INDEPENDENT DESIGN P.M.
Katie Murphy
LICENSED REALTOR
M E E T Y O U R R E A L T O R
As a longtime resident of the Lowcountry, I am more than a real estate professional – I am a passionate advocate for the unique charm and rich history that define this coastal region With an intimate understanding of the local market, I specialize in navigating real estate transactions with finesse, ensuring an enjoyable experience for you as my client.
With a keen eye for residential construction and a wealth of experience, I strategically place properties in front of local builders and potential buyers, to showcase the full potential and investment opportunity in your property
I am committed to making your home selling experience as enjoyable and stress free as possible Trust me to work for you through the process, providing insight that comes from being not just a local real estate professional, but also a cherished member of this coastal community I call Home
BOWES Properties | SERHANT.
MY PROCESS
Strong MLS Listing Description
A strong listing description makes all the difference in the world to showcase what your property has to offer.
SEO Research Optimization
Search engine optimization is an extremely effective tool in marketing to maximze reach and organic traffic for your property
Professional Photography
A professional photographer will take ground photographs as well as drone shots of your property to showcase its best features and views.
Unique Landing Page & QR Code
Your listing will have a unique landing page and QR code which will direct to that page, driving traffic on marketing pieces to that page.
Marketing to Local Realtor Database
Your listing is regularly pushed out and shared to hundreds of local realtors in my database so they can share your property with their buyers.
Marketing to SERHANT’s Network of Worldwide Agents
SERHANT’s network of agents is and social reach is worldwide and your listing will be shared with them so they can share with buyers and investors.
Social Media Marketing
Weekly social media marketing driving traffic directly to your listing (Instagram, Facebook, Pinterest, YouTube).
BOWES Properties | SERHANT.
MARKETING
BRANDING & POSITIONING
SERHANT. uses comprehensive market analytics to hone our planning, design, and brand strategies to deliver potent sales campaigns
Branding concepts: We create branding, signage, website, marketing collateral and advertising campaigns for strategic positioning and exposure in the marketplace and within the brokerage community
Staging & Design Strategy: We assess market trends and buyer activity to determine the target market for your property We create a marketing design plan that works to target your potential buyers and investors
Advertising, Marketing, Events & PR Campaigns: We push out steady content to build internet exposure, social media marketing, print publications, direct marketing, mailer campaigns, and potential PR placements and special events
Global Outreach: SERHANT partnerships with media outlets and the international brokerage communities allow access to an audience exceeding 20 million high net worth individuals and brokers throughout the world
SERHANT. Studios: This is our brokerage’s full-service in-house marketing and production hub that allows us to create unique, high-impact content strategically designed to resonate with the largest real estate audience in the world
BOWES Properties | SERHANT.
BOWES Properties | SERHANT.
