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Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are… Deus (“day-us”) didn’t set out only to sell custom parts and handbuilt motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice. Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe.

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THE HOUSE OF SIMPLE PLEASURES

THE EMPORIUM OF POSTMODERN ACTIVITIES

AUSTRALIA

AMERICA

The House Of Simple pleasures is set in a 1600 square

Darkened and crispy on the outside. Chewy and delicious

meter renovated factory building in Camperdown Sydney.

on the inside. Welcome to The Emporium of Postmodern

Home to a retail space, motorcycle showroom, workshop

Activities. Deus Ex Machina’s latest addition to its global

facilities and design studio. Connected to the showroom

ground fleet of marvel outlets is proudly located in Venice,

is the Deus Cafe, a cavernous restaurant where locals of

CA—one of the most vibrant hubs of surf, bicycle, and

the inner west rub elbows at communal tables with riders

motorcycle culture on planet Earth.

gassing up on caffeine before their Saturday excursions. The upper floors of the Camperdown shop are home to the global headquarters of Deus Ex Machina. It all began on this busy road in Sydney.

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ADDRESS TEE

DMP31629W

White, Navy & Black

150gm Cotton Jersey

VENICE ADDRESS TEE Navy, White & Black

The Classics Collection

DMP31629X 150gm Cotton Jersey


THE TEMPLE OF ENTHUSIASM

T H E P O R TA L O F POSSIBILITIES

INDONESIA

MILAN

For caffeine and gasoline. For burnt rubber and trimming

The newest addition to the Deus global fraternity of

fins. For fiberglass and blues. For tacos and tattoos. The

enthusiasm, Deus Milan will open in early 2013 with a

Temple is where you end up from never going home. The

restaurant, showroom and workshop.

Temple is the destination where the road doesn’t end. This is Bali. This is the once-quiet village called Canggu. With its winding rice-paddy back roads and a surf breaks for every appetite, this is where the Deus Temple of Enthusiasm takes root. Like some strange new tree. The Temple must be seen to be understood.

CANGGU ADDRESS TEE Black, Navy & White

DMP31629Y 150gm Cotton Jersey

MILANO ADDRESS TEE White, Navy & Black

The Classics Collection

DMP31629Z 150gm Cotton Jersey

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SHIELD TEE Black

TRIUMPH TROPHY TEE

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DMW01629M 150gm Cotton Jersey

DMW01619C

SHIELD TEE White

DMW01629M 150gm Cotton Jersey

TRIUMPH TROPHY TEE

DMW01619C

SPINACH TEE Black

SPINACH TEE

DMW01629R 150gm Cotton Jersey

DMW01629R

White

150gm Cotton Jersey

Black

150gm Cotton Jersey

Navy

150gm Cotton Jersey

FRONTAL TEE

DMW016129P2

FRONTAL TEE

DMW016129P2

FRONTAL TEE

DMW016129P2

Black

150gm Cotton Jersey

White

150gm Cotton Jersey

Grey Marle

150gm Cotton Jersey

The Classics Collection


G50 TEE Navy

G50 TEE White

G50 TEE Black

DMW01629N 150gm Cotton Jersey

DMW01629N 150gm Cotton Jersey

DMW01629N 150gm Cotton Jersey

The Classics Collection

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THE SHANK TEE Teal

THE BALD TERRIER V-TWIN TEE Slate

MILANO SKULL MUSCLE Black

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DMP31258H 140gm Pigment Dye Jersey

DMP31258I 140gm Pigment Dye Jersey

DMS31286C 140gm Cotton Jersey

THE LIPS TEE Slate

THE MOTO GRIGIO TEE Slate

CANGGU SKULL MUSCLE Black

The Classics Collection

DMP31258J 140gm Pigment Dye Jersey

DMP31258M 140gm Pigment Dye Jersey

DMS31286D 140gm Cotton Jersey


LA SKULL TEE Black

CAMPERDOWN SKULL TEE Black

CAMPERDOWN SKULL MUSCLE Black

DMH31645C CANGGU SKULL TEE 140gm Cotton Jersey

Black

DMH31645A MILANO SKULL TEE 140gm Cotton Jersey

Black

DMS31286B VENICE SKULL MUSCLE 140gm Cotton Jersey

Black

The Classics Collection

DMH31645B 140gm Cotton Jersey

DMH31645D 140gm Cotton Jersey

DMS31286F 140gm Cotton Jersey

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T-SHRITS

LA ADDRESS CREW Black

DMA48259A Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry

MILANO ADDRESS CREW Black

DMA48259C

Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry

CAMPERDOWN ADDRESS CREW Black

Grey Marle

Navy

Black

SHIELD CREW

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Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry

CANGGU ADDRESS CREW Black

DMA48259E Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry

The Classics Collection

DMA48259B

DMA48259D

Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry


T-SHRITS

THE BOOK OF DEUS - V2 BAYLANDS TRUCKER Blue-Navy

VENICE SKULL Black

DMS07875

Poly Front w/ Nylon Mesh

CAMPERDOWN ADDRESS Black

DMS07875

Poly Front w/ Nylon Mesh

BAYLANDS TRUCKER Black-Grey

DBK02

300 PAGES / HARDCOVER / SLIP CASE

Poly Front w/ Nylon Mesh

BAYLANDS TRUCKER Black

DMS07875

DMA47621

Poly Front w/ Nylon Mesh

DMA47624 Poly Front w/ Nylon Mesh

BAYLANDS TRUCKER Black-White

CANGGU ADDRESS Black

DMA47623 Poly Front w/ Nylon Mesh

MILANO ADDRESS Black

DMA47622 Poly Front w/ Nylon Mesh

CAMPERDOWN SKULL Black

DMS07875

Poly Front w/ Nylon Mesh

DMA47625

Poly Front w/ Nylon Mesh

The Classics Collection

BAYLANDS TRUCKER Red-Blue

VENICE ADDRESS Black

MILANO SKULL Black

CANGGU SKULL Black

DMS07875

Poly Front w/ Nylon Mesh

DMA47620 Poly Front w/ Nylon Mesh

DMA47626 Poly Front w/ Nylon Mesh

DMA47627 Poly Front w/ Nylon Mesh

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Classics program 2014