Live Stream Portfolio

LiveStream Portfolio

Devi Layla Avianti

Introduction

Hi!MynameisDevi,I’maBroadcastingandDigitalMedia

CommunicationGraduate.Withasolidbackgroundindigitalmedia andaflairforengagingaudiences,Ibringhands-onexperiencein runningtheshow—bothbehindthescenesandoncamera.AsaLive OperationsSpecialist,I’vemanageddailylivestreamoperations,assisted andsupportedhosts,co-hostedsessions,andevensteppeduptohost whenneeded(yes,I’vegotthemicskillstoo!).

FromcoordinatingcampaignslikePayDaySalesandTwinDateto evaluatinghostperformanceandrunningproducttests,Iensureevery streamgoeslivewithpurposeandpolish.Ithriveinfast-paced, collaborativeenvironmentswherecontentmeetscommerce—and whereviewersfeelseenandheard.

Whetherit’spreppingaproductrundown,solvinglast-minutestream hiccups,orcreatingaseamlesson-screenflow,I’vegotthelivegame covered professionallyandwithjusttherightsparkoffun!

Education

LSPR Communication and Business Institute

TheLSPRCommunicationandBusinessInstitute,formerlyknownas

TheLondonSchoolofPublicRelations Jakarta,isaprivateinstitutionin Indonesiaspecializingincommunicationandbusinessstudies.

GPA:3.70/4.00

Thesis:“TheMeaningofToxicRelationshipintheDramaSeriesWhatWe LosetoLove:ASemioticAnalysisofRolandBarthes”(Grade:A)

2019 - 2023

WorkExperience

Live Streaming Operations July 2024 - Present

DCT Agency Responsibility:

• Responsible for managing daily operations related to live streaming.

• Assisted the host during live streams and relayed viewer inquiries to the host in charge.

• Collaborated with internal and external teams to execute campaigns and projects, such as Pay Day Sale, KLS Campaigns, and Twin Date Campaigns.

• Monitored and evaluated host performance to ensure high-quality livestream content.

• Conducted product research.

• Handled product testing and created schedules for testing sessions.

• Hosted live streams when needed.

Portfolio

As Live Stream Operations

AtDCTAgency,Ihandledlive streamingoperationsforan IntellectualProperty(IP)account calledHalal'sOutfit (@halals.outfit).

WhenIfirstjoined,theaccount wasbrandnew,witharound1,000 followers, justgettingstartedon itsgrowthjourney!

In the early days of live streaming on Halal's Outfit, the GMV (Gross Merchandise Value) was modest—at most around Rp 500,000 per day, often even Rp 0 or below Rp 500,000.

Traffic was low, and we had a limited number of product samples to work with. Each day involved constant A/B testing, rotating featured products to identify which items performed best and attracted the most interest from viewers.

After several weeks (almost a month) of consistent A/B testing, I finally identified our hero product for day-to-day live streaming.

From there, both traffic and GMV began to grow significantly, marking a turning point in our live performance.

Once our performance stabilized and showed strong results, we began participating in various TikTok campaigns such as Pay Day Sale, Twin Date Campaign, and KLS.

These campaigns helped us reach a wider audience and further boost our livestream visibility and sales.