Complimentary November 2010
Living the Good Life
Delighting Customers HICKORY LIVING • NOVEMBER 2010
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Rock Barn Realty Serving the Unifour Area
The Laurels Three distinct models: The Turnberry, The Oakmont, The Augusta
Featured Listing: The Augusta The Augusta townhouse located on hole number 5 of the Robert Trent Jones, Jr. championship golf course. The host course for The Ensure Classic at Rock Barn.
Resale Properties Address Size Listing Price 3815 Rock Bridge Dr. 3BR/2.5BA $339,000 4BR/2.5BA $369,000 3603 Golf Drive 2756 Palmer Dr. NE 4BR/2BA $399,000 4BR/3BA $364,900 3952 Savannah Dr. 3860 Deer Run Dr. 3BR/2.5BA $479,000 4977 Timber Valley Ln 3BR/2.5BA $299,000 3BR/3BA $385,000 4014 Golf Drive 3756 Rock Bridge Dr. 3BR/2.5BA $379,000
The Oaks Lot # #5 #6 #7 #8 #9 #10 #11 #12 #17 #19 #20 #22 #24 #26
Address Size Listing Price 2771 Trent Dr. .95 $154,800 2787 Trent Dr. .66 $95,000 4198 Bob Jones Dr. .71 $110,000 4204 Bob Jones Dr. .80 $125,000 4209 Bob Jones Dr. .76 $95,000 4203 Bob Jones Dr. .77 $121,500 4195 Bob Jones Dr. .68 $124,200 4183 Bob Jones Dr. .66 $126,000 2734 Trent Dr. .65 $189,000 2762 Trent Dr. .64 $151,200 2782 Trent Dr. .74 $169,200 4136 Bob Jones Dr. .70 $171,000 4108 Bob Jones Dr. .71 $174,600 4078 Bob Jones Dr. .70 $194,950
www.rockbarn.com
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HICKORY LIVING • NOVEMBER 2010
3 BR/3.5BA designs from 2800 to 3400 square feet Master & Primary living areas on the main floor Large open kitchens with granite countertops Upgraded cabinetry & stainless steel appliances Solid oak hardwood floors in select rooms Huge walk-in closets & jetted tubs in master suite Dramatic specialty ceilings Oversized 2-car garage with ample storage Low Homeowner Association Dues 50/50 Lease Incentive Program Available
Walnut Ridge 36 Magnificent Home Site Lots Starting at $95,000 This picture perfect community is the location you have always imagined for your dream home.
The Fairways/Lyle Creek/Golf Dr. Lot # #17 #6 #7 #49
Address Size Listing Price 3778 Rock Bridge Dr. NE .25 $95,000 3692 Rock Bridge Dr. NE .26 $153,000 3700 Rock Bridge Dr. NE .27 $148,000 3802 Lyle Creek Ave. NE .50 $95,000
Olde Savannah Address 2665 Gettysburg Place 2658 Gettysburg Place 2681 Williamsburg Drive
Size Listing Price .72 $68,000 .97 $68,000 .71 $53,000
Resale Lots #6 3611 3619 3793 2531
4041 Golf Dr. NE Bermuda Dr. NE Bermuda Dr. NE Sarazen Ct. Eagle Drive NE
3763 Golf Drive Conover, NC 28613
.70 .54 .55 .17 .83
$145,000 $175,000 $164,900 $89,000 $115,000
828.459.0011
Beauty. Love. Pregnancy. Nurturing. Caring. Home. Happiness. Possibilities. Multi-Tasking. High Heels. Strength. Survivor. Wisdom. Selflessness. Intelligence. Freedom. Superhero. Supermodel. Tenacity. Children. Respect.
Being a Woman
Is something to be thankful for!
A Woman’s View wants to be there every step of the way. Gynecology | Obstetrics | Primary Care Hours: Mon-Fri 8-1 and 2-5
828.345.1290
915 Tate Blvd Suite 170 | Hickory, NC | www.awomansview.com 3 HICKORY LIVING • NOVEMBER 2010
LIVI NG
from the publisher
Hickory
LIVING Living the Good Life
Welcome to the November issue. I hope you voted on Election Day. Voting is one of the real privileges that we have as Americans. It is also an important process to help bring about change and set the direction of Catawba County, and our country as well. Make your vote count and have your voice heard. Let us remember our veterans on their special day. Sandwiched between Election Day and Thanksgiving Day, Veteran’s Day is celebrated on November 11th. We should always remember and honor our veterans for their service and sacrifice. The freedoms that we enjoy today are a direct result of the dedication of our men and women who have served in the armed forces. As the Sun sets on 2010, Thanksgiving is the perfect time to reflect back on this year. As you look back, I hope you find much to be thankful for. Most of us don’t have to look too hard or long to realize that we are indeed fortunate. We are blessed to live and work in such a wonderful county and to have great friends and neighbors.
Publisher
November 2010
Myron T. Gough 2359 US Hwy 70 SE, Suite #310 Hickory, NC 28602 828-464-4060
Art Direction/Graphic Design - Kathy Wheeler 828-238-3224 Advertising Consultants - 828-464-4060 Beth Propst - 828-446-9816 Kathy Wheeler - 828-238-3224 Contributing Writers - Kathy Wheeler G. Daniel Hearn Cover Photography - Shane Greene Photography Deborah's Gracious Gifts E-mail submissions and ads: HickoryLiving@gmail.com Web site: www.HickoryLivingMagazine.com
Thank you for reading the November issue of Hickory Living Magazine.
Myron Gough
Publisher, Hickory Living
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HICKORY LIVING • NOVEMBER 2010
Hickory Living reserves the right to deny any advertisement or listing. Submissions are welcome, but unsolicited materials are not guaranteed to be returned. Hickory Living assumes no responsibility for information, products, services or statements made by advertisers or editorial contributors. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited.
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“Never Too Old For Braces” Without a doubt, the very best thing that I did for myself was having Dr. Garlitz and his staff evaluate my teeth and fit my braces! I was always self-conscious about my smile and I did the usual thing of covering my mouth when I talked and adjusted my smile to cover my teeth.
: Beth Moore, from left to right r. Actual Patients, r granddaughte he hter, & Morgan, ug da h’s et –B cie Mar
Beautiful Smiles... Exceptional Care
Like most young parents, I wanted my daughter, Marcie, to have a pretty smile but continued to accept mine. One day I looked in the mirror and in addition to protruding, I had one front tooth that had overlapped the other and my lower teeth were going up into a peak in the front! Talk about adding insult to injury... to say the least, I adjusted well to my braces. I cried with happiness at the end of my treatment when I saw my straight teeth and they felt so good. At the young age of 71, I finally love to smile! I doubt that Dr. Garlitz and his staff really realize how much their corrective work has meant to me. Thank you Dr. Garlitz and staff from the bottom of my heart.
Call today for a complimentary orthodontic evaluation:
828-322-1535
Mrs. Beth Moore (testimonial)
382 10th Avenue Drive • Hickory, NC 28601 • Visit www.garlitzorthodontics.com HICKORY LIVING • NOVEMBER 2010
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content
November 2010 8 • Thanksgiving: Counting Your Blessings 10 • Service League Of Hickory Presents 5th Kitchens And More Tour 12 • Deborah's Gracious Gifts: Delighting Customers 18 • Focus On The Important Things On Your List 20 • The Top Ten Ways To Be Happy In Your Work Forever! 22 • Effective Tips On Training Your Dog 25 • Food! Maple Mustard Glazed Turkey 26 • 10 Signs Of A Healthy Relationship 28 • Inside The Chamber... We're "Selling The Invisible" Everyday Helpful Advice For The Service Industry 30 • Hickory Resources
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HICKORY HICKORYLIVING LIVING••NOVEMBER NOVEMBER2010 2010
NANETTE LEPORE
/
FRENCH CONNECTION
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FREE PEOPLE
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BB DAKOTA
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DAVID KAHN
/
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Relocating to Mooresville
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SPANX /
BB DAKOTA
Gift Cards Available!
DENIM OF VIRTUE
127 N. Main St. • Mooresville
704.660.9223
/
REBECCA BEESON
/
THREE DOTS
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ALICE & TRIXIE
Visit Us At Our New Location! Stop by to see us at North Pointe Shopping Center in Viewmont! Located at 2440 North Center Street, Hickory, NC
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FREE PEOPLE
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DENIM OF VIRTUE
828.324.6490
/
TWO LOCATIONS
2105 Catawba Valley Blvd. • Hickory
SPANX
Visit Us November & December For Our Holiday Must Haves... What Women Want!
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ALICE & TRIXIE
Dot’s Has A New Name...
BB DAKOTA
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THREE DOTS
THREE DOTS
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ENVI
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Your Holiday Gift Destination Vera Bradley Crabtree & Evelyn Archipelago Me! Bath The Balm (for eyes & lips)
Baby/Children Home Decor Jewelry Accessories Gift Certificates Complimentary Gift Wrapping
Hours: Monday thru Friday - 10-6; Saturday 10-5; Closed Sun
828.328.5599 www.deborahsgifts.com
HICKORY LIVING • NOVEMBER 2010
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Please Join Us For the 10th Annual
Walk to the Stable Saturday & Sunday December 4th & 5th 5:00 p.m. - 8:00 p.m.
IMPLANT • COSMETIC • SEDATION DENTISTRY
SOCIAL INSECURITY?
Experience the News of the Birth of Christ in Bethlehem recreated!
Presented By
New Salem United Methodist Church
155 New Salem Church Road Statesville, NC For More Info Call: 704-924-8343 or 704-872-6097 1-40, Exit 153, East on Hwy 64 for 3.5 miles. Turn right onto New Salem Church Rd. The church is on the left.
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HICKORY LIVING • NOVEMBER 2010
For over 25 years, Dr. John Fish has built a reputation for providing exceptional care and conndent smiles. Contact Dr. Fish to schedule your no-cost consultation.
www.JohnFishDDS.com
828.397.5514
La Bella Donna L A S E R M E D S P A Giving Thanks For Our Customers!
You Are Invited Customer Appreciation Day
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Begin Nov 15th–Jan 15th Too Many To List. Call for Details.
Thursday, November 4th 10 a.m. – 7 p.m.
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HICKORY LIVING • NOVEMBER 2010
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Helping you Maintain your optimal oral Health
With comprehensive and Preventive dental care. We File your insurance.
William B. Hackney, ddS
interest Free Payment Plan With
New Patients Welcome
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Mon-Thurs 8-5
828.632.9515
Proudly Serving TaylorSville • Hickory • STaTeSville
285 nc HWy 16 South • Taylorsville, nc www.hackneydental.com
Beaut iful Homes Building
in the Unifour
From primary residences to lakefront vacation homes, SW Associates combines the finest materials and the most skilled craftsmen. The result is a custom home your family will enjoy for generations to come. As a Certified Green Professional, SW Associates is committed to offering the latest in Green products and practices, providing environmentally friendly construction and a more energy efficient home, without sacrificing luxury.
828-327-8627
www.SWAssociates.ws 735 11th Ave. Blvd SE • Hickory 10
HICKORY LIVING • NOVEMBER 2010
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For more information or for a physician referral call 828-315-3391. 11 HICKORY LIVING • NOVEMBER 2010
cover story
LIVI NG
Delighting Customers By Kathy Wheeler
When you enter Deborah’s Gracious Gifts, you are greeted with a friendly and warm welcome. Even though it may be your first visit, you get the feeling you have known Deborah Miller, owner of Deborah’s Gracious Gifts, all of your life. I have no doubt that before you finish shopping, you will not only have found the perfect gift, but you will have made a new friend that you will visit time and time again.
Photos: On the cover and pictured here– Deborah Miller, owner of Deborah's Gracious Gifts. Opposite Page–Margaret Varn and Cindy King assist a customer.
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HICKORY HICKORYLIVING LIVING••NOVEMBER NOVEMBER2010 2010
Shane Greene Photography © 2010
Shane Greene Photography © 2010
“Since I was a little girl, I have always wanted to own my own boutique,” says Deborah. Five years ago, Ms. Miller (or Deborah as she insists you call her) decided to pursue her dream and opened her first shop, Crabtree & Evelyn. She offered two popular product lines, Crabtree & Evelyn and Vera Bradley, which she still offers today. The vision, however, had always been to expand into a gift shop with a wide variety of unique gifts; items you couldn’t find in department stores. In October 2009, Deborah fulfilled her childhood dream. She changed the name of the shop from Crabtree & Evelyn to Deborah’s Gracious Gifts and broadened her inventory with baby and children’s items, home and seasonal décor, jewelry, accessories and more. Her original vision proved to be a popular one. Just last month she moved from her Catawba Valley Boulevard location to a larger Viewmont storefront located at 2440 North Center Street in
the North Pointe Shopping Center. In just one short year, Deborah’s Gracious Gifts has become a one-stop-giftshop for both locals and out-of-town customers. This larger location has room for a relaxing lounge area with a loveseat and a few good magazines. “It is often used by husbands who are brave enough to go shopping with their wives,” says Deborah. “However, we do have gentlemen that shop with us. We offer a line of excellent razors, soaps and skin care products for men, as well as gourmet items for chefs who love to cook at home. Many gentlemen stop by to purchase gifts for their wives, daughters and mothers. Some bring their sons in to purchase a birthday present or Mother’s Day gift. Gift certificates, custom gift baskets and Vera Bradley handbags or weekend totes are popular gifts,” says Deborah. The first time I visited Deborah’s, I was taken with its charm and beauty. Deborah helped me pick out a few gifts
I needed, sharing her thoughts and suggestions on the most popular choices. For my young nephew we found a plush buddy-blanket called Skipit, the Dog, with its matching washable book that he will love! For one of my sisters, we picked out a colorful Vera Bradley handbag and for the other a Crabtree & Evelyn gift set. My mom always hosts our Christmas dinner, so I selected a gorgeous white serving tray with silver Christmas tree handles, paired with holiday guest towels. The men on my list will enjoy a shaving brush with Crabtree & Evelyn shaving cream, a manicure set paired with Gardener’s hand cream, and a fine leather shoeshine kit. Finding gifts for my nieces was a breeze. With Deborah’s help, I chose a very trendy necklace with a matching bracelet, and a leopard-print bath wrap and a scoop of ME!Bath Ice Cream. This shop owner really knows her products. She’s ready to serve as your own personal shopper just by askHICKORY LIVING • NOVEMBER 2010
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Shane Greene Photography © 2010
Shane Greene Photography © 2010
ing for her professional assistance. Shopping is not the only thing that goes on at Deborah’s Gracious Gifts. Deborah designed her new 2400 square foot gift shop so everyone would feel welcome. From the lounge, where you can enjoy a cup of coffee and magazines to the kid’s zone that keeps little ones happy with baskets of puzzles and crayons, comfortable floor pillows and Disney movies playing on a flat screen, visitors are graciously treated like family. Moms always enjoy shopping more when their children can entertain themselves. These hospitality areas were developed to further Deborah’s mission statement. “Delighting our customers takes precedence over everything. I don’t want people to just come in and buy something. I want to create a shopping experience,” beams Deborah. “When I’m choosing merchandise for the store, I always look for quality brands and unique items…things our customers fall in love with. We keep adding new items and changing out products so our regulars are excited each time they visit. We also offer lay-away—you don’t have to choose between your favorite items, you can get them all.” Shane Greene Photography © 2010
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HICKORY LIVING • NOVEMBER 2010
Deborah is the recipient of the Catawba
County Chamber of Commerce 2010 Faith in the Future Award. Her faith not only lies in the future, but she feels that God has truly blessed her to moved forward with her dreams, a sure sign she is in the right business. From the time you walk through her door you will be delighted with the shop, its variety of merchandise, the welcoming atmosphere, friendly conversation and her exceptional customer service. Deborah’s staff is just as friendly and helpful. Emaly Cline was hired shortly after Deborah opened her first shop five years ago and still assists customers on weekends. Margaret Varn has been with Deborah’s for four years and is an invaluable employee. Cindy King and Tera Crisp were recently added to the staff. “I am blessed to have such a wonderful staff,” says Deborah. “We all stop what we are doing when a customer comes in to give them 100% of our attention. If you are on your lunch hour or in a hurry, we help, we don’t hover. If you need us to suggest something or answer your questions, we are there. We offer complimentary gift wrapping to make it easy to finish your gift buying in one stop.” Deborah’s Gracious Gifts doesn’t always
Shane Greene Photography © 2010
hot coffee and a friendly visit, most of my shopping was done, including the wrapping! For more information on Deborah’s Gracious Gifts and hosted events, visit on Facebook or at the website, www. deborahsgifts.com. Better yet, just drop in for a visit. They are open from 10 a.m. until 6 p.m. Monday through Friday, and 10 a.m. until 5 p.m. on Saturday. 2440 North Center Street in the North Pointe Shopping Center Phone: 828-328-5599
Shane Greene Photography © 2010
In the spirit of giving gifts, Deborah features promotions to support local non-profits. “It’s one way we give back to the community,” says Deborah. “We have raised funds for Hospice, Catawba County Humane Society, Through Healing Eyes, and we’ve stocked a few local food pantries, too. In October, for Breast Cancer Awareness Month, 20% of the proceeds from the sale of all pink items were donated to breast cancer charities.”
Shane Greene Photography © 2010
Shane Greene Photography © 2010
close at 6 p.m. Throughout the year Deborah hosts several special events, such as Girls’ Night Out, a social function combined with fun shopping for women of all ages. Men’s shopping nights help husbands, sons, fathers and brothers prepare for anniversaries, birthdays and holidays. One favorite event is the Vera Bradley Launch Party. This shopping spree announces the release of new Vera Bradley products at Deborah’s.
Photos: Opposite page, top, left to right– • Mangiacotti–A light-hearted luxurious collection of kitchen cleaning products with formulas kind to Mother Earth • The Balm–A glamour line of makeup for lips, eyes and cheeks! Opposite page, bottom • Bunnies by the Bay–Delightfully plush animals for baby and children Pictured left– • BFF Bracelets for the tweens • ME!Bath Ice Cream–A moisturizing scoop of luxury for your bathtub Pictured below– • Eclectic mix of jewelry • Unique and adorable baby gifts
With the Christmas season upon us, Catawba County residents shouldn’t worry about finding perfect gifts this year. Deborah’s has choices for all ages, both genders and something sure to suit your budget. With just one stop at Deborah’s Gracious Gifts, a cup of Shane Greene Photography © 2010
HICKORYLIVING LIVING••NOVEMBER NOVEMBER2010 2010 HICKORY
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Get Back Into The Swing Of Things!
Shop Locally This Holiday! • More of the money you spend with local shops stays in our community.
When you have an illness, hip or knee replacement surgery or an injury, you need a proven rehabilitation program to get you back on your feet.
• Local shop owners contribute to local charities. • Local entrepreneurs create jobs for local people. • Local shop owners provide unique merchandise.
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Offering The• Finest Lawn Equipment 3790 Springs Road Hickory 828-256-2147 Mon.-Fri. 7:30 to 6:00; 7:30 toGenerations! 2:00 And Service For Sat Three www.killiansinc.com • www.husqvarna.com
Serving The Unifour Since 1953 With Exceptional Products and Repair Service!
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The Killians team is committed to working together for our community to provide the best products and service support for generations to come!
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YTH24V48LS
HICKORY LIVING • NOVEMBER 2010
828-256-2147
3790 Springs Road • Hickory Hours: M-F 7:30 - 6:00, Sat 7:30 - 2:00 www.killiansinc.com www.toro.com
Arm yourself against the flu. The Centers for Disease Control and Prevention recommends flu vaccination for everyone age six months and older – including those at risk of severe flu complications, such as the elderly, children, pregnant women, and people with weakened immune systems or certain chronic illnesses.
For more information: Catawba County Public Health (828) 695-5800 www.Catawba CountyNC.gov/ phealth
This flu season, vaccines for H1N1 and seasonal flu are combined in one shot. Take your shot against the flu today.
Get Vaccinated.
Join Us For A
CCPH_HickoryLiving.indd 2
9/8/10 10:53 PM
Holiday Open House
Refreshments • Gift Certificates • Botox® • Dysport™ • Dermal Fillers
Dina Dembicki graphic design
Tuesday, December 7th 5:00 p.m. - 7:00 p.m
704.663.0937 office 704.649.7721 mobile dina@dembicki.com
Client: Catawba County Public Health/ Barking Dog Communications Project: H1N1 Awareness Campaign; Hickory Living Ads (2 of 3) Live Area: 7.375" x 4.812" Status: Draft 2; 8/18/10
Saturday, December 18th 9:00 a.m. - Noon Run Date: November Pick up Gift Certificates or
Get your Botox® or Dysport™ and Dermal Fillers just before the Christmas Holiday!
Publication: Call If you have issues with the file, contact Dina Dembicki at one of the numbers above.
Us For Details!
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HICKORY LIVING • NOVEMBER 2010
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EXPEDITED HEALTHCARE FURNISHINGS 15 BUSINESS DAYS! LEGACY WWW.LEGACYFURNITURE.US/URGENTCARE
UC half-page 3-15-10.indd 1
F U R N I T U R E G R O U P, I N C .
3/12/2010 7:01:16 PM
2010 Kitchens and More TOUR Saturday, November 20th, 2010 10 a.m. - 5 p.m. Tickets - $25
Food Demonstrations and Tastings by Local Chefs Musical Performances Showcase of Collectible, Antique & Classic Cars
Tickets may be purchased at the following locations: • Lowes Foods (Credit card purchases allowed) • La Bella Donna Spa • Service League Thrift Shop • Hickory Wine Shoppe • Bumblebee Interiors • Jenny’s Gifts • Children’s Advocacy Center • Lisa’s Hallmark • Deborah’s Gracious Gifts • Rock Barn Realty • Exodus Homes • Family Care Center & Thrift Store • Whitfield’s by Design
Featured Hickory Kitchens Carleen & Jack Crawford – Historic District Julia Rush – Downtown Union Square Angela & Rob Simmons – North Viewmont Loretta & Charles Ivey – Lake Hickory Julia & Lou Wetmore – Moore’s Ferry
For more ticket info: www.serviceleaguehickory.org • (828) 324-0201 18
HICKORY LIVING • NOVEMBER 2010
A new vision for psychological services...
Solutions For A Solid Foundation!
Please join us for our Holiday Production:
The Nutcracker!
Solutions of Hickory, PA is a private psychological practice dedicated to providing quality counseling and psychological services to children, adolescents, adults and families. We offer professional insight to help you achieve solutions.
Psychological Counseling Services
Psychological Testing and Evaluation
(Children, Adults & Families)
(Children & Adults)
• Individual
• Academic , Behavioral, & Emotional Difficulties
• Family
Friday, December 3, 2010 at 1 & 7 p.m. SALT Block Auditorium. All shows free and open to the public.
Celebrate the arts this Holiday Season with
• Pediatric Developmental Concerns
• Couples • Play Therapy
• Diagnostic • Medical/Pre-Surgical
NEW LOCATION!
326 2nd Ave. NW • Hickory, NC 28601
• Court-related
828.328.4313
www.solutionsofhky.com Email: info@solutionsofhky.com Elyse F. Freilich, PhD, LP • Michelle A. McClain, MS, LPA Dianne Sanford, MEd, NCC, LPC • Darris A. Ferguson, MA, LPA Phil F. Icard, PhD • Debra Engelmann, MSW, LCSW
Primary Years Program www.hickoryday.org 828-256-9492 2535 21st Ave NE Hickory, NC 28601
You are invited... ...to find the perfect gift! Pure Reflection Spa would like to invite you to our
2nd Annual Holiday Shopping Spa Party!
November 15 from 5-7pm Join us for food, wine, and local vendors selling great Holiday gifts!
Call 828.345.1290
to register yourself and a friend! 915 Tate Blvd SE | Suite 146 | Hickory, NC 28602 | www.purereflection.com HICKORY LIVING • NOVEMBER 2010
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Inside The Chamber We’re “Selling the Invisible” Everyday
Helpful Advice For The Service Industry
• The first step in service marketing is your service • First, before you write an ad, rent a list, dash off a press release…fix your service • Assume your service is bad. It can’t hurt, and it will force you to improve • Ask: who is setting your standards, your industry, your ego, or your clients? • Big mistakes are big opportunities • Don’t just think better; think different • Always start at zero • Create the possible service; don’t just create what the market needs or wants. Create what it would love • Never ask “What don’t you like?” • You’re selling individuals. Talk to individuals • Marketing is not a department. It is your business • Get out, climb out, have someone pull you out of the tunnel • Every act is a marketing act. Make every employee a marketing person • In planning your marketing, don’t just think of your business. Think of your skills • If you’re selling a service, you’re selling a relationship • Before you try to satisfy “the client”, understand and satisfy the person • Go where others aren’t • Make technology a key part of every marketing plan • Study each point of contact. Then improve each one-significantly • Be professional, but more importantly, be personable 20 20
HICKORY HICKORYLIVING LIVING• •NOVEMBER NOVEMBER2010 2010
• You never know. So don’t assume that you should. Plan for several possible futures • Do it now. The business obituary pages are filled with planners who waited • Act like a shark. Keep moving • Think dumb • Mistrust “facts”. And don’t approach planning as a precise science. Planning is an imprecise act • Beware of focus groups; they focus only on today. And planning is about tomorrow • Don’t let perfect ruin good • Start failing so you can start succeeding • Common sense will only get you so far. For inspiring results, you’ll need inspiration • Appeal only to a prospect’s reason, and you may have no appeal at all • Familiarity breeds business. Spread your word however you can • Identify and polish your anchors • Each impression you make will, temporarily at least, be your last. So make it strong • Stand for one distinctive thing that will give you a competitive advantage • To broaden your appeal, narrow your position • In your service, what’s the hardest task? Position yourself as the expert at this task • Say one positive thing and you will become associated with many • Don’t start by positioning your service. Instead, leverage the position
you have • Your position is all in people’s mind. Find out what that position is • If the gap between your position and your positioning statement is too big, your customers won’t make the leap. Keep your steps small • In positioning, don’t try and hide your small size. Make it work by stressing its advantages, such as responsiveness and individual attention • No matter how skilled you are, you must focus your skills • Don’t assume that logical pricing is smart pricing. Maybe your price, which makes you look like a good value, actually makes you look second rate • Be distinctive and sound it • Make the service visible and make the prospect comfortable • Your first competitor is indifference • Saying many things usually communicates nothing • Give me one good reason why
By G. Daniel Hearn, CCE President/CEO
• After you say one thing, repeat it again and again • Don’t use adjectives. Use stories • Attack your first weakness; the stereotype the prospect had about you • Create the evidence of your service quality. Then communicate it • lf you think your promotional idea might seem silly or unprofessional, it is • Prospects do not buy how good you are at what you do. They buy how good you are at “who you are” • Far better to say too little than too much • Make sure people see who you are • Watch and perfect the visuals you send • Repeat yourself visually, too. It makes you look more organized and professional, and easier to remember • Give your marketing a human face • You don’t listen to clichés. Your clients won’t either • Get to the point or you will never get to the close • In your words and pictures, make yourself vivid • You cannot bore someone into buying your service • If you want publicity, advertise Special advice and commentary from the book: “Selling the Invisible” by Harry Beckwith
t i a w dark
by Frederick Knott
STEVE AUSTIN AICP community development & planning
November 5-27, 2010 Fridays & Saturdays, Nov 5, 6, 12, 13, 19, 20, 26 & 27 at 8pm Thursday, Nov 11 at 7:30 • All seats $12
photo by Carol Anne Hartman Photography
for tickets go online to www.hct.org or call 828 • 328 • 2283 HICKORY LIVING • NOVEMBER 2010
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Hickory Resources Women’s Resource Center 828.322.6333 www.wrchickory.org
Western Piedmont Symphony 828.324.8603 www.wpsymphony.org
Catawba County Historical Association www.catawbahistory.org 828.465.0383
United Arts Council of Catawba County 828.324.4906 www.artscatawba.org
Catawba Science Center 828.322.8169 www.catawbascience.org
Hickory Downtown Development Association 828.322.1121 www.downtownhickory.com
Hickory Museum of Art 828.327.8576 www.HickoryMuseumofArt.org The Green Room Community Theatre 828-464-6583 www.the-green-room.org Hickory Choral Society 828.322.2210 www.hickorychoralsociety.com Hickory Community Theatre 828.327.3855 www.hct.org Hickory Landmarks Society 828.322.4731 www.hickorylandmarks.org Lenoir-Rhyne University 828.328.7359 www.lrc.edu
Hickory Metro Convention and Visitors Bureau 828.322.1335 www.hickorymetro.com City of Hickory 828-323-7400 www.hickorygov.com Hickory Police Department 828.324.2060 Hickory Regional Airport 828.323.7408 Hickory Parks & Recreation 828.322.7046 Catawba County Chamber of Commerce 828.328.6111 www.catawbachamber.org Catawba County Government 828.465.8200 www.catawbacountync.gov
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HICKORY HICKORYLIVING LIVING• •NOVEMBER NOVEMBER2010 2010
Catawba County Sheriff’s Department 828-464-5241 www.catawbacountync.gov/ depts/shf/ Catawba Valley Community College 828.327.7000 www.cvcc.edu N.C. State Highway Patrol www.nccrimecontrol.org Catawba County Schools (828) 464-8333 www.catawbaschools.net YMCA 828.324.9622 www.ymcacv.org Hickory Motor Speedway 828.464.3655 www.hickorymotorspeedway.com Hickory Crawdads 828.322.3000 hickory.crawdads.milb.com Catawba County Library System 828.465.8661 www.catawbacountync.gov Greater Hickory Cooperative Christian Ministry Client Services: 828.327.0979 www.ccmhickory.com
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