5 Benefits Of Channel Letter Signs That You Cannot Ignore
At a time when every main street business in Detroit is competing for the attention of prospective buyers, the ability of channel letter signs to make a business stand out really cannot be ignored. Engaging signage is often the starting point of the buyer journey and channel signs let you start it right. In this article we look at the five biggest benefits of custom channel letter signs. What are channel letters? Channel lettering is comprised of two basic features: three dimensional letters and illumination. Unlike other signs that are raceway-mounted (mounted on a backboard), letters in a channel sign are mounted individually. Each letter conceals its own lighting too. This gives business owners a lot of freedom to customize the appearance of the sign and play around with lighting. Custom channel letter signs are often seen above restaurants, hotels, boutiques, office buildings and other such establishments. Benefits of Channel Letter Signs Highly Visible Dimensional letters literally ‘project outwards’ from the building, making them extremely visible. They can dominate a main street filled with flat storefront signage, drawing attention to themselves. A wide range of front-lit, backlit, combination lighting and neon lighting also makes them incredibly distinctive. And energy efficient LEDs let you advertise during the day and at night without hurting your energy bill.