Hernando Granados Lugo DESIGN PORTFOLIO

HERNANDO GRANADOS LUGO DESIGN DESIGN PORTFOLIO

PROFILE

HERNANDO GRANADOS LUGO

W

riting this makes me think about the simple and complex tools that help us, from performing everyday tasks to communicate complex thoughts or express ourselves. How an apparently simple tool as a pen allows me to record every single thought on my mind or sketch the outlines of an idea.

This may sound very common, but what started as a simple activity at a very young age with crayons and color pencils, then turned into a committed exercise that has now become a media to experience the world, a tool to understand it and explore it.

This interest in drawing and illustration then evolved into a passion for design, where the ideas came out from paper to become tangible and real, the endless possibilities created by an object or a system and most important the realization of my ability to design and create this tools. As someone who finds pleasure in creativity, just the idea of a tool that enables and unleashes it reminded me about the kind of design I’m interested in and the type of projects I like to be involved in.

VISUAL DESIGN

I’m interested in visual design as learning media, a channel full of knowledge, a tool that enables the freeing of our instincts.

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Web ELJ W

In this project, working as graphic designer with this company, I was trusted to design their website from scratch.

eb, UI, graphic design, programming and copywriting for En la Jugada BTL, advertising agency.

This were some of the tools I used: UI design

Graphic design

HTML

CSS

• Interviews, benchmarking, wireframing.

•

Somos

Creatividad

Amigos

Contacto

Somos

/ estamos / somos / siempre / / contigo / juntos / a’ las que sea / En la jugada

Creatividad

Amigos

Contácto

Somos una agencia de publicidad independiente...

qué hacemos

Estamos en la jugada para lo que se le ofrezca

“Puede que nos quiten la vida, pero jamás nos quitarán... ¡La libertad!”

William Wallace Corazón Valiente

Somos Agencia Creativa

nuestro trabajo

go to website

Hacemos Publicidad y diseño, generamos conexiones con estrategias que dan en el blanco.

Porque somos En la jugada: Estamos preparados, con todo el power, siempre listos para maquinar ideas y sacarla del estadio.

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Web PCSHEK

UI design

Graphic design

My team worked along the client to discover their goals to define the Sitemap and relevant content.

Mi roles in this project where as: • Information Arquitect, Graphic and UI designer.

SÍGUENOS

EN ES Nosotros

Servicios

Responsabilidad Social

Sistemas de Gestión

Red Pcshek

Clientes

Noticias

Contáct

COLOMBIA

Reacondicionamos Por naturaleza Fomentamos prácticas responsables de Reciclaje Tecnológico, restaurando, reparando y aprovechando Residuos de Aparatos Eléctricos y Electrónicos -RAEE- , cambiando el modelo de consumo.

VOLVER ARRIBA

G

raphic and UI design for PCSHEK Technologies, an E-recycling and Technology repurposing company looking for a fresh and modern image for their digital presence.

CHILE

USA- MIAMI

Tel: (57 +1) 841 5721 Cel: (57 +1) 310 312 6276

Tel: (56 +2) 237 90470

Cel: (1) 305 722 5291 Cel: (1) 305 490 8180

comercial@pcshek.com www.pcshek.com

datamanager@pcshek.com www.pcshek.con/chile

miami@pcshek.com www.pcshek.com/miami

Autopista Medellín Km 3.5 - costado sur Vía Siberia, Módulo 3 Bodega 9 - 10 - 24 Cota, Cundinamarca.

Calle Compañía de Jesús 1068, Oficina 500 Santiago, Región Metropolitana.

5561 NW 74th Ave, Miami, FL 33166

Nosotros

De Residuo Electrónico a Recurso Tecnológico

Servicios

Responsabilidad Social

Sistemas de Gestión

Red Pcshek

Clientes

Noticias

Contácto

COPYRIGHT © PCSHEK 2020 - Todos los derechos reservados

REACONDICIONAMIENTO Y REVENTA DE ACTIVOS

Conoce más

go to website

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Andapalabra website W

eb design, UX/UI for Andapalabra website

VISIT WEBSITE

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Andapalabra website D

igital illustrations for Andapalabra website

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Digital Campaign KV G

raphic design and digital illustration of Key Visual for “Pesos que Suman”.

A Fundacion PcShek’s Program that seeks E-waste and electronic material donations from companies and individuals to transform them into refurbished computers for kids in Colombia whitout access to technology.

Digital Campaign KV As part of the campaign a set of visual guidelines were designed in order to define a style and tone in the communication through social media.

PPesos esos que su m an AYÚDANOS A REDUCIR LA BRECHA DIGITAL EN COLOMBIA. Una iniciativa de

PPesos esos que su m an

Pesos

CADA DONACIÓN SUMA

que su m an

aporta para llevar un computador a las manos de alguien que lo necesita.

DESDE TU ORGANIZACIÓN

PUEDES AYUDAR. Gracias a las donaciones de material electrónico o equipos tecnológicos usados o dados de baja, contribuyes para llevar computadores a niños de poblaciones vulnerables de Colombia.

con apoyo de

CONOCE MÁS ACERCA DE ESTA INICIATIVA Visitanos en:

Una iniciativa de

con apoyo de

Una iniciativa de

con apoyo de

www.fundacionpcshek.com

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Digital Campaign G

raphic design and copywriting for social media posts as part of PCSHEK, Fundación Pc Shek and GRLABS’ digital campaigns.

fundaciónpcshek

1/3

fundaciónpcshek

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Product Promotion P

hoto editing, graphic design and copywriting for social media posts to promote biosecurity products during 2020 pandemic.

Here the goal was to communicate in a common language and gain their attention with the use of eye catching graphics.

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Brand Campaign C

oncept and brand design proposal for Bosque Artesanal, a project of an initiative to promote sustainable farming and forest’s preservation in the northen regions of Colombia.

The goal of this campaign was to comunicate their mission along with the promotion of non-intrusive sustainable products, trying to raise awarness by delivering a personal message where a voice was given to local farmers.

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Key Visuals C

oncept creation and graphic design for various campaigns BTL advertising campaigns.

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Brand Manual E

ditorial and graphic design for IIA Colombia Brand manual. A challenge of working with an existing brand and logo that turned into a very complete and extense 74 page design system containing: Visual identity, iconography set, photography guidelines, editorial guidelines, stationery design, among others.

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Brand Manual G

raphic and editorial design for IKOTIA’s brand manual.

This are some application explamples of the visual assets included in the manual. Here the goal was to design a communication based on warmth, progress and closeness with the final client.

This images tell stories were the objective i for the user to percieve wellbeing based on the interaction with the brand’s products and services.

FAO agroecology book D

esign and illustration of an agroecology book for FAOCO (Food and Agriculture Organization of the United Nations Colombia) with the purpose to be distributed to farmers and native communities in Colombia’s countryside.

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FAO agroecology book I

n order to portray in a didactic way the final user of this manual, a character with the characteristics of the typical Colombian peasant was created and developed through the book.

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FINDETER sustainability report D

esign, illustration and concept proposal of the sustainability report 2012 book for FINDETER (Financial Institution for development of Colombia)

presidencia

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FINDETER sustainability report Findeter enfoca sus acciones internas para ser más sostenible en tres frentes que son:

5.2 Gestión económica

Gestión Humana

Los resultados económicos de la entidad y la distribución del valor agregado generado entre sus grupos de interés.

Los procesos y las actividades que realiza la entidad para el desarrollo, crecimiento y fortalecimiento de su talento humano.

5.1

Gestión 5.3 ambiental Las acciones que Findeter realizó en el 2012 como parte de su estrategia y de responsabilidad ambiental, implementando prácticas sostenibles.

Mecanismo de captación ¿A quiénes van dirigidos?

T

he project started with the creation of a visual identity that was developed through the book with illustrations, infographics and maps.

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FAO calendar/recipe book D

esign and illustration of calendar and recipe book for FAOCO (Food and Agriculture OrganIzation of the United Nations) with the purpose to be distributed to farmers and indian communities in Colombia’s countryside.

TAKE A LOOK

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SCHOOL BOOKS E

ditorial and illustration project for a Colombian private high school that consisted in the edition, design and illustration of 12 text books.

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TRAZOS E

ditorial project for the experience design interface “TRAZOS”. Gathering in a book all the research and process that lead to the final proposal.

TRAZOS

TAKE A LOOK HERNANDO GRANADOS DESIGN PORTFOLIO

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LOGOS L

ogos for diferent clients.

R G Z

&

IMPORTS

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DIGITAL ILLUSTRATION

D

igital illustration for the short story ”El caso de la ondulada daga negra”

by Steve Perry. Book cover and banners.

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ILLUSTRATION S

cratchboard illustration, personal project

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INDUSTRIAL DESIGN

I understand industrial design as the intervention of mediators in the solution of problems and as the action in opportunities to improve people’s quality of life.

Here you’ll see some projects, products and ideas.

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ANTARDICO S.A. R

edesign of the production plant for the company Antardico S.A. with the purpose of improving the production line and the use of the space available.

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ANTARDICO S.A. R

Redesign of storage warehouse for Antardico S.A.

HALLWAYS halway’s width recommended for different liftforks

3 tons lift 2 tons lift 1 ton lift narrow hall lift

4 mts 3,30 mts 3 mts 2,8 mts

ORGANIZATION STORAGE CAPACITY 280 stows 4 LEVELS

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TRAZOS T

razos appears as a response to a fascination for the act of drawing, on an attempt to enrich it on a stage where it happens in the most natural way, childhood.

Unchained from theory but full of innocence and meaning.

WATCH THE VIDEO

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TRAZOS T

razos it’s an interface to allow kids unleash their creativity through movement and drawing by turning space into a 3d virtual canvas.

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ILUMINARTE A

light based experience is proposed in one of the biggest public parks in the city, with the purpose of taking back this space and transforming it in a more dinamic park for the citizens. Iluminarte is composed by this public light elements that react according to the necessities of the space and the people. Floor lamps that function with movement sensors or hide in the ground inviting the user to move along light paths and experience the park in a whole new way.

WATCH THE VIDEO

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ILUMINARTE FLOOR LAMP

SPACE DELIMITATION

The lamp’s hight depends of the time of the day and the use of space.

FLOOR LAMP

SENSOR LIGHT

EXPRESSION WALL

the lamp reacts to the presence of an object or a person.

Materials

Light

Simplicity

Users have the chance to intervene the object. artists designers amateurs HERNANDO GRANADOS DESIGN PORTFOLIO

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OUTDOORS EVENTS STRUCTURE

DOME

PURPOSES Take back this space as a city icon through design.

ESCULTURAL CHAIRS

Give back to the park it’s quality as an historic landmark and recreational space.

To connect the park with the landmarks that surround it.

Make an architectural configuration in order to improve the space and change the interaction.

Design elements that allow a closer relation betwen the space and people.

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AUDIO VISUAL

I’m interested in audiovisual media as a dynamic channel, ideal for narrative construction and concept comunication. Here are gathered some audiovisual narratives that work as backup for ideas and design projects.

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AUDIOVISUAL A

udiovisual narratives related to design projects.

EVENT CASE STUDY OUTDOORS ART TRAZOS

TRAZOS in the park CLICK ON THE LINKS TO WATCH THE VIDEOS

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click on the links to find out more about me

BEHANCE

design portfolio

LINKEDIN profile

CONTACT Tel: (+57) 320 374 9688 designernando@yahoo.com