Client: FIFA.com
Design of a full-page press ad for insertion in the official programme of the FIFA World Cup, Brazil, 2014.
Subsequent supply of over 1,000 instant-response graphics for upload to Twitter and Facebook following strict branding guidelines for FIFA and FIFA stakeholders. This involved immediate turnaround following live action during the tournament. Once signed-off the graphics were translated into five languages and circulated worldwide.
Client: Mediacells
Audience Engineering
Initial concepts were developed by the client using Midjourney, ChatGPT, and a selection of bespoke brand development AI apps. I then took this content (the basic logo) and developed the brand with the client and a copywriter. At the heart is the concept and creation of five sequential isometric illustrations created in Adobe Illustrator.
Final designs were exported as presentation decks across multiple platforms including animated narratives.
As featured in New Digital Age
to create an information architecture that standardises data
Mediacells Audience Engineering™ ensures that data is always fit for purpose.
For each client organisation, our data design and information architecture grow from a detailed understanding of business objectives and operational requirements.
In defining policies, procedures, models and technologies, and in collecting, configuring, storing, supplying and visualising data, we factor in the expectations and needs of every client stakeholder.
to create and maintain algorithms and models that make data valuable
Mediacells Audience Engineering™ generates long-range insights through the application of expertise in mathematics and data theory.
It makes optimum use of statistical modelling, algorithms and AI to put our clients in a position of strength as they drive business performance – evaluating metrics, predicting and steering behaviour, shaping content and conceiving campaigns.
to extract, transform and load error-free data at scale
Mediacells Audience Engineering™ ensures that our clients can rely on consistently clean, accurate data that is instantly available to all stakeholders – whether in analytical, operational or strategic roles.
Integrity is our imperative at every stage of the data lifecycle, however the data is structured and consolidated, and whatever its scale.
With APIs and pipelines tailored to the specific needs of our client’s business, Mediacells’ systems streamline crucial processes for data science and analysis.
Mediacells Audience Engineering™ illuminates the route to decisions that drive performance with data analytics.
Expert designed and automated dashboards translate complex data sets to measure performance, reveal trends and insights as operational input for the daily business to use.
Bespoke algorithms and models focus on specific business issues - either with a customer or operational focus.
to measure and illustrate performance, reveal trends, insights and make data accessible
Client: Pearson Education
I managed and produced the creative for this flagship English Language course for Pearson in association with the BBC. Responsibilities included pic research, art commissioning and management of other designers and illustrators to carry out page production following strict working guidelines and to tight deadlines. A three-year contract started just before lockdown and publishing now in 2023.
Client: Mediacells
Club Social
Creation of a monthly online journal that needed to be simple enough for non-design professionals to edit and populate content in-house using InDesign. Included colour guides and comprehensive but clean and easy to understand user guides and stylesheets.
mediacells
Summer of Sport Edition
Euro 2020: Soles mi, optur? / Iquam alisquae nonecto qui rendendam, to cus soluptur, si quiam / Num eos ullate nis aut la pro
Olympic Games Tokyo 2020: Enimod est omni rerum utem et ulparunt / Num eos ullate nis aut / Iquam alisquae nonecto eum qui blantia spiduntium,
Copa America: Et volupta temquissi ut hitibus andaepero / Num eos ullate nis aut la pro tota audi dolupti beatur?
Tokyo Paralympics 2020: Quaeper ioribus aceatio / To cus soluptur, si quiam et que plitatatem
