DesignTactics Brand Environments*

Brand Brand environments Environment

Some agencies can communicate on paper, some on packaging. We’re great at both – but we also have a unique expertise: From day one, we’ve been working with architects, developers and retail interior designers to create and convey brand messages in the physical environment. Read on to find out more… info@designtactics.net • 01 207 9107

STRATEGIC & PROJECT MANAGEMENT DESIGNTACTICS

MANUFACTURE & INSTALLATION ARTISAN

Bank of Ireland We worked with the Cards and Loans division of Bank of Ireland to create a system of visual branding for their office environment. Their objective was to communicate their goals to staff in a way that engaged and involved them, and created a better sense of unity in the otherwise anonymous offices. They also wanted to create a stronger presence for the department in the areas frequented by customers.

There was a need to design systems that were suited to permanent messages, as well as those that could be easily changed and updated on a regular basis. To optimise the impact of the messages and minimise the visual clutter, we streamlined both the messages and the

display systems as we explored ways of communicating with staff in a more creative yet controlled manner.

The finished communication pieces range from poster holders, to light boxes, digitally printed graphic panels and branded stainless steel notice boards.

FACING PAGE DETAIL OF RECEPTION

THIS PAGE POSTERS, WINDOW GRAPHICS AND LIGHT BOXES

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STRATEGIC & PROJECT MANAGEMENT DESIGNTACTICS

MANUFACTURE & INSTALLATION ARTISAN

Bank of Ireland We worked with the Cards and Loans division of Bank of Ireland to create a system of visual branding for their office environment. Their objective was to communicate their goals to staff in a way that engaged and involved them, and created a better sense of unity in the otherwise anonymous offices. They also wanted to create a stronger presence for the department in the areas frequented by customers.

There was a need to design systems that were suited to permanent messages, as well as those that could be easily changed and updated on a regular basis. To optimise the impact of the messages and minimise the visual clutter, we streamlined both the messages and the

display systems as we explored ways of communicating with staff in a more creative yet controlled manner.

The finished communication pieces range from poster holders, to light boxes, digitally printed graphic panels and branded stainless steel notice boards.

FACING PAGE DETAIL OF RECEPTION

THIS PAGE POSTERS, WINDOW GRAPHICS AND LIGHT BOXES

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Key to the success of the project was the work we did with Bank of Ireland to distil the brand values into a shortlist of messages, as this gave us a strategic foundation for the subsequent creative work. We based the designs on a portfolio of candid staff portraits, as the primary aim of the project was for department staff to engage with the brand values.

Finally, we managed the printing, production and installation process.

FACING PAGE DETAIL OF STAFF BREAK-OUT SPACE

THIS PAGE MEETING ROOM GRAPHICS

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Key to the success of the project was the work we did with Bank of Ireland to distil the brand values into a shortlist of messages, as this gave us a strategic foundation for the subsequent creative work. We based the designs on a portfolio of candid staff portraits, as the primary aim of the project was for department staff to engage with the brand values.

Finally, we managed the printing, production and installation process.

FACING PAGE DETAIL OF STAFF BREAK-OUT SPACE

THIS PAGE MEETING ROOM GRAPHICS

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BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

ARCHITECTURE DOUGLAS WALLACE

SuperQ When it comes to food, service stations have traditionally focused on convenience over freshness. Texaco and Superquinn came together to revolutionise both the retail offering at service stations and the facilities and service on the forecourt.

We were commissioned by Bradley McGurk Partnership to design and implement a brand for the SuperQ retail offering. We were also asked to consider the communication of Texaco’s forecourt services on the selected sites where SuperQ was introduced.

Design Tactics worked with Douglas Wallace Architects to create a system of branding for the retail space. We developed a complete visual language for the brand, which was communicated on everything from coffee cups to superlites.

ABOVE LAUNCH SUPERLITES RIGHT MAIN FASCIA SIGNAGE, BLACKROCK

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BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

ARCHITECTURE DOUGLAS WALLACE

SuperQ When it comes to food, service stations have traditionally focused on convenience over freshness. Texaco and Superquinn came together to revolutionise both the retail offering at service stations and the facilities and service on the forecourt.

We were commissioned by Bradley McGurk Partnership to design and implement a brand for the SuperQ retail offering. We were also asked to consider the communication of Texaco’s forecourt services on the selected sites where SuperQ was introduced.

Design Tactics worked with Douglas Wallace Architects to create a system of branding for the retail space. We developed a complete visual language for the brand, which was communicated on everything from coffee cups to superlites.

ABOVE LAUNCH SUPERLITES RIGHT MAIN FASCIA SIGNAGE, BLACKROCK

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The quality standards of the SuperQ offer was supported by improvements in Texaco forecourt facilities at key sites.

These included a card-pay fuel dispenser, which we branded “PayPump”.

At the launch site in Raheny, we heralded the introduction of the “StarWash” identity with a huge, translucent illustration, running the entire length of the car wash housing. Visible both from the forecourt and from within the car being washed, it created a sense of fun that drew customers from day one.

TOP SUPERQ MENU SYSTEM LEFT WINDOW GRAPHICS FAR LEFT LAUNCH INVITATION

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TOP LEFT & RIGHT PAY PUMP IDENTITY & LIVERY BOTTOM & MIDDLE RIGHT STARWASH LIVERY & MURAL ILLUSTRATION BY STEVE SIMPSON

The quality standards of the SuperQ offer was supported by improvements in Texaco forecourt facilities at key sites.

These included a card-pay fuel dispenser, which we branded “PayPump”.

At the launch site in Raheny, we heralded the introduction of the “StarWash” identity with a huge, translucent illustration, running the entire length of the car wash housing. Visible both from the forecourt and from within the car being washed, it created a sense of fun that drew customers from day one.

TOP SUPERQ MENU SYSTEM LEFT WINDOW GRAPHICS FAR LEFT LAUNCH INVITATION

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TOP LEFT & RIGHT PAY PUMP IDENTITY & LIVERY BOTTOM & MIDDLE RIGHT STARWASH LIVERY & MURAL ILLUSTRATION BY STEVE SIMPSON

BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

Elverys Elverys has been Dublin's pre-eminent sporting goods store since 1893. 2002 marked a new start with a takeover by Stauntons Intersport. It was central to our brief that we built on the authenticity of the original Elverys stores: retaining the historic name was key, as was the creation of a robust and weighty wordmark – a distinctively different approach to their fashion-led competitors.

We designed a new device based around an elephant motif. In 1893, their first shop had a large wooden elephant outside - a relic from the building's previous use as a tea brokerage. An unlikely association, but one that had become established and much-loved.

To support this new brand mark, we created a visual and written language which strengthened the sense of quality, reliability and knowledge central to Elverys brand. The Elverys in-house team implemented a phased introduction of the collateral.

MAIN STORE FRONT

TOP RIGHT STRUTTED INFORMATIVE CARDS

ABOVE SIGNAGE AND WINDOW GRAPHICS RIGHT IN-STORE SIGNAGE

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BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

Elverys Elverys has been Dublin's pre-eminent sporting goods store since 1893. 2002 marked a new start with a takeover by Stauntons Intersport. It was central to our brief that we built on the authenticity of the original Elverys stores: retaining the historic name was key, as was the creation of a robust and weighty wordmark – a distinctively different approach to their fashion-led competitors.

We designed a new device based around an elephant motif. In 1893, their first shop had a large wooden elephant outside - a relic from the building's previous use as a tea brokerage. An unlikely association, but one that had become established and much-loved.

To support this new brand mark, we created a visual and written language which strengthened the sense of quality, reliability and knowledge central to Elverys brand. The Elverys in-house team implemented a phased introduction of the collateral.

MAIN STORE FRONT

TOP RIGHT STRUTTED INFORMATIVE CARDS

ABOVE SIGNAGE AND WINDOW GRAPHICS RIGHT IN-STORE SIGNAGE

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BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

ARCHITECTURE McCABE O’FARRELL

Madden’s Entertainment Looking to better their market-share, this Cork-based firm sought to reposition their service and visual offer. Madden’s could deliver a personal service, and had a genuine expertise in complete home entertainment solutions. To emphasise these strengths, we developed the name “Madden’s Entertainment” and the tagline “Bring the excitement home”.

OPPOSITE PAGE MAIN FASCIA, INTERNAL SIGNAGE, CORPORATE STATIONARY

THIS PAGE POSTER, IN-STORE MURAL

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BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

ARCHITECTURE McCABE O’FARRELL

Madden’s Entertainment Looking to better their market-share, this Cork-based firm sought to reposition their service and visual offer. Madden’s could deliver a personal service, and had a genuine expertise in complete home entertainment solutions. To emphasise these strengths, we developed the name “Madden’s Entertainment” and the tagline “Bring the excitement home”.

OPPOSITE PAGE MAIN FASCIA, INTERNAL SIGNAGE, CORPORATE STATIONARY

THIS PAGE POSTER, IN-STORE MURAL

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PROJECT MANAGEMENT DESIGNTACTICS

The visual style communicates modernity as well as the prestige and heritage associated with the medial industry. We also introduced a sense of emotion, to balance the clinical nature of this sector. The panels were designed so that they could be used each year at subsequent events.

Irish Medical Media Awards

LEFT MAIN STAGE SET

FAR LEFT DIRECTIONAL SIGNAGE

BELOW ENTRY FORM & REPLY CARD

GSK were developing an Awards Initiative and we were commissioned to create a sub-brand to clearly communicate this project. As part of this commission, we designed and produced large graphic stage panels for use at the event itself, as well as directional signage, invitations and entry forms.

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PROJECT MANAGEMENT DESIGNTACTICS

The visual style communicates modernity as well as the prestige and heritage associated with the medial industry. We also introduced a sense of emotion, to balance the clinical nature of this sector. The panels were designed so that they could be used each year at subsequent events.

Irish Medical Media Awards

LEFT MAIN STAGE SET

FAR LEFT DIRECTIONAL SIGNAGE

BELOW ENTRY FORM & REPLY CARD

GSK were developing an Awards Initiative and we were commissioned to create a sub-brand to clearly communicate this project. As part of this commission, we designed and produced large graphic stage panels for use at the event itself, as well as directional signage, invitations and entry forms.

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PROJECT MANAGEMENT BRADLEY McGURK PARTNERSHIP

MANUFACTURE & INSTALLATION ARTISAN

Elementsix As part of the their evolution from DeBeers Industrial Diamonds to Elementsix, we created a family of directional and brandcommunication signage. The primary aim was to introduce a sense of consistency and clarity to the communications throughout the large site in Shannon.

We worked closely with the client to create and implement a wayfinding system, and also developed a number of large-scale brand communication pieces for key areas in the site.

Our work in Shannon became the benchmark for the environmental branding of ElementSix, and we created a signage manual that was rolled-out worldwide.

ABOVE DETAIL FROM THE SIGNAGE GUIDELINES

BELOW LEFT INTERNALLY ILLUMINATED MONOLITH ENTRANCE SIGN

BELOW FREESTANDING WAYFINDING SIGN