Folio: Pharma +

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Mark Willey

portfolio Mark Willey mark@designersed.co.uk www.designersed.co.uk 07961359958

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Mark Willey

Client: The Royal College of Pathologists Brand identity

Creation of a modern identity that reflected the College’s positive and dynamic stance within the field.

Two very recognisable images, the DNA double helix and The Staff of Aesculapius, which represents medicine and appears on the College crest, were combined to create a simple and elegant design.

Comprehensive brand guidelines were supplied to ensure consistent use throughout.

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Mark Willey

Client: The Royal College of Psychiatrists (RCPSYCH) 2 of 2

Exhibition design. International Congress, London Excel and ICC Birmingham, 2014–2019.

Design and supply of all graphic systems for the Congress hosts (RCPSYCH) and associated stakeholders.

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Programmes and posters Roll-up banners Penguin banners Large scale pop-ups Lecturns Ppt screensavers Static and projected signage Shell schemes

Examples shown from ICC Birmingham 2018

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Mark Willey

Client: The Royal College of Psychiatrists (RCPSYCH) 1 of 2

Rebranding and ongoing supply of event literature and general promotional material

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Be the brightest Be the best Be a psychiatrist

careers@rcpsych.ac.uk

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Mark Willey

Client: Pharmaceutical Press 2 of 2

Bespoke, modular exhibition design for London and Frankfurt Book fairs

Design and supply of a bespoke exhibition space from initial visuals through to working drawings in Google Sketchup. Using a custom build system called T3 from Tecna UK, the designs needed to showcase content, have room for storage, an informal meeting area and a walkway to guide footfall through the space.

Responsibilities included lighting, audio, connectivity, furniture hire, floor installation, correspondence with event organisers and management of staff carrying out the installation.

2 years running at London and Frankfurt.

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Mark Willey

Client: Pharmaceutical Press 1 of 2

Series branding, promotional material and below-the-line advertising of PhP’s publications and speciality products over an extended period of time.

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Complete your digital library with one click at:

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17/08/2016

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Mark Willey

Schematic illustration (created and commissioned)

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FOREARM ENTRAPMENT REGIONS median nerve

pronator teres Anterior interosseus nerve flexor digitorum profundus flexor pollicis longus pronator quadratis entrapment causes motor weakness (without sensory change) flexor digitorum superficialis flexor pollicis longus

Pronator teres syndrome forearm pain (also paresthesia in hand)

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Mark Willey

Client: Mediacells Presentation decks

Initial concepts were developed by the client using Midjourney, ChatGPT, and a selection of bespoke brand development AI apps. I then took this content (the basic logo) and developed the brand with the client and a copywriter.

At the heart is the concept and creation of five sequential isometric illustrations created in Adobe Illustrator.

Final designs were exported as presentation decks across multiple platforms including animated narratives.

As featured in New Digital Age

15 to create an information architecture that standardises data Mediacells Audience Engineering™ ensures that data is always fit for purpose.

For each client organisation, our data design and information architecture grow from a detailed understanding of business objectives and operational requirements.

In defining policies, procedures, models and technologies, and in collecting, configuring, storing, supplying and visualising data, we factor in the expectations and needs of every client stakeholder.

to create and maintain algorithms and models that make data valuable Mediacells Audience Engineering™ generates long-range insights through the application of expertise in mathematics and data theory.

It makes optimum use of statistical modelling, algorithms and AI to put our clients in a position of strength as they drive business performance – evaluating metrics, predicting and steering behaviour, shaping content and conceiving campaigns.

to extract, transform and load error-free data at scale Mediacells Audience Engineering™ ensures that our clients can rely on consistently clean, accurate data that is instantly available to all stakeholders – whether in analytical, operational or strategic roles.

Integrity is our imperative at every stage of the data lifecycle, however the data is structured and consolidated, and whatever its scale.

With APIs and pipelines tailored to the specific needs of our client’s business, Mediacells’ systems streamline crucial processes for data science and analysis.

to measure and illustrate performance, reveal trends, insights and make data accessible Mediacells Audience Engineering™ illuminates the route to decisions that drive performance with data analytics.

Expert designed and automated dashboards translate complex data sets to measure performance, reveal trends and insights as operational input for the daily business to use.

Bespoke algorithms and models focus on specific business issues - either with a customer or operational focus.

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Mark Willey

Client: Pearson Education

I managed and produced the creative for this flagship English Language course for Pearson in association with the BBC. Responsibilities included pic research, art commissioning and management of other designers to carry out page production following strict guidelines and to tight deadlines. A three-year contract started just before lockdown and publishing now in 2023.

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Mark Willey

Client: FIFA.com

Design of a full-page press ad for insertion in the official programme of the FIFA World Cup, Brazil, 2014.

Subsequent supply of over 1,000 instant-response graphics for upload to Twitter and Facebook following strict branding guidelines for FIFA and FIFA stakeholders. This involved immediate turnaround following live action during the tournament. Once signed-off the graphics were translated into five languages and circulated worldwide.

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