The Highways and Byways to Radical Innovation

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People with type 2 diabetes (T2D) cannot be lumped into categories or markets. Each individual with T2D is unique. “Self-management” did not appear to be working for many of the participants in this T2D research. Self-management, if it does work, takes a long time to take effect and relapses are common. The treatment and management of T2D today focuses on the “body” at the expense of the “mind” and the “spirit.” Psychosocial components of living with T2D are not addressed adequately. Many of the participants referred to the “switch” that needs to be activated/turned on in order for a lifestyle change to take hold. The switch is a transformative experience. Some were still waiting for it to happen. Others brought it up as a defining moment in their experience of living with T2D.

Figure 6.13 Three of the 20 persona posters that were made to summarize each of the home visits with the participants who were living with type 2 diabetes

Final thoughts Everyday people are already taking action in determining their future ways of living. The rise of social media is giving a voice to all people and is helping to bring communities together, which will propel the evolution of co-designing. Generation Y, in particular, are wonderful students and practitioners of co-designing since their worldview places a high value on participation and collaboration. Co-designing will flourish in the future as more young people take on increasingly more influential positions within organizations and communities. As the problems that designers deal with become more complex, it has become apparent that a new design language that everyone can use is needed.

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Co-designing can seed the landscape ...


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The Highways and Byways to Radical Innovation by Designskolen Kolding - Issuu