We are happy to announce a Kickstarter
“What a brilliant and worthwhile project. As the title suggests, it
campaign to reissue a facsimile edition of
mation design in its own right. Ladislav Sutnar brought a
Ladislav Sutnar’s Visual Design in Action.
is a dynamic read and a visually compelling example of inforcentral European intellectual clarity and revolutionary graphic impulse to bear on corporate culture in the United States. His blend of rigor, common sense, and classy design will find new
Ladislav Sutnar was a philosopher of design, a maker of design, and a great critic of design. His book Visual Design in Action is iconic in the literature of modern graphic design and
audiences with the timely reissue of this classic text. It also serves to remind us of how design culture is constantly enriched by the creative contribution of émigrés.” — Juliet Kinchin, Curator, Architecture and Design, The Museum of Modern Art
information graphics. Originally published in 1961, it has been out of print for more than four decades. Most of what remains of the 3,000 copies of the first and only print run are in libraries and private collections. The book is
“Ladislav Sutnar approached wicked design problems by thinking about them first, isolating the real issue: what needed to be communicated and to whom. Then he applied a visual style that is both illuminating and entertaining. Sutnar’s approach and the ensuing visual style have all the trappings to make
a serious comeback, so reprinting this fantastic book is a
treasured by designers and book collectors
timely exercise.”
alike—who appreciate both the content and
— Erik Spiekermann, graphic and type designer, Edenspiekermann
the striking design. With editorial and production supervision by Steven Heller, Reto Caduff, and Lars Müller, the book is being reissued in a new facsimile edition to make it available for a new audience in the 21st century. It still has resonance today. A Kickstarter campaign to fund the facsimile launches on April 28.
Opposite: Cover of Ladislav Sutnar: Visual Design in Action, written and designed by Ladislav Sutnar, 1961. Facsimile edition, October 2015.
Following pages: Selected spreads from Visual Design in Action.