I N B E N Z I N V E R I TA S
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are… Deus (“day-us”) didn’t set out only to sell custom parts and handbuilt motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice. Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe.
Hardware I N T E R N A L LY C O M B U S T E D
Custom motorcycles are at the core of the
Workshops are located in Sydney, Bali, LA
Deus philosophy. While focussing on the
and Milan. The diversity of talent within this
design and construction of bespoke custom
global brotherhood has produced a stable
motorcycles, Deus also promotes and
of eclectic and beautiful machines that can
celebrates a custom motorcycle culture that
be seen daily on the streets of their home
first appeared in Europe and America in the
1940s, a culture of pure enthusiasm born of the desire to turn the humble motorcycle into the ultimate expression of applied art.
Hardware WAT E R P R O P E L L E D
The Temple of Enthusiasm in Bali is the
Each of these craftsman have brought
home of design and production for Deus
their own unique skills to the Temple and
surfcraft. With a fully contained shaping bay
left behind a quiver of remarkable boards
and glassing room the Temple has hosted a
from noseriders to displacement hulls to
stellar cast of talented shapers over recent
fat-railed fishes, all wearing the colours of
years including Josh Hall, Chris Garret,
Deus bespoke art.
Thomas Bexon, Tyler Warren, Ellis Ericson, Rich Pavel and Bob McTavish.
Deus surfboards are available for purchase from all locations and also made to order.
BRANDED GOODS We ride bikes, so we made some nice jackets. We surf, so we printed up our own boardshorts. We travel, so we designed luggage made to last our trips. Deus products have provenance in the pursuits of a Deus enthusiast, no over design just simple, quality products made to compliment our lives.
L O C AT I O N S
THE HOUSE OF SIMPLE PLEASURES
THE EMPORIUM OF POSTMODERN ACTIVITIES
The House Of Simple pleasures is set in a 1600
Darkened and crispy on the outside. Chewy and
delicious on the inside. Welcome to The Emporium
Camperdown Sydney. Home to a retail space,
of Postmodern Activities. Deus Ex Machina’s latest
motorcycle showroom, workshop facilities and
addition to its global ground fleet of marvel outlets
design studio. Connected to the showroom is the
is proudly located in Venice, CA—one of the most
Deus Cafe, a cavernous restaurant where locals of
vibrant hubs of surf, bicycle, and motorcycle culture
the inner west rub elbows at communal tables with
on planet Earth.
riders gassing up on caffeine before their Saturday excursions.
Featuring in-house custom built motorcycles by Michael “Woolie” Woolaway, hand-shaped and
The upper floors of the Camperdown shop are
hand-glassed surfboards from the Temple of
home to the global headquarters of Deus Ex
Enthusiasm in Bali, clothing and artwork designed
Machina. It all began on this busy road in Sydney.
at the House of Simple Pleasures in Camperdown, Sydney, and brewcraft from downtown Los Angeles coffee disciples, Handsome Coffee Roasters (as well as an intimate selection of fine apparel and accessories from Baxter Boots, Baxter of California, Biltwell Inc., Critical Slide Society, Harold’s Gear, Makr Carry Goods, Men’s File Magazine, Raen Optics and Reigning Champ)—the gas station turned flower shop turned Deus Ex Machina depository draws from its grand vessel of world flavors and stands at the ready to astonish and serve its new citizenry.
THE TEMPLE OF ENTHUSIASM INDONESIA
D E U S I TA L I A MILAN
For caffeine and gasoline. For burnt rubber and
The newest addition to the Deus global fraternity
trimming fins. For fiberglass and blues. For tacos
of enthusiasm, Deus Milan will open in early 2013
and tattoos. The Temple is where you end up from
with a restaurant, showroom and workshop.
never going home. The Temple is the destination where the road doesn’t end. This is Bali. This is the once-quiet village called Canggu. With its winding rice-paddy back roads and a surf breaks for every appetite, this is where the Deus Temple of Enthusiasm takes root. Like some strange new tree. The Temple must be seen to be understood. There is beer on tap. There is art on walls. There are shaping bays and surfboards stacked like sets out the back. There are photo studios and Thai food fusion. Cocktails built by hand and paint spilled on the floor. Everything is fast and smooth and toes over the noes. Music in your ears and flashbulbs in your eyes. Hand-carved skateboards and fixed gear pushies. Surfboards and sushi. Movie nights and drag races. It doesn’t stop there. Get here and you’ll understand.