DTA Toolcard Persona Card

Persona Card

PERSONA MAP

WHY

Personas are used to define who are the customers you are trying to help with their specific problems They can provide a range of different perspectives on a service, allowing your team to define and engage the different interest groups that may exist within your target segment.

annoying ot bothering them?

5. Goals: what goals does the persona aim to achieve?

6. Quotes: think of a life motto or saying that the persona would live by;

HOW

The Persona Card can be used to build a profile that embodies the features of an existing target group. In this way the persona assumes the attributes of the group it represents. Filling in the Persona Cards is a team activity and can be done by following these steps: 1. Identity: give your persona a realistic name and describe their demographics; 2. Behaviour: paste here insights related to what does the persona do; 3. Attitude: describe here the way of thinking and feeling; 4. Pains&Gains: what makes your persona happy? What is

EXAMPLE For a fashion brand the team created a persona that represents a segment of young, higher educated women who always like to be the first to adopt new styles.