Service pricing template for Sebta

Price Sheet & Service Offerings

2021

+34 618 818 945

bookacall@sebta.com 08007 Barcelona, Spain

Good marketing is more than pretty fonts and photos.

There’s no magic bullet when it comes to marketing, but there are better and worse ways to go about it.

Many companies are wary of digital marketing because they value the relationships that come from in-person interactions, and feel that online marketing is often too cold and impersonal. We completely understand. Our priority is to help you stay true to who you are as an organization AND be effective with your digital marketing.

The truth is that people don’t buy the best product or service, they buy the one that is most clear and easiest to understand.

Most companies have a lot of information to communicate in the limited space of a website sales page or social media ad, which makes it hard to choose what to say and how best to say it. Especially when you are so close to the business.

Here’s our promise to you. ◊

We will help you use clarity to cut through the noise.

◊

No black box marketing, we teach you what we do, and why. We will be authentic, not spammy.

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There are no hidden costs or fees.

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We write for people, not algorithms.

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As a family-run business and we’ll have your back.

No ‘One Person’ Can Do It All. Small, in-house marketing teams need backup.

Realistically there are at least seven skill categories that a marketing team needs to have. Most businesses with super

small, in-house marketing teams are strong in one or two areas, and struggle with the others.

The truth is, there are only so many hours in a day, and the

key to success is to lean into your strengths, and find someone to step in and support the areas where you’re weak.

At Sebta we believe small and mid-sized companies de-

serve high-quality, effective marketing services. We’ve

intentionally kept our overhead low, and make strategic choices with our service offerings in order to support companies with less than €XX in annual revenue.

1. Strategy 2. Writing 3. Design 4. Websites 5. Analytics/SEO 6. Video 7. Social Media

Hourly Rates Part of the way we scope and quote projects is based on the hourly rate for various skills on our team. We also use these rates for situations where we don’t believe we can accurately predict how many hours will be needed.

Agency Rate

Strategy Rate

€XX/HR

€XX/HR

Creative

Messaging Strategy

Wordpress Development

Marketing Strategy

Design, copywriting, video

Website updates, layout, and development Support

Technical support for Wordpress, plugins, or integrations Project Management

We add 20% of the hours requited for every request for project management

Analytics & Reporting

Digging into the analytics for websites and marketing campaigns and making the data understandable.

Campaign strategy, or messaging (StoryBrand) strategy.

General business strategy and planning.

One-Off Projects

Marketing Success Plan Messaging & Positioning Strategy Custom Website Blueprint Logo & Style Guide Brand Assets Package 10-Page Website Sales Funnel Explainer Video

Marketing Success Plan What’s Included

A budget and 12-month marketing checklist that you can execute on for your company.

€XX/HR

Why pay for planning?

What are the deliverables?

Any freelancer or agency that gives you a

By engaging in paid discovery we’re able to

what you need is just guessing. There is a

realistic goals, establish a budget that you’re

quote without understanding the details of high likelihood that you won’t be satisfied with the end product, the process, or both.

Who needs a marketing success plan?

Any company that intends to spend more

than €XX on marketing efforts this year would benefit from discovery. For us, most

spend the time needed to help you identify

comfortable with and develop a plan of action that is focused on growing your business.

We will audit your current marketing and identify opportunities for improvement and set pri-

orities. Our goal is to set you up for long-term success with a marketing plan that builds one piece on top of the other.

projects that go beyond the scope of our

At the end of the process you’ll have a clear

before we can give an accurate quote.

help you execute, or take to another agency or

“off-the-shelf” offerings require discovery

plan that you can execute yourself, hire us to freelancer.

Messaging & Positioning Strategy What’s Included

Brand messaging and positioning lan-

guage for use in various marketing materials.

€XX/HR

Positioning Strategy

Elevator Pitch

Three 90-minute strategy sessions to help

Your three sentence company pitch. Used

and to clarify your brand positioning.

tions, and go- to description for employ-

you determine who your ideal customer is

One-Pager (BrandScript) A one-page company messaging and po-

sitioning document. This serves as the core document for developing all other marketing collateral.

for email signatures, social media descrip-

ees and advocates to use when talking to people in person.

Headlines Hero headline and subheadline for your website.

Logo & Style Guide What’s Included

Logo design or a refresh of your current logo and brand style guide for your business.

€XX/HR

Logo

Style Guide

Design Strategy

Fonts & Colors

direction for the designers.

pairing options to choose from.

Image Files

A 60-minute strategy session with a strategist to develop

Design Concepts

15 initial design concepts from three different designers.

4 Rounds of Revisions

After choosing a concept, we will develop variations and

through up to 4 rounds of revisions work towards a final logo design.

Logo Variations & Files

We create up to 4 variations of your logo. This may in-

clude variations for light and black backgrounds, stacked and horizontal versions, or logo mark only versions.

PDF File

We will develop 4 color pallet, and font

Style Guide

A fully designed PDF of your brand info and

usage guidelines, including: logo usage,

font/typeface hierarchy, photo/imagery recommendation, and color pallet values and usage recommendations.

10-Page Website

An audit of your current website and a blueprint report with recommendations and pricing for a full website redesign.

€XX/HR

What’s Included Site Map Home - About - Services/Products - Contact - Blog - Blog Post - up to 4 additional pages if needed.

Wireframes & Copywriting All language and layout for the front page, and copy (words) for up to five pages. The client will need to provide relevant information, and our team will craft it into effective language for the website.

and the style of any websites that you provide as examples.

Wordpress Development We will build out a Wordpress website that is intuitive for your customers, easy to updated, mobile optimized, and thoroughly checked by our Quality Assurance specialist for functionality and consistency.

Stock Photos We will provide up to 20 licensed stock photos.

2 Rounds of Revisions After we have finished writing, designing, and building the first draft of the site, there will be two rounds for you to provide feedback and request changes.

Design A from-scratch, custom design for your brand, based on your answers and feedback on our design questionnaire

Basic On-site SEO We will create title tags, meta descriptions, image descriptions, and url redirects.

Site Speed, Analytics & Security Plugins to help improve site speed and security on your site, and install Google Analytics.

Website Launch We will get your site live and assist with domain or DNS records, or migrate the site to your webhost. We will also provide 30 days of support post-launch.

Wordpress Training & Hand-off We will provide a 1-hour training session to teach you how to maintain and make updates to your site.

Requirements Brand Messaging is a prerequisite for all website projects.

Custom Website Blueprint

An audit of your current website and a blueprint

report with recommendations and pricing for a full website redesign.

€XX/HR

Audit Report

Recommendations

Quote

SEO

Site Map & Navigation

Scope & Pricing

relevant keywords, your on-page SEO

website. Including which pages should

take to develop a website that will take

We review of your site’s page ranking for health, and opportunities for improvement.

Analytics

We review your analytics to understand

We develop a full site map for your new be eliminated or combined, and any pages that should be created. We will

also make recommendations for your header and footer navigation menus.

who is coming to your site, how they are

Design Mock-ups

what devices they are using.

what your new website could look like to

getting there, what they are doing, and

Competition

We research 3-5 of your competitors to see how your business compares to others in your industry.

We create three design mock-ups of help you determine a direction the new design direction for your website.

We create a website plan for what it will

your business to the next level, and a price for Sebta to implement it.

NOTE: If your project doesn’t fit within our

“10-Page Website” offering we require

that you start with a Custom Website

Blueprint before we give you a quote.

The cost of a full website design and de-

velopment project can vary greatly, but most cost between €XX and €XX.

Sales Funnel What’s Included

A lead generating PDF download and a 6-email sales sequence de-

signed to turn warm leads into cold hard cash. Ideal for websites that have traffic that isn’t converting at a high enough rate.

€XX/HR

E-Book

Sales Sequence

Content Strategy A 60-minute strategy session with a strategist or copywriter to develop the concept and outline for your ebook.

Email Copywriting Copy (words) for up to 6 emails. The client will need to provide relevant information, and our team will craft it into effective language for the emails.

Lead Generating PDF

E-Book Copywriting Copy (words) for up to 15 pages. The client will need to provide relevant information, and our team will craft it into effective language for the ebook.

E-Book Design Clean, smart layout and design for your ebook. Delivered as a PDF. 2 Rounds of Revisions After we have finished writing and designing the first draft, there will be two rounds for you to provide feedback and request changes.

Email Campaign

2 Rounds of Revisions After we have finished writing the first draft of the emails, there will be two rounds for you to provide feedback and request changes.

Automation We will help you set up your email se-

quence in MailChimp or other email automation system, and create an opt-in form on your website.

Explainer Video What’s Included

A 2-3 minute video that clearly explains what you do, who you help, and how your process works.

€XX/HR

Video Script

Voice Over Narration

We will write a script for the narration based on your Brand Messaging. There will be 2 rounds of revisions to make sure we get it right before sending it to a voice actor.

We will use a professional voice over actor to narrate your video.

Video Footage

We will use stock music track to set the tone for the video.

We use stock video and stock images, plus any video or images that you provide to cut together a video that looks great.

Note: It is difficult to find high-quality stock video or images for certain businesses/industries, which could affect the cost or our ability to deliver this service. We will let you know if we have concerns about how realistic it is for your particular organization.

Music

2 Rounds of Revisions We will engage in two rounds of revisions after the rough draft of the video is complete. Revisions will be limited to the visual aspect of the video at this point.

Requirements Brand Messaging is a prerequisite for all Explainer Video projects.

Ongoing Services

Website Support Lead Management Ads Management Content Development SEO Services

Service Stack

PROMOTE

OPTIMIZE

Ad

Management

Monthly

Content

Lead Management

We have designed our ongoing services to

build on the ones lower in the stack. We do not offer upper level services without providing the lower level ones as well.

This allows us to serve our clients at whatev-

er level they need and add value if and when they’re ready to take the next steps.

MAINTAIN

Website Support

Website Support

We keep your site up and running, secure, and performing well, without you having to worry or do anything about it.

€XX/HR

What’s Included Website Hosting Hosting for your website on a managed Wordpress server, with SSL certificate.

Daily Backups Your website is backed up every night, and backups are stored for 30 days.

Plugin Updates We log into your site regularly and check to make sure all plugins are up to date and secure.

Wordpress Training Library Access to a library of training videos created by Sebta for managing and updating your site.

Security Monitoring We will update your website security settings, and monitor and address any fishing and hacking attempts to keep your site as secure as possible.

Quarterly Analytics Report We will generate an analytics and search console report every quarter and give recommendations for site improvements.

Emergency Response We will set up notifications to let us know if your site every goes down so we can

respond as quickly as possible to get your site back online.

Site Speed Maintenance At least once a year, we will perform a site speed audit and make updates to improve site speed and performance.

Basic SEO We will ensure basic on-page SEO standards for up to 10 core pages.

General Support Hours You will have 6-hrs per year of content update and basic support requests.

We will respond to and resolve all nonemergency content update and support requests within a 1-week time frame.

Lead Management

We track, analyze, and optimize your site over time to better convert the visitors to your site into customers.

€XX/HR

What’s Included

Prerequisites

Goal & Event Tracking

Social Media Channel Optimization

◊

Sebta Website Support Package

events to better understand how effec-

across all of your relevant social media

◊

Active Campaign subscription

◊

6-month min commitment

We set up goals and track behavior tively your website is working.

We align the messaging and design channels and track engagement.

Page Conversion Optimization

Google My Business Optimization

headlines, CTAs, imagery, and sequence

to improve local lead generation.

We us A/B tests to determine which result in the best conversion rates.

Lead Tracking

We track leads that come in through

your email opt-in forms, contact forms, and social media channels and optimize

the process to qualify and move leads through the sales funnel.

We update and optimize your GMB page

Monthly Analytics KPI Reporting

We will generate an analytics and search console report every week and schedule

a monthly review call to give recommendations for site improvements.

Email Signatures

Custom designed and hosted email signatures for up to 10 people.

Recommended ◊

Sales Funnel (Lead Generator + Email Sales Sequence)

Google Ads Management

We manage your Google Ads account to drive traffic to your site.

€XX/HR

What’s Included

Prerequisites

Keyword Research

Weekly Review & Optimization

◊

Sebta Website Support Package

We develop a list of relevant keywords

Each week we review the performance

◊

Sebta Lead Management Package

ments and recommendations to im-

◊

Active Campaign subscription

◊

Minimum €XX/m ad spend budget

◊

6-month min commitment

and phrases to target.

Ad Campaign Setup

of all ad campaigns and make adjustprove your ROI.

We create Search and Display ads to

Monthly Reporting

landing pages.

We create a monthly report of your ads

drive traffic to your home page and

performance and review ad spend and ads strategy for next month.

Recommended ◊

Sales Funnel (Lead Genera-

◊

€XX/m ad spend budget

tor + Email Sales Sequence)

Facebook Ads Management

We manage your Facebook Ads account to drive traffic to your site.

€XX/HR

What’s Included

Prerequisites

Keyword Research

Weekly Review & Optimization

◊

Sebta Website Support Package

We develop a list of relevant keywords

Each week we review the performance

◊

Sebta Lead Management Package

ments and recommendations to im-

◊

Active Campaign subscription

◊

Minimum €XX/m ad spend budget

◊

6-month min commitment

and phrases to target.

Ad Campaign Setup

of all ad campaigns and make adjustprove your ROI.

We create Search and Display ads to

Monthly Reporting

landing pages.

We create a monthly report of your ads

drive traffic to your home page and

performance and review ad spend and ads strategy for next month.

Recommended ◊

Sales Funnel (Lead Genera-

◊

€XX/m ad spend budget

tor + Email Sales Sequence)

Monthly Content

We help you create and post content that helps develop your digital marketing marketing across multiple channels.

2x a Month | €XX/m 4x a Month | €XX/m

What’s Included

Prerequisites

Video or Audio

Social Media

◊

Sebta Website Support Package

recording which we edit for your You-

to 2 social media channels to keep your

◊

Sebta Lead Management Package

◊

Active Campaign subscription

◊

6-month min commitment

The client creates a short video or audio Tube channel or Podcast feed.

We post the video and blog post on up feeds fresh and relevant.

SEO-Focused Blog Post

Distribution

into blog content that contributes to

various channels for you.

We transcribe the content and turn it your site’s SEO.

Nurturing Email

We write an email on the topic with a

snippet of the blog post and link to the video/podcast or post and send to your general email list.

We schedule and post all content across

Pricelist Summary

One-off Projects

Lead Generating PDF

Marketing Success Plan

€XX

Messaging & Positioning Strategy

€XX

Logo & Style Guide

€XX

Custom Website Blueprint

€XX

10-page Website

€XX

Sales Funnel

€XX

Explainer Video

€XX

Ongoing Services Website Support

€XX/M

Lead Management

€XX/M

Google Ads Management

€XX/M

Facebook Ads Management

€XX/M

2x Monthly Content

€XX

4x Monthly Content

€XX