2023/2024 Winston Salem Visitor Magazine

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The Twin City Quarter is comprised of the redesigned Marriott Winston-Salem and Benton Convention Center, making it the ideal destination for meetings, trade shows, or banquet events. Centrally located in downtown, the complex includes 319 guest rooms/suites and 157,000 square feet of meeting space managed by one team from start to finish.

The Marriott Winston-Salem features all new guest rooms and suites, the M Club with 24-hour access to connect and recharge, a 2,500-square-foot rooftop health club, and a new restaurant, Butcher & Bull. The recently redesigned Benton Convention Center incorporates architectural nods to the city’s historic arts, tobacco, and textile roots, displaying more than 20 works of art from North Carolina artists. The complex is interconnected for accessibility, and guests can easily walk to the nearby restaurants, shops, and museums that define Winston-Salem as the “City of Arts and Innovation.” twincityquarter.com

Scan to visit us online and learn more about the Marriott Winston-Salem and Benton Convention Center.

MARRIOTT WINSTON-SALEM , WHERE INNOVATION MEETS HOSPITALITY

old salem museums & gardens and the museum of early southern decorative arts

A LIVING HISTORY SITE,

v Explore one of America’s most comprehensive history attractions with dynamic hands-on learning experiences throughout the year.

v Learn about the cultural history of Moravians, enslaved and free people of African descent, and Indigenous peoples of the Southern Woodland via trades, crafts, gardens, buildings, and artifacts.

v Shop for exquisite handcrafted items, and bring home delicious Winkler baked goods.

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REIMAGINED
900 old salem road, winston-salem, nc | oldsalem.org | 336-721-7300 follow us on social media @oldsaleminc

MAST GENERAL STORE

Wander into way back when at the Mast General Store in Downtown Winston-Salem. The shopping experience may remind you of days gone by, but the offerings here are decidedly modern but with a downhome feel.

It’s a destination for the perfect housewarming gift, footwear to hike trails at nearby Pilot Mountain and Hanging Rock, and clothing for leisure or travel. This charming family- and employee-owned store is filled with your favorite brands like Patagonia, On Running, Columbia, Lodge, and Fiesta. Take a sweet trip down memory lane while strolling

through barrels filled with hundreds of favorite candies, or choose a future family heirloom in the newly expanded knife shop. Creaking floors, a comfortable atmosphere, and knowledgeable staff will make your visit a pleasure.

Find parking in the Sixth/Cherry/Trade Street Garage, where a second-level skywalk leads directly to the store’s rear entrance. For street parking, use the store’s main entrance on Trade.

mastgeneralstore.com

mastgeneralstore

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on the moveinnovation

PUBLISHED BY DESTINATION CREATIVE GROUP

5710 W. Gate City Blvd., Ste. 237 Greensboro, NC 27407 destinationcreativegroup.com

PRESIDENT

Steve Mitchem steve@destinationcreativegroup.com

336.601.1271

EDITOR

Robin Sutton Anders

CREATIVE DIRECTOR

Christine Xoinis

ART DIRECTORS

Erica Katz, Gabby Gonzales

CUSTOM CONTENT ART DIRECTOR

Lynn Gianini

CONTRIBUTING WRITERS

Lynn Felder, Tina Firesheets, Lara Ivanitch, Laura Lee, Lisa Shu, Alice Manning Touchette

COPY EDITOR

Lance Elko

info@visitwinstonsalem.com

Visit Winston-Salem and DCG have made every effort to ensure the accuracy of information presented in the guide, but assume no responsibility for errors, changes, or omissions. Printed in USA.

Winston-Salem is often called a hidden gem and North Carolina’s city of arts and innovation. So, we hope as you read through this destination magazine, you discover why this hip and historic city earns these accolades and the honor of your visit. We invite you to celebrate how your spirits can truly be lifted in this brilliant Southern city on the rise.

Centrally located in North Carolina, Winston-Salem is lauded for its smalltown vibe and big-city amenities. From our historic roots — purposefully planted more than 260 years ago — to today, curious minds are rewarded here, and waymakers and entrepreneurs are constantly cultivated.

Whether discovering century-old family recipes, exploring the perks and quirks of our nationally ranked downtown, sipping a glass of Yadkin Valley wine with a furry llama, or watching a majestic sunset from one of our nearby state parks, there are so many reasons for you to look forward to traveling to Winston-Salem.

We encourage you to explore our buzzing art scene and walkable, reinvented downtown, home to over 1,200 of our 5,300 hotel rooms. There, it’s easy to pull up a seat at more than 120 locally

LET'S CONNECT!

owned restaurants (read about our favorite bakeries on page 24) or plan a DIY Craft Draft Crawl at our nine downtown breweries and cocktail bars (see what’s on tap on page 28). You can also browse our diverse retail options, from consignment to contemporary, vintage to upscale. (See the shopping possibilities on page 50.)

The vibrancy downtown is matched by the energy at our local colleges and universities. With nearly 30,000 college students calling our city home, WinstonSalem was recently named one of the “Top College Towns in the South” by Southern Living. You can tour our six higher-education campuses on page 64, discovering their unique charms, quirky traditions — even a few superstar alums.

We hope you enjoy reading this destination magazine as much as we enjoyed creating it for you. We invite you to learn more about our city and begin planning your getaway on our website — visitwinstonsalem.com — or chat with our helpful visitor information specialists at our WinstonSalem Visitor Center. We look forward to seeing you in Winston-Salem soon.

There are lots of ways to learn what’s new in Winston-Salem. If you’re in the neighborhood, come see us at 200 Brookstown Ave., or visit us at visitwinstonsalem.com

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Visit Winston-Salem visitwinstonsalem VisitWS
4 | OFFICIAL VISITOR & RELOCATION GUIDE 03 Welcome Letter 08 At a Glance 10 History 14 Downtown 20 Eat & Drink 38 Arts & Entertainment 50 Shopping 52 Sports 54 Family Fun 58 Relocation 64 Education 68 Weddings 70 Annual Events 72 Accommodations 76 Things to See & Do: Local Attractions 78 Getting Here & Area Maps CONTENTS On the cover: ARTivity Park
Burdette This page, top to
Spring House Restaurant, Artivity on the Green What'sinside Join us on a tour of the City of Arts and Innovation.
photo by Joey
bottom:
Photos by Andrew Cebulka

HISTORIC BROOKSTOWN INN

The Historic Brookstown Inn is where Southern hospitality meets a living museum, surrounded by history, art, and treasure. The inn’s 70 spacious guest rooms offer modern amenities in an architecturally unique setting. Sample Southern-style hospitality with a hot breakfast, an evening wine and cheese reception, and cookies and milk at bedtime. The Brookstown Inn is more than just a getaway. Grand banquet facilities and two lovely courtyards plus on-site catering make the inn a memorable setting for a business meeting or wedding and reception.

brookstowninn.com

• 336.725.1120

thehistoricbrookstowninn

brookstowninn

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KIMPTON CARDINAL HOTEL

This luxurious boutique hotel is a centerpiece of WinstonSalem history. The handsome art deco structure, built in 1929 and the architectural muse for the Empire State Building, served as the headquarters for the R.J. Reynolds Tobacco Company. After an extensive restoration and major renovation completed in 2016, the Kimpton Cardinal opened its doors to guests in April of that year.

The hotel features 174 rooms and suites, all of which are elegantly decorated and smartly appointed with high-end amenities, and a fitness center. One of the hotel’s most

popular draws is its on-site restaurant. The Katharine Brasserie & Bar, named after the wife of R.J. Reynolds, serves up French-inspired cuisine in an elegant setting where an extensive menu and wine list await.

The award-winning Kimpton Cardinal hotel promises a luxurious and unique experience – and its downtown location offers easy access to many of the city’s attractions. thecardinalhotel.com • 336.724.1009

kimptoncardinalhotel thecardinalws

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innovation history, vitality,

Once the site of textile manufacturing and tobacco production, downtown historic buildings now house modern residences, restaurants, hotels, and galleries.

In Winston-Salem, today’s flourishing arts scene and bustling downtown have colonial roots and a manufacturing history. The Salem area was first settled in 1753 by the Moravians, a religious group from Eastern Europe. A century later, the city of Winston became an industrial hub for textiles and tobacco. In 1913, the two united, and Winston-Salem was born.

Today, more than 120 restaurants, 20 galleries and museums, and dozens of live music and performing arts venues in

downtown alone offer dynamic big-city culture with small-town charm. North Carolina’s fifth-largest city is known as a “City of Arts and Innovation,” and it lives up to its moniker with a business culture that celebrates entrepreneurship, a thriving medical community, and nationally acclaimed schools.

Come, be immersed in a place of diversity and activity, of commerce and achievement, and of local flavors and sips. You’ll want to return again and again.

8 | OFFICIAL VISITOR & RELOCATION GUIDE AT-A-GLANCE
Above: Photo by Will Page

1700s 1800s

1753 Moravians, a religious group from Eastern Europe, settle in the area.

1900s

1851 Winston is officially established. After the Civil War, Winston becomes a thriving industrial center.

1766 Moravians establish the town of Salem.

1772 Salem College, the oldest continuously operating educational institution for women in the U.S., is founded.

1891 Winston-Salem State University is founded and later becomes the first African American institution in the nation to grant elementary school teaching degrees.

1901 Hanes is founded. The company is rebranded as Hanesbrands in 2006.

1920s – 1950s

1929 The art deco R.J. Reynolds Building is completed. It later inspires NYC’s Empire State Building.

1960s – 1990s

1963 UNC School of the Arts opens. It is the first statesupported school of its kind in the nation.

2000s – NOW

2021 Renovated Salem Parkway wins America’s Transportation Award.

1913 Winston and Salem unite as one city: Winston-Salem.

1917 Reynolda House, the historic home of R.J. and Katharine Reynolds, is completed.

1937 Krispy Kreme is founded in Winston-Salem.

1954 Wake Forest University moves from Wake Forest, N.C., to Winston-Salem.

1989 WinstonSalem hosts the first biennial National Black Theatre Festival.

1994 Piedmont Triad Research Park opens in downtown. It's renamed Wake Forest Innovation Quarter in 2013.

2022 WinstonSalem is named one of America's best college towns by Southern Living.

2024 The Arts Council of Winston-Salem (the first arts council in the nation) turns 75.

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Opposite: A view of downtown Winston-Salem

Winston bydesign

From early 18th-century Moravian structures to textile and tobacco factories to iconic skyscrapers, WinstonSalem’s architecture tells a coming-of-age story.

01. SINGLE BROTHERS HOUSE

Salem’s first institutional building is the largest half-timbered building in North Carolina. Boys 14 and up lived here to learn a trade and operate the onsite craft shops, distillery, brewery, and slaughterhouse. Now part of Old Salem Museums & Gardens, the house is open for tours. 600 S. Main St.

02. S.J. NISSEN BUILDING

Now a photography studio, the Nissen Building originally housed a wagon company to support the transport of tobacco. The brick building with crenellated towers and arched windows resembles a medieval Romanesque fortress. 310 E. Third St.

03. SAWTOOTH SCHOOL FOR VISUAL ART

This jagged sawtooth building once housed the Hanes Company’s hosiery and sock factory. In 1982, the mill was repurposed as creative classrooms, its north-facing skylights perfect for aspiring artists. 215 N. Spruce St.

04. THE HISTORIC MILLENNIUM CENTER

Originally constructed as a federal building that over the years housed a post office, courthouse, and jail, this classic Revival-style building is now a grand venue for weddings and special events. 600 S. Main St.

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1769 1895 1911 1915
01 03 02 04

05. UNION STATION

The last train departed in 1970, but thanks to a massive renovation, Union Station has reopened as a multi-use office and event space. Once the city’s main station, the building was designed in a Beaux-Arts style with a grand limestone portico and Corinthian columns. 300 Martin Luther King, Jr. Dr.

06. PEPPER BUILDING

The downtown Indigo Hotel occupies the former Pepper Building, an art-deco structure embodying the wealth of the Roaring 20s. Significant design elements include smooth terra-cotta, variegated brown and sandstone brickwork, and brick pilasters. 104 W. Fourth St.

1930 06

08. SHELL SERVICE STATION

This 18-foot shell-shaped service station was designed to get customers’ attention. It reflects the literalism in advertising at the time. Now privately owned, the building is the only shell shaped station remaining. 1111 E. Sprague St.

09. AFAS CENTER FOR THE ARTS

07. REYNOLDS BUILDING

The R.J. Reynolds Company hired New York firm Shreve and Lamb to design this 1929 skyscraper that reflected the company’s prominence. A year later, architects used Winston-Salem’s 22-story ziggurat design as their model for the 102-story Empire State Building. 51 E. Fourth St.

VISITWINSTONSALEM.COM | 11 S ingle Brothers House courtesy of Old Salem Museums & Gardens; All other historical photos this page and opposite Courtesy of Forsyth County Public Library Photograph Collection; AFAS Center for Arts photo by J. Sinclair
1926 1928 1929
2017
Adjacent to the interactive art park ARTivity on the Green, this contemporary-style building’s translucent wall panels invite light in during the day and allow the building to glow at night. Designed by the local STITCH Design Shop, AFAS stands for Arts for Art’s Sake and includes artist studio space, two galleries, and the Unleashed Arts Center. 630 N. Liberty St. 05 08 07 09

Stay andplay

Park your car and extend your visit — two of Winston-Salem’s historic destinations offer more than meets the eye.

OLD SALEM MUSEUMS & GARDENS

Although meandering through this 1766 Moravian settlement is a visual treat, to make the most of a visit to Old Salem you’ll want to live its history, too. Admission passes offer self-guided tours of open historic buildings, galleries, and gardens, including hands-on learning opportunities and trade demonstrations.

This page: Old Salem; Opposite, top to bottom: Reynolda House Museum of American Art, Mickey Coffee Pot

Grab lunch at Muddy Creek Café, where sandwiches, soups, and salads hit the spot, but save room for Winkler Bakery, which was built in 1800 and housed many generations of Winklers. Their sweet treats are irresistible, and mixes can even be purchased to take home. Other souvenirs can be found in a newly opened gift shop on the second floor of the bakery, as well as the Old Salem Visitor Center, where Moravian stars, books, and children’s toys stock a quaint shop.

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Above: Photo by Andrew Cebulka; Opposite Top: Photo by J. Sinclair; Opposite Bottom: Photo byJB McCabe

As you wander along Old Salem's cobblestone footpaths, be sure to snap selfies on the popular Heritage Bridge, which is filled with Moravian stars during the holidays, and at the larger-thanlife (we’re talking 12 feet in height!)

Another outdoor option, the 1.2-mile paved and often shaded Winston-Salem Strollway is known for its leisurely path. Eager for more? Continue on to connect to the 5.2-mile Salem Creek Greenway.

Check in for the night at one of two convenient lodging sites. The Zevely Inn, in Old Salem, was built in 1844. Charmingly decorated, this B&B maintains the spirit, character, and ambiance of Old Salem’s Moravian founders.

Next to Old Salem, The Historic Brookstown Inn is a 70-room hotel, originally a 19th-century textile mill. You’ll feel intimately connected to the past thanks to the inn’s exposed brick walls, wooden beams, and pencil-post beds. Perks such as free wine and cheese in the evening add to the appeal.

REYNOLDA HISTORIC DISTRICT

Built in 1917 as the home of R.J. Reynolds and his family, Reynolda House Museum of American Art is now part art gallery, part historic site, and an absolute must-see. The home's 64 rooms feature a dazzling collection of art along with a treasure trove of family relics, period furnishings, and more. However, Reynolda's allure extends well beyond the home.

Across the street from Reynolda is the enchanting country estate built by Bowman Gray, a former president of R.J. Reynolds Tobacco Company, and his wife, Nathalie. Fortunately for us, these days you can “stay like a Gray” at Graylyn Estate, where 85 luxurious guest rooms are offered throughout the 55-acre property.

You can plan your day around dining in Reynolda Village — and no one would blame you! Options like Penny Path Café & Crepe Shop and Dough-Joe’s Doughnuts & Coffee fuel your morning, while May Way Dumplings makes for a perfect midday meal. Happy hour feels extra special with a craft cocktail or mocktail from Theodore’s Bar & Market, while Village Tavern maximizes its patio space for wood-fired dinners with charming village views.

After a morning of shopping, choose your own adventure: Take time for a massage at European Touch Day Spa or perhaps a blowout from Aeracura Salon, or opt to stretch your legs at the 134-acre Reynolda Gardens and its miles of meandering trails, wetlands, woodlands, and waterfall.

PLACE OF PEACE

The oldest and largest consecutively held Easter sunrise service in the world takes place at God’s Acre, the Moravian cemetery in Old Salem.

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V ISIT WINS T O N -SALEMV TISI TSNIW O N mELAS-FUN FACT

DOWNTOWN DELIVERS

What makes downtown Winston-Salem a desirable destination to visit is also what makes it an attractive place to work, reside, and do business. There’s an unmistakable creative and collaborative spirit in the restaurants, shops, arts venues, and innovative businesses centered here.

Annual events like Shop the Block (November) showcase dining and shopping. The Winston-Salem Cycling Classic and Gears and Guitars Music Festival (August) bring exciting road racing and great music to the city streets.

Arts and culture are celebrated year-round here. Check out the free concerts during the Summer Music Series, with jazz on Fridays and local bands on Saturdays.

Discover emerging artists at gallery shows and catch indie cinema at a/perture. Hear grand orchestral works and opera at the Stevens Center. Visit downtown attractions like Old Salem, the West End Historic District, Innovation Quarter, and the Downtown Arts District. A minor-league baseball game at Truist Stadium is a relaxing way to spend a summer afternoon or evening.

The Downtown Winston-Salem Partnership (DWSP) is working behind the scenes to ensure the city center’s success. By supporting businesses and organizing events, the not-for-profit group is helping to make downtown Winston-Salem a vibrant place for all.

downtownws.com

downtownWS

downtownwinstonsalem

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#DTWS IS BOOMING

Here’s what you’ll find:

5,100 housing units with another 275 proposed

10,000 residents

27,295 employees daily

More than 100 restaurants and coffee shops

9 breweries + 36 bars and nightclubs

More than 85 galleries and shops

TWO MAGNIFICENT AMERICAN ESTATES

Built by captains of industry in the early twentieth century, these adjacent magnificent American estates allow visitors the chance to experience the rich history of Winston-Salem.

REYNOLDA ESTATE

There’s a feeling you get when you turn down the winding driveway to Reynolda. The iconic, green-tiled roof of the bungalow slips in and out of view between the trees as you pass by blankets of yellow daffodils in the spring and fiery hurricane lilies in the fall. Some call it a “shoulders-down” moment, while others describe it as a respite from the hustle and bustle of daily life. But almost all say it’s their favorite spot in Winston-Salem.

Reynolda invites you to an incomparable experience: the formal gardens and walking trails of Reynolda Gardens, an eclectic mix of shops and restaurants in Reynolda Village, and at Reynolda House Museum of American Art, an iconic collection of art and special exhibitions on view in the 34,000-square-foot home of Katharine and R.J. Reynolds. Take your time, there’s a lot to discover. reynolda.org • 888.663.1149

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GRAYLYN ESTATE

The majestic Graylyn Estate was built from the dreams of the generous visionaries Bowman and Nathalie Lyons Gray. The family’s dedication to education, preservation, and community are still evident today. Proceeds from the estate fund student scholarships, contribute to education programs, and support historic preservation.

A unique combination of a historic residence, boutique hotel, and conference center, visitors can enjoy the most modern of amenities as well as the timeless hospitality. Graylyn boasts 85 charming

guest rooms, 25,000 square feet of meeting space, picturesque backdrops for weddings and special events, and 55 acres of exclusive grounds.

When you host a meeting, hold a special event, or stay overnight at Graylyn, you are not only receiving a luxury experience, you are also investing in education and community, just as the Gray family envisioned almost a century ago. At Graylyn, your stay matters. graylyn.com • 800.472.9596

thegraylynestate graylynestate

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These aren’t just lofty ideas in Winston-Salem. They’re the vision for the future we’re building, and you’re welcome to be a part of it.

Winston-Salem consistently ranks as one of the best cities in the nation for cost of living, and for starting and growing a business. There’s always something new to discover — from unique cultural experiences to award-winning dining, shopping for artisan crafts, and more.

Greater Winston-Salem, Inc., Winston-Salem and Forsyth County’s chamber of commerce and economic development organization, can help you learn about our community. If you are seeking a location for your company, embarking as an entrepreneur, or are ready to put down roots here, it all starts at winstonsalem.com

336.728.9200 greaterwinstonsaleminc

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A TOP MID-SIZED CITY. A MORE EQUITABLE COMMUNITY. THE BEST PLACE TO RAISE A FAMILY.
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Top Photo by: Tim Hutchins. Other Photos by: Sail Off Photography

Top Chefs

Get to know Winston-Salem’s three James Beardnominated chefs and the restaurants they run.

The restaurant journeys of three James Beard-nominated chefs, Stephanie Tyson, Peyton Smith, and Justin Webster, are as different as the food they serve.

But they share a few things in common: They are really, really good at what they do. Their dedication to their craft outweighs recognition and awards. And each of them is fueled by a deep hunger to keep improving their craft.

STEPHANIE TYSON

Sweet Potatoes Restaurant and Miss Ora’s Kitchen

Best Chef semifinalist 2022 + 2023 (Southeast region)

In January, Tyson and Vivián Joiner celebrated 20 years of running their Trade Street eatery, Sweet Potatoes Restaurant and Miss Ora’s Kitchen. They’ve collected numerous accolades through the years. Their first location — also on Trade Street — was an intimate space that commanded a two-hour wait

for dinner from the very beginning. Since then, they’ve been featured in Our State and Southern Living magazines and the Food Network’s Guilty Pleasures show.

Tyson never focuses on winning awards because she believes the reward should be how well you do your job. “I just want to do what, I think, I was called to do, which is to feed people,” Tyson says. “James Beard is very prestigious, so I guess this is saying that you did your job really well. So, it’s an honor.”

WHAT TO ORDER: Anything with sweet potatoes is a winner, including the sweet-potato biscuits and sweet potato pie. Other must-tries: Fried Green Tomato & Okra Basket (appetizer), Mambo Chicken Sandwich, and the Spaghetti with a Draw –pasta in a Creole sauce with smoked sausage, country ham, and chicken tenders. 607 Trade St NW, sweetpotatoes.ws

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EAT & DRINK

PEYTON SMITH

Mission Pizza Napoletana

Best Chef 2022 (Southeast region)

How does a Winston-Salem native become an expert in crafting traditional Neapolitan-style pizza?

Not only that, but how does a relative outsider to the restaurant industry get a James Beard nomination as one of the best chefs in the Southeast?

Dedication. Hard work. Respect for the craft.

Peyton Smith didn’t set out to be a chef. He had a pharmaceutical job with a good salary but found it unfulfilling. “I just wanted to go in the direction of doing real things. Like making a real thing,” he says.

That thing ended up being pizza. He spent time in New York and Italy, eating and learning about pizza — particularly Neapolitan-style pizza. He liked how easy it is to consume the pizza, and that it really showcases fresh ingredients — the ripe, juicy tomatoes; the soft, fresh cheese; the aromatic herbs.

A James Beard nomination affirms the countless hours he’s put in over the years. “I feel like the more I give to pizza, the more pizza gives to me,” he says. “I love making pizza. And I just want to get better and better.”

WHAT TO ORDER: While the Diavola and the Diego Marinara are the most popular pizzas, Smith also suggests a must-try pasta dish on the menu, the Bucatini All’Amatriciana 707 Trade St NW, missionpizzanapoletana.com

JUSTIN WEBSTER

Heff’s Burger Club

Best New Restaurant 2023 (nationwide)

Justin Webster came across the smash burger concept — a 4-oz. patty smashed thin so it yields a crispy, crunchy burger — while working on a burger truck in Brooklyn.

“My idea was to elevate the fast-food burgers from my youth. So, what if a Whopper was elevated? Or what if a Baconator was elevated? What if we used really good ingredients and made these fast-food burgers really good?”

Burgers are served with toppings such as griddled onions, bacon, pimiento cheese, locally sourced pickles, spicy ketchup, and Cheerwine BBQ sauce.

Webster says the Beard nomination is a lifelong dream come true. “Even a nomination is like an award in and of itself,” he says. “We’re unapologetically ourselves. We play loud punk music. We have cartoons on the TV. Our art is funky,” he says. “That’s who we are. And if you’re cool and nice, we’ll always give you a good experience.”

WHAT TO ORDER: “The Ladykiller is our magnum opus,” Webster says. ”To me, it’s a perfect burger — but the Piggy Wiggy is my go-to — simple, with bacon, griddled onions, cheese, spicy ketchup, and mayo.” 285 W Fourth St., heffsburgerclub.com

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Moravian flavors

The Wilkerson name has been synonymous with Moravian baking since 1930, when Dewey Guy Wilkerson opened shop in Winston-Salem. Beyond local church circles, his innovative methods helped popularize Moravian cakes and cookies. In his honor, his great-grandchildren opened Wilkerson Moravian Bakery in 2020, where they still use his original recipes.

“Our great-grandparents moved with six children to Winston-Salem and opened a business during the Great Depression, and we started ours in the face of COVID,” says Chelsi Ross Wilkerson, president of Wilkerson Moravian Bakery. “It means everything to our family to be baking for our community, carrying on traditions and honoring the memories of the loved ones before us.”

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EAT & DRINK
Above and Opposite
Opposite Far
Top: Photos Provided by Wilkerson Moravian Bakery;
Right:
Photo by J. Sinclair
“IT MEANS EVERYTHING TO OUR FAMILY TO BE BAKING FOR OUR COMMUNITY ”

Opposite, from the top: Ingredients for Moravian cookies, Wilkerson brothers in the 1930s; This page, from the top: Wilkerson cheese straws, Mrs. Hanes' Moravian Cookie Factory cookies, Winkler Bakery

MORAVIAN CULINARY TRAIL

When German-speaking Protestants of the Moravian church emigrated to the United States in the 1700s, they brought with them the taste of home. Centuries later, local households are still comforted by signature sugar cakes and delicate cookies.

Part of Old Salem Museum & Gardens, Winkler Bakery was founded in 1800 and still uses the same cooking methods today. Stop in to pick up Moravian sugar cake, cookies, lovefeast buns, and more. Perioddressed bakers are ready to greet you at the door with fresh-baked samples, helping create a truly authentic experience.

oldsalem.org/winkler

Since 1930, Dewey’s Bakery has been making fresh Moravian sugar cakes and signature cookies in multiple flavors. Shop at two bakery locations in town, or pick up products at select Food Lion, Walmart, and Fresh Market grocery stores around the region. deweys.com

Wilkerson is known for Carolina cheese straws, as well as Moravian cookies and sugar cakes made with yeast dough, sugar, cinnamon, butter, and potatoes — an ingredient that contributes to the cake’s soft, moist qualities.

The bakery’s thin, delicate Moravian cookies come in seven flavors. “We love giving out samples and seeing everyone’s reaction as they take a bite,” says Wilkerson. “My favorite is the spiced cookie, which is made with molasses and is the thinnest of all. It brings back so many memories of my childhood. It just tastes like Christmas.”

Wilkerson also recommends the butter rum cookie, created by her father and inspired by the notorious pirate Blackbeard. It’s reported that when his ship was found off the coast of North Carolina, it contained vanilla, Allspice, cocoa, honey, and barrels of rum — ingredients that produce a pretty delicious cookie, she adds.

Wilkerson Moravian Bakery plans to build a new flagship store, but in the meantime, patrons can visit their location at 3443 Robinhood Road and order products online. wilkersonbakery.com

Stop by Mrs. Hanes’ Moravian Cookie Factory and see cookies being made firsthand by the factory’s legendary “artists in aprons.” The family-owned business packages more than 55 tons of dough each year while continuing to make all cookies by hand. Flavors include sugar, lemon, black walnut, chocolate, butterscotch, and traditional Moravian ginger. hanescookies.com

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a Sweet start

Winston-Salem’s bakeries make everyone a morning person.

EAT & DRINK
This Photo by Marybeth Wells

rise and shine! Tantalizing treats and artisan coffee lure even the weariest traveler out of bed. Winston-Salem’s locally owned bakeries and cafes provide the perfect fuel for a day exploring the city.

Inspired by Camino de Santiago, an ancient pilgrimage site where people came together over food, Camino Bakery is all about community. At two downtown locations, skilled baristas prepare handcrafted drinks to complement fresh breads, quiches, and sweet treats made from scratch daily. caminobakery.com

Known as “Bee,” Brittany McGee is the heart and soul of The Humblebee Shoppe. Nestled between other local shops on Brookstown Avenue, Bee makes everything herself, all by hand. Crowd favorites include her macarons in a rainbow of colors as well as gourmet marshmallows, cupcakes, and specialty cookies. thehumblebeeshoppe.co

Husband and wife team Lucia and John Bobby are behind Bobby Boy Bakeshop, a beloved French-style bakery in Winston-Salem's Buena Vista neighborhood. The display case is a work of art, with fresh artisan breads, decadent pastries, and exceptional desserts baked daily. bobbyboybakeshop.com

Founded by Wake Forest alumni Eric Disch and Anna Margaret Roth, Dough-Joe’s in historic Reynolda Village has quickly become a local favorite. Each vanilla cake doughnut is made to order, ensuring the perfect bite that’s fresh and warm

every time. Choose from classic flavors to decadent combinations like chocolate glaze and crushed Oreo or lemon glaze with Fruity Pebbles. Wash it down with a matcha tea, lavender lemonade, or a cup of joe from Anchor Coffee Co., roasted locally. doughjoesnc.com

Any given morning, crowds are known to gather outside Louie & Honey’s Kitchen. The stylish West End café is run by a mother-daughter duo, who draw on old family recipes and seasonal ingredients to create their own contemporary masterpieces. Everything is made from scratch using organic North Carolina milled flour. Specialties include pink Champagne cake, salted honey pie, cherry pop tarts, and funfetti cookies. But the best-seller here, without question, is the heavenly Amish Cinnamon Rolls — big enough to share, but delicious enough that you’ll choose not to. louieandhoneyskitchen.com

To Your Health Bakery is a 100-percent gluten-free facility, offering vegan, allergy-free, keto, and paleo options. Owner Anna Simeonides has always loved to bake and often catered to her little brother, who had severe food allergies. The bakery earned national praise recently thanks to Anna’s first-place finish in the nationwide “Ultimate Baker” contest by Christmas Inc. Magazine. Now everyone with a sweet tooth can savor cherry cheesecake, chocolate eclairs, lemon blueberry scones, oatmeal cream pies, and other glutenfree, vegan, and nut-free delights. The shop just launched its own line of allergen-free baking mixes to use at home. toyourhealthbakery.com

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Opposite: Camino Bakery; This page: Louie & Honey

vino with a view

Winston-Salem is your gateway to the Yadkin Valley Wine Region, where award-winning wine and unbeatable views await.

EAT &
DRINK
This page: JOLO Winery & Vineyards, Above: Photo by Liz Nemeth; Opposite: Photo by J. Sinclair

sip a glass of wine amid rolling hills, lush vineyards, and distant mountains. It’s easy to mistake the scenery for Napa or Tuscany, but Yadkin Valley Wine Country is just 30 minutes outside Winston-Salem. The topography, climate, and soil create the perfect conditions for producing award-winning wines with a beautiful terrain found only in this special place. Here's a sampling of a few fan favorites.

SHELTON VINEYARDS

Brothers Charlie and Ed Shelton founded this vineyard in 1999 in an area once dependent on tobacco farming. At the time, North Carolina was home to fewer than ten vineyards. Today, Shelton is the state’s largest family-owned estate winery with 25,000 cases produced annually. Spanning 406 serene acres, the winery features walking trails that wind through its manicured grounds, passing by grapevines, rose bushes, streams, and ponds. sheltonvineyards.com

RAFFALDINI VINEYARDS

Enjoy the sweet life, or, as the Italians say, la dolce vita. When Wall Street hedge-fund manager Jay Raffaldini decided to open a winery, he chose to do so in the Yadkin Valley, where he built a breathtaking Tuscan-style villa and planted his first vine in 2001. The rocky soil and warm climate are perfect for producing classic Italian varietals, earning the winery the nickname “Chianti in the Carolinas.” A lively calendar of events includes charcuterie classes, wine dinners, live music, and food trucks serving everything from lobster to brick-oven pizza. 21 and up. raffaldini.com

JOLO WINERY & VINEYARDS

Natural beauty abounds as far as the eye can see at JOLO, with stunning views of nearby Pilot Mountain and Cox Lake. The winery exudes charm, from outdoor picnic tables with barrels of flowers to the mountain-style lodge with stone fireplace. Its onsite restaurant, End Posts, was voted one of the top 100 brunch spots in America by OpenTable and also features a full lunch and dinner menu. A traditional tasting flight includes one sparkling wine, white wine, rosé, three reds, and a choice of dessert wine. 21 and up. jolovineyards.com

DIVINE LLAMA VINEYARDS

Nestled on 91 acres, this unique vineyard and tasting room just happens to be on the Southeast’s largest llama farm. Sign up for a llama trek and take a 2.5-mile scenic hike with the friendliest of companions. Then, visit one of the featured food trucks or enjoy a picnic on the grounds while sampling one of the featured wines. Families welcome. divinellamavineyards.com

DYNAMIS ESTATE WINES

Encompassing 1,500 acres, this high-end, high-altitude winery yields bold Bordeaux varietals. A long, winding driveway leads to the Dynamis Estate, set amid rolling green fields and lush orchards in the shadow of the Brushy Mountains. The property includes four distinct vineyards and six acres of fruit and pecan orchards. Casual tastings with small bites are offered along with in-depth, sit-down experiences. 21 and up. dynamisestatewines.com

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Craft Draftcrawl

jamie Bartholomaus laughs thinking back to the days when few folks understood that a beer didn’t have to be watered-down or served ice-cold. “Back then, you had to sell people on the idea of craft beer,” says Bartholomaus, who opened Foothills, the city’s first craft brewery, in 2005

Today, downtown’s beer scene is hoppy and hopping, with nine unique craft breweries selling their own brews — all within an easy mile-and-a-half walk.

FIDDLIN’ FISH BREWING COMPANY

Opened in 2017 as the city’s craft brew scene was beginning to expand, Fiddlin’ Fish is a rollicking tap room that draws families, professionals, and sports fans to an industrial space that harkens to its roots as an early 1900s tobacco warehouse. A locals-favorite food truck, Tuning Fork Provisions, is on hand most days with tacos and burgers. fiddlinfish.com, 336.999.8945

FOOTHILLS BREWING

Foothills Brewing blazed the trail as the first craft brewery in the city, offering a taste for bold, flavorful brews. Styled like a ‘90s-era brew pub, the brewery is adorned with lots of wood and a vaulted ceiling. Foothills has a restaurant with a pub in the back that serves well-known favorites Hoppyum and Sexual Chocolate, a limited-release imperial stout. foothillsbrewing.com, 336.777.3348

HOOTS ROLLER BAR & BEER CO.

Set in a restored flour mill in the revitalized West End Mill Works complex, Hoots prides itself on offering “blue collar brews of unmatched character,” made with “love and magic.” The cheerful, eclectic tap room perfectly reflects the city’s industrial roots and creative spirit. Recommended brews? Try the Morning Stout, brewed with locally roasted coffee beans, or the best-selling GasHopper IPA. hootspublic.com, 336.608.6026

INCENDIARY BREWING COMPANY

Innovation Quarter’s only brewery, Incendiary is located in one of the city’s coolest locations, the old coal-fired Bailey Power Plant that powered R.J. Reynolds Tobacco factories. Many folks grab a brew at Incendiary, a wood-fired pizza at neighboring Cugino Forno, and a seat at a picnic table in the 2,000-square foot patio. incendiarybrewing.com, 336.892.6714

Scan the QR code to download a map of Winston-Salem's tap rooms, bars, and pubs, all within an easy, 1.5-mile walk.

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By: Lisa O’Donnell
EAT &
DRINK
Above: Photo by JB McCabe Craft Draft Crawl

JOYMONGERS BARREL HALL

Sitting across from Hanes Park, Joymongers is something of an outpost on a downtown craft draft crawl, but it’s worth the extra steps to enjoy a barrel-aged beer in the Historic West End. Joymongers boasts an adventurous selection of rotating and infused beers with flavors like key lime and guava. Plus, their flying Mighty Mouse is worth the photo opp. joymongers.com, 336.608.4290

LESSER-KNOWN BEER CO.

The latest brewery to open and the first in the West Salem neighborhood, Lesser-Known Beer Co. is a small, lager-focused brewery inspired by age-old German and Czech Republic brewing methods. Specializing in long lagering times and fresh tank pours, their malts hail from a small family farm in Moravia. This cozy spot is just a stone’s throw from the Moravian living history village, Old Salem Museums & Gardens. lesserknownbeer.com

RADAR BREWING COMPANY

In the Industry Hill neighborhood, Radar Brewing Company helps round out the city’s beer loop. “What we have is this great walking culture where people can start at one brewery, walk to five or six, and do a complete brewery loop,” says Eric Peck, one of the founders. Radar boasts a more contemporary, less industrial feel than some of the bigger tap rooms in the city. A large window in the taproom lets customers view their open-air beer fermenter. radarbrewingcompany.com, 336.999.8090

SMALL BATCH BEER CO.

A dimly lit yet cozy bar conveniently located at the corner of the Downtown Marriott, Benton Convention Center, and Embassy Suites, Small Batch skews more toward the younger crowd and doubles as a soccer bar, where fans of England’s Liverpool football club gather to watch matches. Popular beers include the Queen Cersei blonde ale, a nod to everyone’s favorite “Game of Thrones” villain. Food menu favorites include Brussels sprouts (yes, Brussels sprouts) and an array of burgers. smallbatchws.com, 336.893.6395

WISE MAN BREWING

An anchor in downtown’s Industry Hill neighborhood, Wise Man opened in 2017 in a 1929 warehouse and quickly became a draw for families, young professionals, and dog owners. There’s plenty of room to gather indoors or out to play games, hear live music, and grab nibbles from one of their rotating food trucks. Favorite beers include Scoop Dogg Cream Ale, Body Electric Double IPA, and Mountain Calling IPA. wisemanbrewing.com, 336.725.0008

COCKTAIL HOUR

After a day exploring the city, shake things up downtown with a fancy cocktail or delicious mocktail.

Inside the historic Flat Iron Building, Joyner’s is the quintessential neighborhood bar. Settle into cozy leather chairs surrounded by shelves of books, and order a Prohibition-era cocktail with a modern twist. joynersws.com

Across from Bailey Park, Fair Witness Fancy Drinks is an eclectic corner bar with indoor/ outdoor seating. The Innovation Quarter-area hangout is popular for an after-work cocktail, as well as late-night dance parties and karaoke. Wind down with a French 75 or perk up with the house espresso martini with Vietnamese coffee. facebook.com/fairwitnessfancydrinks

For an afternoon pick-me-up, head to The Powder Room, where cocktails and mocktails are as colorful as your surroundings. Non-drinkers also find plenty to satisfy, including citrus sparklers and gourmet coffee drinks. thepowderroomcafe.com

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Opposite: Wise Man Brewing; This page, top to bottom: The Powder Room, Radar Brewing Company

MOZELLE’S FRESH SOUTHERN BISTRO

A staple of Winston-Salem’s historic West End, Mozelle’s has been serving a Southern-inspired menu for brunch, lunch, and dinner since 2008. Locally sourced ingredients that inform the menu as well as the daily specials have made this gem a Camel City favorite. Classics like fried chicken, shrimp and grits, and tomato pie figure prominently, as well as starters of fried pickles and edamame hummus – and sides of creamy succotash. Vegetarian, vegan, and gluten-friendly options are always available. Desserts are not to be ignored: Don’t pass up the scrumptious caramel peach shortcake or the indulgent coconut pie.

Mozelle’s offers a cozy, inviting ambience and weather-abetted outdoor dining; blankets and heaters in the cooler months and fans in the warmer months. Make sure to reserve ahead, tables go quickly. Their extensive wine list includes bottles by small producers from around the world. Wine, cocktails, and craft beer round out the selections. Mozelle’s is open Tuesday through Sunday, closed on Mondays.

mozelles.com • 336.703.5400

mozelles.bistro mozelles

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Photos by : Raysa Suarez Williams (RSW)
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QUANTO BASTA ITALIAN EATERY & WINE BAR

Seated in the heart of downtown, Quanto Basta (QB) evokes the classic Italian neighborhood restaurant and gathering place. Led by the same team behind the award-winning Spring House Restaurant, Kitchen & Bar, QB’s cuisine draws on the Italian heritage of chef/partner Timothy Grandinetti.

Menu highlights include rustic pastas and sauces from Grandinetti’s treasured family recipes, antipasti paired

with wines, handcrafted pizzette, and classic Italian fare like Tagliatelle and Chicken Piccata Bucatini.

The wine bar boasts selections from Italy and other major wine-growing regions around the world. QB is open for dinner Wednesday through Saturday.

Quanto Basta Italian Eatery & Wine Bar has a second location in downtown Wilmington, NC. quantobastanc.com • 336.893.6144 quantobastanc

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SPRING HOUSE RESTAURANT, KITCHEN & BAR

Whether it’s an intimate dinner, wedding celebration, business dinner, or special gathering of any type, Spring House is a choice destination. Award-winning chef/ partner Timothy Grandinetti and his team craft a creative menu using seasonally available regional ingredients. A must try is the nightly multicourse chef’s tasting menu (you can call ahead to see what’s being served).

Located in downtown Winston-Salem, Spring House is set in a restored, historic home with a variety of inviting rooms for dining and for socializing. The Library Bar offers top-shelf wines, craft beers, and a creative spin on handcrafted cocktails in an elegant setting. Open for dinner Wednesday through Saturday. springhousenc.com • 336.293.4797

springhouserestaurantkitchenbar docbrownstone springhousews

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Adding On

Longtime restaurateur Jim Noble is growing his WinstonSalem footprint once again. Rooster’s: A Noble Grille has been a fixture in the community for 31 years now, and in recent years, they’ve been taking up more and more space at 380 Knollwood Street, adding on to their patio a couple of times to now include outdoor seats in a picturesque garden setting for up to 120 guests. That’s more than most of our area restaurants, and that’s just on the outside.

Now, the restaurant’s ownership group, Noble Food & Pursuits, has taken over the former UPS Store location next door to Rooster’s, where they will open Copain Bakery, a French boulangerie-style bakery offering breads, pastries, cakes, pies, coffee, and gourmet provisions like salads, sandwiches, prepared foods, and wine. In addition to the bakery, the space will serve as a private dining space for Rooster’s, doubling the restaurant’s capacity for private events and gatherings.

For those who don’t know, owner Jim Noble is a native of the Triad. He says he is proud to be able to bring more culinary offerings to Winston-Salem.

“This area shaped me in so many ways, and that is why I am so happy for our plans in Winston-Salem,” says Noble. “My roots are in this city, so to be able to tell you that we’re growing with both a new concept and more space for our flagship restaurant is a true blessing.”

Noble plans to open Copain and the new private dining space this year. Until then, you can enjoy the seasonal, chefdriven menu at Rooster’s. When the weather’s nice, grab a seat on the patio for lunch or dinner and listen to live music, offered every Tuesday evening, May to October. Or you can swing by his fried chicken shack, Bossy Beulah’s, at 1500 West First Street for the signature Beaut sandwich featuring premium, locally raised Joyce Farms chicken (also a staple at Rooster’s) fried the way his great aunt Beaut taught him decades ago. And for dessert you can enjoy Copain cookies and hand pies, delivered fresh daily… a bit of nostalgia mixed with a taste of what’s to come. roosterskitchen.com • 336.777.8477

bossybeulahs.com • 336.606.6505

anoblegrille • bossybeulahs

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Opposite: Rooster’s Wood-Fired Kitchen dish This page, top to bottom: Chef Jim Noble, Rooster's outdoor patio, Copain Bakery
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Photos by: The Plaid Penguin

Almost 12 years ago, the SECU Family House on the Richard J. Reynolds III and Marie M. Reynolds Campus opened its doors at the end of Hospice Lane. The mission of the SECU Family House is to provide affordable lodging and support services in a caring environment for adult patients and/or their caregivers coming in from outside Forsyth County to receive treatment at one of Winston-Salem’s medical centers.

The Family House has 45 bedrooms with queen beds, its own private bathrooms, mini-refrigerators in each of its guest rooms, a beautiful kitchen, dining room, living room, outdoor patios, and other comfortable common areas for the family to relax. The house is designed to provide respite in an environment where caregivers have the fellowship and support of other families in similar situations. The facility includes guest laundry and transportation to medical appointments.

Guests are asked to pay a subsidized $40 per night, and a Family Assistance Fund is available for low-income families to help further reduce the nightly expense if needed. Volunteers provide evening meals four nights per week and offer helpful support and hospitality inside the house and offsite. Donors provide in-kind donations of breakfast and snack items, allowing guests to relax knowing their basic needs are being met. Additional therapeutic services, such as therapy dogs and art therapy, are offered. “It’s more than just a place to stay,” said Kathy Carr, executive director.

The SECU Family House is a non-profit agency and relies upon donations, volunteers and community support to stay in operation. Although guests are asked to pay $40 per night, the true cost of a night is $91. The impact the SECU Family House is having on the community is great. In 2022, the Family House provided 12,856 nights of care to patients/caregivers, saving guests a total of over one million dollars had they stayed at a hotel instead of the Family House. Sixty percent of the Family House’s guests are North Carolina residents, but guests come from all over the United States to receive care in Forsyth County. Since 2011, the Family House has cared for over 48,000 guests.

Please visit www.familyhousews.org or contact 336.793.2822 for more information on how to stay at the Family House, or how you can get involved with volunteer and donor opportunities.

SECU stands for State Employees’ Credit Union. This statewide credit union has adopted as one of its charitable causes the establishment of Hospital Hospitality Houses in selected communities that are home to regional medical centers.

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SECU FAMILY HOUSE

LOUIE AND HONEY’S KITCHEN

Have a sweet tooth? Even if you don’t, you owe yourself a visit to Louie and Honey’s Kitchen. This cozy bakery, nestled in the historic West End neighborhood, is run by a mother-daughter team who pride themselves on using only high-quality ingredients in best-loved recipes that have been passed down. For morning fare, try a specialty coffee with a crowd favorite, the Amish Cinnamon Roll. For afternoon treats, a unique tea blend with a slice of custardy Salted Honey Pie could fit the bill. Made-to-order desserts – like the Lemon Buttermilk Cake or the Shaker Lemon Pie – can be ordered for pick-up. Louie and Honey’s Kitchen is open 7 a.m. to 5 p.m. Monday through Saturday.

louieandhoneyskitchen.com

louieandhoneyskitchen

• 336.422.7500

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Fundaymonday

While many of Winston-Salem’s museums and shops take Mondays off, just as many are open for business.

At the Prohibition-era-themed ROAR, a multi-floor dining and entertainment destination on the corner of Liberty and Seventh streets, Monday nights are one of managing partner Joseph Correll’s favorite times of the week. “We open our second floor at 4 p.m., and you can throw a strike at any of our 10 boutique bowling lanes — or practice your swing at our golf simulators.” Fords Food Hall is open for lunch and dinner, serving a range of flavors from Asian to Italian, American street food and seafood.

But that’s not the only option. Whether you’re in town for a long weekend or need a rain plan, read on for our fail-proof guide on making the most of your Monday Funday.

HEAD OUTDOORS

No ticket, guidebook, or art degree is required to hop on the Start Anywhere, Stop Anytime Outdoor Art Tour, which gives you a peek into the city’s history and soul through the eyes of its artists. Don’t miss ARTivity on the Green, which anchors Seventh and Liberty with bold metal towers rising from the colorful art-themed park. Or the newly unveiled wind sculptures at Merschel Park. Called Balancing Act, the 16 spinning

spheres are dedicated to women who find imaginative solutions to balance life. Find a complete guide to the city’s murals and other public art at visitwinstonsalem.com

Open and free to the public year-round, Reynolda Gardens offers 134 acres to explore every day. Designed by Katharine Reynolds, wife to tobacco tycoon R.J. Reynolds, Reynolda Gardens includes lush sunken gardens, woodland trails, and more. Continue with a stroll through Reynolda Village, where shops and galleries inhabit the estate’s former silo, post office, and schoolhouse. A peaceful waterfall sets the perfect backdrop for a picnic.

Winston-Salem is home to dozens of parks and nearly 30 miles of greenways. Take a hike or stroll along one of the trails featured in our Play Date article on page 54.

The city’s suburbs contain numerous gems as well. It starts with Tanglewood Park, a recreation haven located 10 miles west of downtown along the Yadkin River. Among the park’s offerings is a lovely Arboretum with 26 unique gardens, including a bog garden, wildflower reserve, and children’s garden. Another stunner, the Paul J. Ciener Botanical Garden, sits 15 east of downtown in the town of Kernersville. Spanning seven acres, the gardens boast the largest spring bulb display in the region — more than 25,000 tulips — along with several showcase gardens. tanglewoodpark.org, cienerbotanicalgarden.org

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Above: Photo by Andrew Cebulka; Opposite Top: Photo by Brittany Butterworth

Join Triad Eco Adventures for two-hour Twin City Trolley Tours and the Totally Salem Tours. Reservations are required on Mondays for this two-hour Segway or e-bike tour that gives visitors a taste of Old Salem Museums & Gardens, an 18th-century Moravian settlement, with an informative guide narrating your cruise through the historic district and surrounding areas including Salem College, the nation’s oldest women’s college, historic cemeteries, and the site of the first Krispy Kreme Doughnuts.

According to the guides at Carolina History & Haunts, some of the city’s former residents are said to have an “everlasting presence.” See for yourself by booking a 90-minute walking tour for secrets into the area’s local lore. Tours are offered nightly by reservation and travel through the historic West End neighborhood, adjacent to downtown. carolinahistoryandhaunts.com

STAY INSIDE

Shop or browse Mast General Store, located in the Downtown Arts District. Then walk over to Fourth Street and visit independent bookstore Bookmarks and discover Design Archives Vintage & Handmade Emporium, which houses more than 150 vendors and artists in a must-see art deco building that was once a car showroom. Drive about five minutes west to Thruway Shopping Center for popular retailers including J. Crew, Ann Taylor Loft, Athleta, and Talbots.

If you’re looking to grab a bite, dine at Earl’s for southern food and live music or West End Café for a lunch menu that’s a favorite among locals. And don’t miss the chance to visit Mrs. Hanes’ Moravian Cookie Factory for hand-rolled, hand-cut, and handpacked Moravian cookies.

Have a taste for craft beer?

Trivia night and food trucks are on tap at Wise Man Brewing. Bring your dog to Incendiary Brewery downtown in the revamped Bailey Power Plant, or hit up Hoots Beer Co. in West End for craft brews, pinball, and a dog-friendly patio. And Fiddlin’ Fish Brewing Co. hosts live music at its open bluegrass jam on Mondays.

Appreciate Winston-Salem’s infamous local arts scene with a hands-on class at Sawtooth School for Visual Art or browse the galleries inside the Milton Rhodes Center for the Arts.

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Opposite: ROAR; This page from the top: ARTivity on the Green, Fiddlin' Fish Brewing Co., Mast General Store

of art taste

Sawtooth’s two-hour art classes make for a creative night out.

ARTS & ENTERTAINMENT
This Page: Ceramics class; Opposite page from left to right: Letterpress wood block, drawing class, students in youth class. This Photo by Alan Teague; Opposite Far Left: Photo by J. Sinclair

Whether you haven’t held a paintbrush since childhood or you’re itching to try a new medium, the Sawtooth School for Visual Art invites you (and your kids!) to enroll in Taste of Art.

Taste of Art sessions typically take place on the second and fourth Fridays of the month and last around two hours. In that short time, students work in small-group settings with some of Sawtooth’s most beloved instructors to become familiar with new tools, have a little fun, and ultimately complete a take-home masterpiece.

From pastels and pottery to forged bracelets, glass mosaics, watercolor, and wood, courses are designed to be creative, social, and unintimidating. Take, for instance, a summertime class that produces a custom ping-pong paddle. Taking place in the Sawtooth’s wood studio, this session will teach the intricacies of band saws and routers, finishing with hand tools to customize the handle’s shape. There are options for youth, too, with classes like collage, watercolor, and figure-drawing. Some sessions, such as wooden whistles, encourage parent and child co-participation.

Founded in 1945 as a creative community hub, Sawtooth has always aimed to make art approachable. It offers hundreds of annual classes in multiple disciplines, with sessions lasting from a couple of hours to a couple of months. But with Taste of Art, this something-for-everyone mission becomes even more of a reality.

“These workshops bring the community more access to our studios and classes,” says Jon Millner, director of marketing for Sawtooth. “These introductory experiences create an exciting and intimate space where students of all skill levels can explore new techniques and artistic mediums.”

A slightly longer — but certainly worthwhile — commitment, Taste of Art XL courses are two-part workshops that begin on Friday evening and wrap up on Saturday. In one such class participants make a pair of mugs on the pottery wheel, beginning with shaping wet clay into mug forms on Friday, followed by trimming and decorating on Saturday. (Ceramics can be picked up just a few weeks later.)

Class prices range from $40 to $120, which includes all materials and instruction. In addition to the art you get to take home, you can add to your souvenir collection with a stop by the Marta Blades Gallery Shop, where you can browse fine art and crafts by Sawtooth’s faculty and students.

Learn more and sign up for courses at sawtooth.org/tasteofart

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“THESE WORKSHOPS BRING THE COMMUNITY MORE ACCESS TO OUR STUDIOS AND CLASSES ”

All Music

for

Winston-Salem strikes a chord with music lovers.

The city’s lively music scene celebrates a symphony of sounds, from Amadeus to Zydeco. Nearly every night of the week, local venues, including performing art centers and nightclubs, play host to a variety of talented musicians. Outdoor festivals and special events also draw headliner acts.

THE CLASSICS

The Winston-Salem Symphony, Piedmont Opera, and Piedmont Wind Symphony wow audiences with their diverse programming and performances throughout the year.

“We’re really a talented community,” says Mariedith Appanaitis, director of marketing for Piedmont Opera. “Many of our chorus members are doctors and lawyers who just love the arts. We’re excited to host well-known principal performers from all over, as well as previous students of the UNC School of the Arts, like Tichina Vaughn, who’s performed at the Met and in Europe.”

While their home stage, the historic Stevens Center, is undergoing renovations, the opera and symphony will offer special performances at other venues around town. The show must go on!

ARTS & ENTERTAINMENT
Opposite Middle: Photo by J. Sinclair
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A LITTLE BIT COUNTRY, A LITTLE BIT ROCK ’N’ ROLL

Since opening five years ago, The Ramkat has brought in big names like Lucinda Williams, Jerry Douglas, The Wood Brothers, Ben Folds, Drive-By Truckers, The Wallflowers, and Amy Ray. The venue also regularly promotes up-andcoming musicians, heralded by fans and music critics. “Winston-Salem has always had a vibrant music scene — the Moravians who founded the town were very musical people — and we’re building on that legacy,” says Andy Tennille, partner at The Ramkat. “We present music from all genres to audiences of varying demographics to serve the entire Winston-Salem community.”

Across the street from The Ramkat, Earl’s Whiskey Bar is a lively honky-tonk venue with live country, folk, and bluegrass several nights a week. Since 1981, the Fiddle and Bow Society has celebrated the city’s Southern roots with a range of traditional and contemporary folk music, blues, Americana, and more.

Originally constructed in 1906 as federal building and post office, The Millennium Center has been restored to its original grandeur and transformed into a special event space. Its robust calendar occasionally features a range of live music from various genres. ramkat.com, earlsws.com, fiddleandbow.org, millenniumevents.ws

FREE CONCERTS & FESTIVALS

Hosted by Incendiary Brewery, Coal Pit Live brings new energy to the old R.J. Reynolds power plant. The free concert series is held spring through fall. The Downtown Winston-Salem Partnership produces a Summer Music Series, including Downtown Jazz held select Fridays at Corpening Plaza and Summer on Fourth held each Saturday in front of Foothills Brewpub during the summer months. The city is gearing up for its 10th annual cycling and music festival Gears & Guitars, held Aug. 4-6. Admission is free to all concerts, most of which are held at Bailey Park in the Innovation Quarter. incendiarybrewing.com, downtownws.com, winstonsalemcycling.com

This
page from the top: The Millennium Center, Bailey Park, The Ramkat
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ARTS COUNCIL LEADS THE WAY

Winston-Salem is known as the City of Arts and Innovation, and one of the driving forces behind that name is Arts Council of Winston-Salem and Forsyth County. Founded in 1949 as the first arts council in the country, it maintains its deep commitment to lead and uplift the arts and cultural sector throughout the community. Unique to downtown Winston-Salem, Arts Council owns and operates a campus of three theatres, two art galleries, and is home to Sawtooth School for Visual Art.

Looking for something fun to do? Arts Council’s campus showcases more than 400 events each year featuring area arts organizations and local, regional, national, and international artists. With hundreds more great happenings throughout the community, be sure to take advantage of the incredible arts and cultural scene that IS Winston-Salem. IntoTheArts.org

336.722.2585 • artscouncilwsfc

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Milton Rhodes Center for the Arts The Travis Williams Group at Amplify: A Local Monthly Music Series Series) Piedmont Wind Symphony at the Coal Pit Photos clockwise from top: Joy Blaser, Katie Hall and Owens Daniels

In 1963 and 1964, a small group of craft artists and collectors established Piedmont Craftsmen, a nonprofit arts organization that quickly became one of the nation’s premier craft guilds. Today, we showcase nearly 400 artisans throughout the US, working across the spectrum of craft techniques in clay, fibers, metals, wood, glass, printmaking, jewelry, photography, and mixed-media. We champion the work of our Exhibiting Artists through our Gallery and Annual Craft Fair.

Discover unique, handmade gifts and wearables at Piedmont Craftsmen’s Gallery, located in the heart of the Downtown Arts District at the corner of 6th and Trade Streets. Here you’ll find beautifully crafted objects from sumptuous jewelry and wearables, turned wooden bowls, colorfully glazed pottery, brilliant blown glass, forged metal sculptures, and artfully designed etchings. Let us help you build your crafts collection and hold the creative spirit in your hands.

Piedmont Craftsmen’s Fair is one of the most eagerly anticipated arts events in this region, visited by thousands. Held at the Benton Convention Center each November, the weekend before Thanksgiving, the Fair is an exposition and marketplace for artistry, artist demonstrations, and some of the finest works of craft you will see in one place.

Find the work of our artists anytime, anywhere at piedmontcraftmen.org

336.725.1516

piedmontcraftsmen

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CELEBRATE 60 YEARS OF FINE CRAFT

WINSTON-SALEM SYMPHONY

Nothing compares to the breathtaking power of a full symphony orchestra playing live music, which the Winston-Salem Symphony has been doing since 1947. The professional orchestra exceeds expectations for a city of this size as they perform classical masterworks, new compositions, and a variety of music from popular genres. In addition to hearing the symphony at the historic R.J. Reynolds Auditorium, visitors and new residents can find the symphony’s diverse programming in breweries and at various regional venues.

This season, a new music director takes the helm to showcase some of the most talented concert artists in the world, Handel’s ever-popular Messiah, and favorites by Tchaikovsky, Dvořák, and Beethoven. The orchestra also welcomes to the stage bluegrass legend Ricky Skaggs and hometown heroine, 2019 Miss America Nia Imani Franklin. This year, audiences can sing along to a Fleetwood Mac tribute or enjoy the Christmas classic Home Alone on the big screen with a live orchestra providing the soundtrack. wssymphony.org • wssymphony.org

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Nia Imani Franklin Winston-Salem Symphony Ricky Skaggs

HISTORIC BETHABARA PARK

Established in 1753, Bethabara is the site of the first Moravian settlement in North Carolina and the birthplace of Winston-Salem and Forsyth County. Today, Historic Bethabara Park offers free special events for the community, 183 acres of wildlife preserve, historic gardens, over ten miles of trails, centuries-old buildings, a reconstructed French and Indian War palisade fort, and a Colonial village. Also featured at the park is the 1788 Gemeinhaus, the oldest standing church with attached residence in the United States. The gift shop, located at the Visitor Center, offers a unique array of handcrafted items.

info@bethabarapark.org

historicbethabara.org

336.924.8191

bethabarapark

North Carolina’s only museum dedicated to the study of global cultures is at once intimate and immersive. Visitors can explore stories of humanity, from ancient archaeological sites to the celebrations and struggles of today. The Museum features changing exhibits throughout the year, highlighting its diverse collection of nearly 30,000 artifacts from more than 350 cultures and 90 countries. Don't miss the annual Day of the Dead exhibit in the fall. Whenever you visit, admission is always free.

lammuseum.wfu.edu • 336.758.5282

lammuseum

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Top photo by: Gail Jones LAM MUSEUM OF ANTHROPOLOGY WAKE FOREST UNIVERSITY

VISUAL INDEX

Visual Index is a woman-owned independent art gallery located in the downtown arts district of Winston-Salem. Curator Toni Tronu carries contemporary craft and fine art in a range of mediums, and represents artists from all 50 states. visualindex.co

336.875.1674

visual_index_handmade

TANGLEWOOD PARK

Tanglewood is rich in history, beauty, and Southern charm. With more than 1,100 acres, the park offers an aquatic center, horse stables, indoor and outdoor rental facilities, the Manor House Bed & Breakfast, Tanglewoof Dog Park, BMX track, two golf courses, two lakes, tennis courts, and an RV Campground. Tanglewood is home to the Southeast's brightest holiday show, the Festival of Lights, celebrating its 32nd season in 2023. forsyth.cc/parks/tanglewood • 336.703.6400 tanglewood park t anglewoodparknc

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TRIAD ECO ADVENTURES / TRIAD TROLLEYS

Discover Winston-Salem in multiple new ways! Locally originated, owned, and operated, Triad ECO Adventures and Triad Trolleys have the expertise and enthusiasm to guide guests in and around the community with historical and fun unique tours. Explore the city and a variety of neighborhoods on a Segway narrated excursion, a rented Pedego electric bike, or on a Jolly Trolley. Or take to one of three local lakes for a PaddleFit PaddleBoard (SUP) lesson/tour. Custom private combo packages are available to depart from your downtown hotel. Advance reservations are always recommended. triadecoadventures.com

336.772.7777

triadecoadventures

triadecoadventr

KALEIDEUM

Imagined as a blend of two ideas – a kaleidoscope and a museum – Kaleideum is revving up for a totally new experience when it opens in its new location February 2024. The reimagined Kaleideum at 120 W. Third St. will feature four stories and nearly 70,000 square feet, including an expansive rooftop. The new location will feature nine hands-on exhibitions offering a variety of types of engagement that welcome discovery and exploration. Children and adults of all ages will find a world of both learning and fun. (Note: The Kaleideum North building at 400 W. Hanes Mill Road will remain open through the end of 2023.)

kaleideum.org

336.767.6730

kaleideum

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Retail therapy

Add these stops to your shopping itinerary.

SHOPPING
Above and Opposite
Left:
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Photo by J. Sinclair; Opposite Far Right: Photo by JB McCabe / Freehand Photography;

Winston-Salem’s shopping scene offers an array of finds, from historic Moravian crafts to fashion-forward styles.

For the last ten years, Camel City Goods has been designing and creating themed clothing, accessories, and artsy postcards showing their love for WinstonSalem and North Carolina. Pick up a poster, a vintage Wake Forest University T-shirt, or a hip ballcap for the ultimate souvenir. 1004 Brookstown Ave., camelcitygoods.com

Sophisticated style (and a fondness for fun) drive the blocks of businesses along Burke Street in Historic West End. Here, find bespoke décor at Trouvaille Home, contemporary fashions at Primm’s and Evelyn Rose Boutique, and consignment wonders at the legendary Snob Shop. Round out your browsing with an LP from Underdog Records or a bottle of craft beer from City Beverage Co.

Designed to feel like an old-fashioned country store, Mast General Store is a can’t-miss stop downtown. The Trade Street retailer features favorite outdoor brands, college gear, children’s toys, and an array of local products. Get a sweet taste of nostalgia in the old-timey candy section with overflowing barrels of caramels, chocolates, and other delights. 516 Trade St. NW, mastgeneralstore.com

The Downtown Arts District is centered around Trade Street’s popular galleries and shops, including the Piedmont Craftsman Gallery, Artworks Gallery, Fiber Co., Body & Soul, and Earth Sage. Just a few blocks down at the intersection of Trade and Fourth, Just Be is an eclectic boutique stocking apparel and accessories, gifts and art, North Carolina snacks, and a color-splashed kids’ collection. 131 W. Fourth Street, onlyjustbe.com

Once the working cottages of the R.J. Reynolds’ family estate, Reynolda Village is now an upscale shopping destination complete with art galleries, boutiques, and specialty stores. Ladies can shop fine clothing and accessories at Half Past Three, Monkee’s, and Gazebo, while gentlemen can dress head to toe at Norman Stockton. McCalls specializes in traditional children’s clothes, sleepwear, and luxury linens, while All Through the House offers gifts, accessories, and antiques. Be sure to visit stArt Gallery, where you can find affordable works of art while supporting local students. 2201 Reynolda Road, reynoldavillage.com

Choose from dozens of stores for everyone in the family at Thruway Center. Find popular brands like Lululemon, Carters, Athleta, Ann Taylor Loft, Sephora, Talbots, White House Black Market, Chico’s, J. Crew, and Francesca’s, or support locally owned shops like C. Distinctive Eyewear and Be Shoes. Regional chains like Ivy & Leo and BohoBlu offer the latest women’s fashions, and Great Outdoor Provision Co. outfits everyone in the family. 300 S. Stratford Road, thruwaycenter.com

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Opposite: Monkee's at Reynolda Village; This page, clockwise from the top: Camel City Goods, Merchants of Old Salem Museums & Gardens, Reynolda Village

city of

Spectator sports keep fans cheering all year long.

champions

MINOR LEAGUE BASEBALL

On warm spring and summer nights, families head downtown to the ballpark to root for the home team and celebrate life’s simple joys: baseball, hot dogs, and a cold beverage. Here at Truist Stadium, once named “Ballpark of the Year” by BaseballParks.com, the Chicago White Sox’s High-A affiliate Winston-Salem Dash caters to even the youngest of fans, with special themed nights from Star Wars to Disney princesses, complete with fireworks and children’s activities on the field. wsdash.com

MINOR LEAGUE HOCKEY

For non-stop action on the ice, the Carolina Thunderbirds don’t disappoint.

The professional hockey team plays October to April at the Winston-Salem Fairgrounds Annex. Join in the fun at special events like mascot parties, autograph sessions, and Zamboni rides around the rink to benefit the local animal shelter. carolinathunderbirds.com

SETTING RECORDS

Winston-Salem is home to NASCAR’S first and longest-running weekly track. The quarter-mile asphalt flat, oval short track has steadied racing and roaring engines since 1949.

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SPORTS V ISIT WINS T O N -SALEMV TISI TSNIW O N mELAS-FUN FACT
Opposite Top:
Opposite Bottom:
Photo by Weldon
Weavery;
Photo by: Garrett Garms

AUTO RACING

North Carolina is synonymous with NASCAR. Since 1949, fans have flocked to Bowman Gray Stadium (aka, the Madhouse) for Saturday night races in the summer. Racing fans get a lot of bang for their buck — kids get in for $2 (adults for $12), and outside food and drinks are permitted. This year’s 75th anniversary season runs from late April to late August.

bowmangrayracing.com

PROFESSIONAL CYCLING

Each year, pro and novice cyclists descend upon downtown’s Innovation Quarter for the Winston-Salem Cycling Classic, one of the country’s most prestigious professional cycling events. Now in its 10th year, the event is fun for all ages, complete with the Gears & Guitars Music Festival with nightly free concerts.

PROFESSIONAL TENNIS

With one of the finest tennis facilities on the East Coast, Wake Forest University Tennis Complex is a well-known stop on the ATP Tour. Each August, professional tennis players compete in the Winston-Salem Open, the final tournament leading up to the men’s U.S. Open. winstonsalemopen.com

COLLEGIATE SPORTS

Winston-Salem is the proud home of Wake Forest University (Go Deacs!) and Winston-Salem State University (Go Rams!). Both campuses boast a wide roster of athletic programs. Winston-Salem has also hosted championship events for the ACC and MEAC conferences well as NCAA basketball and tennis tournaments.

TRACK & FIELD

JDL Fast Track is one of the Southeast’s premier indoor trackand-field facilities with a 200-meter oval track, 100-meter warmup track, training room, and hospitality suites. The facility has hosted the USA Track and Field (USATF) Masters Indoor National Championships. jdlfasttrack.com

YOUTH SPORTS

Truist Sports Park has hosted the U.S. Club Soccer National Cup Southeast Regional and the Freedom Cup Challenge lacrosse tournament. Located 20 minutes from downtown, the park also hosts flag football, field hockey, and ultimate frisbee tournaments. Players also have access to the new RISE Indoor Sports Complex, a state-of-the-art training facility with basketball courts, volleyball courts, indoor soccer fields, and a fitness center. riseindoorsports.com

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Opposite top to bottom: Bowman Gray Racing; This page, top to bottom: Winston-Salem Cycling Classic, WSSU Football

play

date

Parks, museums, and experiential learning spaces beckon the young at heart.

This page: Kaleideum; Opposite, clockwise from the top: Tanglewood Park, Kaleideum, Quarry at Grant Park

FAMILY FUN
Opposite Top: Photo by J. Sinclair

Winston-Salem’s beloved children’s museum and science center, Kaleideum, will move into its new five-story downtown home early in 2024. Until then, the whole family is invited to Kaleideum’s North campus on Hanes Mill Road. Here, a science lab, planetarium, animal exhibits, outdoor garden, climbing wall, and indoor play area educate and entertain kids of all ages.

When it opens in February 2024, head to the heart of Winston-Salem to experience the new museum concept.

“The 70,000-square-foot facility features incredible architecture and nine exhibition areas, a rooftop playground, and a digital dome for movies — not to mention a planetarium and laser shows,” says Leigh Ann Woodruff, vice president of communications and operations. “It encourages experiential learning for all ages.” kaleideum.org

Just a five-minute drive from downtown, The Quarry at Grant Park is a stunning iteration of the property’s past life as a mining operation. When mining stopped in the 1970s, the quarry filled with water and eventually became a 200-feet deep, 12acre lake. Today, the public park features five scenic overlooks, including a pedestrian pier that juts out 100 feet over the lake, affording magnificent views of the surrounding cliffs and city skyline. Paved biking and walking paths meander around the 200-acre property. Adults and kids alike love the brand-new, mining-themed playground, featuring a 42-foot tower with mega slide, in-ground trampolines, embankment slides built into the hillside, gravel pit with digging equipment, natural stepping stones, and multiple rope swings. cityofws.org/quarrypark

A few miles away, Winston Waterworks is a city-run waterpark featuring multiple slides, splash pads, and a lazy river. It's open on weekends throughout the summer. cityofws.org/ winstonwaterworks

Just off I-40, Tanglewood Park offers plenty of ways to get outside and stay active. Go horseback riding or mountain biking through picturesque trails, or cut loose at one of the park’s two state-of-the-art playgrounds. Reserve a tennis or pickleball court, or make a tee time for the Par 3 course or the highly ranked Reynolds and Championship courses. Tanglewood also offers Softgolf, a kid-friendly golf game featuring oversized holes, clubs, and balls — all of which are supplied. Glow-inthe-dark balls are also available, allowing you to play a round after the sun goes down.

Tanglewood’s Mallard Lake is a scenic option for getting out on the water in a pedal boat — pack your fishing pole! Or bring your pup to explore the park’s nature trails, greenways, arboretum, and off-leash dog park. When you need a break, cool off at the park’s Aquatic Center, which features a zeroentry wading pool, splash pad, slides, diving boards, and tubing river. tanglewoodpark.org

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City Strolls

A trip to Winston-Salem is a walk in the park.

Winston-Salem is home to dozens of parks and nearly 30 miles of greenways, inviting locals and visitors to soak in the scenery and explore the great outdoors.

Built in 1917, Reynolda Gardens was designed by R.J. Reynolds’ wife, Katharine, and is adjacent to the former Reynolds family home (Reynolda) Now part of Wake Forest University, the grounds serve as a 134-acre urban oasis with flowering gardens, scenic walking trails, a wetlands area, historic greenhouse, and a stunning waterfall bridge.

FAMILY FUN
This page: ARTivity on the Green; Opposite, clockwise from the top: Reynolda Gardens Greenhouses, Long Branch Trail

“Katharine built the estate for health reasons during the time of the 1918 pandemic,” notes Jon Roethling, Reynolda Gardens director. “The gardens were located by the road intentionally, not behind the house like other estates, so the public could have easy access.” reynolda.org

Reynolda (pictured above) is one of several must-see historic gardens in Winston-Salem. At Historic Bethabara Park, you can stroll through the nation's oldest medicinal and community gardens. And don't miss the award-winning Single Brothers Garden at Old Salem, which showcases items Moravian settlers grew here centuries ago. You can find more details on the city’s historic gardens at visitwinstonsalem.com

The City of Winston-Salem maintains a network of more than a dozen paved and unpaved trails, boardwalks, and bridges. Opened in 2018, Long Branch Trail meanders along 1.6 miles of downtown’s former rail corridor. The paved trail is popular with cyclists and accessible to strollers and wheelchairs.

Long Branch Trail (seen left) also connects the city’s Innovation Quarter with Salem Creek Greenway, a 5-mile paved trail that links the historic Washington Park neighborhood with Salem Lake Park. That’s where you’ll find the 7-mile Salem Lake Trail, offering beautiful water views, as well as serene paths through the forest. Forget your bike? You can rent eBikes locally from Triad Eco Adventures or download the SPIN app to access dozens of eBikes parked around town. cityofws.org/Greenways

Explore Our Historic Gardens

Dig into the city's inspiring beauty and rich history by touring our collection of historic and heirloom gardens. Scan to learn more.

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” Above:
“THE GARDENS WERE LOCATED BY THE ROAD INTENTIONALLY, NOT BEHIND THE HOUSE LIKE OTHER ESTATES, SO THE PUBLIC COULD HAVE EASY ACCESS.
Photo by Lauren Martinez Olinger; Bottom: Photo by Eric Waters; Opposite:
Photo by Andrew Cebulka

localask a

Winston-Salem neighborhoods are the heart and soul of the city. And while each boasts its own set of charms, a common thread runs through them all: They’re walkable, friendly, and vibrant. We asked neighborhood influencers to describe why they love their pocket of the city.

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This Page: Photo by Jon Bilous; Opposite Top: Photo by Andrew Cebulka

DOWNTOWN

A vivacious renaissance of textile buildings turned boutique hotels, more than 100 bars and restaurants of varying price points and plenty of live entertainment, Central Downtown remains the heartbeat of the city.

“Being able to work, play, and live in a specific area of downtown is every city-dweller’s dream. The Innovation Quarter provides space for all three to take place in an aesthetically pleasing and clean environment. The food, drink, entertainment, and career options available in the IQ are second to none.”

A FEW FAVES: Concerts at Bailey Park and Coal Pit Live, beer at Incendiary, dining at Six Hundred Degrees!

ARTS DISTRICT/INDUSTRY HILL

The mural-lined streets of the Downtown Arts District cater to the creative souls who visit and work in its galleries, studios, museums, and shops. Formerly home to factories and warehouses, Industry Hill on the northern end of downtown is bursting with the creativity of craftsmen, entrepreneurs, brewers, and entertainers.

“My husband, Will, and I love how approachable it is here. We think of Industry Hill as an ode to the area's history as a working-class neighborhood. We feel a real connection to that as part of a group of regular people taking a leap of faith to start their own businesses. There are no big companies filled with people you don’t know. We’re all neighbors.”

FEW FAVES:

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Opposite: Old Salem and Downtown; This page from the top: Incendiary Brewing Company, Gas Hill at The Ramkat Christy Cox Spencer, president of JKS Incorporated A Robert Hall, Gas Hill at The Ramkat, Wiseman, Tucker's Tap Yard, Big Winston Market

HISTORIC BROOKSTOWN/ WEST SALEM

Just a skip away from historic Old Salem Museums & Gardens, the National Historic Landmark community that Moravians settled in 1766, Historic Brookstown has several restaurants, coffee shops, and the ever-popular weekly Cobblestone Farmers Market.

“We love West Salem for its walkability! It is conveniently close to Old Salem, The Dash Stadium, great restaurants, and it provides a quick walk to the heart of downtown thanks to the new walking bridges. The community is kind and neighborly — we wouldn't trade it for anything!”

Kylan and Rebekah Reasoner, owners of Sayso Coffee

A FEW FAVES: East of Texas, LesserKnown Beer Co., Camino Bakery.

WASHINGTON PARK

When Tampa transplants Linda Arns and Mariruth Kennedy were looking to relocate, the couple chose this charming, century-old locale just south of downtown.

“Washington Park is truly frontporch living, where we meet and socialize with our neighbors. Just sitting on the front porch can turn into an impromptu happy hour or dinner together. It is a place where neighbors just stop by or even step up to lend a hand when needed. And at the holidays, every time you open your door there seems to be another batch of goodies dropped off by a neighborhood 'elf'. We are so pleased that we landed in this magical place ... it is a special little enclave a few miles from downtown.”

Linda Arns & Mariruth Kennedy

A FEW FAVES: Washington Park, Acadia Market & Grill, Winkler Bakery

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Winkler Bakery Cobblestone Farmers Market This Page Bottom: Photo by Carol Montoya; Opposite Bottom: Photo by Lynn & Cele Seldon

WEST END

Weave your way around the city’s historic West End, a hidden pocket of antique, consignment, and retail stores, furniture showrooms, and curious places to unwind.

“When I opened Actors Group and moved it to West End four years ago, I completely fell in love with the community and the amazing vibe of the area. Everyone you meet is friendly and interesting and unique — just like the neighborhood itself! I’ve spent hours cruising up and down the streets, just admiring West End’s architecture.”

Burgess Jenkins, owner of Carolina Actors Group and The Remedy Coffee House and Draft Room

A FEW FAVES: Grace Court, Carolina History & Haunts’ West Endings ghost tour

ARDMORE

Get back to nature in this pocket of Winston-Salem shaded by established oaks, serenaded by chirping birds and beautified by lawns brimming with native pollinators. The neighborhood’s vibe is on full display at the Sunday Social farmers market in the Fancy Groceries’ parking lot, where artists, chefs, and small business owners gather twice a month to share live music, good food, and friendship with neighbors.

“There’s nothing pretentious about it. I feel like anything goes here, which is fun in a neighborhood filled with 100-year-old homes. Nothing brings me quite as much joy as when I’m sitting in my sunroom, and folks out for a walk literally stop to smell the flowers in our front yard.”

Max Dubinsky, owner of Fancy Groceries, a men's and women's U.S.-made clothing and goods store located inside the Ardmore Barbershop

A FEW FAVES: Stella Brew, Ardmore Artwalk

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Fancy Groceries Grace Court

KÖRNER’S FOLLY

Körner’s Folly is an architectural wonder that preserves the timeless connection between passion and art. Built in Kernersville in 1880, the 22-room museum was once home to Jule Körner and still displays his interior design portfolio. Wandering through the house museum intrigues visitors at every turn, with unique original furnishings and artwork, cast-plaster details, carved woodwork, and elaborate hand-laid tile. And it’s just 15 minutes from downtown Winston-Salem. kornersfolly.org

336.996.7922 kornersfolly

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EVENTS CENTRAL

Since 1989, Lawrence Joel Veterans Memorial Coliseum has been Winston-Salem’s destination for concerts, sports, comedy, family shows, and more. Such legends as Elton John, Billy Joel, and Garth Brooks have played at Lawrence Joel. And it's here where you can find the excitement of Wake Forest men’s and women’s basketball playing in the great Atlantic Coast Conference. Built by the City of Winston Salem and today owned by Wake Forest University, the Coliseum is now under the management of ASM Global, the world’s largest producer of live events. The schedule changes frequently, so be sure to check back often. For tickets and show details, visit ljvm.com

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A quick tour of Winston-Salem's six college campuses

campus crossing

agood life often starts with a good education. It’s a belief the early Moravian settlers established in Winston-Salem centuries ago, and it’s one that continues to drive the city today.

With nearly 30,000 college students, Winston-Salem was recently named one of the “Top College Towns in the South” by Southern Living Magazine. The city features three standout universities, two unique colleges, and a prominent community college. Come along for a quick campus tour.

SALEM COLLEGE

Enrollment: 650

Mascot: Spirits

Salem College is a private liberal arts women's college situated in Old Salem, just south of downtown. It stands today as the oldest educational institute for women in the nation, having celebrated its 250th anniversary in 2022. Salem’s campus includes a mix of historic and modern facilities, from its stately Main Hall (built in 1772) to its state-of-the-art Student Center.

The college offers undergrad programs in 35+ majors as well as graduate programs in fields such as education, counseling, and music. With its small class size and strong Moravian roots, Salem prides itself on service and social justice.

WAKE FOREST UNIVERSITY

Enrollment: 8,950

Mascot: Demon Deacons

Wake Forest University, founded in 1834, is one of the oldest and most prestigious universities in the country. With its stately Georgian architecture and well-manicured lawns, it's long been considered one of the nation’s most picturesque campuses. Among the focal points is Wait Chapel, a landmark building overlooking Wake’s iconic Hearn Plaza (aka, “the Quad”). Academically, Wake Forest has a strong focus on liberal arts and emphasizes critical thinking across all disciplines. It also features nationally ranked graduate programs in business, law, medicine, and divinity. Beyond the classroom, students are encouraged to serve others and embody the school’s long-held motto “Pro Humanitate” (For Humanity).

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Above: Photo by Ken Bennett; Opposite Bottom: Photo by Rosalie O'Connor

WINSTON-SALEM STATE UNIVERSITY

Enrollment: 5,200

Mascot: Rams

Winston-Salem State University (WSSU) is a public HBCU whose 117-acre campus sits a mile east of downtown. Founded in 1892, WSSU is known for its strong programs in healthcare, education, and STEM fields, offering more than 40 majors and several prestigious graduate programs, particularly in nursing and occupational therapy. In addition to its excellent academic reputation, WSSU has a long-standing tradition of excellence in athletics as a longtime member of the CIAA conference with several national championships to its credit.

UNC SCHOOL OF THE ARTS

Enrollment: 1,350

Mascot: Fighting Pickles

UNC School of the Arts (UNCSA) was founded in 1963 as America's first public arts conservatory. Its rolling 80acre campus sits a mile south of downtown in the Historic Washington Park neighborhood. Degrees are offered in five key areas — dance, drama, filmmaking, music, and design. The faculty is made up of professional artists who are active in their respective fields, and many UNCSA grads have gone on to become award-winning musicians, actors, and filmmakers. In addition to on-campus productions, the school holds dozens of performances in the community each year, highlighted by its beloved rendition of The Nutcracker each December.

CAROLINA UNIVERSITY

Enrollment: 990

Mascot: Bruins

Carolina University, formerly known as Piedmont International University, is a private Christian college located in the southwest corner of downtown near Truist Stadium. Having doubled its enrollment in recent years, the university emphasizes Christian values, spiritual growth, and worldview integration in all areas of study. Degrees are offered in subjects such as ministry, counseling, education, and music.

FORSYTH TECH COMMUNITY COLLEGE

Enrollment: 19,000

Mascot: Trailblazers

Forsyth Tech was founded in 1960 and has since grown to become one of the largest community colleges in North Carolina. Located along Silas Creek Parkway, Forsyth Tech offers a myriad of academic programs, including associate degrees and technical diplomas. In addition, the school features a number of continuing education and workforce development programs for adults, including customized training courses for local businesses.

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Opposite: Wake Forest Campus This page, from the top: Forsyth Tech students, WSSU Mascot

Goodsports

Located less than five miles apart, Wake Forest University and Winston-Salem State University proudly celebrate a portfolio of sports success, as both powerhouse programs boast multiple national titles, superstar alums, and Hall of Fame coaches.

WAKE FOREST UNIVERSITY

ONE SHINING MOMENT: Seminal moments are almost routine at Wake, as the Demon Deacons hold national titles in numerous sports (including golf, tennis, baseball, and soccer). But ask most alums their favorite memory, and they’ll point to the football team’s improbable ACC Championship run in 2006. Picked to finish last in the conference, the scrappy Deacs instead went 10-2 on their way to the BCS Orange Bowl.

GAMEDAY TRADITION: For decades, students have celebrated big wins by “rolling the quad,” blanketing picturesque Hearn Plaza with hundreds, if not thousands, of toilet paper rolls.

ALL-TIME ALUMS:

Tim Duncan: Regarded as the greatest power forward in NBA history, “the Big Fundamental” won five championships and two league MVPs with the San Antonio Spurs.

Arnold Palmer: One of the most popular golfers in history, “The King” racked up 62 PGA wins during his storied career (No. 5 all-time). However, he might best be known for the drink that bears his name — a mix of sweet tea and lemonade.

Winston-Salem is home to two of the most storied college programs in the state.

Brian

A record-breaking running back, the charismatic Piccolo starred for the Chicago Bears before cancer tragically ended his life at age 26, inspiring the 1971 Emmy-winning film “Brian’s Song.”

WINSTON-SALEM STATE UNIVERSITY

ONE SHINING MOMENT: The Rams have a history of big-time wins, but one triumph stands above the rest. In 1967, led by legendary Coach Clarence “Big House” Gaines, WSSU became the first HBCU to win an NCAA basketball championship.

GAMEDAY TRADITION: Among the school’s biggest points of pride is its marching band, the “Red Sea of Sound.” Recently named the nation’s No. 1 marching band by ESPN, the band is best known for their rousing pregame anthem, “Get Up,” written by a former member in 2000.

ALL-TIME ALUMS:

Earl “the Pearl” Monroe: An NBA Hall of Famer, Monroe won several titles with the Knicks as part of the “Rolls Royce Backcourt” with Walt Frazier.

Yancey Thigpen: A tough-as-nails wide receiver, the former Pro Bowler is best known for leading the Pittsburgh Steelers to the 1995 Super Bowl.

Stephen A. Smith: Before becoming one of ESPN’s most popular hosts, Smith was a scholarship basketball player at WSSU. After an injury, he wrote for the school newspaper.

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Meet Winston-Salem’s favorite son — and biggest champion — Chris Paul.

Star Power

BA superstar Chris Paul has had a lot of addresses over the past two decades — New Orleans, Los Angeles, Houston, Phoenix — but there’s one place he calls home. His Winston Salembased Chris Paul Family Foundation (aka the CP3 Foundation) dates back to 2005.

HABITAT FOR HUMANITY

Paul sponsors (and personally builds) several local homes.

CP3 CHRISTMAS SHOPPING SPREE

The now-annual event Paul co-hosts treats 150 kids to a $100 shopping spree.

PROM DRESS GIVEAWAY

Paul and his wife, Jada, debut their annual event that donates dresses, shoes, and more to 100 local seniors.

THANKSGIVING TURKEY DRIVE

He launches the now-annual Thanksgiving Turkey Drive, providing meals for more than 300 local families.

NEW BASKETBALL LOCKER ROOM

Paul donates $2.5 million to build a new locker room at Wake Forest University, the largest-ever gift by an alum under the age of 35.

Paul owns a local gym, D1 Sports Training, and is part owner of the Winston-Salem Dash baseball team. “I don’t think you can grow as a person if you don’t remember where you came from,” he says.

VISITWINSTONSALEM.COM | 67
2007

yourHereStory Start

WEDDINGS

some of Winston-Salem’s most renowned historic homes are now charming inns and hotels, complete with restaurants and event spaces — the perfect venues for a wedding. Here’s a roundup of iconic locations where you and your guests can settle in and celebrate.

THE HISTORIC BROOKSTOWN INN

Just steps away from Old Salem and downtown Winston-Salem, this 1837 textile mill-turned-inn gives out-of-town guests a sense of the local culture. The venue boasts a romantic appeal, with twinkling lights and a beautiful brick courtyard. Its proximity to Old Salem and downtown offers easy access to shops and a fantastic restaurant scene. brookstowninn.com

KIMPTON CARDINAL HOTEL

Inside the downtown R.J. Reynolds building — the same architectural marvel that inspired New York City’s Empire State Building — this boutique hotel lets couples choose from one-of-a-kind spaces for their rehearsal dinner, wedding, and reception. Everybody in the wedding party will love the Rec Room, featuring bowling, basketball, and ping pong. It’s all luxe, from the art-deco lobby’s grand front doors to the mahogany ceiling’s original gold tobacco-leaf details. thecardinalhotel.com

GRAYLYN ESTATE

Graylyn Estate, the storybook stone castle that looks as if it were plucked from the French countryside, is the perfect place to say “I do,” dance the night away, and sleep in the next morning. This grand property, nestled among sprawling lawns and exquisite English rose gardens showcases old-world charm and innovative amenities. Choose from 85 guest rooms and a number of uniquely appointed event spaces. Graylyn also features a dedicated wedding coordinator and custom catering options. graylyn.com

TANGLEWOOD MANOR HOUSE BED & BREAKFAST

Known for its acres of lush green space, Tanglewood Park has endless opportunities for romantic walks and photo opportunities. Many couples opt for a ceremony under the Arboretum’s wisteria-covered arbor, followed by a reception at the Manor House, the former country estate for tobacco magnate William Neal Reynolds and his wife, Kate. Now operated by local catering company Providence, the B&B offers ten rooms available for overnight stays. manorhouse.tanglewoodpark.org

THE SHAFFNER INN BED & BREAKFAST

This Queen Anne Tudor has stood watch on the corner of High and South Marshall Streets since Henry Fries Shaffner, founder of Wachovia Bank, built it as a private, eight-bedroom home in 1907. Since then, it’s transitioned into a charming bed and breakfast — each room featuring its own fireplace and unique architectural features. Locals rave about brunch at the intimate, onsite Founders Restaurant. theShaffner.com

SUMMIT STREET INNS

Sister properties to The Shaffner Inn, the historic Victorianstyle Ludlow House and neighboring Sheppard House were recently revamped and reopened along Summit Street in Winston-Salem’s West End neighborhood. Both sites feature verdant gardens perfect for a romantic wedding ceremony, plus ten spacious guest rooms. Guests enjoy breakfast at The Shaffner Inn, just a mile away. historicinnsws.com

ROBERT HALL

Now an event space and boutique hotel in the heart of downtown’s eclectic Industry Hill area, Robert Hall dates back to the early 1900s. The art deco-themed building has housed a doctor’s office, café, sign shop, clothing store, and metal fabricator owned by its namesake Bob McCormick. Couples can create their own history with a wedding at one of three private event spaces that can be used together or reserved individually — Capone’s Bar, The Vault, and The Garden. At the adjacent Huntley House, guests can choose from five rooms curated with family heirlooms. roberthallwsnc.com

VISITWINSTONSALEM.COM | 69
Opposite: Historic Brookstown Inn; Above: Graylyn Estate Opposite: Photo by Doug Rice; Below: Photo by Megan Travis

Winston-Salem’s 2023 Festivals & Events

save the date

SUMMER

JUNETEENTH

June 17, 2023

Hosted in downtown Winston-Salem at Bailey Park and Biotech Place, this celebration of African American traditions and freedom features jazz, R&B, and blues music; African dance; food trucks; healthcare discussions; a children’s area; as well as arts and crafts. triadculturalarts.org/index.php/juneteenth-2/

PRIDE WINSTON-SALEM FESTIVAL AND PARADE

June 24, 2023

A destination where all are welcome, Winston-Salem proudly celebrates the local LGBT community with a downtown parade and festival with live music, entertainment, street vendors, and hands-on activities. pridews.org

GEARS & GUITARS

August 4-6, 2023

Downtown's Innovation Quarter hosts the 10th annual Gears & Guitars festival, an outdoor concert series featuring national bands in conjunction with Friday night’s Streets of Fire street sprinting and Saturday’s Winston-Salem Cycling Classic. gearsandguitarsfest.com

THE WINSTON-SALEM OPEN

August 19-26, 2023

The last stop of the ATP tour before the U.S. Open, the WinstonSalem Open brings in some of the world’s top tennis players to compete for a championship title. winstonsalemopen.com

FALL FIESTA

September 9, 2023

The Hispanic League’s annual multicultural festival, with live music, authentic Latin cuisine, margaritas, and more, moves to Truist Stadium for its 31st year. hispanicleague.org

BOOKMARKS FESTIVAL OF BOOKS & AUTHORS

September 23, 2003

The largest book and author festival in the Carolinas hosts more than 50 authors, a Southern Lit Lunch, and family activities. bookmarksnc.org

OUT AT THE MOVIES INTERNATIONAL FILM FESTIVAL

September 28-October 1, 2023

OUT at the Movies International Film Fest, a primarily LGBTQ event on the campus of UNC School of the Arts and at downtown venues, includes more than 30 screenings and events, like discussions with national directors, nightly parties, and a closing night awards ceremony. outatthemovies.org

CAROLINA CLASSIC FAIR

September 29-October 8, 2023

Celebrating 141 years, the 10-day Carolina Classic Fair is the second-largest agricultural fair in North Carolina. Enjoy carnival rides, food vendors, and live performances. carolinaclassicfair.com

70 | OFFICIAL VISITOR & RELOCATION GUIDE ANNUAL EVENTS
This page: Carolina Classic Fair Opposite: National Black Theatre Festival Opposite Bottom: Photo by: Owens Daniels; Above: Photo by John Rolland

NC BEER MONTH

October 2023

Drink in beer-related events and limited-edition craft beer releases. Create your own Craft Draft Crawl in Winston-Salem with nine walkable breweries. visitwinstonsalem.com/tours/craft-draft-crawl

PIEDMONT CRAFTSMEN’S FAIR

November 18-19, 2023

Some of the finest artisans from the Southeast present handcrafted textiles, jewelry, furniture, and decorative items. piedmontcraftsmen.org/fair

WINTER

HISTORIC

HOLIDAY TOURS

November-December 2023

Tour Old Salem Museums & Gardens decked in greenery and Moravian stars, step into 1917 at Reynolda House Museum of American Art, and, just 15 minutes away, Körner’s Folly, experience a Victorian Christmas. visitwinstonsalem.com/seasons/winter

TANGLEWOOD PARK FESTIVAL OF LIGHTS

November 17-January 1, 2024

Drive on a winding route through Tanglewood Park, transformed into a winter wonderland created with more than a million twinkling lights. After enjoying more than 80 displays, visit the holiday village with crafts, handmade gifts, and specialty foods. forsyth.cc/Parks/Tanglewood/fol/

NATIONAL BLACK THEATRE FESTIVAL

Around the city, drumbeats and cries of “Black theater, holy ground!” rise and fill the air. African dancers twirl and leap. Famous theater celebrities dine among the locals in your favorite restaurants.

You’ll hear the word “marvatastic,” coined by the founder of the National Black Theatre Festival, Mr. Marvtastic himself, the late Larry Leon Hamlin.

Produced by the North Carolina Black Repertory Co., the 18th annual festival will convene July 29-Aug. 3, 2024, in downtown and fan out to venues throughout city.

This is Winston-Salem’s largest arts event, and with 60,000 in total attendance over the weeklong festival, the biennial National Black Theatre Festival is a feast for the senses — a nonstop celebration from morning till after midnight.

BLACK HISTORY MONTH

February 2024

Celebrate Winston-Salem’s African American history and heritage with interactive tours, performances, artist exhibitions, and much more. Contact Visit Winston-Salem to request their African American Arts & Culture Guide for more information. visitwinstonsalem.com/our-story/african-american-heritage

SPRING

EASTER SUNRISE SERVICE

March 31, 2024

The 252nd Moravian Easter Sunrise Service at God’s Acre in Old Salem is one of the nation’s largest and longest-running Easter morning services. moraviansunrise.org

RIVER RUN INTERNATIONAL FILM FESTIVAL

April 18-27, 2024

This Academy Award-qualifying film festival screens more than 150 films from dozens of countries and genres from animated to documentary. riverrunfilm.com

PIEDMONT EARTH DAY FAIR

April 20, 2024

Held at the Winston-Salem Fairgrounds, this admission-free event is the biggest Earth Day celebration in the state. Enjoy food, music, kids activities, and dozens of eco-friendly exhibitors. peanc.org

Programming includes 130 theatrical performances, a lively international vendors’ market, films, spoken word poetry, and networking events.

Hamlin founded the N.C. Black Repertory Co. in 1979, and ten years later, that organization produced the first Festival. Dr. Maya Angelou, who served as the first honorary chairperson, brought in Oprah Winfrey, Sidney Poitier, playwright August Wilson, Lou Gossett Jr., Esther Rolle, and others.

As the stars stream in, so do the fans. Many of the festivalgoers are repeat visitors, coming year after year to share and celebrate Black culture.

VISITWINSTONSALEM.COM | 71
72 | OFFICIAL VISITOR & RELOCATION GUIDE Location Key Downtown North East/Kernersville South/Hanes Mall West/Clemmons Telephone Airport Shuttle Business Center Comp. Breakfast Fitness Facility Indoor Pool Outdoor Pool Microwave In Room Pets Allowed Refrigerator Restaurant On-Site Room Service Number of Rooms Location Baymont by Wyndham Winston-Salem 200 Mercantile Dr. Winston-Salem, NC 27105 wyndhamhotels.com/baymont 336.464.7208 88 N Best Western Plus Hanes Mall 3330 Silas Creek Pkwy. Winston-Salem, NC 27103 bestwestern.com 336.893.7540 130 S Best Western Plus University Inn 3050 University Pkwy. Winston-Salem, NC 27105 bestwesternplusuniversityinn.com 336.723.2911 193 N Comfort Suites Hanes Mall 200 Capitol Lodging Ct. Winston-Salem, NC 27103 choicehotels.com 336.774.0805 80 S Courtyard by Marriott Winston-Salem Downtown 640 W. Fourth St. Winston-Salem, NC 27101 www.mariott.com 336.917.3038 126 D Courtyard by Marriott Hanes Mall 1600 Westbrook Plaza Dr. Winston-Salem, NC 27103 courtyard.mariott.com 336.760.5777 122 S Courtyard by Marriott Winston-Salem University 3111 University Pkwy. Winston-Salem, NC 27105 courtyard.mariott.com 336.727.1277 124 N Days Inn by Wyndham Winston-Salem North 5218 Germanton Rd. Winston-Salem, NC 27105 wyndhamhotels.com/days-inn 336.546.6143 FEE 60 N Doubletree by Hilton 5790 University Pkwy. Winston-Salem, NC 27105 doubletree3.hilton.com 336.767.9595 FEE 150 N Embassy Suites by Hilton Winston-Salem 460 N. Cherry St. Winston-Salem, NC 27101 embassysuites3.hilton.com 336.724.2300 FEE 146 D Extended Stay America Winston-Salem Hanes Mall 1995 Hampton Inn Ct. Winston-Salem, NC 27103 extendedstayamerica.com 336.768.0075 FEE 111 S Fairfield Inn & Suites Winston-Salem Downtown 125 S. Main St. Winston-Salem, NC 27101 fairfield.marriott.com 336.714.2800 110 D Fairfield Inn & Suites Hanes Mall 1680 Westbrook Plaza Dr. Winston-Salem, NC 27103 fairfield.marriott.com 336.714.3000 FEE 127 S The Gibson House Inn 419 South Main St. Kernersville, NC 27284 thegibsonhouseinn.com 336.515.6400 4 E ACCOMMODATIONS
VISITWINSTONSALEM.COM | 73 Location Key Downtown North East/Kernersville South/Hanes Mall West/Clemmons Telephone Airport Shuttle Business Center Comp. Breakfast Fitness Facility Indoor Pool Outdoor Pool Microwave In Room Pets Allowed Refrigerator Restaurant On-Site Room Service Number of Rooms Location Graylyn Estate 1900 Reynolda Rd. Winston-Salem, NC 27106 graylyn.com 336.758.2600 FEE 86 W Green Valley Motel Winston-Salem 4170 Patterson Ave. Winston-Salem, NC 27105 magnusonhotels.com 336.767.2900 60 N Hampton Inn & Suites Winston-Salem Downtown 235 N. Cherry St. Winston-Salem, NC 27101 hamptoninn3.hilton.com 336.276.1010 119 D Hampton Inn & Suites Winston-Salem/University 309 Summit Square Ct. Winston-Salem, NC 27105 hamptoninn3.hilton.com 336.377.3000 94 N Hampton Inn Winston-Salem Hanes Mall 1990 Hampton Inn Ct. Winston-Salem, NC 27103 hamptoninn3.hilton.com 336.760.1660 FEE 130 S Hampton Inn Kernersville 150 Clayton Forest Dr. Kernersville, NC 27284 hamptoninn3.hilton.com 336.497.0724 98 E Hawthorne Inn & Conference Center 420 High St. Winston-Salem, NC 27101 hawthorneinn.com 336.777.3000 145 D Hilton Garden Inn Winston-Salem/Hanes Mall 1325 Creekshire Way Winston-Salem, NC 27103 hiltongardeninn3.hilton.com 336.765.1298 112 S The Historic Brookstown Inn, Trademark Collection by Wyndham 200 Brookstown Ave. Winston-Salem, NC 27101 brookstowninn.com 336.725.1120 70 D Holiday Inn Express – Hanes Mall 2520 Peters Creek Pkwy. Winston-Salem, NC 27127 hiexpress.com 336.788.1980 71 S Holiday Inn Express – Kernersville 1570 NC Highway 66 S. Kernersville, NC 27284 hiexpress.com 336.564.3333 56 E Holiday Inn Express – Winston-Salem Medical Center West 110 Miller St. Winston-Salem, NC 27103 hiexpress.com 336.721.0220 121 S Holiday Inn Express & Suites Winston-Salem SW – Clemmons 6330 Jessie Ln. Clemmons, NC 27012 hiexpress.com 336.766.9922 108 S Home2 Suites by Hilton Winston-Salem Hanes Mall 1010 Marriott Crossing Way Winston-Salem, NC 27103 home2suites3.hilton.com 336.930.1037 FEE 91 S
74 | OFFICIAL VISITOR & RELOCATION GUIDE Location Key Downtown North East/Kernersville South/Hanes Mall West/Clemmons Telephone Airport Shuttle Business Center Comp. Breakfast Fitness Facility Indoor Pool Outdoor Pool Microwave In Room Pets Allowed Refrigerator Restaurant On-Site Room Service Number of Rooms Location HomeTowne Studios Winston-Salem 7910 North Point Blvd. Winston-Salem, NC 27106 redroof.com 336.759.7780 126 N Hotel Indigo 104 W. Fourth St. Winston-Salem, NC 27101 ihg.com/hotelindigo 336.722.0720 FEE 75 D Kimpton Cardinal Hotel 51 E. Fourth St. Winston-Salem, NC 27101 thecardinalhotel.com 336.724.1009 174 D La Quinta Inn by Wyndham Winston-Salem 2020 Griffith Rd. Winston-Salem, NC 27103 lq.com 336.765.8777 131 S Marriott Hotel Winston-Salem 425 N. Cherry St. Winston-Salem, NC 27101 marriott.com 336.725.3500 FEE 319 D Microtel Inn & Suites by Wyndham Winston Salem 100 Capitol Lodging Ct. Winston-Salem, NC 27103 wyndhamhotels.com/microtel 336.659.1994 98 S OYO Inn – Kernersville 736 E. Mountain St. Kernersville, NC 27284 oyorooms.com/us 336.996.3671 77 E Providence at the Manor House Inn, Guesthouse, Apartment, & Cabins 4061 Clemmons Rd. Clemmons, NC 27012 providencews.org 336.744.3456 23 S Quality Inn Clemmons I-40 6320 Amp Dr. Clemmons, NC 27012 choicehotels.com 336.778.1500 60 W Quality Inn – University 5719 University Pkwy. Winston-Salem, NC 27105 choicehotels.com 336.767.9009 FEE 110 N Quality Inn & Suites Hanes Mall 2008 S. Hawthorne Rd. Winston-Salem, NC 27103 choicehotels.com 336.765.6670 FEE 146 S Ramada by Wyndham Winston-Salem 531 Akron Drive Winston-Salem, North Carolina 27105 wyndhamhotels.com/ramada 336.767.8240 110 N Residence Inn by Marriott Winston Salem Hanes Mall 3885 Oxford Station Way Winston-Salem, NC 27103 residenceinn.marriott.com 336.837.3960 FEE 108 S Rodeway Inn Winston-Salem Route 52 3810 Patterson Ave. Winston-Salem, NC 27105 choicehotels.com 336.999.7311 102 N ACCOMMODATIONS

RV campground is available for use throughout the year with exception of mid-September through mid-October due to the annual Carolina Classic Fair. Reservations are not required. Water,

VISITWINSTONSALEM.COM | 75 Location Key Downtown North East/Kernersville South/Hanes Mall West/Clemmons Telephone Airport Shuttle Business Center Comp. Breakfast Fitness Facility Indoor Pool Outdoor Pool Microwave In Room Pets Allowed Refrigerator Restaurant On-Site Room Service Number of Rooms Location The Shaffner – Historical Bed & Breakfast 150 Southwest Marshall St. Winston-Salem, NC 27101 theshaffner.com 336.777.0052 8 D Sleep Inn – Hanes Mall 1985 Hampton Inn Ct. Winston-Salem, NC 27103 choicehotels.com 336.774.8020 104 S Sleep Inn Kernersville I-40 1406 Heartland Dr. Kernersville, NC 27284 choicehotels.com 336.993.6800 104 E SpringHill Suites by Marriott Winston-Salem Hanes Mall 1015 Marriott Crossing Way Winston-Salem, NC 27103 springhillsuites.marriott.com 336.765.0190 95 S Summit Street Inns 434 Summit St. Winston-Salem, NC 27101 historicinnsws.com 336.794.0660 10 D Super 8 by Wyndham Clemmons/Winston-Salem Area 6204 Ramada Dr. Clemmons, NC 27012 wyndhamhotels.com/super-8 336.778.0931 56 W Travelers Inn 5906 University Pkwy. Winston-Salem, NC 27105 336.377.9131 41 N University Inn & Suites 2115 Peters Creek Pkwy. Winston-Salem, NC 27127 336.721.0062 126 S The Village Inn Hotel and Event Center, Trademark Collection by Wyndham 6205 Ramada Dr. Clemmons, NC 27012 thevillageinn.com 336.766.9121 FEE 141 W The Zevely Inn 803 S. Main St. Winston-Salem, NC 27101 zevelyinn.com 336.748.9299 12 D CAMPGROUNDS Salem Breeze RV Park 2796 Hickory Tree Rd. Winston-Salem, NC 27127 coolbreezecampground.com/salem-breezerv-park/ 336.972.3200 Sites
are 20 campsites available. S Tanglewood Park Campground 4061 Clemmons Rd. Winston-Salem, NC 27102 rvcampground.tanglewoodpark.org 336.703.6494 RV campsites are newly refurbished
up-to-date amenities. There are 44 campsites available. W Winston-Salem Fairgrounds RV Campground 421 West 27th St. Winston-Salem, NC 27105 wsfairgrounds.com/campground/ 336.774.8870
sewer,
N
for fully self contained RVs only. There
with
and electric hookups are available.

GUIDE YOUR getaway

ATTRACTIONS KEY

A/PERTURE CINEMA aperturecinema.com

ADVENTURE LANDING winston-salem.adventurelanding.com

AFAS ARTS FOR ART’S SAKE theafasgroup.com

AMC CLASSIC HANES 12 amctheatres.com/movie-theatres

BOWLERO

bowlero.com/location/bowlero-major-league ARTIVITY ON THE GREEN theafasgroup.com

ARTWORKS GALLERY, INC. artworks-gallery.org

BAILEY PARK innovationquarter.com/about/bailey-park

BATL AXE THROWING batlgrounds.com/axe-throwing-winston-salem

BOWMAN GRAY RACING STADIUM bowmangrayracing.com

BROAD BRANCH DISTILLERY broadbranchdistillery.com

CAMEL CITY PLAYHOUSE camelcityplayhouse.com

CAROLINA HISTORY AND HAUNTS GHOST TOURS carolinahistoryandhaunts.com/winston-salem-home

CAROLINA ZIPLINES

carolinaziplines.com

COBBLESTONE FARMERS MARKET thecobblestonefarmersmarket.com

CREEKSIDE LANES bowlcreekside.com

DAVE & BUSTERS daveandbusters.com/locations/winston-salem

DELTA ARTS CENTER deltaartscenter.org

DELURK GALLERY delurkgallery.com

DIGGS GALLERY AT WINSTON-SALEM STATE UNIVERSITY wssu.edu/diggs

ELBERSON FINE ARTS CENTER AT SALEM COLLEGE salem.edu/efac

FAIRGROUNDS FARMERS MARKET wsfairgrounds.com/farmersmarket

FIRSTHAND CLIMBING firsthandclimbing.com

FORSYTH CENTRAL LIBRARY forsyth.cc/library

FORSYTH COUNTY PARKS AND RECREATION forsyth.cc/parks

GATEWAY GALLERY AT THE ENRICHMENT CENTER enrichmentarc.org

GATEWAY NATURE PRESERVE gatewaynaturepreserve.org

GRAND THEATRE 18 WINSTON-SALEM thegrandtheatre.com

HANESBRANDS THEATRE intothearts.org

HANES GALLERY AT WAKE FOREST UNIVERSITY hanesgallery.wfu.edu

HANES MALL shophanesmall.com

HANGING ROCK STATE PARK ncparks.gov/hanging-rock-state-park/home

HISTORIC BETHABARA PARK historicbethabara.org

HISTORIC BETHANIA townofbethania.org

HISTORIC NISSEN HOUSE nissenhouse.org

HISTORIC OAK GROVE SCHOOL triadculturalarts.org

HOOK & LADDER PARTY PUMPER hookandladder.club

HORNE CREEK LIVING HISTORICAL FARM historicsites.nc.gov/all-sites/horne-creek-farm

KALEIDEUM kaleideum.org

KERNERSVILLE MUSEUM kernersvillemuseum.org

KÖRNER’S FOLLY kornersfolly.org

LAM MUSEUM OF ANTHROPOLOGY lammuseum.wfu.edu

LJVM COLISEUM ljvm.com

MARKETPLACE CINEMAS mpcws.com

76 | OFFICIAL VISITOR & RELOCATION GUIDE
THINGS TO SEE & DO
Winston-Salem’s top attractions.
Discover
History Family Fun Recreation Tours Arts African American Film Shopping

MAST GENERAL STORE mastgeneralstore.com/winston-salem

MILTON RHODES CENTER FOR THE ARTS intothearts.org/facilities

MIRACLE HEIGHTS ADVENTURES crossnore.org/mha

MIXXER COMMUNITY MAKERSPACE wsmixxer.org

MRS. HANES MORAVIAN COOKIES hanescookies.com

MUSEUM OF EARLY SOUTHERN DECORATIVE ARTS (MESDA) mesda.org

MUSE WINSTON-SALEM (OPENING SOON) musews.org

NORTHSIDE LANES bowlnorthside.com

NORTH TRADE STREET ARTS CENTER northtradestreetarts.com

OLD NICK WILLIAMS FARM AND DISTILLERY oldnickwhiskey.com

OLD SALEM MUSEUMS & GARDENS oldsalem.org

PAINTING WITH A TWIST paintingwithatwist.com

PATRIOT DISC GOLF COURSE forsyth.cc/parks/triad

PAUL J. CIENER BOTANICAL GARDEN cienerbotanicalgarden.org

PEDEGO PIEDMONT TRIAD pedegoelectricbikes.com/dealers/winston-salem

PIEDMONT CRAFTSMEN GALLERY piedmontcraftsmen.org

PILOT MOUNTAIN STATE PARK ncparks.gov/pilot-mountain-state-park

QUARRY AT GRANT PARK cityofws.org/facilities/facility/details/quarry-park-97

REYNOLDA GARDENS reynolda.org/gardens

REYNOLDA HOUSE MUSEUM OF AMERICAN ART reynolda.org

REYNOLDA VILLAGE reynoldavillage.com

REYNOLDS AUDITORIUM reynoldsauditorium.com

ROAR roarws.com

ROCKIN’ JUMP TRAMPOLINE PARK rockinjump.com/winston-salem

RURAL HALL HISTORIC TRAIN DEPOT ruralhalldepot.org

SALEM LAKE cityofws.org/2129/salem-lake

SAWTOOTH SCHOOL FOR VISUAL ART sawtooth.org

SINGLE SISTERS HOUSE MUSEUM salem.edu/about/history/single-sisters-museum SKATEHAVEN USA skatehavenusa.com

SKATELAND USA skatelandusa.com

SOFTGOLF AT TANGLEWOOD PARK softgolf.net

SOUTHEASTERN CENTER FOR CONTEMPORARY ART (SECCA) secca.org

SPIN SCOOTERS (DOCKLESS ELECTRIC SCOOTERS) spin.app

STAINED GLASS PLAYHOUSE stainedglassplayhouse.org

STEVENS CENTER uncsa.edu/performances/stevens-center

SUTLERS SPIRIT CO. (DISTILLERY) sutlersspiritco.com

TANGLEWOOD PARK tanglewoodpark.org

TAP THAT AXE THROWING tapthataxethrowing.com

TASTE CAROLINA GOURMET FOOD TOURS tastecarolina.net/winston-salem

TATTOO ARCHIVE tattooarchive.com

THE RAMKAT theramkat.com

THE TALK OF WINSTON (AUDIO TOUR) youraudiotour.com/tours/280

THRUWAY SHOPPING CENTER thruwaycenter.com

TOTAL ESCAPE totalescapegame.com

TRIAD ECO ADVENTURES/TRIAD TROLLEYS triadECOadventures.com

TROLLEY PUB trolleypub.com/winston-salem

TRUIST STADIUM (BASEBALL) milb.com/winston-salem/ballpark

TRUIST FIELD (WAKE FOREST UNIVERSITY FOOTBALL) godeacs.com/facilities/truist-field/4

URBAN AIR ADVENTURE PARK urbanair.com/north-carolina-winston-salem

WINE & DESIGN wineanddesign.com/cloverdale-nc

WINKLER BAKERY oldsalem.org/winkler

WINSTON-SALEM RECREATION AND PARKS cityofws.org/827/recreation-parks

WINSTON-SALEM THEATRE ALLIANCE theatrealliance.ws

WINSTON CUP MUSEUM AND SPECIAL EVENT CENTER winstoncupmuseum.com

WINSTON-SALEM FAIRGROUNDS ANNEX (ICE SKATING & HOCKEY) wsfairgrounds.com

WINSTON-SALEM SKATE PARK cityofws.org/skate-park

YADKIN VALLERY WINERIES visitwinstonsalem.com/directory/wineries

VISITWINSTONSALEM.COM | 77

Travel

Come explore the rich history and modern culture of Winston-Salem.

Winston-Salem is located in the center of the state, also known as the Piedmont Triad, between the Blue Ridge Mountains and the Atlantic Ocean. About six hours from Washington, D.C., and five hours from Atlanta, it offers easy access to Interstate 40, Salem Parkway/U.S. 421, Interstate 77, Interstate 85, Interstate 74, and U.S. Highway 52.

Flying is easy with Piedmont Triad International Airport (GSO), a half hour from downtown. The airport offers daily nonstop flights via major carriers, including American Airlines/American Eagle, Delta, and United. For private air service, Smith Reynolds Airport is minutes from downtown.

Ride the Amtrak train to nearby High Point. Then take the shuttle 20 miles northwest to Winston-Salem and hop off at Winston-Salem State University or right in the middle of downtown at the Winston-Salem Transportation Center.

VISITOR CENTER

The Winston-Salem Visitor Center is located at 200 Brookstown Ave. and open year-round on weekdays from 8:30 a.m. to 5 p.m. and on Saturdays from 10 a.m. to 4 p.m. Call 866.728.4200 to speak with Visit Winston-Salem Visitor Specialists or email info@visitwinstonsalem.com

CREATIVE CORRIDORS

Winston-Salem Weather

Annual temperatures typically vary from 32 to 87 degrees. The warm season lasts around 3.5 months from late May to late September. The chilly season lasts three months, from late November to late February.

Winston-Salem is a memorable destination — and the journey to it is too. Thanks to the nonprofit Creative Corridors Coalition, several downtown overpasses and pedestrian bridges were enhanced with architectural design and aesthetic touches that reflect the city's “Arts & Innovation” moniker. Most touches are found along a mile-long stretch of Salem Parkway, which received the 2021 Grand Prize in America's Transportation Awards. See more at facebook.com/CreativeCorridors

78 | OFFICIAL VISITOR & RELOCATION GUIDE GETTING HERE
tips
HIGH 87 May–Sept LOW 32 Nov–Feb

DOWNTOWN HOTELS

EMBASSY SUITES

FAIRFIELD INN & SUITES

HAMPTON INN & SUITES

HAWTHORNE INN & CONFERENCE CENTER

HENRY F. SHAFFNER HOUSE

P 4 7 2 6 10 8 9
PARKING
COURTYARD BY MARRIOTT DOWNTOWN
HISTORIC BROOKSTOWN INN HOTEL INDIGO KIMPTON CARDINAL HOTEL MARRIOTT DOWNTOWN 1 5 3 11 12 SUMMIT STREET INNS ZEVELY INN BED & BREAKFAST
STROLLWAY DOWNTOWN WINSTON-SALEM
VISITWINSTONSALEM.COM | 3

Articles inside

Travel

1min
pages 80-83

save the date

3min
pages 72-73, 77

yourHereStory Start

2min
pages 70-72

Star Power

1min
pages 69-70

Goodsports

1min
pages 68-69

campus crossing

2min
pages 66-67

localask a

4min
pages 60-66

City Strolls

1min
pages 58-59

play date

1min
pages 56-57

champions

2min
pages 54-55

Retail therapy

1min
pages 52-53

for

6min
pages 44-51

of art taste

1min
pages 42-43

Fundaymonday

3min
pages 40-41

Adding On

3min
pages 36-39

Craft Draftcrawl

5min
pages 30-35

vino with a view

2min
pages 28-29

a Sweet start

1min
pages 26-27

Moravian flavors

2min
pages 24-25

Top Chefs

2min
pages 22-23

Stay andplay

5min
pages 14-21

Winston bydesign

1min
pages 12-13

innovation history, vitality,

1min
pages 10-11

on the moveinnovation

3min
pages 5-9
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