Ideation Development (post mid-term)

Development and changes in the ideation with more research and surveys after the mid-term jury

Refining Ideas

Structure Of Idea

(1) What medium do I connect with the corals?/ how do I speak to my TG?

(2) Guilt: I destroyed the corals/ what is the story/ action that induces this guilt?

(3) Why should I care?/ How does it affect me?

(4) How can I bring back the corals?/ what small action can I take?

Identified Reef Stakeholder

Reef stakeholders may include people who consume reef products, both locally and far away, those who are dumping the pollutant on the coastal grounds and nearshore reefs, those who visit the reefs for their recreation, and those who are part of the organizations and campaigns for conservation of reef and those whose interest in the reef is for research and study.

Survey

Did a post jury survey to know whether the audience are aware of the corals and what do they think about saving them.

Analysis of Survey

Developing concept and ideation

As per my interviews and survey, I found out that most the people are unaware of the corals or if are aware then unknown to what they actually are, corals are not plants they are the living organisms who are formed by connecting with other coral polyps and developing into a complex structure that might appear as a plant underwater.

The other thing that I noticed is that corals’ beauty and their aesthetic attracts the tourists from different part of the world to experience the underwater beauty of corals by witnessing the colors, textures, forms, and shapes, this beauty is enhanced when you see diverse types of fishes living in that ecosystem. The other thing, when I informed them about the causes of bleaching “the losing beauty of corals” are connected to the Human invasion of their world how? Products that we use have chemicals that can contaminate the waters and can demolish the beauty of corals, plastics, and other pollutants that are released or dumped in the water that can entangle the corals and smother them till they die and turn into a skeleton.

Through those answers, I developed my idea in a way that will provide knowledge and the unknown parts of the coral lifestyle.