Mark Willey

1

Mark Willey

portfolio mark@designersed.co.uk www.designersed.co.uk 07961359958

2

Mark Willey

Client: The Royal College of Pathologists Brand identity

Creation of a modern identity that reflected the College’s positive and dynamic stance within the field.

Two very recognisable images, the DNA double helix and The Staff of Aesculapius, which represents medicine and appears on the College crest, were combined to create a simple and elegant design.

Comprehensive brand guidelines were supplied to ensure consistent use throughout.

4

Mark Willey

Client: The Royal College of Psychiatrists (RCPSYCH) 1 of 2

Rebranding and ongoing supply of event literature and general promotional material

Be the brightest Be the best Be a psychiatrist

careers@rcpsych.ac.uk

6

Mark Willey

Client: The Royal College of Psychiatrists (RCPSYCH) 2 of 2

Exhibition design. International Congress, London Excel and ICC Birmingham, 2014–2019.

Design and supply of all graphic systems for the Congress hosts (RCPSYCH) and associated stakeholders.

• • • • • • • •

Programmes and posters Roll-up banners Penguin banners Large scale pop-ups Lecturns Ppt screensavers Static and projected signage Shell schemes

Examples shown from ICC Birmingham 2018

8

Mark Willey

Client: Pharmaceutical Press 1 of 2

Series branding, promotional material and below-the-line advertising of PhP’s publications and speciality products over an extended period of time.

4674 - PP - BNF Inforgraphic_A4_AW_V2.pdf

Your

phar a y

knowledge

isn’t complete

without mc Produced and updated by Pharmaceutical Press

Complete your digital library with one click at:

medicinescomplete.com 3389 - MCP - Brochure 8pp_AW.indd 1

02/09/2014 16:46

1

17/08/2016

16:22

10

Mark Willey

Client: Pharmaceutical Press 2 of 2

Bespoke, modular exhibition design for London and Frankfurt Book fairs

Design and supply of a bespoke exhibition space from initial visuals through to working drawings in Google Sketchup. Using a custom build system called T3 from Tecna UK, the designs needed to showcase content, have room for storage, an informal meeting area and a walkway to guide footfall through the space.

Responsibilities included lighting, audio, connectivity, furniture hire, floor installation, correspondence with event organisers and management of staff carrying out the installation.

2 years running at London and Frankfurt.

12

Mark Willey

Schematic illustration (created and commissioned)

FOREARM ENTRAPMENT REGIONS median nerve

pronator teres Anterior interosseus nerve flexor digitorum profundus flexor pollicis longus pronator quadratis entrapment causes motor weakness (without sensory change) flexor digitorum superficialis flexor pollicis longus

Pronator teres syndrome forearm pain (also paresthesia in hand)

14

Mark Willey

Anatomical illustration (commissioned)

16

Mark Willey

Client: Pearson Education

I managed and produced the creative for this flagship English Language course for Pearson in association with the BBC. Responsibilities included pic research, art commissioning and management of other designers to carry out page production following strict guidelines and to tight deadlines. A three-year contract started just before lockdown and publishing now in 2023.

18

Mark Willey

Client: Oxford University Press English language Learning.

Course identity update/rebrand

Headway was first published in 1986 and was the first English Language Teaching course to combine educational material with real world content. Headway broke the mould and revolutionised ELT materials giving teachers and students a much more enriched, accessible learning experience.

For the 5th Edition, OUP wanted to continue to represent Headway’s core values and to affect a moderate to high-level of design change.

In reference to the 1986 edition we dropped the triangles and revisited the original chevrons. This time though they were formed around true 90° angles and repeated in the title to create a masthead.

To help humanise the cover we introduced a lead character with a definite, directional quality. White was used liberally to let the covers breathe.

On completion we provided a simple, step-by-step user-guide so that subsequent levels and other components could be created in-house.

20

Mark Willey

Client: Pearson Education

English language Learning.

Course branding, page template design and page production.

Sometimes, I’m asked to produce rough cover ideas and concepts to kickstart a new series and this was the case for Lifestyle. Initially, some of the designs fell flat, some were considered too out-there, but one in particular sparked an idea.

The in-house design team at Pearson took the Barcelona chair and used this as the stage for a series of photographs which feature on each of the covers. A really good example of publisher/agency collaboration.

Subsequently I went on to produce two levels of the student's course material.

22

Mark Willey

Client: Pearson Education

PTE Academic (Pearson Test of English Academic) is an English language test used to assess UK Visa applications.

Total re-design involving:

• Course-rebranding • New suite of logos and icons • Interpretation and presentation of language concepts • Page production – fast track

Considering the daunting prospect of learning a language, the designs are friendly and unthreatening. A student character is colour coded and flies through the content navigating the user through the different sections.

Clear signposting and direct and unfussy graphics aid teaching concepts throughout.

24

Mark Willey

Client: Mentoring Plus

Charity supporting young people in Bath & NE Somerset who are facing challenges. Award-winning mentoring schemes, youth clubs and inspiring activities programmes in the community.

Development of an identity and visual treatment for roll-out through literature and online.

26

Mark Willey

Client: Blind Veterans UK

Blind Veterans UK helps vision-impaired ex-Servicemen and women to rebuild their lives after sight loss.

Design of promotional material from raw manuscript through concept, development, workflow and supply of press-ready files. Included pic research and print management.

28

Mark Willey

Client: FIFA.com

Design of a full-page press ad for insertion in the official programme of the FIFA World Cup, Brazil, 2014.

Subsequent supply of over 1,000 instant-response graphics for upload to Twitter and Facebook following strict branding guidelines for FIFA and FIFA stakeholders. This involved immediate turnaround following live action during the tournament. Once signed-off the graphics were translated into five languages and circulated worldwide.