SportClips Bi-Monthly Shopping Guide

JANUARY/FEBRUARY 2017

2016 SEXY HAIR ACADEMY WINNERS ®

Sexy Hair Academy Pgs. 2-3

2017 Help-A -Hero Calend ar Pg. 4

#BRANDSWELOVE Pg. 10 Pick of the Week signs available for download at ShopGuysWin.com Direct Beauty Express / CosmoProf® 1-800-800-9409 (phone) 1-800-856-7779 (fax) sportinfo@shopguyswin.com (email) www.shopguyswin.com (web)

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11/30/16 1:21 PM

WE’RE BRINGING Last October 30, Sport Clips Managers, Stylists and Coaches attended the Sexy Hair Academy in Santa Monica, California. These were winners from all over the country who won the Sexy Hair Hero Deal Contest. They traveled from near and far to learn from some of the best artists in the industry and experience the Sexy Hair difference.

From the luxurious accommodations at the Huntley Hotel to Tai Chi on the beach and Structure in Motion, these winners left feeling inspired and re-energized. We asked the winners how this experience inspired them and what they would bring back to their teams.

“The Style Sexy trip was amazing, and it opened my eyes so much to things I never thought possible. It let me see that with a little focus on me and my center, focusing on my creativity is so much easier. This is a trip I wish I could have taken sooner, but I’m glad to have it now to share and help others like me. It wasn’t just a free trip, it was an experience that I will not soon forget!”

-Kasandra Amador, South Texas Coach “What I got from this amazing experience was how much enthusiasm the instructors had about being able to pass on new skills, knowledge and techniques to all of us. That will be something I will carry with me throughout my career and pass on to others in hopes of inspiring them to always keep striving to be the best they can be.”

-Christina Narby, Manager PA105

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12/1/16 12:15 PM

(STYLE) SEXY BACK! “Going to the Sexy Hair Academy in California was more than just an amazing experience. The ability to learn new cutting skills beyond anything we know back home was epic! Taking those skills back to use them in the store makes us feel so proud of the stylists we have become. All the Sexy Hair coaches and stylists were such inspirations! They really made us feel comfortable. There was no doubt they wanted to teach us and help us learn more technically! Thank you, Style Sexy for making such killer products and ultimately making our retail sales better! As for me and my store, we will continually try and win this trip every single year!”

-Amanda Kobosh, MO905 “This was by far the most amazing experience of my career. Connecting with other industry professionals, breathtaking views, learning amazing new techniques, and Tai Chi on the beach, which helped me perfect my ergonomics while behind the chair. All I can say is I can’t wait until next year!”

Liz Marcell, Wisconsin Coach “I had an amazing time attending the Sexy Hair Academy. The location was absolutely breathtaking and the platform artists were top notch and tons of fun!

I’m obsessed with Sexy Hair products, so it was a huge honor to attend their academy. We were treated like royalty and I can’t wait to go back!”

-Serena Stewart, Manager TX 111

WILL YOUR STORE WIN THE NEXT TRIP TO THE SEXY HAIR ACADEMY?

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12/1/16 12:16 PM

2017 Hero DEAL Calendar at a Glance We are excited to release the 2017 Hero Deal calendar. These Hero Deals will help raise funds up to $155,000 for Help A Hero in 2017.

Here is how the deals will work. During each Hero Deal Month, a manufacturer partner will donate $1 for every product sold during that month. In addition, as a reward for your hard work and dedication to this campaign, stylists contests have been put into place.

Over $60,000 in cash and prizes will be awarded in 2017! Who wants to go the Sexy Hair Academy, or hang out with the GIBS gang in Fort Collins, CO, or win $800 in gift cards? All of this is up for grabs and more!

Stay tuned for future editions of the Sport Clips Shopping Guide to learn more about these great Hero Deals and the contests that support them.

JANUARY

FEBRUARY

MARCH

JANUARY 1-28, 2017

JANUARY 29FEBRUARY 25, 2017

FEBRUARY 26MARCH 25, 2017

APRIL

MAY

JUNE

APRIL 2-29, 2017

APRIL 30MAY 27, 2017

MAY 28-JUNE 24, 2017

JULY

AUGUST

SEPTEMBER

JULY 2-29, 2017

JULY 30AUGUST 26, 2017

AUG. 27-SEPT. 23, 2017

NOVEMBER

DECEMBER

OCTOBER 29NOVEMBER 25, 2017

NOV. 26-DEC. 23, 2017

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Hero Deal Game Plan Not only do Hero Deals help raise money for a great cause, they also allow you and your team to compete for some amazing prizes. But success doesn’t always come easy. Below are some strategies that many of the winning stores in the past have utilized to be successful.

Let’s get your team pumped up!

1.

CREATE A PLAN

Work with your team and your DBE Account Executive to create a 6-month plan.

3.

Know the number PLAN of products you YOUR INVENTORY need to sell to meet your goal. Plan your orders each month to ensure that Hero Deal top sellers are always in stock.

5.

Utilize top shelf or MERCHANDIZE tables to highlight YOUR STORE Hero Deal products

and how the Hero Deal program works. Pick of the Week signs for all Hero Deals are available on ShopGuysWin.com.

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2.

SET A GOAL

How much you want to sell during the month? Break it down weekly and daily.

Assign goals to your team members and then create a chart to help track results.

4.

Hold a Pep Rally one SCHEDULE week prior to the EDUCATION Hero Deal. Educate

and communicate goals to team members. Explain the Hero Deal Program to team membersand how they can explain to clients, as well as provide Product Knowledge.

REACH OUT TO YOUR DBE ACCOUNT EXECUTIVE TO INQUIRE ABOUT MANUFACTURER EDUCATION AND MORE STRATEGIES.

11/30/16 1:31 PM

JANUARY HERO DEAL STYLIST INCENTIVE

Store with the highest JPMS sales and Store with the Highest % Increase in JPMS sales

WIN A TRIP WITH IN 2017!

(Manager, Top Stylist and Coach will attend)

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11/30/16 1:31 PM

MITCH® MANuary® Style and Savings

SAVE 25% ON MITCH® LITERS

MANuary® Savings Choose from: Liter Heavy Hitter® Liter Double Hitter® $ $

SKU: 575575 574990

9.47- 13.41 each Reg. $12.63-$17.88 SAVE 25%

tea tree goes big

Savings and sets guests can feel good about.

Enjoy big savings on liters and help us plant 750,000 trees in places that need it most.

Learn more about Rooted in Green and our partnership with Reforest’Action at paulmitchell.com/reforestaction.

Tea Tree Liter Duos

Tea Tree Duo

Includes one Shampoo and one Conditioner.

Includes: 1– Liter Tea Tree Special Shampoo 1– FREE 10.14 oz. Hair & Body Moisturizer

Choose from: Special Lemon Sage Thickening Lavender Mint Moisturizing

PPK: 577644 577645 577646

SHOP shopguyswin.com

$

24.00- 27.00 each duo $

Reg. $33.63-$36.89

SAVE OVER 25%

All products may not be available in all areas. See store or Sales Consultant for details.

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$

18.00

Reg. $23.38

SAVE OVER 20% PPK: 577647

|7

12/1/16 10:15 AM

FEBRUARY HERO DEAL STYLIST INCENTIVE The Store with the Highest Take Home Per Client per region will win:

WIN A TRIP TO* Spring Style Show in San Jose, CA! Contest Dates: Jan. 29-Feb. 25, 2017 (Store Manager and Top Stylist will attend) *in the event of a tie, a drawing will be held to determine the winner

FEBRUARY HERO DEAL STYLIST INCENTIVE The Store with the Highest Take Home Per Client per region will win:

WIN A TRIP TO* Spring Style Show in San Jose, CA! Contest Dates: Jan. 29-Feb. 25, 2017 (Store Manager and Top Stylist will attend) *in the event of a tie, a drawing will be held to determine the winner

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12/8/16 11:56 AM

Esquire

Joico®

Spring Style Show Contest

Win a trip to the Spring Style Show in San Jose, CA! Contest Dates: Jan. 29-Feb. 25, 2017

Winners - Top Store per region with highest take home per client (manager and top selling stylist).

Includes: Show Tickets, Airfare and hotel accommodations.

WHEN April 9-10, 2017

Where beauty pros go for

art inspiration the best brands in professional beauty AG Hair | American Crew® | Andis® Ardell® | Beauty & Pin-Ups™ | Betty Dain

WHERE San Jose, California

Bosley® Professional Strength™ Centrix® | Clean+Easy® | Collins®

HOTEL ACCOMMODATIONS Hilton San Jose 300 Almaden Blvd, San Jose, CA 95110 sanjose.hilton.com

Donald Scott NYC | Earthly Body | Eclipse Esquire Grooming | Farouk | Gelish® | Gena® GiGi® | Goldwell®/KMS California | Hempz® Jatai® | Joewell® | Johnny B.® | Joico® Kenra® | Malibu C® | Mizani®

QUALIFIERS: • Winners must be employed by Sport Clips® for the full duration of the contest and they must be employed by Sport Clips® to attend.

• Stores must be at $1.35 THPC minimum.

• Stylist and Manager must be at $1.00 THPC and average a minimum of 50 Clients per week.

• In case of a tie, there will be a drawing to determine the winners.

Morgan Taylor® | Moroccanoil® My Amazing Hair Secrets® | Nioxin® Obliphica Professional® | Olaplex® Olivia Garden®| Oster® | Paul Mitchell® Product Club® | Salon Design Center Sebastian® | Sexy Hair® | Trionics® Wella Professionals™ | Woody's

Paul Mitchell®

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11/30/16 1:36 PM

#BrandsWeLove Construction Paste

Alternator™

Flexible, webby texture forms and separates—great for messy, undone styles.

• Perfect product for hats!

• Product allows hair to be restyled with a quick swipe of the hand after taking off a winter hat.

7.38

$

575003

$

7.48

024760

Construction Paste

Alternator™

Why I love it:

American Crew Alternator is one of my most frequently used products because of how versatile it is. It can be used on both wet and dry hair as either a styling or finishing spray, while leaving the style both flexible and flake-free.

Gives great texture with a medium hold and shine.

How I use it: It is great to cocktail with other MITCH products, such as Matterial and Reformer, to create different looks and provide more hold.

Tips/Tricks: By “clapping” with the product over the client’s hair and then spreading it through, it helps to distribute the fibers. This also works when it is cocktailed with another product; the flexible, webby texture is still apparent.

Why I love it:

How I use it:

I find that ever since pompadours have become more prevalent, I am using Alternator more often. A haircut with so many styling options needs a product that can be used in many ways. For a client looking for a lot of volume in his pompadour, I use it as a styling agent, spraying the Alternator in the hair before blow drying with a vent brush. This will leave the style with a dry, matte finish. If that same client wanted a sleek look with medium shine, I would spray the product in while the hair is wet and simply style with a comb or brush without blow drying.

Tips/Tricks:

1. Your client can style and restyle his hair throughout the day without using more product. Simply running his fingers through his hair will reactivate the product, allowing him to style his hair as desired. This is great for a man who needs a conservative look while at work but wants to create a carefree, effortless look on the way to happy hour.

2.

Alternator can also be cocktailed with many other products. When using Alternator as a styling agent and blow drying it into the hair, I will finish by running some American Crew Grooming Cream or Pomade through the style to create a more textured look.

3. I have also used American Crew Alternator in some beards. It can tame an unruly beard while leaving a natural sheen.

Linda Casillas

Sport Clips Artistic Team Member

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Erin Burton

Sport Clips Artistic Team Member

11/30/16 1:37 PM

NEW

Heavy Hold Pomade Water-based pomade delivers high hold and adds a ton of shine.

JANUARY ONLY

3 oz. Heavy Hold Pomade

SAVE %

$

25

6.74

Reg. $8.98 | SAVE 25% 025502

Styling Puck Shine/Hold Matrix

buy 4, get 2 FREE 2-Week Sale | Jan 1-15

liter savings

Liter Discounts

Choose from: Daily Moisturizing Shampoo Daily Shampoo Power Cleanser Shampoo 3-in-1 Moisturizing Shampoo 3-in-1 Tea Tree Shampoo Daily Conditioner Firm Hold Styling Gel $ $

SKU: 024775 024878 024772 024652 024894 024814 023310

Styling Pucks Choose from: 3 oz. Fiber 3 oz. Pomade 3 oz. Forming Cream 3 oz. Defining Paste 3 oz. Molding Clay 3 oz. Grooming Cream 3 oz. Heavy Hold Pomade $

MSU: 025497 025498 025499 025500 025501 025504 025505

8.99- 12.38 each Reg. $11.98-$16.50 | SAVE 25%

35.92 for 6 Reg. $53.88 | SAVE OVER 30%

All products not shown.

No mix, must match

SHOP shopguyswin.com

All products may not be available in all areas. See store or Sales Consultant for details.

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8.4 oz. Styling Gels Choose from: Firm Hold Light Hold $

MSU: 025506 025507

29.92 for 6 Reg. $44.88 | SAVE OVER 30% | 11

11/30/16 1:43 PM

WHY CHOOSE GIBS’ HANG MAN? Because this ain’t your mama’s dry shampoo!

Our Hang Man Showerless Shampoo was created with the man in mind.

• A Zeolite (clay) base means it works overtime to absorb excess oils • Cocoa, Passion Fruit and Dragon’s Blood extracts add extra fortification and conditioning benefits • A brand new, and epically masculine, fragrance that includes spicy hints of cardamom, pepper and sandalwood * Time-saver for the man on the go with no time in our perfectly sized “hand grenade” can, complete with a locking actuator (no more pesky caps to worry about losing) • Perfect for throwing in your gym bag or keeping in your briefcase for a quick mid-day refresh • Time saver for the hard-working man who needs a little refresher after a day’s work 4.5 oz. Hang Man Showerless Shampoo $

10.00

243021

save 25%

NEW

4.5 oz. Brawler Bantamweight Hairspray Relentless hold in a superfine spray makes GIBS Brawler Bantamweight Hairspray the most hardcore men’s finishing spray in the ring. Fortified with Cocoa, Passion Fruit and Dragon’s Blood extracts, it not only provides hold that’s got your back all day and night, but leaves your hair in even better shape than before. Strong hair and a stronger hold– talk about a one-two punch! $

Liter Man Wash BHB $

15.00

Reg. $20.00

SAVE 25%

243013

10.00

243022

big size, big savings 16.9 oz.

ICE Spiker Styling Glue $

15.00

Reg. $22.00

winter savings

SAVE OVER 30% 348651

SAVE %

25

Winter Savings on ICE Choose from: 2.5 oz. Spiker 5.1 oz. Spiker 3.4 oz. Erratic Molding Clay 1.7 oz. Spiker Colorz Blue 1.7 oz. Spiker Colorz Red $ $

SKU: 348011 347360 347693 347524 347529

3.73- 6.19 each Reg. $4.98-$8.25 SAVE 25% All products not shown.

12 | All products may not be available in all areas. See store or Sales Consultant for details.

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11/30/16 1:50 PM

ADVANCED SKINCARE FOR THINNING HAIR

NIOXIN

Liter Duos Includes: 1–Cleanser 1–Scalp Therapy Choose from: System 1 System 2 System 3 System 4

PPK: 802390 802393 802394 802416

30.00 each duo Reg. $45.50 $

SAVE OVER 30%

system kits savings System Kit Savings Includes: 1–10.1 oz. Cleanser 1–5.1 oz. Scalp Therapy 1–3.38 oz. Scalp Treatment Choose from: SKU: System 1 792859 System 2 792594 System 3 792861 System 4 792598 System 5 792863 System 6 792601 $

16.50 each kit Reg. $22.00 | SAVE 25%

All products not shown.

scalp recovery Scalp Recovery Liters Choose from: Scalp Recovery Cleanser $

SKU: 792874

20.25

Scalp Recovery Moisture Conditioner $

792877

20.63

Reg. $27.00-$27.50 | SAVE 25%

treatment savings 6.76 oz. Scalp Treatment Choose from: System 1 System 2 System 3 System 4 $

16.00 each

SKU: 792845 792593 792851 792597

Reg. $20.00 | SAVE 20%

SHOP shopguyswin.com

All products may not be available in all areas. See store or Sales Consultant for details.

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Minoxidil Savings Choose from: 6.7 oz. Scalp Optimizing Cleanser 6.7 oz. Scalp Optimizing Conditioner $

SKU: 801279 801280

8.25 each Reg. $11.00-$11.50 | SAVE 25% 30-Day Treatment

Choose from: SKU: 2 oz. Women’s Hair Regrowth Treatment 801281 2 oz. Men’s Hair Regrowth Treatment 801283 $

13.13 each Reg. $17.50 | SAVE 25% All products not shown.

| 13

11/30/16 1:50 PM

travel size sampling

Exclusive Deal buy 3, get 1 FREE

FEBRUARY ONLY

BUY 3, GET 1 FREE Buy three 3.4 oz. Style Sexy Hair Molding Paste and get one FREE! $

+

28.44

Reg. $37.92

Travel Size Color Safe Detox Shampoo

$

with the purchase of 5.1 oz. Not So Hard Up Holding Gel.

PPK: 845627

FREE

8.98

Reg. $11.98

SAVE 25%

SAVE $9.48 MSU: 845642

While supplies last.

While supplies last.

WAHL

WAHL

Mini clipper with fullsized blades and power. $

Corded trimmer with three T-shaped trimming guides. $

Sterling Nugget Miniature Clipper

59.99

Reg. $69.99

SAVE $10.00 852344

WAHL

Sterling Reflections Senior $

79.99

Reg. $89.99

Sterling Stylist Trimmer

39.99

Reg. $49.99

SAVE 20% 852176

WAHL

Classic Peanut $

49.99

Reg. $54.99

SAVE $5.00 852060

SAVE $10.00

WAHL

Sterling 4 Combo

852304

$

84.99

Reg. $99.99 | SAVE $15.00 852968

KING RESEARCH

6-Count Barbicide Bullets Disinfectant Concentrate Includes one FREE empty spray bottle! $

9.99

Reg. $12.99 PARTEX

SAVE over

20%

585043

12-Count Black Bleach Guard Royale Towels $

26.99

Reg. $35.99 | SAVE 25% | 223002

14 | All products may not be available in all areas. See store or Sales Consultant for details.

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11/30/16 1:52 PM

introducing the new

Express Gold® Curl Marcel

ProTools® Express Gold® Curl Marcel

THE NEW STANDARD

• Gold surface distributes heat evenly • Adjustable from 280°F–430°F • Dual voltage • Ergonomic locking and rotating handle • Integrated and durable safety stand

Create smooth, hydrated curls with incredible shine and staying power with the Express Gold® Curl Marcel. The gold surface distributes heat evenly for consistent, long-lasting curls.

huge savings on liters

SKU: 577592 577590 577591

39.99- 44.99 each All products not shown.

PAUL MITCHELL®

Save On Tween Duos Includes: 1–24 oz. Shampoo 1–24 oz. Conditioner

PAUL MITCHELL®

Liter Duos

Choose from: PPK: MSU: Forever Blonde 577641 Curls 577642 $

Includes one Shampoo and one Conditioner.

Choose from: Color Care Extra-Body Moisture Smoothing Strength Original Shampoo One

Choose from: ¾" 1" 1 ¼" $ $

PPK: 577634 577635 577636 577637 577638 577639 577640

PAUL MITCHELL®

Neon Liter Duo

23.00 each duo Reg. $33.98-$34.98 SAVE OVER 30%

All products not shown.

Includes: 1– Sugar Cleanse Shampoo 1– Sugar Rinse Conditioner $

16.00

18.00 each duo Reg. $22.63-$29.13

$

Reg. $20.49

SAVE OVER 20%

SAVE UP TO 38%

PPK: 577649

All products not shown.

hairspray sale

SEXY HAIR®

5.1 oz. Big Sexy Hair Silk Finish Featherweight Elixir

SEXY HAIR®

$

Hairspray Sale Choose from: SKU: 10 oz. Spray & Play Volumizing 842460 8 oz. Get Layered 844695 10 oz. Spray & Play Harder 842454 9 oz. Spray & Stay 844215 9 oz. Soy Touchable 844532 9.1 oz. Soya Want Full Hair 844216 8 oz. Vibrant Color Lock 845351 $

7.25 each Reg. $8.98-$9.48

9.98

NEW Spa Sense

Includes: 1– 2 .25 oz. Mini Tahitian Vanilla and Ginger Herbal Body Moisturizer 1–.44 oz. Herbal Lip Balm $

6.48

845259

2.5 oz. Big Sexy Hair Silk Finish Featherweight Elixir $

HEMPZ®

Reg. $8.38 | SAVE OVER 20% PPK:733641

While supplies last.

3.00

Reg. $6.00

SAVE 50%

SAVE OVER 20%

845590

All products not shown.

PURE COSMETICS BY THE LANO COMPANY THE BALM®

Highlight ‘N Contour Palette Includes: 4–Highlighters 2–Contours 1–Blush 1–Bronzer $

18.00

Pure Illumination Hydrating Lipgloss Choose from: Wineberry Shimmer Pouty Pink Nude Beach Party Girl Pink Cosmic Latte $

9.99 each

SKU: 405009 405011 405012 405013 405014 405016

All products not shown.

908170

NEW Spa Day Includes: 1–8 oz. Tahitian Vanilla and Ginger Herbal Body Wash 1–8 oz. Tahitian Vanilla and Ginger Herbal Body Scrub 1–FREE Bath Sponge $

19.48 PPK: 733640 While supplies last.

MORGAN TAYLOR®

Cold Toes, Warm Heart 4-Count Minis Includes one 5 ml. bottle of each: Flirt in a Skating Skirt, N-ice Girls Rule, Ice Queen Anyone? and |Figure 8’s & Heartbreaks. $ | 295806

7.50

SHOP shopguyswin.com

16products may not be available in all areas. See store or Sales Consultant for details.

All

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| 15

11/30/16 2:30 PM

Buy 3, Get 1 FREE EXCLUSIVE DEAL

Buy three 3.4 oz. Style Sexy Hair Molding Paste and get one FREE!

$

28.44

Reg. $37.92 | SAVE $9.48 MSU: 845642 While supplies last.

COPYRIGHT © 2017 CosmoProf® – A Division of Beauty Systems Group LLC. Product description, typographic, photographic and printing errors are unintentional and subject to correction. Designated trademarks and brands are the property of their designated owners. CosmoProf® reserves the right to limit quantities and all product is subject to availability. All products may not be available in all locations.

DIRECT BEAUTY EXPRESS / BEAUTY SYSTEMS GROUP customer service: 1-800-800-9409 customer service fax: 1-800-856-7779 web: www.shopguyswin.com email: sportinfo@shopguyswin.com

DATED MATERIAL DELIVER IMMEDIATELY

PRESORTED STANDARD U.S. POSTAGE P A I D D A L L A S , T X PERMIT NO 2537

Sale and promotional offers good January 1st - February 28, 2017.

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11/30/16 1:55 PM