Devin Mullens - Portfolio

Devin Mullens

PORTFOLIO Real-world examples that highlight my experience and impact.

HELLO, I'M DEVIN I’m a results-driven digital marketing professional with a passion for growth and innovation. With expertise spanning B2B and DTC campaigns, I specialize in crafting tailored marketing strategies that drive measurable success.

As a creative strategist, my portfolio showcases my ability to develop impactful campaigns that engage audiences and elevate brands. With eight years of experience in marketing, I bring confidence, creativity, and a data-driven approach to help businesses standout from the competition.

s n e l l u Devin M

CALENDAR BUILDING Full Stack Marketing

Data-Driven Planning I build effective go-to-market and seasonal campaigns with data at the core. From crafting pro audiences to testing consumer creative, every decision in my calendar planning is backed by insights.

Competitor Analysis I integrate competitor research and social listening into my strategy calendars to ensure we position ourselves effectively from the start.

Using tools like Brandwatch, I identify market gaps and emerging trends to guide data-driven decisions.

Campaign Testing Every campaign undergoes consumer and pro testing to ensure it resonates with key audiences. I analyze performance data to refine messaging, creative, and targeting for maximum impact.

SOCIAL MEDIA Strategy and Influencer Management

Social Media Strategy I’ve managed both consumer-centric and B2B social channels, ensuring content is tailored to each audience.

From creating videos, infographics, and photography to curating testimonials and optimizing the feed, I align social content with company goals and brand awareness initiatives.

Influencer Management I’ve partnered with micro-influencers aligned with our industry and goals to drive sales and brand awareness. I’ve managed campaigns end-to-end, overseeing budget, strategy, and scripting to ensure seamless execution.

@Resideo_Pro

@abus_usa

@FirstAlert

@Resideo_Pro

DIGITAL ADVERTISING Social Media, Programmatic, and SEM Maximizing Digital Ad Performance As a digital marketing expert, I leverage GA4 for programmatic advertising and search engine marketing, ensuring strategic bidding. I’m highly skilled in social selling and optimizing ad performance, even with limited budgets. Additionally, I’m experienced in tailoring advertisements mid-flight in order to maximize ROAS. Social Media Platforms I’ve Advertised On: Reddit TikTok Facebook Instagram LinkedIn Pinterest

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E-COMMERCE Digital Optimization

Amazon & PDPs I optimized Amazon A+ content and product listings with enhanced imagery showcasing dimensions, helping to reduce return rates.

Additionally, I created fresh visuals for NPIs and custom landing pages aligned with campaigns to drive sales. I have a plethora of experience in enhancing product display pages.

Simplifying User Journeys I prioritize the buyer's journey in every campaign. Whether you're a pro seeking customized pricing or a consumer in need of both a product and installation, I ensure multiple options are provided to capture maximum ROI.

WEBSITE MANAGEMENT Optimizations and Content Refreshes Auditing and Optimizing I’ve conducted comprehensive site audits, addressing issues like backlink fixes, bug updates, and keyword implementation. A standout project involved optimizing PDP and PLP for top-selling Honeywell Home products, where I refreshed creative content, integrated top keywords, and updated copy for improved performance.

Platforms I’ve Worked With: WordPress Squarespace Shopify Wix Internal Company Web Builder

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Additionally, I’ve collaborated with web builders to design websites, landing pages, and streamline front-end user experiences.

SEMRUSH DASHBOARD

VIDEOGRAPHY The Power of Video and Organization

Influencer Management I’ve had the opportunity to work with numerous micro-influencers across both pro and consumer-facing campaigns. I guided video storyboards and created scripts tailored for specific campaigns to ensure consistent messaging.

Short-form Content In today’s social media landscape, short-form video is essential for engaging with audiences. To maintain a strong presence, I’ve developed successful TikToks, Facebook/Instagram Reels, and YouTube Shorts. From planning and budgeting to shooting and editing, I handle the entire creative process to streamline production.

Digital Asset Management I developed a comprehensive digital asset management library, ensuring it’s well-organized and easily accessible to key partners and teams, streamlining content requests and distribution.

EMAIL STRATEGY Engaging Subscribers and Building Community

Security Tech Germany

SECURE YOUR

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*Promotion available from 05/01 - 07/31 date. One eligible winner will be selected per month. Rules available on the QR code above. Please contact marketing@us.abus.com if you have any questions regarding this giveaway.

SCAN ME

Templates, Campaigns, & Newsletters I create visually engaging email templates using platforms like Mailchimp, HubSpot, Salesforce (Pardot), and Constant Contact, driving high open and click-through rates. My experience includes developing custom templates for lead generation, creating drip campaigns that drive product purchases, and designing welcome series emails to onboard customers to newly purchased products.

Additionally, I’ve managed custom newsletters for distributors and contractors, keeping subscribers informed and engaged with our product offerings.

RESULTS REPORTING Key Performance Indicator Reporting

Performance Benchmarking and Tracking I take pride in setting clear goals and consistently achieving them. Before launching a campaign, I establish key performance indicators (KPIs) to set benchmarks and ensure we’re on track to meet our objectives. Throughout the campaign, I track performance closely, adjusting strategies as needed to optimize results. Monthly, I send detailed reports outlining ROAS to demonstrate the effectiveness of our tailored marketing efforts. I also regularly present these results to leadership, providing insights into successful tactics and opportunities for improvement, ensuring all teams are aligned and informed for future campaigns.

PRINT MATERIALS Sales Enablement, Ads, and Other Collateral

Collateral That Matters I’ve designed a wide range of print collateral, including rack cards, sell sheets, infographics, and gift guides, all tailored to empower sales teams in persuading customers and boosting brand visibility.

GRAPHIC DESIGN Branding and Design Tools

Diverse Design Utilizing a Multitude of Tools With over a decade of experience in graphic design, I bring a versatile skill set across a range of design tools, from Adobe Creative Suite to Canva. My training and hands-on experience cover a broad array of platforms, enabling me to adapt to any company's unique design needs. Whether it’s crafting custom logos and branding or developing engaging sales pitch decks, my 360-degree design approach has proven effective in tackling diverse projects within tight deadlines. I value constructive feedback and am adept at incorporating creative revisions to ensure every project aligns with the client's vision.

Design Tools Expertise: Adobe Photoshop Adobe Illustrator Adobe InDesign Canva Figma

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TOUCH

With my marketing and design expertise across multiple industries, I am confident in my ability to help companies craft and execute optimized marketing strategies tailored to their unique needs.

Phoenix, AZ 484-529-3731 devinemcenany@gmail.com linkedin.com/in/devinmullens