David andersen aw14

Page 20

THE AUDI GROUP The Audi Group is a successful premium manufacturer of automobiles. The brand with the four rings is globally present in more than 100 markets and produces vehicles in for example Germany, Hungary, Belgium, Spain and China. A continuous expansion of the worldwide production network is planed. The Group currently employs about 75.000 people worldwide.

Record-breaking investment

A total investment of around 22 billion Euro is planned from 2014 to 2018 - mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.

Tw o m i l l i o n d e l i v e r i e s

In 2013 Audi achieved 1.5 million deliveries and is now aiming resolutely for the next milestone of two million. To achieve its goal of two million deliveries per year, the manufacturer of premium cars want to expand its product range from the current 49 models to 60 different models by 2020.In addition to developing new models and alternative drive concepts e.g. e-tron and g-tron, the current investment program also provides for the next generation of fuel-efficient engines, which will enable Audi to meet stricter emissions legislation worldwide.

Success in Denmark

2013 was another record year for Audi in Denmark, and for many years Audi has been the leading premium brand ahead of BMW and Mercedes.

Vo r s p r u n g d u r c h Te c h n i k

Our pay-off and DNA “Vorsprung durch Technik� is a strong commitment to delight customers worldwide with new models and innovations such a lightweight construction, networking and electromobility. The latest Audi innovation is the new Audi R18 e-tron quattro with the new lighting technology combining LED and laser light.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.