2024 architectural ARCH.JESSICA Z. CUETO, UAP JESSICAZCUETO@GMAIL.COM @DESIGNSBYJZC ARCHITECTURAL DESIGN PROJECT MANAGEMENT SPACE BRANDING & MORE
port f olio
Rendered by @designsbyjzc
hello! about the designer
A multi-disciplinary architectural designer and a trained project manager with years of diverse experience in Design & Build spanning residential, retail, and office fit-out projects. Proven expertise in various design aspects, methodologies, space branding, and project management. Successfully led simultaneous projects from pre-design, estimations, and specifications, with a keen eye for interior fitout construction supervision. Committed in client relation management, technical meetings, and ensuring timely completion of deliverables that align with the highest standards.
Adept at team leadership for producing detailed design drawings, presentations, and contract documentation. An efficient collaborator in translating strong conceptual design with general background knowledge in MEPFS.
Currently handling multiple stores of a mall fashion-retail brand as a project designer involved in overall store design, cost management, construction phase, and store openings.
collaborate with me!
+63 916 884 0311 @designsbyjzc email contact no instagram
jessicazcueto@gmail.com
PROJECTS LEAD & HANDLED
RESIDENTIAL PROJECTS | Interior Architecture
PROFESSIONAL BACKGROUND
Registered and Licensed Architect
Architecture Licensure Exam Board Passer (80.80% PR)- June 2023
Store Development Associate | Lead Designer & Proj. Manager
Straightforward Fashion Merchandising | Aug 2023 - Present
Deputy Studio Head
Model Space Design Locale | Aug 2022 - Feb 2023
Senior Design Associate
November 2022 - July 2022
• Proposed Asudani Residence, Arcasouth Taguig Two-storey High-End Interior Fit-out Renovation
• Proposed Tee Residence, San Juan, Batangas Two-storey Balinese-Inspired Residential House Arch’l Interior Design
• Trajano Residence, Dasmarinas, Cavite Two-storey Residential House Renovation
RETAIL SPACE BRANDING & MODULE DESIGN Interior Architecture
• Spyder Boutiques | Design Manager
• Spyder SM Taytay Store
• Spyder SM Iloilo Store
• Spyder SM Bacolod
• Ridelab SM Fairview/Cebu/Baguio | Design Manager
• Straightforward Boutiques | Design & Const’n Proj. Manager
• Ayala Malls Manila Bay
• Ayala Malls Centrio, CDO
• Ayala Malls UP Town Center (2024)
• SM Bacoor
• Gateway Mall (2024)
• Robinsons Antipolo Renovation (2024), etc.
CORPORATE OFFICES | Interior Architecture & Fit-out Construction
• Dentsu 6F Co-working Space, Makati City (2021-2022) Design & Site Construction Supervision
• Dentsu 4F Co-working Space, Makati City (2022-2023)
Full Design Project Management
• Hocheng Philippines Corporation (HCG) S&M Office & Main Showroom, Bonifacio Global City (2022-2023)
WORK EXPOSURE
Visual Merchandising & Store Operations
Website Content Creation & Company Portfolio Coordinator
Event Management*
Leadership Training*
KEY TECHNICAL SKILLS
2D Drafting Tool
• AutoCAD 2D Drafting - Advanced
• AutoCAD Revit 2d & 3d - Intermediate
• Google SketchUp Pro for 3d Modelling - Advanced
• Google SketchUp Layout for 2d Drawings - Advanced
3D Visualization & Rendering Tool
• Enscape for 3D - Advanced
• Vray - Intermediate
• Lumion - Intermediate
Post-Process Rendering
• Adobe Photoshop - Advanced
• Adobe Lightroom - Advanced
• Adobe InDesign - Advanced
• Adobe Illustrator - Intermediate
• Canva Presentation - Advanced
Presentation & Documentation
• MS Office - Word, Powerpoint, Excel
• Google - Docs, Sheet, Gmail, Drive, Slides
• Project Gantt Charts, Task Charts, etc.
• Capable of efficient communication, coordination and organizational skills.
SEMINARS RECENTLY ATTENDED
CBD Academy Lectures: Professional, Legal and Business Development
January 2024
CONSTRUCTION PROJ. MANAGEMENT 101: Latest Trends & Best Practices for Managing Projects in 2023
July 2023
BERDE: Professionals Basic Training Course
Philippine Green Building Council
November 2020
resi dential
two-storey interior fit-out renovation
two-storey interior residential house asudani residences tee residences
Rendered by @designsbyjzc Residential Design 3D Interior Visualization 3D Exterior Visualization Booth Design featured contents Retail Design Office Design Showroom Design Revit Proejcts Architectural Thesis
hcg showroom dentsu 4f dentsu 6f straightforward ridelab ph spyder ph Rendered by @designsbyjzc
office show room retail
living room
Rendered by @designsbyjzc
A sudani R esidences
Project Type: Location: Area:
Project Scope:
Two-Storey Interior Fit-Out Renovation
Arbor Lanes, Arcasouth, Taguig City, Philippines
Seven hundred sixty (760) sqm.
Interior Renovation, Visualization, Bill of Materials
LUSH ABODE: A design concept focuses on creating a complete experience, by incorporating the serene ambiance of nature together with the refined elegance of hotels and spas.
The idea is to achieve a luxurious look by showing seamless transition, clean lines giving the space lightness, and a polished finish while incorporating textured and honest materials that add more value to space.
dining
kitchen home office
Floor Plan Ground Floor Second Floor 1 Foyer 2 Living Area 3 Dining 4 Kitchen 5 Home Office 6 Outdoor Garden 7 Family Hallway 8 Bedroom 1 9 Bedroom 2 10 Master’s Bedroom Material Concept Board Carpentries Wood Laminates, Rushil Decor Limited SF 7516 SF 7666 1 2 3 5 6 Storage Room Laundry Area Maid’s Quarter Dirty Kitchen Powder Room T&B 4 7 8 9 10 Canvas Fabric Linens on Upholsteries Furniture & Built-in Carpentries Polished Venetian Plasters on Concrete Walls Terracotta Tiles on Platforms & Floorings Walls and Floor Finish Furniture & Built-in Carpentries Floor Finish
Project Type: Location: Area: Project Scope:
One-hundred eighteen (118) sqm. Interior Architecture, Visualization
BALI-TREAT: The T House, a Tropical Hideaway, gives retreat to those seeking a Balinese vacation without the need to hop on a plane, instead just a drive South.
As potential guests look for solace to cope with the current world situation, the design intent mimics the need for solitude by using calm interiors, natural materials, and a soft aura.
Two-Storey Residential House Porto Laiya, San Juan, BatangasT ee R esidences
Floor Layout
Material Concept Board
Wood Planks
Light Wood
Natural Stone Cladding
E. Wood Panels
F. “TH” Space Branding
G. Polished Faux Concrete Finish
Neutral Concrete Tile Finish
Gray Concerte Tile Finish
Neutral Fabrics & Linens
Indoor & Outdoor Planters’
Gray Paint Finish
bali -treat
SMALL HOUSE (Left) - Second Level 1 Bedroom 1 2 Family Area 3 Hallway 4 Master’s Bedroom 5 Common T&B MID-SIZE HOUSE (Right) - Second Level 1 Master’s Bedroom T&B 2 Master’s Bedroom
Bunk Bedroom 1 4 Hallway
Bunk Bedroom 2
Common
3
5
6
T&B
A. Off-White Paint
B.
C.
D.
H.
I.
J.
K.
L. “TH” Concrete Blocks
M. Rattan Finishes
N.
masters’
masters’
bunk
masters’ bedroom Rendered by @designsbyjzc
bedroom
bedroom t&b
bedroom
3D Interior Visualization
01 02 03 04 05 Plan & 3D Concept: Rendering Tool: Post-Rendering Tool Layout & Presentation: Google SketchUp Enscape 3D Adobe Photoshop Lightroom Adobe Indesign, Canva
architectural booth design
Plan & 3D Concept: Rendering Tool: Post-Rendering Tool Layout & Presentation: Google SketchUp Enscape 3D Adobe Photoshop Lightroom Adobe Indesign, Canva
3D Exterior Visualization
two-storey
Plan & 3D Concept:
Rendering Tool:
Post-Rendering Tool
Layout & Presentation:
SketchUp Enscape 3D Adobe Photoshop Lightroom Adobe
Google
Indesign, Canva
modern
Day time Perspectives Night time Perspectives
residential house
Plan & 3D Concept:
Rendering Tool:
Post-Rendering Tool
Layout & Presentation:
residentialbungalowhouse
Google SketchUp Enscape 3D Adobe Photoshop Lightroom Adobe Indesign, Canva
Day time Perspectives Night time Perspectives
Spyder SM City Taytay
Location: Area: Project Scope: Retail
Fit-out Renovation 2F,
Sixty
Space Branding, Interior Architecture, Brand Module Design, A-MEPF Const’n. Documents
Project Type:
Store - Mall
Bldg. A, SM City Taytay, Rizal, Philippines
(60) sqm.
brick walls,
concrete finishes
an outdoor feeling
storefront middle modules wall modules Rendered
IN-DU STREET: A combination of Industrial Design infused with outdoor elements and character. The space branding portays variations of design feeling; Fierce, Striking and Humility. This idea is to inject bold ele- ments to add interest, feeling of transparency, and invoke liveliness and excitement to its customers. The wood accent laid diagonally to add dynamism, and
metal &
adds
and masculinity.
by @designsbyjzc
Keyplan
Legend: AREA
A. Ingress/Egress
B. Cashier Area
C. Fitting Room
D. Storage Room
MODULES
1 New Helmet Wall module
2 Eyewear module
3 Apparel module
4 New Cycling Helmet module
5 Helmet Module
6 Accessory module
7 Platform with Display
8 Island Eyewear module
9 Single Island Helmet module
10 Island Apparel module
11 Folded Island w/ mirror module
12 Island Helmet module
Sections & Details
IN-DU STREET: A combination of Industrial Design infused with outdoor elements and character.
The space branding portays variations of design feeling; Fierce, Striking and Humility. This idea is to inject bold elements to add interest, feeling of transparency, and invoke liveliness and excitement to its customers.
The wood accent laid diagonally to add dynamism, and brick walls, metal & concrete finishes adds an outdoor feeling and masculinity.
Project Type: Location: Area: Project Scope: Retail Store - Mall Fit-out Renovation Ground Level, SM City Iloilo, Philippines Sixty three(63) sqm. Space Branding, Interior Architecture, Brand Module Design, A-MEPF Const’n. Documents
Spyder SM City Iloilo
Rendered by @designsbyjzc
Keyplan Legend: AREA A. Ingress/Egress B. Cashier Area C. Fitting Room D. Storage Room MODULES 1 Accessory Module 2 Island Eyewear Highlight 3 Single Island Helmet Module 4 New Cycling Helmet 5 Shop Mirror 6 Eyewear Module 7 Helmet Module 8 Apparel Module 9 Island Apparel Module 10 Folded Island Module 11 Island Eyewear Module 12 Island Helmet Module 13 New Helmet Wall Module 14 Utility Cabinet 15 Cashier Counter Module 16 Display Pedestals 17 Display Module A B C D Sections & Details Rendered
by @designsbyjzc
BRAND MODULE DESIGNS & SPECIFICATION
CYCLING HELMET WALL MODULE
MOTORCYCLE HELMET WALL MODULE
by @designsbyjzc
Ridelab
SM City Fairview
Project Type: Location:
Area:
Project Scope:
Retail Store - Mall Fit-out Renovation GF, SM City Fairview, Quezon City, Philippines Eighty (80) sqm.
Space Branding, Interior Architecture, Module Design, A-MEPF Const’n. Documents
SAFE AVENUE: The Ridelab, a retail space where comfort, safety, and quality meets. It focuses on giving an excellent experience and a refined way of exhibiting the best products of each own line, creating a destination store for all types of riders’ escapades.
As the brand seeks possible avenues on trends and innovation, the design mimics a laboratory vibe. It introduces a modern-futuristic space driven by a sense of motion and direction through guiding linear lights, free-flowing chrome finishes, and sleek rustic metallic pieces.
Rendered
Material Concept Board
Keyplan
Interior Elevations
Legend: AREA
A. Ingress/Egress
B. Cashier Area
C. Fitting Room
D. Storage Room
MODULES
1 Nomad Helmet Module
2 Kali Helmet Module
3 Spy Helmet Module
4 Eyewear Module
5 MT Helmet Module
6 Spyder Helmet Module
7 Accessory Module
8 Apparel Module
9 Footwear Module
10 Pedestal Display 11 Island Eyewear Module
12 Island Apparel Module 13 Island Footwear Module
Front Elevation Left-side Elevation Rear Elevation Right-side Elevation
A. Circular White Air Vents B. Suspended Linear & Diffused Lights C. Backlit Multiwall Polycarbonate Sheet D. Rust Mettalic Paint E. Semi-glodd Light Gray Painted Finish F. Glass Mirror G. White Epoxy Flooring H. Terracotta Bricks with Steel Matting I. P-23 5C Mountain Green Painted Finish J. Expanded Metal in Silver Mettalic Paint K. Stainless Steel Chrome Finish L. Semi-gloss White Painted Finish M. Lighted Shelving Units Rendered Perspectives
Straightforward
Ayala Manila Bay
Project Type:
Location: Area:
Project Scope:
One hundrer Sixty three (163) sqm.
Space Branding, Interior Architecture, Schematic and Design Development, Project Management
BOUNDLESS BASICS: Centered on the foundational elements defining the brand’s identity and values, the retail space embodies minimalism with chic décor, versatile lighting, and strategic layout designs. Embodying elevation, organic shapes, and a blend of smooth and textured finishes foster inclusivity and reflect their pieces.
By focusing on these timeless basics, the space not only showcases the brand’s aesthetic but also delivers an immersive and unforgettable shopping experience to its community.
Retail Store - Mall Fit-out Renovation Ground Level, Ayala Malls Manila Bay, Paranaque City Rendered by @designsbyjzc
Material Concept Board
A. Autumn Leaf (2132D) Davies Paint in Satin Painted Finish
B. Cream White in Stucco Plaster Finish (Davies Indian Sand White 2716P)
C. Rust Terracotta in Stucco Plaster Finish (Davies Amber Brown 2133C)
D. Decoblock CHB in Rust Terracotta Finish (match color with Item #3)
E. Laminate & WPC Fluted Panel in Light Oak Wood Finish
F. Chrome Hairline Laminated Finish
G. 30x30 Terracotta Vigan Tile
H. 60x60 Cement-look finish Porcelain Tile
I. 30x30 Grey Vigan Tile
J. 20x120 Natural Oak Finish Porcelain Tile
K. Maroon Red (2132D) Davies in Satin Paint Finish
L. Slate Blue in Satin Paint Finish
M. 60x60 Red Carpet Tile Finish
N. Moss Green German Leather Fabric
O. Blue German Leather Finish
P. Mustard Yellow Color, use only to accentuate furnitures
Q. Organic Shape Frameless Mirror
Rendered by @designsbyjzc
Photos by: Straightforward PH
Rendered by @designsbyjzc
6F Dentsu Co-working Space
Project Type: Location: Area:
Project Scope:
Corporate Office Interior Fit-out Renovation
6F, United Life Building, Legazpi Vill., Makati City Seven hundrer fifty (750) sqm. Space Branding, Interior Architecture, Visualization, Const. Project Management
THE PARAGON: The paragon concept captures two aspects of the brand. A paragon, being a model of excellence, represents the brand’s vision to be a beacon of innovation and force for good.
A paragon also describes a diamond from which light refracts. The refraction of light and its seemingly endless reach represents Dentsu and its invitation to the never before.
Brand DNA
LIMITLESS SPACE
• transitional spaces
• spatial experience
• absence of physical barriers
• the blend between formal and informal
LIMITLESS IDEAS
• diversity through color application
• multiple design elements coming to one
• universal / international design approach
- dynamic spaces
LIMITLESS POSSIBILITIES
• experience creativity in space • maximizing illumination • gives inspiration
• an invitation to the never before -Futurism
•
• Showcases innovation and limitless ideas through installation
CHANGE DIVERSITY LIGHT
Material Concept Board Brand Research
Inspirations
Maximum use of both natural and artificial illumination • A space for huddle and gatherings
Suited for multi-functional events and activities
private
spaces
Design
Design Pegs •
•
• Balance of
and semi-private
Promotes collaboration and creativity
bench seating group meeting area
Rendered by @designsbyjzc
ACTIVITIES • Townhall Meeting • Social Gathering • Huddle • Presentations • Private Meeting • Desk works • Brainstorming • Team Meetings AREAS 1 Reception Area 2 Townhall Huddle Areas 3 Meeting Room A 4 Meeting Room B 5 Legal Office 6 Data Switch (Server) Room 7 Pantry A 8 Coworking Open Office A 9 Huddle Room 10 Digital Head & Media Head Office 11 CEO Office 12 COO Office 13 Conference Room 14 Managers’ Office 1 & 2 15 Coworking Open Office B 16 Command Center 17 Phone Booths 18 Pantry B 19 Storage Room 20 Locker Areas WORKSPACE TYPE A High Table B Huddle Table C Bench D Hotdesk E Window Bar seats F Solo Booths G Group Pods H Huddle Lounge I Meeting Areas 1 2 3 4 5 6 7 8 9 10 11 12 13 14 OFFICE FLOOR LAYOUT 15 16 17 18 19 20 20 Point of Entry Point of Entry To Male’s CR To Fire Exit Elev Fire Exit To Electrical Room Airwell To Male’s CR To Fire Exit Elev Fire Exit To Electrical Room Airwell SECTIONS & PANTRY BLOW-UP DETAILS meeting room a huddle room conference room Rendered by @designsbyjzc
PROJECT TURNOVER
office renovation
Construction: Modelo Espasyo Konstruksyon Photo by: Model Space Design Locale
4F Dentsu Co-working Space
Project Type:
Location:
Area:
Project Scope:
Corporate Office Interior Fit-out Renovation 4F, United Life Building, Legazpi Vill., Makati City
Five hundred five (505) sqm.
Space Branding, Interior Architecture, Planning, Visualization
THE PARAGON: The paragon concept captures two aspects of the brand. A paragon, being a model of excellence, represents the brand’s vision to be a beacon of innovation and force for good.
A paragon also describes a diamond from which light refracts. The refraction of light and its seemingly endless reach represents Dentsu and its invitation to the never before.
Rendered by @designsbyjzc
ACTIVITIES • Townhall Meeting • Social Gathering • Huddle • Presentations • Private Meeting • Desk works • Brainstorming • Team Meetings AREAS 1 Reception Area 2 Townhall Huddle Areas 3 Space Bar 4 Pantry Room 5 Main Conference Room 6 CEO Office 7 Chairmom’s Office 8 Manager’s Workspace 1 & 2 9 Meeting Room 1 10 Meeting Room 2 11 Data Switch Room 12 Office File Storage Area 13 Locker Set w/ Display Area 14 Open office/Workstations WORKSPACE TYPE A High Table B Huddle Table C Bench D Hotdesk E Window Bar seats F Solo Booths G Group Pods H Huddle Lounge I Meeting Areas 1 2 3 4 5 6 7 8 9 10 11 12 13 14
FLOOR LAYOUT conference room pantry ceo office Rendered by @designsbyjzc
OFFICE
space bar vip room conference room
townhall
private rooms
public areas
Rendered by @designsbyjzc
PROJECT TURNOVER
office renovation
Construction: Modelo Espasyo Konstruksyon Photo by: Model Space Design Locale
THE CATALYST: A Catalyst is any substance that increases the rate of change without being consumed.
A Carbonados is mined in rare and unpredicted locations. It looks very natural, but it’s unexpectedly valuable. Like a force that you didn’t know existed but created gems that are very valuable.
Comparative to a Catalyst, HCG is a model of excellence where the vision to be a beacon of innovation and customer satisfaction is as promising as a Black Diamond.
Project Type: Location: Area: Project Scope: Corporate Office Interior Fit-out Renovation Park West Bldg., Bonifacio Global City, Taguig City Seven hundred sixty (760) sqm. Space Branding, Interior Architecture, Visualization, A-MEPFS, Design and Project Management
Hocheng Philippines Corp. Main Showroom and Head Office
area
office
space showroom
Rendered by @designsbyjzc
Design Considerations
Brand Colors Brand Research
Material Concept
Floor Plan
First Floor
Full-height spaces
-Lounge Area
-Cafe
-Mini Bar
-Vignette Display Area
-Conference Room
-Huddle Area
-Co-working Office
-President’s Office
Half Spaces
-Printing Area
-MIS Office
-Finance Office
-Storage Room
-Pantry
-Toilet & Bath
Mezzanine
-Vice President’s Office
-AVP Office
-Sales Manager’s Office
-Marketing Manager’s Office
-Storage Rooms
Grand Lobby Lounge Cafe Bar Area Conference Room Co-working space Co-working space President’s Office VP Office AVP Office Manager’s Office Manager’s Office Grand Lobby Lounge Cafe Bar Area Co-working space Co-working space President’s Office Conference Room Printing Area MIS & Finance Office Sto. & Pantry T&B
Ground Floor bathroom fixture showroom
Mezzanine
ceo office
Rendered by @designsbyjzc
Axonometric Diagram
frontage
main showroom
roomconference open office Rendered by @designsbyjzc
PROJECT TURNOVER
main showroom
Construction: Modelo Espasyo Konstruksyon
Photo by: Model Space Design Locale
PROJECT TURNOVER
main showroom
Construction: Modelo Espasyo Konstruksyon Photo by: Model Space Design LocalePROJECT TURNOVER
head offices
Construction: Modelo Espasyo Konstruksyon Photo by: Model Space Design Locale
HIGH-RISE MASSING MODEL
BIM PROJECT USING AUTOCAD REVIT
TOWERS
TWIN
CAFE & RESTAURANT
BIM PROJECT USING AUTOCAD REVIT
Project Type:
Area:
Project Scope:
One-storey Cafe & Restaurant
Three Hundred Square Meters (315sqm)
Undergraduate Project using AutoCAD Revit Aerial Perspective
UNDER GRADUATE THESIS
a holistic wellness eco-resort & leisure complex
2020
PLANS,
CALCULATIONS, VISUALIZATION 2D Plans: 3D Concept: Rendering Tool: Post-Rendering Tool Layout & Presentation: AutoCAD, Revit Google SketchUp Enscape 3D Adobe Photoshop Lightroom Adobe Indesign, Canva PROJECT WORKFLOW a holistic wellness eco-resort & leisure complex
AREA
portf olio
architectural ARCH.JESSICA Z. CUETO, UAP JESSICAZCUETO@GMAIL.COM @DESIGNSBYJZC
PROJECT MANAGEMENT & SPACE BRANDING END
Year 2024
ARCHITECTURAL DESIGN