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FORESEC ! Certified Internet Marketing Specialist !

! Course Duration : 3 Days ! !

This course aims to arm students with a comprehensive understanding of the field of Internet Marketing from both a strategic and tactical perspective.!

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The course will combine theory and practice in an extremely interactive, iterative environment. Class work will be supplemented by real world exercises by students and guest lectures from experienced practitioners.!

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Formal presentations - by students, the professor, and guest lecturers - will be used to provide a springboard for discussion among class participants. The success of the course itself, as well as the depth of understanding you take away from it, is dependent on your preparation for each class. !

! This course aims to do the following:! ! • • • • •

Provide students with knowledge of industry terms, concepts and methods. ! Provide a critical understanding of the capabilities of this medium as a marketing channel.! Give hands-on experience of Internet Marketing technologies and techniques. ! Teach students how to develop an Internet Marketing strategy.! Develop students’ communication skills.!

! Learning Objectives ! !The overall objectives are to understand internet users and to identify profitable E- Marketing strategies. In addition, this course will help you master the following:

How the Internet affects the breadth and depth of a firm's overall marketing strategy. How the internet is used for primary and secondary research. Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning. 


Describe several technological, legal and ethical issues regarding internet use. Describe marketing strategies of segmenting, targeting, positioning and differentiation. Describe the consumer exchange process online and its outcomes.
 Know how to use marketing functions of product, pricing, distribution and marketing communication for a firm's E-Marketing strategy. 


Evaluate several customer relationship management (CRM) strategies using internet technologies.
 Understand how several industries use the Internet in their businesses Course Delivery Method The format for this course is a combination of lecture, hands-on assignments (both as individuals and as part of a team) and discussion. This course is structured to provide ample opportunity for interaction among students, as well as between student and instructor. Your active and thoughtful participation is vital.

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Cyber Maketing Course Outline Module 1

Strategy: Understanding Your Goals and Setting Expectations

Module 2

Market Research & Analysis: Know Your Target Market Before Spending Marketing Dollars

Module 3

Paid Search: Using Pay-Per-Click Strategies to Drive Relevant Traffic that Converts

Module 4

Search Engine Optimization: How to Gain Free Exposure and Traffic Through SEO

Module 5

Content Creation: Creating Compelling, Valuable, and Viral Content

Module 6

Link Building: How to Find Quality Link Building Opportunities

Module 7

Local Search: Capturing Localized Traffic to Your Website

Module 8

Social Media: Build Your Brand, Drive Traffic and Form Relationships Using Social Media

Module 9

Making Money: How to Monetize for Your Website or Blog

Module 10

Website Analytics/Testing: Understanding Your Audience and Increase Conversions Using Web Analytics

! ! Exam Cost : USD 180! !


Internet marketing