Our target group is unaware of the options available at the bank, and the bank isn’t effectively tapping into the appropriate channels of communication to inform the youth. Through our research, we have determined that the target group would like to become more informed about their options to save money, and set goals to purchase large items, but don’t interact with the bank on a personal level.
malkort-group-14
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.