitor Analysis
I integrate competitor research and social listening into my strategy calendars to ensure we position ourselves effectively from the start. Using tools like Brandwatch, I identify market gaps and emerging trends to guide data-driven decisions.
Campaign Testing
Every campaign undergoes consumer and pro testing to ensure it resonates with key audiences I analyze performance data to refine messaging, creative, and targeting for maximum impact
SOCIAL MEDIA
Strategy and Influencer Management
Social Media Strategy
I’ve managed both consumer-centric and B2B social channels, ensuring content is tailored to each audience. From creating videos, infographics, and photography to curating testimonials and optimizing the feed, I align social content with company goals and brand awareness initiatives
Influencer Management
I’ve partnered with micro-influencers aligned with our industry and goals to drive sales and brand awareness I’ve managed campaigns end-to-end, overseeing budget, strategy, and scripting to ensure seamless execution
@ResideoPro
WEBSITE MANAGEMENT
Optimizations and Content Refreshes
Auditing and Optimizing
I’ve conducted comprehensive site audits, addressing issues like backlink fixes, bug updates, and keyword implementation A standout project involved optimizing PDP and PLP for top-selling Honeywell
Home products, where I refreshed creative content, integrated top keywords, and updated copy for improved performance
Platforms I’ve Worked With:
�� WordPress
�� Squarespace
�� Shopify
�� Wix
�� Internal Company Web Builder
Additionally, I’ve collaborated with web builders to design websites, landing pages, and streamline front-end user experiences.
VIDEOGRAPHY
The Power of Video and Organization
Influencer Management
I’ve had the opportunity to work with numerous micro-influencers across both pro and consumer-facing campaigns I guided video storyboards and created scripts tailored for specific campaigns to ensure consistent messaging.
Short-form Content
In today’s social media landscape, short-form video is essential for engaging with audiences To maintain a strong presence, I’ve developed successful TikToks, Facebook/Instagram Reels, and YouTube Shorts From planning and budgeting to shooting and editing, I handle the entire creative process to streamline production
Digital Asset Management
I developed a comprehensive digital asset management library, ensuring it’s well-organized and easily accessible to key partners and teams, streamlining content requests and distribution
EMAIL STRATEGY
Engaging Subscribers and Building Community
il templates using platforms sforce (Pardot), and h open and click-through developing custom creating drip campaigns that designing welcome series o newly purchased products tom newsletters for eeping subscribers informed offerings
RESULTS REPORTING
Key Performance Indicator Reporting
Performance Benchmarking and Tracking
I take pride in setting clear goals and consistently achieving them Before launching a campaign, I establish key performance indicators (KPIs) to set benchmarks and ensure we’re on track to meet our objectives Throughout the campaign, I track performance closely, adjusting strategies as needed to optimize results Monthly, I send detailed reports outlining ROAS to demonstrate the effectiveness of our tailored marketing efforts I also regularly present these results to leadership, providing insights into successful tactics and opportunities for improvement, ensuring all teams are aligned and informed for future campaigns
With my marketing and design expertise across multiple industries, I am confident in my ability to help companies craft and execute optimized marketing strategies tailored to their unique needs
