Marketing Outlook Meeting 2025 Program

MEETING TUESDAY, AUG. 26

j Jefferson Memorial

SPEAKERS

Elliott L. Ferguson, II

Didio Pequeno

President and CEO Destination DC

Director of Hospitality Market Analytics CoStar Group

Mark Batterson

Adam Sacks

Lead Visionary Capital Turnaround and Culture House

President Tourism Economics

PROGRAM 8 a.M. Registration, breakfast and networking

9:15 a.m.

Program start

11:30 a.m.

Event conclusion

Door PRIZES DC Festival of Magic 4 Tickets Aug. 29-31 at the Capital Hilton

Cirque du Soleil LUZIA 2 Tickets Sept. 6 - Oct. 19 at Tysons, VA

DC JazzFest 2 VIP Tickets Sunday, Aug. 31 at The Wharf

Washington Nationals 2 Terra Club Tickets Sunday, Sept. 13 vs. Pittsburgh Pirates

Advertise in Destination DC’s Official Publications

Learn how to reach hundreds of thousands of travelers before and during their trip to Washington, DC.

LET’S GO 

Email advertise@washington.org

Lead Visionary, Capital Turnaround and Culture House From 1891 to 1962, the Navy Yard Car Barn was the last stop on the red line – the turnaround. Deriving inspiration from its rich history, the Navy Yard Car Barn was reborn as the Capital Turnaround - a versatile and state-of-the-art event space and community hub.

Its rustic, exposed brick aesthetic, industrial high ceilings and audiovisual technology make it the ideal space to host customized social and corporate events. The main event space with its open floor plan is a blank canvas that allows its clients to dream and creatively execute their vision. The 982 capacity auditorium features LED screens, audiovisuals, and sound production.

As the leading travel media network, we’re uniquely positioned to help you reach and convert travelers.

With deep first party data, custom research, and purpose-built solutions, we connect you with future visitors at every stage of their journey. Think of us as an extension of your team, helping you engage your audience, influence decision making, measure impact, and adapt in real time.

At Expedia Group, we believe travel is a force for good, it opens minds, builds connections, and bridges divides. We create transformative tech that enables unforgettable experiences for all travelers, everywhere.

Our trusted family of brands are known and loved by millions, and we power more trips than anyone else.

Partner with Expedia

Case Studies

Expedia Podcast

EXPLORE 

LET’S GO 

LISTEN 

Paradise is a woman-owned, award-winning marketing agency dedicated to building powerful brands. Paradise fuses digital innovation with data-led strategies to elevate destinations, inspire communities, and deliver meaningful results.

At the heart of Paradise is a belief in creative problemsolving, future-focused thinking, and bold execution that makes a lasting difference. The team brings a collaborative, hands-on approach to every engagement.

Paradise serves both clients and communities with purpose and integrity. The commitment to impact extends beyond work, with programs like U*Time, flexible paid-time-off that promotes work-life balance, and GOODcation, a companypaid voluntourism program.

To learn more, visit APartnerForGood.com.

At Booking.com, we believe that life is made of experiences. Experiences we share with each other.

Experiences both big and small.

But sometimes life gets in the way and stops you from getting out there in the first place. That’s why we’re on a mission: To make it easier for everyone to experience the world.

Cvent is an industry-leading meetings, events, and hospitality technology provider. We bring the entire meetings and events ecosystem together to streamline processes, increase collaboration, and deliver more impactful experiences. * Official Registration Partner

Encore is the leading global event production partner for event technology and production.

Hargrove from Encore specializes in meticulous execution for trade shows, corporate conferences, brand activations, and exhibits. Together, we offer comprehensive services and an experienced team invested in your event’s success.

Convene is a global hospitality company with nearly 40 locations worldwide, including two in the Washington D.C. area. Our purpose-built venues are designed with a human-centered approach and feature state-of-the-art technology, making them the ideal setting for everything from high-tech conferences and town halls to productive trainings, and elegant receptions.

City Cruises offers a variety of on-the-water experiences, including sightseeing, dining, and private events, in major cities across the US, Canada, and the UK. They are known for their sightseeing cruises, dinner cruises, brunch cruises, and water taxi services. In Washington, D.C., they operate from The Wharf, offering cruises along the Potomac River and water taxi service to various locations like Georgetown, Old Town Alexandria, National Harbor and Mt. Vernon.

Monumental Sports & Entertainment is changing the face of sports and entertainment. Through our teams, venues and media platforms we are constantly raising the bar to excite, inspire and unite fans across the nation and beyond. Our mission is to be an unparalleled communitydriven enterprise, to showcase the best teams and the best entertainment venues while investing in and giving back to the greater Washington, DC region.

To learn more, visit monumentalsports.com.

The National Cherry Blossom Festival returns March 20– April 12, 2026, with four weeks of cultural programming, live entertainment, and signature events like Petalpalooza®, the Blossom Kite Festival, and the Parade. Drawing 1.6 million attendees and major media attention each year, the Festival drives tourism and showcases DC’s spirit. Thanks to our partners, most events remain free and open to the public.

To learn more, visit nationalcherryblossomfestival.org.

Nationals Park: the Diamond of the District Welcome to Nationals Park, where events become standout affairs. Nestled in the vibrant Washington D.C. cityscape, our venue reaches beyond the ordinary with expansive in-house catering, seamless AV support, and exclusive ballpark experiences. Imagine your guests being greeted by iconic mascots, or swinging for the fences in our home batting cages. Whatever the occasion, Nationals Park ensures touches of excitement, professionalism, and charm accompany your guests from start to finish.

To learn more, visit mlb.com/nationals/ballpark/events.

Reach hundreds of thousands of travelers before and during their trip to Washington, DC. Digital & print publications include Washington, DC Official Visitors Guide; Event Planning Guide; Visitors Map & International Map; digital newsletters; dedicated emails and web advertising on washington.org.

To learn more, visit milespartnership.com/advertising/destination-dc.

Cake-wich Craft Bake Shop creates stunning, delicious, on-trend desserts and edible experiences tailored to elevate your brand and celebrations. Led

by Aleatra Dimitrijevski—Johnson & Wales alum and a 15+ year culinary pro—we offer local delivery and onsite activations + dessert decorating classes. Est. 2010.

Minority + woman-owned. Featured in Food Network, Vogue, Oprah Daily, Glamour, and more.

Website: cakewichcraft.com • Instagram: @cakewichcraft

MARKETING OUTLOOK MEETING

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MARKETING OUTLOOK MEETING 2025

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For more information visit: washington.org To explore today's presentations on the Member Extranet visit: members.washington.org.