Brand Identity Guidelines Volume 1 : 2013 The JACO brand reflects a promise of sustainable quality. Successful companies pay constant attention to their brands and treat them like strategic assets. It is a daily activity in which JACO Inc. wholeheartedly engages to become the manufacturer of choice for our customers and distribution partners. By engineering all points of contact, leaving a concise, consistent and indelible impression in the minds of our audience we ensure a better JACO Inc. that can continue to provide opportunities and establish rewarding relationships. Our brand is made up of many elements, from the products and services we offer, to the words we use and our logo and choice of colors. Your support of our Brand Identity Guide will ensure our mutual success .
Our goal is to make it easier for customers and partners to work with us. We are focused on policy, process, and practices internally to make it simpler for customers and partners to do business with us. Our goal is to deliver high-value customer and partner experiences through simplified, successful interactions that: • • •
Improve your overall experience Reduce the touch-points required to complete a task Maintain the distinguished JACO look and feel