1968 Detroit General Convention Souvenir Journal

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Leadership . .. and Love for All Mankind


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... choosing a place to build a career would be easy. Most companies offer a good place to work, security, and a good salary. But others offer you more. A chance to grow as fast as your abilities ... to explore exciting fields ... and to make significant contributions to society. If you are looking for these values in your career, you'll want to look at us more closely. At Xerox, we're engaged in a fascinating endeavor: helping people communicate better by developing new methods of graphic communications to present knowledge more quickly and cheaply. And by pioneering new techniques in education. People like Rick Miller, Loretta Green, Ron Bane, Parnice Brock, Jim Blow and others are playing important roles in the

Ron Bane Eng ineer, Quality Assurance

7'' "'"" Parnice Brock

growth of graphic communications. Growth reflected in the rise of Xerox operating revenues from $40 million in 1960 to $700 million in 1967. Why not find out what you can do at Xerox ... and, more important, what Xerox can do for you. If you have a college degree (Associate, Bachelor or Graduate level) in engineering, science, business or liberal arts, there are openings at our Rochester, New York complex in fundamental and applied research, engineering, manufacturing, programming, administration and marketing/sales. Please forward your resume to Mr. H. D. Altmire, Dept. MZ-79-H1, Xerox Corporation, P.O. Box 1995, Rochester, New York 14603.

Lorella Green Associate Writer

Jim Blow Sr. Eng ineer, Advanced Eng ineering



An Equal Opportunity Employer (M/ F)




Statler Hilton Hotel - Convention Headquarters August 3rd - 8th, 1968 \

Detroit, Michigan




62nd General Convention , Alpha Phi Alpha Fraternity

It is a great pleasure for me to extend personal greetings to the participants and visitors attending this annual convention of Alpha Phi Alpha. ~irs. Romney joins me in wishing you a successful and productive conference .

In .my experience in the area of human relations, I have found that a majority of the people of this nation have similar goals in their relations with others and with society as a whole . They want human dignity , equal justice and equal opportunity, basic rights which are guaranteed by the fundamental documents of our land. But the simpl:~ and blunt truth is that today , in 1968 , we cannot delude ourselves that these guarantees are in fact operating equally for all persons. That this is and has been the case is a national disgrace . Yet merely facing the fact honestly is not enough. We must all --- as public officials , community leaders , members of organizations , and , most importantly , as individual citizens --- rededicate ourselves to righting this situation within the framework of the law. The history of JUpha Phi Alpha and its many distinguished members is an example of how effective such efforts can be . I am confident that this annual convention will serve to reinvigorate your needed fUture commitment to this cause for humanity. There can be no greater cause , for the destiny of our nation is at stake.


~~1think you can measure

a company's interest in· its people by its willingness to invest in them!'

"I joined IBM in June, '65, as an engineer in operations research. I liked the work well enough, but after a year and a half, I began to think that the ideal field for me was computer programming. (This is Alvin Palmer, M.S. in Math, an Associate Programmer at I BM. "But by this time, I was making a pretty good salary. So I was faced with a big question. Would IBM be willing to let me move into a new field which would mean going to school and not being productive for a while? "The answer was 'yes.' I went to programming school full time for three months. And IBM continued to pay my full salat·y."

You don't need a technical degree

"I get a tremendous kick out of programming. You're telling a computer how to do its job, and it really gets you involved. Maybe because you're continually solving problems. Often very complex ones. "But you don't nee<i a technical background like mine. There are plenty of programmers with degrees in liberal arts or business. What counts is having a logical mind. "I'm making good progress in this field, so I'm glad I was able to make the change. I think it indicates how far IBM will go to help you make the most of your·abilities."

Immediate openings for college graduates

Al's comments cover only a small part of the IBM story. If you're a college graduate and would like more information, send an outline of your career interests and educational background to Corporate Recruiting Manager, IBM Corporation, Dept. BHlOOl, 425 Park Ave., N.Y., N.Y. 10022. We're an equal opportunity employer.


Procter&Gamble This is the place to ...

. . . and assume substantial management responsibility in the P&G environment which encourages the development of all individuals at all times. This is an invitation for you to consider a career with Procter & Gamble. We manufacture and sell such well-known products as Tide detergent, Ivory Soap, Crest toothpaste, Crisco cooking oil, Charm in paper and some 50 other consumer brands. We have beginning openings in many areas. In General Business Management, there are opportun ities in Sales, Advertisi ng, Data Processing, Finance and Accounting, Purchasing, Market Resea rch and Field Office Management. Any major is acceptable in these fields. In Manufacturing and Technical Management, there are opportunities for technically trained people in Production Managem ent, Research and Development, Engineering and Industrial Engineering. We welcome inquiries from Alphas with a good record of achievement who are interested in a vigorous and challenging career. Manage. Achieve. Grow. With P&G. It's your move. For more information, see Mr. lavatus Powell, Delta Phi-Jackson 'State, or Mr. Gerry l. Tisdale, ¡Fisk University, Alpha Chi Chapter, our representatives at the Convention, or write to: Mr. R. S. Bowes Personnel Administration The Procte r & Gamble Company P. O. Box 599 Cincinnati, Ohio 45201 An Equal Opportunity Employer

MEMBERS OF THE LADIES ACTIVITIES COMMITTEE Seated are Mesdames Harvey Proctor, Tommy Diggs, Marshall Hill, Henry Talbert, and William Ezell. Standing are Mesdames Timothy Johnson, Therison Bradshaw, Jesse Goodwin, Porter Dilliard, Augustus Calloway, Howard Givens, William Patrick, and James Long.

My favorite foursome. Plymouth, Dodge, Chrysler and Imperial. making cars, Chrysler bas a smooth approach. Four great ways to go around in '68. Take Styling that'll never handicap you-plus the it from an old road expert- one of the best one thing that bas been par for the course ways to improve your drive is with a new car with Chrysler Corporation-they're famous from Chrysler Corporation. When it comes to for engineering. It's time you joined the club. Plymouth Dodge Chrysler Imperial Dodge Trucks Simca Sunbeam


Tune in the Bob Hope Show-NBC-TV


Got job jitters? Want to switch from a dead to a live spot? You will be paid while training. Your clients will include top management. Some of our representatives earn as much as $20,000 a year early in their careers.

Warner Sandard District Manager Sherwood Forest District Detroit, Michigan

Brother Dona ld G. Dammond Staff Vice Preside nt¡ Personnel

Write to Mr. Warner Sanford Metropolitan Life Insurance Company 7303 West Seven Mile Road Detroit, Mich. 48221 OR Telephone Mr. Sanford at (Area Code 313) 862-4161

Metropolitan Life An Equal Opportunity Employer

ENGINEERS - SCIENTISTS For Long Range Career Opportunities in Military or Industrial Electronics, call or write :

Professional Placement Manager


Rte. 22


Plainfield, N. J. 0706 1

E. Randolph St.

Los Angeles, Calif. 90022

An Equal 0 pportunity EmfJioyer

and a Plan for Progress Company

Take a little something home from Hudson's Michigan's World-Famous Department Store

It's ability that counts inost with us W e're pretty proud of the contributions we at Borden have made to the American industrial scene. We're involved in the basics ... in food, chemicals and their related applications . . . making them economical, easily obtainable and simple to use. It doesn't sound complicated - and yet, to establish and maintain the reputation for service and reliability that make Borden products tops in quality and demand requires the best of every member of the Company. TM

If you are interested in associating with an organization that doesn't just preach,

but honestly practices, opportunity and advancement for people eager to prove their ability, then you ought to talk with Borden. No matter what your background or ambition, chances are there's a place for you with us. Interested individuals should send full details outlining their background and interests to: W. J. Dransfield, Employment Manager

BORDEN, INC. 350 Madison Avenue New York, N.Y.10017 An equal opportunity employer (M /F)

Offices and plants located throughout the United States.

----·Bridging the Gap•---between

Business and theN egro Graduate

And how five small colleges and Olin are tackling a doub~e problem: inadequate career planning and ineffective placement


ODAY'S college graduate is in a seller's market. T remendous demands by business for intelligent, well-trained men and women have created a wide range of opportunities. But the NeAro graduate, despite considerable gains in education and employment in recent years, still d oes not share fully in career openings, according to a report by the Equal Employment Opportunity Commission.* In its first nationwide, industry-by-industry survey, the Commission, which was set up to enforce the Civil Rights Act of 1964, showed that Negroes** are stiU lagging in jobs and educational opportunities. • Although Negroes comprise about 11 per cent of the total U.S. population, they hold only 4. 7 per cent of the white-collar jobs-where most college graduates work. • Only 5.8 per cent of the Negro es in the U.S. labor force as of March, 1966, had four years of college or more, whereas 12.5 per cent of white workers had attained this mark. • Of all the Negroes who do have a college education, the majority have turned-either by inclination or necessity -to such nonbusiness purs uits as teaching ( 70 per cent), medicine and religion. Still, there have been some gains for the Negro. The total number of male Negroes in white-collar jobs bas risen about 140 per cent since 1940. In professional and technical jobs, the number of N egroes more than doubled from 217,000 in 1954 to 525,000 in 1965. Perhaps the most significant advance for the Negro has been in education. The number of Negroes with at least four years of college more than doubled from 320,671 in 1959 to about 675,000 in 1967. L ast year more Negroes were enrolled in college (250,400) and more graduated (24,230) than ever before. Nevertheless, the Negro college student is frequently frustrated in his desire to enter a business career by three specific problems: (1) inadequate or inappropriate tra ining, *Not to be oonfused with Plan8 lor Pro~reM, a voluntary or~llni2atio n ol busines.s and industry thlft 11im.t to remove barriers to minority employ. ment. Olin i! one of 350 member companies. •* The report covered employment problom$ of all minority groups i11clud~ in4 Puerto Riosrtt, M tHticltnl and Indians , but the NeAro moke.t up 93 per cent of lhe nonwhitct worker$ in I he population .

(2) inadequate college placement services and (3) remnants of discrimination that persist despite passage of the 1964 Civil Rights Act prohibiting employment discrimination. Many Negroes still have little knowledge of what jobs the current business world offers or how to prepare for careers in industry. On the presumption that there are no opportunities, a large number of Negroes do not even bother to train for a career in business. The fact is more companies are willing t o hire Negro graduates, but many Negroes have been unable to qualify for better paying positions. Thrs is not a reflection on the basic ability of Negroes, but in some cases has been theresult of inadequate educational facilities and environments, states the U.S. Depa rtment of L abor in a recent report. "The answer to Negro employment problems," the Government report adds, "lies in motivating and assisting Negroes to take advantage of educational and training opportunities available to them. It lies in motivating and assisting employers to give the Negroes an even break." "Plenty of positions are open to Negro graduates," says R obert C. Thompson, Olin's corporate manager of manpower placement, "but we can't always find qua lified Negroes to fill them." T he problem is not limited to Negroes alone. "The student in the top percentile of his class from a good school is usua lly able to :fi.od a good job," says Thompson. "But the student with poor grades or from a poor educational system has difficulty, regardless of his race." The problem is being a lleviated somewhat by integrating Negroes into the colleges and universities that were formerly closed to them. The Federal Government a nd other sectors of society are providing massive financial aid to impwve predominantly Negro schools and to help underprivileged Negroes attend college. Businesses, such as Olin, donate funds to Negro colleges directly and indirectly through the United Negro College Fund and other organizations. The National Merit Scholarship Corporation recently added a program to enable Negro high school students to obtain college scholarships.

Honorable J Mayor of t~':'C~Yp,ofCavanagh Detroit, •

LIONEL H. NEWSOM General President


People advancing ideas for our magazines, newsletters, books, audio visual and instructional systems to provide more information, knowledge and learning for man th roughout the world.

Why not join these ideapeople at McGraw-Hill? Journalism or Engineering majors can step into our editorial development program in New York. For Business majors, there are financial / management programs in Hightstown, New Jersey. If you're a college graduate, with magazine or book editorial experience, writeR. A. Barney, Personnel Relations, for complete details on specific openings.

People who are involved with the challenges and problems of today's fast-changing world. They're people who are communicating exciting new ideas that are reshaping ou r world to the people who need to know. They're investigating and reporting on the forces changing our society, the problems of our cities, the innovations in education, the shape of things to come from science and technology.





SERVING MAN'S NEED FOR KNOWLEDGE 330 West 42nd Street, New York, N.Y. 10036 An Equal Opportunity Employer (M/ F)

("aprain Hnward R. Hinchman

fir:•t OHictr Jnhn Gnrdon

llo .. ft''' Soundra ~ .


F'lischr F:nscin ttr William S. Cnlr, Jr.

The class of rl8.

Over the past few years, H oward, John and Bill have logged tho usands of hours with TWAalong our r o utes throughout the U.S., Europe, Africa , A sia. But they're still the Class of '68 . Because just a few weeks ago, they graduated from a refresher course at the TWA Flight Training Center in Kansas City-a base so advanced, other airlines use it to train their crews. H o,.vard, John and Bill-like all T WA crews - represent the best in airline flight personnel any-

•Service mnrk owned exclusively by Trans World Ai,rlines, Inc.

where in the wo rld today. But even that won't stop th em having to graduate all over again, at their next regula r re fr eshe r course. They'll come back and be the Class of '69. \ Vhat about Sa undra J ett? She was chosen out of thousands o f applicants. In fact, only one out of every 36 makes it with TWA because we set such high standards for our girls. People like this put TWA in a class by itself.


Meet some of the family of people...

Brother Charles A. Sterling, Assistant to the General Sales Manager.

..:who make this family of products ¡ ~

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l. Philip McCarley, Greensboro blending department

foreman. 2. William Brown, Ass't. Division Manager, Bronx, New York. 3. Walter Brown, Jr., Field Supervisor, with Earnest Beavers, Ass't. Division Manager, Chicago. 4. Cigar-making department foreman Donald ]. Harris with machine operator Annie Tucker in Louisville. 5. D:1ta Processing Supervisor John McCroy, checks out programmer trainee George L. Looney in Louisville.

Lorillard...first with the finest through research.

MEMBERS OF ALPHA UPSILON CHAPTER Seated, Left to Right: Brothers Vaugham McNeil, Audley Smith, Joseph Hyche and Joseph Smith. Standing are Brothers Ronald Cheek, Tim Heard, Herman Thompson, Ronnie White, Lonnie Merriett and Jerryl Gorman.

Brother Rudley Smith President of Alpha Upsilon

Brother William Ezell President of Gamma Lambda Chapter

John Hurse, Local Convention Chairman and Mrs. Marshall Hill, Chairman of the Ladies Activities Committee.


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MEMBERS OF THE LOCAL CONVENTION COMMITTEE First row, Left to Right are Brothers Jesse F. Goodwin, Leven Weiss, John W. Hurse (Chairman), Percival Piper, McLean Morrison and Waldo Smith. Second row: Norman Morris, James Adams, Erman Fisher and Noah Turner. Third row: Harvey Proctor, Jack Maddox and Russell Campbell. Fourth row: Tim Heard, George West, W. E. Alexander, Curtis Coleman, Jacques Eberhardt, Father Richard Brown, Hansen Hunter, Lonnie Merrit, and Clifton Griffith. Last row: Cornelius Henderson, Lee James, Robert Chillison, Horace Jefferson and George Gaddy. Not shown are Issac Graves, Eldon Martin, Charles Wells, Gus O gletree and Nathaniel Holloway.

Shown left to right are Brothers John Hurse, Local Convention Chairman, Lionel Newsom, President of Alpha Phi Alpha and Kermit Hall, Chairman of the National Convention Committee.


We need you to come up with solutions for problems we don't even have. There's an old saying that goes, ''For every solution, there's a problem." What it really means is, every time somebody comes up with a better way to do something, somebody is sure to come up with a reason why it can't be done. ("We've never done it that way" is a popular one.) With all due respect, we don't believe in that old saying at Mobil. If we did, we'd never have gotten to be the country's sixth largest industrial corporation. Which brings us to you. We'd likf? to be the country's fifth largest industrial corporation. So we need more people to work for us who aren't afraid to make waves.

We need all kinds of good people: engineers, geologists, geophysicists, chemists, sales representatives, financial analysts, accountants, programmers and systems analysts, and a lot of other people we don't have space to list. We .don't care what color, age, religion or sex you are. If you're qualified for the job and feel that we're the kind of company you want to work for, we want to talk with you. Just write Mr. Robert W. Brocksban k,Manager Recruiting, Mobi I Oi I Corporation, Dept. 2006, 150 East 42nd Street, N.Y., N.Y. 10017. Who knows, maybe we can solve both of our problems.



One Scotch is so good it's the worldS best seller. t



We're growing. We're looking for people to grow with us. What kind of person?

Allstate needs new people in Sales, Claims, Underwriting, and Office Management. Here's an opportunity to moye ahead with one of the fastest growing companies in America. (Today, Allstate ranks among America's top 100 corporations in assets.) At a growing company like Allstate, new opportunities for promotion open up all the time. And in all departments. Which means you '11 be able to progress just as fast as your talent and ambition can take you, with no ceiling on how much you can earn. So how about it? Are you choosy enough to want a job that gives you every opportunity to get ahead? Choosy enough to want a career that's satisfying as well as rewarding? ~ Then we'd like to talk to you.


Joel Prentice of Washington, D. C., is a good example. He became an Allstate Agent four years ago, when he was 24. What sort of man is Joel? H e's ambitious - a hard worker. He likes working with p eo p I e-a n d h e knows how to organ. i1e his time. (As an Allstate Agent, he needs that kind of self-discipline because he' s pretty much his own boss.) Joel Prentice has Joel Prentice enJoyed a rapid rise at Allstate-both in earnings and reputation. H e already has won twelve sales awards, and now ranks among the top 10o/0 of the company's agen ts across the country. And he has been promo red to a sales supervisory position. (Naturally, his income has gone up steadily, well into the five-figure hracket. ) At 28, j oel Prentice is already a prett>' successful businessman. But that's not unusual at Allstate. We're partial to people who have the i rch to get ahead. Don't get us wrong. A career at Allstate is a challenging one. It isn't easy to measure up. But if you do, here's what you'll get when you come to work with us: Opportunity : Advancement possibilities are outstanding. You'll progressjus tas fast as your talent and ambitions can take you. Ben efits: You participate in Sears Profit Sharing-one of the best reti rement program~ in American husiness. Pius low-cost life nnd health insurance, l'aid vacations, and a di.scount nt Sears. Get in touch with Allstate. If you qualify, we can offer you a challenging career. And we know you'll find the effort well worthwhile. Joel Prentice did. Fact is, he talked hi s brother into selling Alls tate Insurance, too.

Join the "good hands" people

Interested? Phone, write, or visit: Murray Hill , New Jersey Mr. Abner]. Smith Personnel Manager Allstate Insurance Company Mountain Avenue Phone (201) 464-2000

Skokie, lllinois Mr. John B. Olhasso P ersonnel Manager Allstate I nsurance Company 7770 Frontage Road Phone (312) OR 3-6600

Atlanta, Georgia Mr. W. Garland Loftis Personnel Manager Allstate insurance Company 3585 Northside Parkway, N.W. Phone (404) CE 7-336 1

Menlo P ark , California Mr. William R. Brown Personnel Manager Allstate Insurance Company 2882 Sand Hill Road Phone (415) 854-5300

All slate¡

Allstate Insurance Companies¡ Northbrook, Illinois

BLACK POWER** A Creative New Tool For Alpha Phi Alpha

Prior to the thought-provoking concept of "Black Power" in its positive and creative form, both white and black Americans were engulfed in a murky Benjamin H. game of fooling one another about "integration" being the way to solve all Wright ills. Many went so far as to emphasiz~ that all Negroes needed to do was to get some education, be neat and all doors would open to them. The inter-racial dances and dinners where white and black get together once a ye ar "Just like they were equals" are reflective of both the degree of insight and contact among the "integrationists". Black Power, on the other hand, has focused on the gross inequities in power within the black-white relationship in America . . . a relationship so one sided in terms ct power that not only would integration of some types today be unfair to white society, but, even more important, the new perspectives achieved by the concept of black power would enable anyone to see that across-the-board-integration is both totally unnecessary and impossible in some instances. How many people that you know have been told or led to believe that "integration" of Negroes into the mainstream of American life in the same manner as white Americans were amalgamated into the larger society is a top-priority issue in this nation . . . and we must put all the energy possible toward this end"? We've all been told that is the problem in one way or another. Yet, when we examine this statement within the clearer perspective of racism or the systematic denigration of blacks that Black Power exposes, we see that "integration" in that manner is impossible of achievement. What are the progeny of any black and white union? These issues are 100% black in our society. And, if these products of inter-racial union marry whites and have children, how are these children classified? Again, they are black. This leads us to the reality of the unreality of "integration" in the same manner as white people ever being a realistic goal. Further, we have to now be aware that if integration ever does take place in our society that is totally inflicted with the culturally-induced disease of racism g__ would have to tend toward being a black society. If we as black and whites define any problem in the wrong way, we as blacks and whites

cannot come up with anything but wrong answers. And, this is precisely why America has stayed on its turbulent disaster course. Black men of Alpha Phi Alpha, and all other thinking black men and women, have a unique, new possibility open to them for the good of all America through the perspectives unfolded by the concept of Black Power. Black Power focuses precisely on the issue of deliberate debasement of black people in this country to render them effectively without any semblance of personhood or power or dignity or hope. Black Power helps us zero-in on the carefully-planned castration and depreciation of blackness needed to justify slavery and for which no compensatory efforts have ever been inaugurated to overcome the inconscienable and derogatory myths that even today makes the vestiges of slavery more overpowering than some forms of slavery itself.

@ Western

E I e ctri c






571 - 2345


The Western Electric Co!IJPa.ny, the manufacturing and supply unit of the Bell Telephone System, produces and installs the great variety of telephone apparatus, switching and transmission equipment that goes into the 13ell Telephone Network. It also performs as a major government contractor on communications and guidance systems.


Corporate Headquarters is in New York City. The Company has major manufacturing facilities at Allentown, Pa. ; Baltimore; Buffalo; Columbus; Chicago; Indianapolis; Kansas City; Kearny, N.J.; North Andover, Mass.; Oklahoma City; Omaha; Phoenix; Reading, Pa.; Shreveport and Winston-Salem. It has RegionaJ. Engineering Centers at Atlanta; Chicago; Clayton, Mo.; Cockeysville, Md.; Denver; Newark and Sunnyvale, Calif . The F~ineering Research Center is at Princeton, N.J.


Western Electric is one of the leading manufacturing companies in the United States. Its annual sales exceed $3 billion and it employs 170,000 people. Among American industry, it ranks sixth in employees, eleventh in sales, seventeenth in assets and seventeenth in net profit. Solid-state electronic devices, thin film circuits, data transmission equipment and electronic switching systems are a few of our new products designed to e:>q>and the efficiency of Bell System communications.


Challenging opportunities are available in:


Western Electric is particularly seeking graduates in the top half of their class with majors in Electrical, Mechanical, Industrial, Chemical, Civil or Metallurgical Engineering, Mathematics, Physics, Business Administration or Liberal Arts.

Electronic Apparatus Design Missile Engineering Product Engineering Industrial Engineering Technical Writing

Plant Design and Construction Engineering Management Computer Systems Management Training Program Accounting

Opportunities exist at the Bachelor, Masters and Doctoral degree levels. SPECIAL ATrRACTIONS:

"Promote from Within" Policy - Graduate Engineering Education Center Management Development Programs - Full Tuition Refund Program Salary and Benefit Program designed to compete in today' s market.

Black Power in its creative c ontext helps us see clearly that black people do not need white friends through some type of s ocial m ixing . . . black people need power that comes from knowing that they are somebody . . . power through understanding that they had roots in many civilizations, African, European and Indian . . . power through realizing how they were deceived :into maintaining the posture of a nobody . . . power through being aware that we, as black men of Alpha Phi Alpha and others pushed to the m argin of society, have r ich and r eady per spectives from our unique experiences that can help bring new power to a now-powe:~;less and debilitating portion of out potentially great nation. The riots of last summer were self-destructive events . They were self-destructive because black men have not been empowered with the sense of dignity and worth, which are unalterable and undeniable gifts of our Creator. Reared in a nation whose very founding was on a racist belief by many that bl ack men wer e soul- less chattel, small wonder that the traditions that permeated all our religious, business, social and economic institutions were racist in character. Black men, or rather black "things," were left out. Black men were not humans -- they had no soul - - they had no per sonhood, according to the overpowering majority in control of white America at one time. ''Persons" have a sense of being. They experience a c r eative give-and-take with others. They recognize a sense of power over their own destiny. They know that they are more than "things . " Black people in America have been treated as though they were things. Some young black people who are yearning for identity and are seeking an explanation for their past sense of negative identity see in the failure of black people to be "black" as the root of our racial difficulties. Hence, for them there must be a glorification of blackness. "Black is beautiful." ''Black is glorious ." "Black is best. " These expressions become pathways toward being. They are seen as the vehicles which make for fulfillment. Fulfillment m ust come for black Americans, for only as fulfillment is achieved by black Americans can it come to the nation as a whole . Indeed, the term "Black Power" speaks not only to two of the basic problems in the life of Black Americans, but also to the two problems which are most pervasive in our national life . They are the twin concerns of identity and fulfillment. Black people often have a negative concept of whom or what they are. Bl ack people, in our census, are "non-white". Look up "black" and "white" in the dictionary. Webster's New World Dictionary: College Edition, 1964, speaks of black thus:


Opposite to white . . . Dark-complexioned .. . Negro ... Totally without light; in complete darkness, dark ... Soiled, dirty ... Wearing black clothing ... Evil, wicked, harmful ... Disgraceful .. . Sad; dismal; gloomy ... Sullen; anger ed ... Without hope as, a black future . .. "

If you're looking for a soft job, look elsewhere. But if you've got bigger ideas, coupled with ambition unlimited, think of steel. Republic Steel. You'll find the challenge at Republic so exciting (and rewarding!) you won't have time to sit down. Write Supervisor of ' Empioyment for Career Booklet.

The same dictionary defines "white" in far different terms. White means: "Having the color of pure snow or mil; of the color of radiated, transmitted or reflected light containing all the visible rays of the spectrum; opposite to black ... Of a light or pale color; specifically, a) gray;silvery; hoary, b) very blond, c) pale, wan; pallid; ashen; as a face white with terror, d) light-yellow or amber; as white wines, e) blank; said of a space unmarked by printing, writing, etc. , f) of a light-gray color and lustrous appearance; unburnished; said of silver and other metals, g) made of silver, h) snowy; as the White Friars . . . Morally or spiritually pure; spotless; innocent ... Free from evil intent; harmless ; as white magic, a white lie . .. (rare) happy; fortunate; auspicious; said of times and seasons . .. a) having a lightcolored skin; Caucasian, b) or of controlled by the white race ; as, white supremacy, c) (nations of racial superiority) . (slang), honest, fair, dependable ... Being as white heat .. . Reactionary, counter-revolutionary, or royalist, as opposed to red radical or revolutionary " Black people start off with two strikes of cultural bias against them. A non-being, a negative identity is a nobody. Small wonder, then, the poor learning habits of so many of our black urban youth! Small wonder also the crimes of self-destruction and de social and civic express ions of self-hate! Small wonder also that black people are, by many signs, this nation's basic hope for sanity, decency and fulfillment! By addressing ourselves to specific problems which appear as urgent in the life of black Americans we develop saving answers which rebound to the benefit of all. Is not the problem of identity, after all, the most pervasive problem in our personal, family, community and total corporate and national life? Ou:r jails, mental and general hospitals and our automobile accident and divorce and

delinquency lists, are filled with people who have difficulties with the matter of identity. People who know who and what they are, and who have a clear vision of what they are destined to be, are daily more rare in a world where people are gripped by a sense of being "lost," "alone, " "afraid." So~called riots are expressive of self- hate. They are black suicide before white m en's bullets. TI1ey represent the crazed consequence of being a nobody boxed in on a dead-end street.

Both a philosopher named Aristotle and a prophet named Paul said that life ~ what it is destined to become. What all life needs is the power t o find its due fulfillment. Tims, Black Power speaks both to identity (or the recognition of ourselves as the persons we should be) and to the empowerment necessary to enter fully into the life which should be our own. Black Power, for men of Alpha Phi Alpha, should be a creative m e ans of showing America that black people, just as all people must have some reasonable equity in this nation ... and must be treated equitably, particularly in light of the crippling of us by our larger society. Black people must be dealt with in terms of compensatory considerations in every enterprise . Black Power must be examined because it is the creative new tool that can prove invaluable to the thinking men of A !Z> A and for saving of this nation.

This is the age of science. Never before in history has there been greater influence by science in mo;l ding the present and shaping the future. Professionally trained men and "\tVOmen are needed to meet the challenge of scie ntific gro"\'Vth and development in aircraft and space technology. As a primary force in that field, Lockheed offers exceptional opportunities to share in its established leadership. Lockheed is a member of ~~Plans for Progress" and an equal opportunity employer.


Lockheed-Georgia Company, Marietta, Georg ia I A Division of Lockheed Ai rcraft Corporation

Can you picture yourself in Foreign Affairs with these ALPHAS? D. Rudolph Henderson, James Frazier, Lenard Clark, Reginald J. Pearman, Fritz Pollard, Jr., Rodney Cash, Joseph N. Broo ks and Archie S. ¡ Lang are all serving their country w ith distinction. They decided upon careers in foreign affa irs and you may want to do the same. Lang (So uthern U. '39), Henderson (Western Reserve U. '43), Clark (Southern U. '48), Pollard (U niversity of North Dakota '39) and Cash (Morehouse '67) are Foreign Service officers with the U.S. Depa rtment of State, wh ich conducts the dip lomatic and consu lar affairs of our nation abroad. Right now State is looking for jun ior officers for worldwide duty. They should be between 21 and 31, and have completed graduate study in history, pol itical science, economics, international relations, adm inistration, law or science. State is also accepting applications from mid-career professionals in t he same areas. Frazier (West Virginia State '51), Pearman (NYU '50), and Brooks (Howard '52) are w ith the Agency for International Development, which administers t he U.S. foreign aid program. A.I.D. is primarily interested in mid-career professionals, businessmen and faculty members who will take on two-yea r tours of duty in the developi ng cou ntries of Africa, Asia and Latin America. A. I.D. is also accepting app lications fo r the International Development Intern program, open to young men 21 to 30 with degrees in economics, international relations, finance, accounting, publ ic adm inistration or agricultura l economics. If you are a U.S. citizen and interested, see Reginald Pearman, rep resenting A. I.D., or Lenard Clark, rep resenting the State Department, at Convention headquarters. Or check the approp riate box in the coupon and mail it to: OFFI CE OF EQUAL EMP LOYM ENT OPPORTUNITY Room 7332 NS Department of State Wash ington, D.C. 20520

r----------------------------l Please send me information about a career with 0

U.S. Department of State

0 Agency for International Development OFFICE OF EQUAL EMPLOYMENT OPPORTUNITY Room 7332 NS Department of State Washington, D. C. 20520 Name ____________________________________ Add ress. ___________________________________ City ________________ State ____ Zip Code ________


The U.S. Department of State and The Agency for International Development are Equa l Opportunity Employers

Harold Odom (B.B.A., Texas Southern University) is sure he made the right career decision when he signed up with Humble. He was impressed with the organization, the people and the advancement potential, even at his job interviews. And now, after several months in the Controllers Department working with and adapting problems to new computer applications, he tells it like this: " You can go as far as you want with Humble - if you produce. And the competitive atmosphere helps you produce because it's conducive to a man's using his own initiative. Humble hired me as a systems analyst to solve problems and they let me do just that- ¡ on my own. So my chances for a future in management

are limited only by my own abilities." We at Humble are proud of people like Harold Odom who share in the responsibilities and achievements of America's Leading Energy Company. And if you're a college graduate, at any degree level, the same opportunity may be available to you with Humble. Send your resume in confidence to: Mr. R. M. Colley, Co<?rdinator of Professional Recruitment, Dept. 145, Humble Oil & Refining Company, P. 0. Box 2180, Houston, Texas 77001.

HUMBLE Oil & Refining Company

A Plans for Progress Company and an Equal Opportunity Employer

Brother Harold Odom tells it like it is!

Larry J ordan in terviewing a prospective B .F .Goodrich employee.


Plenty of Opportunity at BFG!''

Larry Jordan, interviewer in the Employment Department of T he B.F.Goodrich Company at its Akron, Ohio headquarters, has been with the Com pany since 1966. He joined the Company on t he business t raining program, worked in sales and was recently assigned to his present post in the Employment Department. M r. Jordan feels that, "The only qualifications at B.F.Goodrich for advancement are ability and appli-

cation. It's always been my observation that the Company is interested in having the best job done by the most qualified person. That's why I joined BFG there's plenty of opportunity for anyone who shows ability and interest." At BFG, opportunities are growing every day! To find out what opportunity lies in store for you, write M anager, Salaried Employment, T he B.F.Goodrich Company, 500 S. Main Street, Ak ron, Ohio 44318.

An Equal Opportunity Employer and a member of Plans for Progress

With an oil company? You bet! D We're experimenting with new methods for feeding the hungry. Nearing a breakthrough to better and safer roads. Coping with temperature and pressure prob¡ lems in space, with applications right here on earth. Expanding our total energy concept. D This is a(l exciting company, deeply involved in helping create a better world. And we need dedicated people who share our enthusiasm. In research and development, marketing, refining, planning and engineering, administration. D We need people like you. 0 Want to know more? Write our Recruiting Coordinator, Am~rican Oil Company, Dept. D-1, 910 South Michigan Ave., ,I Chicago, Illinois 60680. AMERICAN OIL COMPANY ~~~ ~~

Co111e w-ith us and do so111ething for the w-orld.

Visit our location during the 62nd Annual Convention of Alpha Phi Alpha Fraternity. Our representatives will be on hand to answer your questions and arrange formal interviews August 5 & 6.

compliments of friends Products from Birds Eye,Jell-0 , Maxwell House, Kool-Aid and Post Cereals Divisions of General Foods have been friends of families for generations. They have a way of pleasing people. Pleasing people requires people. At General Foods, we are always interested in talking careers with bright, ambitious people. To find out more about what you can do at General Foods, contact: Mr. N. Dickerson


~o~o~ ~~ ~he!a~n?N~

vork An Equal Opportunity Employer (M/ F)

ALPHA'S ROLE IN THE BLACK REVOLUTION . . . .. ? RECOMMENDATION: That Article 20 of the Recommendations Committee report, to the 55th Anniversary Convention, be implemented as of this convention, (60th Anniversary Convention, St. Louis ) That Alpha Phi Alpha assume the leadership, on a local level, of establishing - A Community Relations Organization. Objectives: l.

To bring together for concerted action, the trained men and women in the community, for assumption of leadership in existing organization.


A reservoir of talent lies dormant within our college fraternities and sororities. The unification of effort on the part of these individuals will make attainment of these objectives possible.

Proposed Program: 1.

That Alpha Phi Alpha be tbe initiating force.


Members of each profession or related interests will form a nucleus, to develop ways and means to coordinate a program that can be carried to other Greek letter organizations. When this has been done, we will have the means of concerted effort, to move into the proper organization. Members of the Greek letter organizations belong to every existing local organization. The function will be to assert leadership .

A City wide Community Relations Organization must be composed of every phase of Negro Life in the community. The leadership or head of every organization, such as Business, Legal, Medical, Dental, Educational, Fraternal, Civic, Social Service, Religious, Civil Rights, etc., are to be the accredited members of the local leadership council. This is where efforts will be coordinated. This type of organization should not be a pressure group. These functions are adequately handled by existing organizations . The urgent need for community leadership is based on the fact, however revolting it may be to our pet theories, THERE IS A NEGRO CCMMUNITY. With the Washington, D. C. Negro community now 53% of the population, and by 1970 such cities as Newark, Detroit, Baltimore, St. Louis , Cleveland, Trenton, Oakland and Gary, the Negro Communities are expected to be the majority. Chicago and Philadelphia are expected to reach the one third mark. new power.

This predominance will mean little without leadership on the local level to exploit our The Model: The- National Jewish Community Relations Organization. Unanimously adopted. Let us implement it ... now.

L. H. Stanton

Looking good. And it feels great. The whole family together. Looking all together. And ready for one of those great family times that never seem to happen often enough. But work time or play time, night time or day time, any time's better when you're at your best. Clairol's family of fine grooming products keeps all of you looking good. All of the time.

Looking good. That's what Clairol is all about. @ Clairollnc. 1968




Alpha Phi Alpha Frate rnity, Inc. Stotle r: Hilton . Hotel

Detroit, Mtchtgan August 3-8, 1968

General President- Brother Lionel H. Newsom Executive Secretory - Brother Laurence T . Young ConvenUon Chairman (Local)- Brother John W. Hurse Convention Secretary - Brother Cramon J . Myers Convention Parliamentarian - Brother 0. Wilson Winters Convention Chaplain - Brother Martin L. Harvey Sergeants-At-Arms - Brothers Fred D. Atwater and Frank A. Dee Jewel -Brothers Henry Arthur Callts HOST CHAPTERS: Gamma Lambda and Alpha Upsilon THEME: EXCELLENCE IN PERFORMANCE FOLLOWS EXCELLENCE IN PREPARATION PRE-CONVENTION ACTI VITIES Saturday, Augu st 3, 1968

9 :00A.M. 10:00 A.M. 12:00 Noon 1:00 P .M. 1:00 P .M. 3:00P .M. 4 :00P .M. 4 :00P .M. 6 :00P .M.

Registration and Information (daily) . . . . . . . . . . . . . . Ballroom Foyer Executive Secretary - Convention Offices . . . . . . . . . . . Parlors B & C Hospitality Centers : Ladies , Children Nursery {daily) . . . . . . . . . . . . Michigan & English Rooms Board of Directors Luncheon-Meeting . . . . . . . .. . . . . . .. Ivory Room Family Tour: Cultural Center* Informal Reception .. . . . . . . . . . . . . . . . . . . . . . . . . . . Wayne Room Rules & Credentials Committee .. . . . . . . . . . . . . . . . . . . . . Parlor E Budget & Finance Committee . . . . . . . . . . . . . . . . . . . . . . . Parlor D Alpha Building Foundation . . . . . . . . . . . . . . . . . . . . . . . . Parlor F Reception (Informal)- Bro. McNeil Host . . . . . . . . . . Bloomfield Hills, (Buses Leave 5: 15P.M. ) Michigan Sunday, August 4, 1968

9 :00A .M. 10:00 A.M.

11:00 A.M. 4 :00P .M. 8 :00P .M.

Educational Foundation meeting Registration & Information . . . . . . . . . . . . . . . . . . ... Ballroom Parlor Executive & Convention Offices (daily) . . . . . . . . . . . . Parlors B & C Board of Directors & Committee Chairman . . . . . . . . . . . . . Ivory Room The Golf Tournament . . . . . . . . . . . . . . . . . . . . Dun Ravin Golf Club (Buses Leave Hotel 8 :30A.M.) Family Tours : Greenfield Village or City Tour* Church Services- (See Church Directory) Alpha Building Foundation . . . . . . . . . . . . . . . . . . . .. . . . . Parlor F Committee Meetings - (See Schedule For Room) Public Program . Bro. Wyatt Tee Walker . . . . . . . . . . . . Grand Ballroom Reception (Informal) .. . . . . . . . . . . . . . . . . . . . . . . . Grand Ballroom

Monday, August 5, 1968 9 :00 A.M. 9:00A.M. 10:00 A.M. 10:45 A.M. 11:30 A.M.

12:00 Noon 1:30 P.M.

3 :00P .M.

6 :00P .M. 8:00P .M. 9:00P.M.

Coffee Hour Host : The Continental Baking Company . . . Ballroom Foyer Registration & Information . . . . . . . . . . . . . . . . . . . . Ballroom Foyer Board of Directors Mee,ting .. . . . . . . . . . . . . . . . . . . . . . . Ivory Room Committee Meetings- (See Schedule) TOUR: Belle Isle Park (Children) Undergraduate Luncheon - Song Fest . . . . . . . . . . . . . Grand Ballroom Bro. Timothy Heard, Leader TOUR : Ford Motor Company- Luncheon 200 Visiting Registered Ladies or Hiram Walker- Canadian Tour 100 Visiting Registered Ladies TOUR : Detroit Lions Football- Practice & Drill (Boys Only) Session . . . . . . ... Cranbrook FIRST BUSINESS SESSION . . . . . . . . . . . . . . . . . . . . ... Wayne Room Invocation - Bro. Martin L. Harvey Welcome and Convention Statement, Bro. John W. Hurse Local Convention Chairman Greetings- Bro. Gus T . Ridge!, Midwestern Vice Pres1dent Bro. William Ezell, Pres., Gamma Lambda Bro. Audley Smith, Ptes. Alpha Upsilon Response - Bro. Lionel H. Newsom, GeneraJ President Report- Rules & Credential Committee, Bro. Andrew J . Lewis, IT Introduction of Keynote Speaker- Bro. Lionel H. Newsom 62nd Anniversary Convention Address - Bro. Sidney A. Jones Report of Board of Directors- Bro. Laurence T . Young Appointment of Committees- Brother Lionel H. Newsom Announcements - Bro. John W. Hurse Alpha Hymn- Alvin Wilks , Leader SEMINARS : EQUAL OPPORTUNITY AND CAREER CHOICES Bro. William Ross, Jr., Chairman . . . . . . . . . . Wayne Room Alpha Phi Alpha Equal Opportunities Award Sponsor -Souvenir Journal Committee Moderators : Panel I - Ivory Room Bro. William Garrett Panel II - Wayne Room Bro. William H. Brown, lil Wine Sip (Bait-a-Date) . . . . . . . . . . . . . . . . . . . . . . Grand Ballroom Teenage Social - "Sock Hop" . . . . . . . . . . . . . . . . . . Michigan Room Inter-Greek Council "Mini-Mod Revenue" . . . . . . . . . . . . . . . Cabo Hall 111 Washington Blvd .

Tuesday, August 6, 1968 8 :00A .M. 9 :00A .M. 9:00A .M. 9:30A.M. to 12:00 Noon

Life Members Breakfast . . . . . . . . . . . . . . . . . . . . . . . . Hilton Room Bro. John D. Buckner, Chairman Coffee Hour: The Continental Baking Company, Host . . Ballroom Foyer Registration & Information . . . . . . . . . . . . . . . . . . . . Ballroom Foyer SECOND BUSINESS SESSION . . . . . . . . . . . . . . . . . . . . . Wayne Room Presiding : Bro. Frank J . Ellis, Eastern Vice President


Report on Seminars- Bro. William Ross, Jr. R eports of Assistant V ice Presidents

1. 2. 3. 4.

11 :00 A.M. 12:00 A.M. 12:00 Noon 1:30 P .M.

Western Region - Bro. Clifford Webb Eastern Region - Bro. Conrad W. Cathcart Midwestern Region- Bro. Edwin Dale Patton Southern Region - Bro. Harold L. Taylor s. Southwestern Region -.. Bro. James E. Glover Preliminary Budget Report - Bro. I. J . LaMothe , Jr. Report - Personnel Committee - Bro. Bennett M. Stewart Generc, O;fice Building Committee -Bro. A. Maceo Smith MEMORIAL SERVICE - Bro. Martin L. Harvey Announcement Alpha Hymn- Bro. Alvin Wilks , Leader Beach Party - Metropolitan Beach (Teen Only ) Theatre Party (Pr~ Teens) . . . . . . . .. . . . . . . . . . . . . . English Room Ladies Luncheon - Fashion Show . . . . . . . . . . . . . . . . . Latin Quarter (Buses Leave 11:30 A. M.) East Grand and Woodward THIRD BUSINESS SESSION . . . . . . . . .. .. .. .... . ... Wayne Room Presiding : Bro. Luke H. Chatman, Southern Vice President Report s of General Officers and C ommittee Chairmen

4 :40P.M . 9 :00P .M.

1. Executive Secretary - Bro. L. T. Young 2. General Treasurer - Bro. Leven C. Weiss 3. General Counsel - Bro. M. M. Hatchett 4 . Editor of The Sphinx - Bro. George M. Daniels S. Building Foundation - Bro. Wm. M. Alexander 6. Education Foundation- Bro. T. D. Pawley, III 7. Committee on Audit - Bro. F. B. Clarke General President' s Address - Bro. Lionel H. Newsom Convention Picture Announcements- Brother John W. Hurse Alpha Hymn - Bro. Alvin Wilks Committee Meetings - See Schedule) Dance (Formal) . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . Cobo Hall 11 1 Washington Blvd . Wednesday, Augu st 7, 1968

8 :00 A.M. 9 :00A .M. 9:00A.M. 9 :30A.M. to 12:00 Noon

Undergraduate Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . Ivory Room Bro. Audley Smith, Presiding Coffee Hour: The Continental Baking Company, Host . .. Ballroom Foyer Registration & Information . . . . . . . . . . . . . .... .... Ballroom Foyer FOURTH BUSINESS SESSION . . . . . . . . . . . . . . . . . . . . Wayne Room Presiding: Bro. Earnest L. Wallace, Southwestern Vice President InvocatiOn - Bro. Mart in L. Harvey OHi cers' Reports Cont' d.

1. Southern Vice President - Bro. Luke H. Charman 2. Western Vice President - Bro. C.P . Johnson 3. Eastern Vice President - Bro. Frank J . Ellis 4 . Midwestern Vice Pre sident - Bro. Gus T . Ridgel S. Southwestern Vice President - Bro. E. L. Wallace National Pan-Hellenic Council Report - Bro. Walter Washington Founders ' Address - Bro. Percival R. P iper Nomination of Officers - Bro. Lionel H. Newsom, Presiding Announceme nts - Bro. John W. Hurse Alpha Hymn - Bro. Alvin Wilks

11:00 A.M . 11:30 A.M. 12:00 Noon 1:30P .M. 2:30P .M . 3 :00P.M.

TOUR : Canadian (Second Group- 100 Visiting Registered Ladies) Splash Party - Pre-Teens (Walking Distance) . . . . . . . .. . . . . Y. W.C .A. TOUR: Motown - Teens UNDERGRADUATE SEMINAR . .. . . . . . . . . . . . . . . . . . . Wayne Room Bro. POLLS OPEN FOR VOTING FIFTH BUSINESSrSES£ION . . . . . . . . . . . . . . . . . . . . . . Wayne Room Presiding : Bro. C. P . Johnson, Western Vice President Committee Reports Cont'd.

8:00P .M.

l. Standards & Extension - Bro. Walter Washington 2. Undergraduate Housing - Bro. William M. Alexande~: 3. Awards & Achievements- Bro. Arnold W. Wright 4 . Ritual & Sphinx Manual- Bro. Eugene Craig S. Public Relations - Bro. Marcus Neustadter 6. Historian - Bro. Charles H. Wesley Announcements- Bro. John W. Hurse Reception and Closed Alpha Formal Dance . . . . . . Detroit-Hilton Rooms Thursday, August 8, 1968

9:00A.M. 9 :00A.M . 9 :30A.M. to 12:00 Noon

Coffee Hour: The Continental Baking Company, Host .... Ballroom Foyer Registration and Information ... . . . . . . . . . . . . . . . . . Ballroom Foyer SIXTH BUSINESS SESSION . . . . . . . . . . . . • . . . . . . . . . Wayne Room Presiding: Bro. Gus T. Ridgel, Midwestern Vice President Invocation - Bro. Martin L. Harvey Undergraduate Seminar Report - Bro. Edwin Dale Patton

Committee Reports

10:00 A.M . 12:00 Noon 1:00 P.M. 3 :00P.M. 6 :00P.M. 7:30P.M. 9:30P.M.

l. General Conventions -Time and Place - Bro . Kermit J . Hall 2. Constitution and By-Laws - Bro. Bennie J . Harris 3. Resolutions 4 . Election Committee - Bro. Cliftt,:m E. Baily S. Final Budget Report - Bro. I. J . LaMothe, Jr. 6. Other Special Reports Installation of Officers - Bro. Charles H. Wesley Fraternal Address- Bro . Granville Sawyer Closing Remarks to The Convention - Bro. Lionel H. Newsom Announcements- Bro. John W. Hurse Alpha Hymn - Bro. Alvin Wilks TOUR : Bob-Lo (Amusement Park, Canada)* - Women & Children Ladies Card Party . . . . . . . . .... . . . . . . . . . . . . . .. . Bagley Room Board of Directors Meeting . . . . . . . . . . . . . . . . . . . . ... Ivory Room Alpha Building Foundation . . . . . . . .. . . .. . . . . . . . . . ... Parlor F Reception- " Derby Daiquiri" - Rums of Puerto Rico, Host (Formal) . . . . . . . Grand Ballroom Alpha Formal Banquet - Bro. Ramon S. Scruggs .. Statler-Hilton Rooms After Dinner Dance . .. . . .. .. .... . . . . . . . . . . . . . Grand Ballroom

National Committee on General Conventions

Lionel H. Newsom, General President Kermit J. Hall, Chairman Leven C. Weiss Gus T. Rid gel J ohn W. Hurse Lawrence T . Young L. H. Stanton, Advertising Coordinator and Chairman Souvenir Journal Committee










We at Quaker realize that many individuals today seek more than just a job - they want a challenging opportunity with accompanying responsibility and growth potential . Quaker Oats is an international corporation with plant locations and sales offices situated throughout the world. We currently offer a wide range of professional and technical positions, both at our Chicago corporate headquarters and at several locations in the United States. Individuals interested in either entry-level or advanced opportunities in the fields of DATA PROCESSI NG, ENGINEERING, PRODUCTION MANAGEMENT, SALES AND MARKETING MANAGEMENT, FINANCE, ACCOUNTING, PURCHASING AND EMPLOYEE RELATIONS should definitely consider what we have to offer . Requirements in general include a college degree (preferable but not mandatory in all cases) plus a strong desire to accept responsibility, work hard, and pursue a professional career with a dynamic, rapidly expanding organization. Interested individuals should address their inquiries, preferably with a resume attached, to: Mr . Bruce Fyfe Manager- Management Recruitment The Quaker Oats Company 345 Merchandise Mart Chicago, Illinois 60654


making things happen with

petroleum energy



AtlanticRichfieldCompany Philadelphia, Pennsylvania

~CQ)UJ&JL (Q) ~~(Q) ~1r1IJJNll1rY

WHAT IT MEANS AT BRISTOL-MYERS In all the divisions of the Bristol-Myers family, Equal Opportunity is more than a catch-ph rase. It extends into all aspects of our Company life. We are firmly committed to seek out, employ, develop and promote all who have ability and potential. To those who join us, it means a fair chance for personal growth and for the satisfaction that comes from making significant contributions to the success of our Company. In addition, we offer a great many pluses beyond the guarantee of an equitable opportunity. Among them are unprecedented corporate growth, an outstanding Employee Benefit Program, and forward looking personnel policies for traini ng and development. If you are interested in a career in: Sales- Research - Marketing -Finance or Production Management Contact: Mr. Kevin P. Donlin, Supervisor- Personnel Administration


630 Fifth Avenue

New York, New York 10020

The Bristol-Myers family includes:

Bristol-Myers Products-Bristol Laboratories Division-Ciairollncorporated The Drackett Company- Luzier Incorporated Mead Johnson and Company An Equal Opportunity Employer

A Plans for Progress Company


With all the talk heard these days concerning the need to build up black institutions and to strengthen existing ones, i t is surprising that the historically Negro college has received so little attention in this context.

For these colleges con-

stitute the most viable and, after the church, the most influential institution in the black community. To readers of this publication, it is hardly necessary to document this assertion.

It might be pointed out, however, that

enrollment in these colleges is increasing steadily and their expenditures are rising at an even faster rate. The Phelps-Stokes Fund, which has been concerned with the quality of education for Negro Americans since 1911, undertook three years ago a study of ways and means to strengthen Negro colleges, which currently enroll some 138,000 of the 228,000 black students attending institutions of higher learning.

As a

result of these studies, it was determined that the most promising approach lay in helping Negro colleges to help themselves. The need, then as now, was primarily financial.

The Phelps-

Stokes Fund resolved, therefore, to help Negro colleges obtain the required expertise to compete in the philanthropic market . ... MORE

"Negro Colleges Help Themselves" - -


With financial assistance from the Alfred P. Sloan Foundation and coope ration from the


S. Office of Ed u c a tion , the Coop erative

College Development Prog r am was organized by the fund for this purpose . During the first two years of the program, the original 23 member colleges raised , under CCDP guidance , more than $10 -m illion . CCDP is now working with 4 5 colleges

(three of them, incidentally ,

predominantly white institutions) . CCDP places strong emphasis upon alumni and communi ty support , sources which in the past have done less t han they might have on behalf of "their" colleges .

Surely , if black self-esteem is to

h ave real meaning, alumni of Negro college s must rally to their support .

Local communities, which profit immensely from the very

p resence of a college and are likely to reap still greater benefits as colleges increasingly turn their attention to community needs, also owe these institutions support. It is from alumni, however, that the Negro college should look for support.

Not only are they "members of the family, " but

ordinarily they are the most able to cont ribu te.


Thus far , re-

gretably, they have done considerably less than they should A and could . The Cooperative Col lege Developme nt Program of the PhelpsStokes Fund seeks to change that .

Dr . Patte rs on, president of the Phelps-Stokes Fund, was for 20 years p resi dent of Tuskegee Institute. He was a founder of the United Negro College Fund and is a past president of the National Business League. Bro . Patterson sits on numerous boards and education al committees . His honors include 10 honorary degrees.


uras ta a out peop e instea our on. 0. When we decided to run a series of informative ads entitled "Ingenious Americans," we were frankly a little apprehensive. We're in the Bourbon business, and his tory is a bit out of our line. Yet we felt that this series about little-known, but historically important, Negro contributions had a great deal to say. So we ran it. The mail response was extremely encouraging. And then to top it off, the National Association of Market Developers presented us with an award for "outstanding leadership in consumer-oriented programming." We were convinced we were on the right track. In fact, we were so pleased with everybody's reaction that we're con tinuing the series this year.

Old Taylor




t oucan get a fre e booklet con tain1ng the stones of all five l ngen1ous Amencans ISenes Ill Wnte to: Old Taylor, Bo~ 4867A, Grand Central Station, N.Y., N.Y. 10017


Name five reasons why more people are buying General Motors cars again this year. Chevrolet, Pontiac, Oldsmobile, Buick & Cadillac

The more you look, the more our mark of excellence means.

THEY MAKE IT A BETTER SCOTT "Scott makes it better for you" is a concept that has guided our business for many years. The people you're looking at help to make this concept a reality. They, and others like them, play a big part in making Scott a better company. And Scott is providing them with interesting and vital work -jobs in which they can grow and prosper. Sound good? If so, write for complete employment information to: Mr. Fred Harvey, Manager of Corporate Employment, Scott Paper Company, Philadelphia, Penna. 19113.

ÂŽ An Equal Opportunity Employer


A Plans for Progress Company

Ron Clarke is a Research Scientist at Firestone We need more eager young men like him Ronald E. Clarke, 29, is a research scientist in the computer applications group of The F~restone Tire & Rubber Company's central research laboratory in Akron, Ohio. His research group is actively involved in s tudies which include the investigation into mathematical programming and chemical reactions and also technical data acquisition for the laboratory. Clarke began his career with Firestone two years ago as a junior scientist, studying the damping properties of rubber for the U.S. Government to find rubber and plastic materials which can withstand high temperatures and absorb energy-a must for use in air and space craft. An eager and intelligent young man, R on Clarke is in an interesting and rewarding field. Firestone needs more young men and women to maintain our leadership in quality and service in the rubber industry and such diversified fields as plastics, synthetics, fibers, chemicals and steel. We need them for sales, engineering, research, accounting and dozens of other interesting careers. Are you interested? Write to J. S. Reuss, personnel manager, for more information.

-- ------ -- ---- Mr. J . S . Heuss, Personnel Manager Dept. D Firestone Tire & Rubber Company Akron . Ohio 44317


Please send me information on employment at Firestone . Name ___________________________________ Address__________________________________ C ity___________________ State

An equal opportunity employer

I ___ _

ZiP- - - -

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You never know where you'll find another of our better ideas SOME ARE I THE CLASSROOM. Philco-Ford is a pioneer in computerized teaching devices that help communicate knowledge to students their own pace. So each student can receive individua l attention.


IN SPACE. Philco-Ford built nineteen of the twenty-six synchronous communications O satellites now in orbit. @ More than anyone else! ~ ~



IN PAINT PROCESSING. Electrocure. A Forddeveloped way to dry paint almost instantly, without heat. This better idea process uses electron beams to cure paint on wood, plastic, aluminum, even fabrics.

ON BUILDINGS . Ford Motor Company provided over 300,000 square feet of architectural glass for the 38-st<:>ry Cnited Nations Plaza. I n fact, we're the 3rd largest manufacturer of glass in the United States.

IN OFFICES. Philco-Ford's vidicoder makes visual communication between offices almost instantaneous. So you can send charts, maps, even photographs, over telephone li nes to customers who are hundreds of miles away.

ON FURNITURE. Comfort-Weave upholstery. Developed first for our cars, this new knitted vinyl actually breathes. To help keep you cool in summer. Warm in winter.

Comput('rs, microelectronics, furniture and buildings. From Philco applian,ces and home enterta inment equipment to Autolite parts. Educa tional systems to mining development. From trucks and tractors to Mustang and the Continental Mark TIL I n short, you'll find Ford-built hetler ideas almost anrwhcrc you look .

. . . has a better idea

Olin is increasing its aid to Negro education by expanding its Summer Project Grants to Negro colleges to enable students to work on creative research projects with outstanding professors, by contributing to the Independent Schools T alent Search, a group that provides scholarships to Negro high school students so they may attend outstanding prep schools, and by supporting a program that provides remedial tutoring to help talented Negro students pass the admissions test of Hofstra Colle.g e in New York. Even when the employment door is open and educational opportunities are available, Negroes generally run into two other major job-hunting problems- poor career planning and inadequate placement services. "Counselors do not encourage Negro youth to seek the training that will prepare them for expanding and/ or progressive employment possibilities," says Arthur A. Chapin, special assistant to the U.S. Secretary of Labor. "In turn, Negro youth, conditioned to a society that has discriminated against them in educational institutions, housing and employment too, often do not have confidence that training will eventually pay off. The counselor has a major responsibility for helping minority youth to prepare themselves to take full advantage of these o pportunities." "A surprisingly large number of college students are not familiar with business and are unaware of the job opportunities available," says Neil DeRosa, placement director at Geo rgia Institute of Technology. ''What they need is professio nal career-planning counseling and effective placement services. ''Career planning and placement services at some Negro colleges, especially small ones, is often less than adequate,'' adds DeRosa "Consequently, many Negro students fait to prepare for a business career or are not encouraged to apply for a job. As a result, business doesn't recruit them, and when it does, it seldom finds qualified a pplicants." This was a major roadblock for graduates of five small Negro schools in Atlanta, Ga¡.: Atlanta University, Clark College, Morehouse College, Morris Brown College and Spelman College. Although each of the schools had a placement office, the students at so me of these institutions received limited career guidance. Likewise, placement services at some of these schools were largely ineffective. Some industry recruiters who visited Atlanta were reluctant to schedule interviews at the five Negro colleges. The college recruiter of a majo r corporation bas such a tight schedule and is in such competition with other companies that he has to go where he feels he can be most successful in recruiting applicants. Therefore, recruiters tended to visit the major colleges and bypassed the small ones. When recruiters did interview students, tbey found them to be unprepared for the opportunities and consequently unqualified for positions open at that time. "We at Clark College have been interested in having our graduates pursue business careers for many years," says Dr. James Brawley, president emeritus of the school. "But until recently business careers fo r them were limited largely to small Negro enterprises- where our graduates have done well. The recent search by large corporations for eligible candidates has not been as fruitful as we would like. Time is required to reorient students towards these new opportunities and to motivate their interest. While we had counselors and a program to help students, our placement officers had additional duties and could not devote full time to placement, much Jess career planning." "The crux of the problem was financial," says John D. Withers, dean of Clark. "We simply did not have the funds to establish and operate a sophisticated placement center." During visits to Atlanta, Monte J acoby, Olin's college relations officer, became aware of the plight of the five schools. Generally, he recommended that (1) a central placement service be established, (2) a full-time professional director of career planning and placement be hired and (3) an experienced placement director from a major school serve as consultant.

These recommendations were substantiated in a detailed s tudy made by College Placement Services, Inc., a nonprofit organization that assists Negro colleges in the development of career counseling and placement programs. (At the request of the Atlanta University Center, a cooperative affiliation of the five Negro colleges.) Trustees of the Olin Mathieson Charitable Trust then approved a $60,000 grant to finance the proposed new placement center over a six-year period. Harvey Anderson, an experienced Negro personnel administrator, was hired as coordinator of career planning and placement, and Neil DeRosa was engaged as consultant A modest building was constructed in December, 1967, and by the first of the year, Atlanta University Center Career Planning and Placement Office was officially opened: "The centralization of placement is proving to be more efficient than the previous setup," says Anderson. "Students at all five colleges now have a greater variety of companies to consider. The new career planning and placement center also maintains a central library of career information material and company literature. Modern facilities provide more private areas for job interviews." Long-range plans of the Atlanta University Center Placement Office include extensive career counseling, to be conducted primarily by the five college people who previously had placement responsibilities. "We can now devote more time to individual career guidance to help the student decide whether to continue in graduate school, go into business or train for teaching or medicine," says Mrs. Georgia Jones, placement director of the five institutions. "We plan to conduct seminars to develop a dialogue between students and businessmen," says Anderson. "We hope to conduct special informational programs, with guest speakers, career days, motion pictures and other activities of interest to students, businessmen and college faculties. We are especially interested in surveying our alumni to know where our graduates go when they leave school, what success- or failure- they have had in finding a career. Success stories of alumni can be strong motivational factors for undergraduates." Anderson is especially interested in encouraging Atlantaarea businessmen to make use of the new placement office. "Many of our graduates are reluctant to leave here and work elsewhere, even when offered good jobs," he says. "They prefer to live aod work in Atlanta, a city they know. This can be very beneficial to the local community. Although Negroes represent 23 per cent of the population of Atlanta, only 2.3 per cent hold white-collar jobs. We want local businessmen to realize that there is a large pool of talent right here that can make a fine contribution to the community. T he loss of these people from the region is a drain on the economy's human capital." It is still too early to measure the success of the placement office, but everyone is optimistic. The immediate goal is to help place mo re Negro graduates in rewarding jobs in business. The longer-range objective is to make minority students aware of emerging opportunities in business. The Center will show, by its very presence on the campus, that business is interested in hiring Negroes. The Center also serves as a practical model for other small schools to follow in pooling their resources to improve student services. While education and industry have combined forces to help the Negro graduate find employment, the problem cannot be resolved unless the Negro graduate also makes an effort. One Negro, who holds a responsible position in a large company, says: "My advice to anyone interested in business is to knock on some doors. No one's going to come out and grab you by the shoulder and say, 'Come in, I need you.' You've got to seek for yourself. In some cases you might get turned down-it might be a racial thing and it might not. But you can't be afraid; you have to go on and at least try!'

Individual potential is the key to career advancement at Upjohn • •


Founded in 1886, Upjohn has become a leader in the manufacture of pharmaceut icals, agricultural and veterinary products and industrial chemica ls. In the past decade our sales have increased from $146 million to over $273 mi lli on. Our employment has doubled from approximately 5,000 to over 10,000. Planned expansion of Upjohn's research and development laboratories and plant facilities ensures a continuation of this dynamic growth pattern. Qualified young men will f ind the environment at Upjohn conducive to career fulfilment and persona I satisfaction. We have research and development laboratories in Kalamazoo, Michigan, and Nort h Haven, Connecticut; manufacturing plants in Kalamazoo, North Haven, Houston, Texas, and Torrance, California . Sales offices are located in 25 large metropolitan areas throughout the United States. Products are sold and distributed internationally in 110 countries. Highlights of Upjohn's comprehensive program of employee benefits include complete life and disab ility insurance, medical expenses, reti rement and savings plan, and educational assistance. Formal on-the-job training programs or training on an individual basis is given, depending on various divisions. Company assistance will be given where re location is required. See our representative at t he 62nd anni versary convention or write R. V. Washburn, Head Technical Employment


An equal opportunity employer We we-lcome' inquiries from


The Upjohn Company Kalamazoo, Michigan 49001

Let Herb, Wil and Charles tell you about an Unequalled Opportunity Employer. • • When Herb. Wil and Charles started planning their careers, they looked for an opportunity that offered the greatest growth potential and a stimu lating work environment. They found what they were looking for at Genera l Mills. They chose General Mills because they saw an aggressive corporate philosophy which allowed them to assume

increasing responsibility as rapidly as they demonstrated the capacity for it. They chose General Mills because of our excellent performance record in the food and specialty chemical industries. They were impressed by our commitment to growth in entirely new business arenas such as t he toy. game and craft industry.

General Mills offers the most modern facilities. excellent benefits and compensation programs and the satisfaction of growing with a leading corporation. Send your resume to: Coordinator. College Relations and Recruitment. General M ills, Inc., 9200 Wayzata Boulevard. Minneapolis,, Minn. 55440

HERB G REVIOUS/Supervisor. Transportatton Department/B.$. Business Administration. Morgan State College (1962) says about the factors influencing his decision to come to General Mills: " ... an aggressive. dynamic and forward-thtnktng organizauon. with excellent growth potenttal ... management rec;ognizes and rewards superior performance . . . informal and congenial supenor-subordinate relationships."

WI L COOKSEY /Operations Management. Grocery Products Package Food Plant. Toledo. Ohio/B.S. Electrical Engtneering. Tennessee State (1965). says:" ... the company's soundness and rate of growth. excellent opportunities for advancement ... without limit for those with above-average initiative. know-how and leadership ability. youthfulness of responsible company executives and superb employee benefits. make General Mills an outstanding employer."

CHARLES WILLIAMS/Field Sales Marketer. Grocery Products Division. Valley Stream. N.Y./B.S .. Economics. Florida A & M Universtty (1963) says: ·· . .. impressed by excellent sales traintng covering the role of marketing. advertising. production. distribution. transportation and supermarket merchandising. This has equipped me to assist my customers to increase sales and assures me consideration for advancement to sales management."

GENERAL MILLS An Equal Opportuniry Employer

AMERICAN AIRLINES A Leader in the Field of Air Transportation

OFFERS CAREER OPPORTUNITIES To Men and Wome n in a Variety of Assignments AMERICA N has always Geen Ameri·::a's leading airline, because it has set the pace for a ll ai~l i n es in the industry. AMERICAN'S pacesetting con~ribuiion has done <1 great service for the public, the industry and the compeny. You can be a pa ri of all this-if you qualify.

Some positions re quire co!Jege deg rees and others graduate study Cl:ld experience in order to meet basic job requirements. Opportunities a·1ailable, requiring college d egrees, include openings in ENGJNEERJ:\IG, OPERATIONS RESEARCH, SALES, PERSONNEL and FINANCI:.

At AMERICAN, a:l qualified ap?licants will recei"e consideration for employment without .regard to race, creed, color or national origin. W e are continuou:ly seeki ng qualified applicants for position; on our corporate staff and at our field locations A high school diploma is a minimum requirement.

Individuals with some college training may seek employment a> STEWARDESSES, T I C K E T and RESERVATIONS AGENTS and CLERICAL personnel. Qualified candidates shall FOssess a willingness to learn, a s+rong desire to succeed and have ihe necessary leadership ability, which will enable them to progress to posil ions of higher responsibility.


Manager - Selection American Airlines, Inc. 633 Third Avenue New York, New York 10017

Diredor - Personnel American Airlines, Inc. Maintenance & Engr. Center Tu:sa, Oklahoma 74151

Manage r - Personnel American Airlines, Inc. O'Hare International Airport B:>x 8765 Chicago, Illinois 60666

lvlana ger - Personnel American Airlines, Inc. Inte rna tional Airport 7000 World Way Los Angeles, California 90009

- - - - - - - -- - - - - - - - - -- - - - - - - An Equal Opportunity Em;:loyer - - - - - - -- - - - - - - - - - - - - -- - -

Hello, Joe, Jack, Bert, Phil,Tom, Ernie, John, Bill, Dave, Charlie, Walt, Dick, Stu, Don, Herb, Bob, Harry, George, Arnie, Mort, Fred, AI, Pete, Jerry, Pat, Stan, Jim, Barry, Greg, Marv, Sam, Gene, Gary, Carl, Oscar, Elliot, Norm, Frank,Warren, Ben, Paul, Vince, Henry, Lou,Ted, Ken, Mike, Milt, Dan, Len, Bud, Archie, Larry.


• Right now, hundreds of engineers, chem · ists, and physicists are exploring their own ideas at NCR. We encourage them because we consider idea-people as the backbone of technological advancement in our field of total business system development. And it works. Business Management maga· zine, in its list of "emerging ideas of 1966," credits NCR with t wo out of seven: pioneering in laser technology for record· ing data, and development of our new PCMI microform system . Whether you ' re a seasoned pro, or an ambitious self-starter, and whatever your degree, if the excitement and satisfaction of start-to-finish idea development appeal to you, you 'll go far with NCR. And so will your ideas. Here's a good idea to start with: write to T. F. Wade, Executive and Professional Placement, NCR, Dayton, Ohio 45409. An Equal Opportunity Employer.



/Seats) Look into Your

Future Curiosity and flexibility are traits Sears finds more exciting than the number of hours spent in your major field. Odd point of view for a large company? Maybe, but our need is for people eager to develop all of their capabilities, determined to put all of their potential on the line where it counts. The truth is new people don't come in and run the company. They do come in and use their initiative to make constructive things happen in a very short time. You bring the drive, Sears delivers the training. Our management training programs for college graduates are completely new, personally taxing, yet extremely rewarding. They exercise minds and Jet people grow. Areas such as retail store management, accounting, credit, data processing, advertising and many more offer sincere opportunities for careers in merchandising and the hundreds of specialized fields needed to back it up. No kindergarten. No window dressing. Of course there's profit sharing, employe benefits, holidays, military leave, all of that. But most important: opportunity on a continuing basis. Think it over c.arefully. If it has anything to do with retail merchandising, we do it at Sears. And we do more of it than anyone else in the world.

At Burroughs Corporation, everything you do will be devoted to information processing: either probing, improving, simplifying or selling it-or actually using its results in company finance. You will be part of a company whose research and development, manufacturing and engineering facilities and marketing offices are world路wide. Our growth-in the past year, consolidated net earnings increased 16 percent. Our customers: industry, government, science and businesses all over the world. Our products: from business machines, forms and disbursing equipment to information processing systems. Our credentials: 80 years as a pioneer and leader in the field of data processing. Our challenge-and yours-will become more important and de路 manding in direct proportion to the world's pyramiding paperwork and figuring complexities. MARKETING-Selling Burroughs complete line of computationa l products is the fun ction of our highly trained systems路oriented marketing organization. SALES- General business figuring machines, electronic auto路 mated accounting equipment, machine accounting equipment. information processing systems, forms and disbursing equipment. TECHNICAL SUPPORT-Analyze applications for equipment, supervise programming and operations for information processing systems and installation . FINANCE-Great advancement potential in corporate accounting, financial and economic analysis planning and control, distribution cost and accounting analysis, manufacturing accounting, general auditing and management systems utilizing information processing systems. RESEARCH AND DEVELOPMENT-Because of the wide range of opportunity in the field of information processing, it is possible to direct a career in data processing from a number of academic disciplinesengineering sciences, physical sciences, mathematical sciences, business sciences. For engineering sciences -circuits, systems, mechanisms and packaging. For physical sciences - magnetics, optics, solid state, physical chemistry and materials. For mathematical sciences-information processing applications, numerical analysis, statistics, programming and mathematical logic. For business sciences-economics, information processing applications, and management sciences. MANUFACTURING & ENGINEERING-In the field of Product Development, Design, Manufacturing, Quality Control . and Industrial Engineering. Electrical, electronic and mechanical engineering graduates for assignments ranging from initial development activity to manufacturing processes and project installation of advanced data processing systems for business and defense. BURROUGHS offers the challenge of a progressive company performing a major role in a growth industry. Qualified candidates have a limitless horizon of advancement to opportunity and professional challenge. Burroughs has an unalterable commitment to excellence. In all fields, Burroughs is more concerned with the individual's creative ability and initiative than with specific training in a single discipline. For i nformation , write: Director of College Relations, Burroughs Corporation, P.O. Box 299, Detroit, Michigan 48232.

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Wherever There's Business There's


An equal opportunity employer

The Report of the National Advisory Commission on Civil Disorders makes YOUR responsibility clear

Roy Wilkins One of the eleven members of the President's Advisory Commission on Civil Disorders

IT RECOMMENDS: • • • • • •

Two million new jobs. Employment opportunities for the Hard-Core. The end to de facto school segregation. Education for the disadvantaged. Uniform National welfare standards. Guaranteed Minimum income.

• • • • • •

Complete open housing. Six million new homes. Voter Education Campaign. Youth and Adult recreational activities. Consumer protection programs. Community involvement.


Roy Wilkins, Executive Director

Bishop Stephen Gill Spottswood, Chairman of the Board NATIONAL LIFE MEMBERSHIP COMMIITEE Malvin R. Goode, V ice Chairman

Sammy Davis, Jr., Chairman



1790 Broadway


New York, N. Y. 10019

I wish to invest in democracy by becoming a Life Member of the NAACP. Hereunder, my name is printed exact/}' as I Wish it lo appear on all life membership records. NAME .... ,................................................................................................................................................................ . AD:ORESS ............................................................................................................................................................... . CITY ...................................................................... ZIP ............................STATE ................................................ DATE OF BIRTH (Jr. L. M. only) ....................., ......................................

0 $500.00 full payment 0 $250.00 a year 0 $100.00 a year 0 $ 50.00 a year 0 $100.00 junior membership, full payment (1- 13 Years) Date...................................................... ..

First payment of $.................................... attached.

Make CHECK or MONEY ORDER payable to: N.A.A.C.P. and mail card to: NAACP 1790 Broadway New York, N.Y. 10019 Or your local NAACP BraQch

Pillsbury is people ... good people, talented, trained, experienced people. People who can do the job that needs doing. Pillsbury is over 11,330 people around the world, earning more than $70 million in wages and benefits yearly .• They operate plants in 2'3 American cities, and in eleven foreign countries. They produce over 150 consumer products for marketing in the United States-plus 40 others abroad. • Pillsbury is proud of its people-and its people are proud of Pillsbury. It's a great basis for getting things done. If you want to become part of the team contact: Mr. Henry A. Brown Manager, Recruiting & Placement The Pillsbury Company Minneapolis, Minnesota 55402

. . . . . . .. . . :.. . . . ... . . .. a









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That's because Seagram's V.O. is so popular. That's because Seagram's V.O. is so smooth. vVhich explains w hy at parties so many people prefer Seagram's V.O. Seagram's V.O. The Smooth Canadian.

The Smooth

Canadian turns up at a lot ofparties.

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growth opportunities for research engineers and scientists The Naval Ship Research and De· velopment Center, Annapolis Division, conducts RDT&E in naval shipboard and submarine machinery and auxiliary systems (electrical, propulsion, control, etc.). In addition to developing basic improvements in performance and reliability, the Division concentrates on ship silencing, new concepts in energy conversion and control , ways to minimize friction and wear, special operating machinery for deep-diving vessels; and tough, resistant naval alloys to meet all ocean environmental conditions.

Urgent new projects require these additional scientific and engineering personnel (BS, MS or PhD degrees): • MECHANICAL, ELECTRICAL, ELEC· TRONIC AND CHEMICAL ENGINEERS • PHYSICISTS • CHEMISTS • MATHE· MATJCIANS • METALLURGISTS Career Civi l Service positions with full benefits, regular salary increases. All applicants will be considered on the basis of merit without regard to sex. race, creed, color, national origin, age, physical handicap, marital status, or lawful political affiliation.

See our representative and your fraternity brother, TOM HUNT, at the Convention

or contact: Employment Officer (301} 268-77 11, ext. 8295, or write: Naval .Ship Research and Development Center Annapolis Division Annapolis, Maryland 21402



The beginning. Of a new venture in travel service. The joining of two great forces in the worlds of travel and credit, Diners Club and FugazyTravel. Diners Club is world renowned and respected for its service to customers, its global network of contacts and travel privileges and its unique Wayfarers Club. Fugazy Travel stands for 100 years of creative leadership in business and pleasure travel. Together they mean the best possible service in all your travel ventures. Be it a balloon trip over Holland, a three-weeks' tour of Europe's greatest Opera houses, a $98.00 seven-day cruise to rhe Caribbean or a 60-day cruise to the Mediterranean, the beginning should be at a

Diners/ Fugazy Travel agency. There are trips for flower lovers, music lovers, adventure lovers, romantic loversDiners/ Fugazy has all varieties of package and group tours for people of all ages. Business travel also begins at Diners/ Fugazy Travel. Special services range from chauffeur driven limousines to arranging meetings and conventions, and incentive travel for such companies as Philco, RCA and Ford. Diners/ Fugazy Travel gives the extra attention the businessman demands. There is nothing Diners/ Fugazy won't do to make your trip a great success. You begin at Diners/ Fugazy Travel, you end with success.

Clairol•.. creators of the exciting natural look in beauty...

® 1968 Clalrol Inc.

Gulf can

provide Challenge, Advancement, High Pay and Growth


Gulf's varied interests have helped it to grow faster and broader than most major oil companies. The result: Increased job appeal and career opportunities for all who qualify. We're in oil, of course- every phase of it but we also are a major producer and marketer of chem icals-plastics, ferti lizers, feedstocks. We produce nuclear fuels and build nuclear reactors. We make adhesives. We mine coal. We have one of the largest research laboratories in the o il industry. We're all over the world, on land and sea. To keep us going and growing, we need graduates in agriculture and agronomy, engineering, chemistry, physics and geophysics, petroleum technology, geology, accounting, business administration, marketing, mathematics, data processing, and liberal arts. Interested ? If you're a recent graduate or about to become one, ask your placement director for Gu lf's new Employment Brochure, or contact Gulf Oil Corporation, Personnel Department, P. 0. Drawer 2100, Houston, Texas, 77001. If research is your interest, write Gulf Research & Development Company, Personnel Department, P. 0. Drawer 2038, Pittsburgh, Pa. 15230.

Gulf Oil Corporation An Equa l Opportunity Emp loyer.

tllff IJA/1/S (For a Rewarding Career Opportunity)

The pace of technological advanceme nt has created a c r itical need fo r able talented graduates . In the next ten years, the Michigan Bell Telephone Company wi 11 need several hund r ed mo r e wel l t r ai ned and r esourceful people at t he mid dle and hi gl1 e r 1 evel s of management. engineers, salesmen, and systems analysts. These men may be asked to solve a difficult technical or managerjal p r oblem o r may be expected to supervise a gr oup of experienced people . I n ej t her case , the man will have to make t he j ob go and achieve results .

graduate, offers are generally extended to people with above average accomplishments.

Are you interested?

See our represe nta t ives at t he Sixty- Seco nd An n iversa r y Conventio n . Or wr ite :

We will need managers,

These ,iobs are demanding ! As a result , our employment standards are high. While we will consider any inte r ested

Col l ege Employm ent Manage r Mic h i gan Be l l Te l ephone Co mpan y 1365 Cass Avenue - Roo m 17 15 Det r oit, Mich ig an 48226 Telephone ( 313 ) 961-1235 ( call collect )

Iii\ Michigan Bell Telephone Company

\!!!!:) Part of the Nationwide Bell System

An Equal Opportunity Employer

Today-packaging is in the midst of a revolution. New convenience openings -new dispenser devices-new automated handling systems are changing the basic needs of the industry. In just 15 years, packaging has tripled in size to become a 14 billion dollar industry. Only steel and autos command a bigger dollar volume. And in this exciting and competitive environment, Continental is number one. Although we are the world' s largest packaging company, you can' t get lost with us. We have a Management Development Program that can move you ahead as fast as your talent and energy will take you. Here are positions open: Research Center in Chicago: Machinery designers. Electrical engineers. Metallurgists. Metal process workers and fabricators. Chemists. Chemical engineers. Data processors. Food specialists. Company-Wide: Managers and manufacturers. Line supervisors. Administrators. Manufacturing engineers. Plant accountants. Industrial engineers. Write to Ralph Pausig at-

~ Continental Can Company

633 Third Avenue New York, New York 10017

An equol opportunity employer

~ ~~____________________________G_E_N_E_R_A__L_A_N_I_L_I_N_E_&__F_IL_M__c_ o__R_P_o_R_A_T_I_o_N__ 140 WEST 51 STREET N EW YORK , N EW YORK 10020 PHONE: l212J 582 ¡7600


Process Development Engineers R & D type openings at Binghamton, N.Y . ; Linden, N. J. ; Texas City, Texas B.S. - M . S . , Chemical Engineering .


Staff Production Engineers All openings are at Binghamton, N. Y. B.S. -M. S., Chemical Engineering (possible M . E . major s ).


Plant Process Engineers (Technical Sales Service) Technical Product Development work . All openings are at Binghamton, N.Y. B.S. -M .S. , Photo Science or Chemical Engineering (possible Chemistry majors)


Supervisor Film Finishing Operations One opening, Binghamton, in first line production supervision. M.S . , preferably in Mechanical Engineering.


Supervisor - Photographic Fihn evaluati on Quality Control opening at Binghamt on, N.Y. B. S. - M.S. , Chemical Engineering .


Industrial Engineer Warehousing and Materials Handling, Binhamton, N.Y. B.S . - M.S. Industrial Engineering (for doctoral or post-doctor al chemists)


Physical Research Chemists are sought for photographic Research at Binghamton, New York; and catalytic, organometallic research at Easton, Pennsylvania.


Organic Research Chemist for Binghamton, New York

Highest standard of Quality . ..

Slr:JROHf~ quality

If your specialty is ACCOUNTING, BUSINESS ADMINISTRATION, ECONOMICS, MARKETING, ENGINEERING, or FINANCE our world-wide, consumer-oriented organization offers excellent administrative and managerial promotion opportunities.

If you want the world as your oyster, the opportunities available at GilleHe have already opened the doors. Send a history of your college education and background to Richard Newcombe.



National Lead is hard to describe. But so easy to fit into.

National Lead is a chemicals company. A paint producer. An industrial manufacturer. A metals fabricator. A mining company. All that. And more. National Lead is active in atomic energy, in aviation, in the automotive industry. In oil country and outer space. In industrial and consumer markets. In advanced and basic research.

National Lead

With annual sales of about 800 million dollars, National Lead is one of the world's most diversified organizations. Which makes it so easy for the careerminded to fit right into the right spot. Right? Right! Write: Personnel Manager, National Lead Company, 111 Broadway, New York, N.Y. 10006. An equal opportunity employer.






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Care to guess who's a lead- The opportunities are as ing producer of stannous diverse and different as We're located in 36 of them. fluoride f or your toothpaste? North Dakota and Florida, In fact, every day just about The problems we run into for people in engineering, every person in all SO of range from finding a way liberal arts, and business. thern uses, or comes in to knit paper and glue steel, contact with at least one to predicting tomorrow's That's our story. Drop us a of the 1700 different things trends in the world of line and tell us yours. we make. fashion ("Butterick" and "Vogue" patterns come from Harold E. johnson We're in container and Administrator, American Can). packaging products. f or College Recruiting, one example. In paper and All of which makes our American Can Company , plastics as well as metal. sales more than the gross 100 Park At•enue, We're in consumer products national product of some New York, New York 10017 (such as Dixie cups and countries. Almost a billion An equal opportunity Northern tissue) and and a half in '67. We want employer printirlg (chances are our to do twice that by 1980. Printing Corporation of Thinkers welcomed America Dil•ision printed But we won't gel anywhere some of your textbooks), without talented young and in chemical products. people like you to help us. ~ AMERICAN CAN COMPANY People with the drive to succeed that matches our drive to succeed.





taste that beats the others cold! Good times work up big thirsts. And deep-down thirsts need something cold, crisp and delicious. Pepsi-Cola is made for just such a time. Cold brings out all of the swinging flavor and fun of Pepsi. It's that simple! See for yourself-put it to the taste!