Wild One by Keena

PRODUCT CATALOG 2025

Empowering

Self Expression for Dog Parents

Wild One is on a mission to make life with dogs look as good as it feels. Our innovative products blend premium quality with bold, playful designs and colors to empower dogs and their people to walk, travel, play, and live in style.

Our Story

After becoming new dog parents, we quickly recognized a lack of well-designed and well-made products for our pup’s. Everything felt overly kitschy or rugged-wear, so we decided to create our own Walk, Toy, Carry, and Home essentials that met the premium standards of modern pet parents and had a strong focus on bold, sleek design.

Since launching, we have expanded into multiple categories, secured placement in major mass-retailers, built a community of over +675K dog people, and garnered attention from major fashion outlets helping solidify Wild One as the most innovative, stylish brand in pet.

Walk

Out-and-about essentials, from dirt-resistant collars and waterproof leashes to comfy harnesses and plant-based poop bags.

Travel Play

Best-in-class tug, toss, chew, and puzzle toys made with durable, pet-safe materials like natural rubber.

Live

Functional carriers with thoughtful details for everyday adventures, subway commutes, and interstate flights.

Timeless placemats and color-matched bowls that pair functionality with style and personalization.

Brand

DEDICATION TO DESIGN

We invest time, research, and money to make the design, materials, and functionality of our products stand out on shelf and on the street. Our products reflect dogs' wild, bold, and playful personalities, while aligning with modern dog parents' personal style.

BUILD & SUPPORT OUR PACK

We create space for like-minded dog people to connect, share resources and build comradery around pet parenting, and focus on inclusivity.

DO WELL BY DOING GOOD

Pillars

We partner with animal rescue organizations across the United States supporting their important work through monetary and product donations, ongoing amplification, and grassroots volunteering.

Building Community

We’ve brought together a rapidly-growing community around the shared experience of pet parenthood.

190K

IG FOLLOWERS

380K

EMAIL SUBSCRIBERS

500+

ORGANIC INFLUENCER NETWORK

15K BRAND AMBASSADORS

Instagram

TOP FOLLOWER CITIES:

The Wild One Consumer Metropolitan · Strong Personal Style

TOP

CITIES:

Give Back Program

We believe that dogs are family and every dog deserves to have a loving one. That’s why we partner with animal rescue organizations across the United States to support their important work through monetary and product donations, ongoing amplification of their adoptable dogs, raising awareness for their events and activations, and grassroots volunteering.

The mission of the program is to help provide dogs nationwide with the gear, care, and support they need to thrive.

Color Popularity

Color is our thing. We pride ourselves on offering a vibrant and diverse assortment that appeals to every taste. The graph illustrates the popularity of our Walk Item color range in 2024.

***additional data available as needed***

Color Purchases 2024 YTD

DUCT CATALOG PRO CATALOG PRODUCT UCT CATALOG PROD

Walk Walk Walk Walk Walk Walk Walk

WALK

Walk Walk Walk Walk Walk Walk Walk

All the out and about essentials, from dirt-resistant collars and water proof leashes to comfy harnesses and plant-based poop bags.

Walk Walk Walk Walk Walk Walk Walk

Walk Color Assortment

Moonstone Spruce Navy Cocoa Black Lilac

Moss

Orchid Seafoam

Orchid

Blush Navy

Moss

Spruce Moonstone

Seafoam Black Lunar

Bubblegum Clr Blk.

Retro Color Block

Classic Harness

Soft, stretchy, and resilient, Roman style Harness. A cushioned, lightweight harness that’s simple to secure and easy to link up with. An adjustable neck and chest for all shapes and sizes. Three leash attachment points because we all lead in different ways. Probably the smartest harness.

COLORS

SIZES XS / S / M / L

FEATURES Soft, Cushioned Body

3 Attachment Points

PACKAGING Header Card

MATERIALS Soft Stretch Elastic Poly Base, Woven Webbing, Coated Carbon Steel D–rings.

DIMENSIONS X-Small: 8-11 in (neck) x 12-15 in (chest)

Small: 10-14 in (neck) x 14-22 in (chest)

Medium: 12-18 in (neck) x 18-22 in (chest)

Large: 16-21 in (neck) x 24-38 in (chest)

PRICING MSRP: $47.99

Lilac Cocoa

Orchid Navy Spruce

Moonstone Seafoam Black Blush Moss Bubblegum

Performance Materials

Cushioned neoprene & sturdy nylon webbing provide supreme comfort and flexibility for any activity (no chafing!)

3 Leash-Attachment Points

Two coated carbon steel d-rings on the back, and one on the chest for maximum versatility and control—ideal for walk training and pull resistance.

Adjustability & Security

Durable quick-snap buckles on the back and neck maximize adjustability and make it easy to get on and off your dog while ensuring security during walks.

Collar

Soft, stretchy, and resilient. A cushioned, lightweight harness that’s simple to secure and easy to link up with. An adjustable neck and chest for all shapes and sizes. Three leash attachment points because we all lead in different ways. Probably the smartest harness.

COLORS

SIZES S / M / L

FEATURES Easy to Clean Dirt & Odor Resistant Waterproof

PACKAGING Backer Card

MATERIALS Flexible Poly-Coated Nylon, Zinc Alloy, Coated Carbon Steel

DIMENSIONS Small: 10-12 in (neck) 0.75 in (strap width)

Medium: 12-15 in (neck) 0.75 in (strap width)

Large: 15-18 in (neck) 1 in (strap width)

PRICING MSRP: $29.99

Lunar MSRP: $31.99

Lilac

Cocoa

Orchid Navy Spruce Moonstone

Seafoam Black Moss Lunar

Dirt, Odor & Water Resistant

Coated nylon strap keeps the collar safe from water damage and smelly conditions.

The Most Comfortable Collar

The buttery texture and soft edges reduces rubbing, chafing, and irritation even during extended wear time and heightened activity.

Sleek, Sturdy Hardware

Anti-rattling, zinc alloy buckle provides a sturdiness you can rely on.

Classic Leash

The perfect companion to our Classic Collar. A durable leash with two length options. Made from flex–poly straps and sturdy hardware, it’s ideal for easy temporary tie–up, quick short–leash adjustment, and everyday adventures. It’s also dirt and odor resistant.

COLORS

SIZES Standard (up to 80lbs) Small (up to 30lbs)

FEATURES Easy to Clean Dirt & Odor Resistant 2 Length Options

PACKAGING Header Card

MATERIALS Flexible Poly-Coated Nylon, Zinc Alloy, Coated Carbon Steel

DIMENSIONS Small: 4.25 ft (length) x 0.5 in (strap width) x 0.2 lbs (weight) 3 ft (short leash adjustment)

Standard: 5.5 ft (length) x .75 in (strap width) x 0.5 lbs (weight) 3.25 ft (short leash adjustment)

PRICING MSRP: $47.99

MSRP: $49.99

Lilac Cocoa

Orchid Navy Spruce Moonstone Seafoam Black Moss Lunar

Blush

Easily Adjust Lengths

Multiple snap hooks allow short and long lengths.

Small or Standard Sizes Available

47% of customers surveyed expressed a preference for a hands-free, rope version of our fan-favorite leash.

Rope Leash

This durable and lightweight 4-in-1 Rope Leash is designed to look great and work even better on your outdoor adventures, park strolls, and everything in between. Use it traditionally with a handle, or conveniently around your chest or waist for a hands-free experience. The material ensures a comfortable grip, secure clasps keep your dog safe, and the design allows for quick adjustments. Enjoy more hassle-free adventures!

COLOR

ATS DATE January 2025 (Lilac, Moonstone, Blush, Black, Navy, Retro Color Block, Spruce) July 2025 (Cocoa, Moss, Bubblegum Color Block)

SIZES Standard (up to 80lb dog)

FEATURES 4-in-1 Ways to Wear Easy to Adjust

Durable & Secure Clasps

Lightweight Materials with a Comfortable Grip

PACKAGING Header Card

MATERIALS 100% Polyester Rope, Zinc Alloy, Silicone

WEIGHT 295g / 0.65lb

DIMENSIONS

Longest Length: 260cm/8.5ft

Shortest Length: 130cm/4.3ft

PRICING MSRP: $47.99

4-in1 Ways to Wear

Wear it crossbody, around the waist, or by the handle with a short or long lead. Fully customizable length!

Easy to Adjust

Metal adjuster allows you to quickly and easily customize the leash to your preferred length and silicone slider makes it easy to control how tight the leash is around your body or waist

Take your pup’s look to a whole new level with Flair—playful charms that easily slide onto our Leash, Collar, and Harness to highlight your dog’sone-of-a-kind personality.

Easy to Attach

Easily slides onto our Collar, Leash, or Harness to flaunt their style,

Personalized Perfection

Choose form a variety of playful designs to showcase your dog's unique personality

Endless Possibilities

Mix-and-match to create the perfect look for every mood

Collar-End Tamer

If the end of your dog’s Collar sticks out, Flair doubles as a practical solution to keep it down

Easily Slides On

Easily slides onto our Collar, Leash, or Harness, making it a breeze to personalize their look and switch it up for every occasion

Taking design inspiration from popularized personalized jewelry, Flair charms are an exciting and NEW way for our customers to tailor their dog’s look to their individual aesthetic. Simply slide onto their dogs Collar, Leash, or Harness to create a one-of-a-kind representation of their unique style and personality.

COLOR

SIZES

O/S (Fits S-XL Collar, Standard Leash, and most 3/4-1" wide flat collars and leashes)

FEATURES

Slides Onto Collar, Leash or Harness For A Customized Look

PACKAGING Backer Card

MATERIALS 100% Silicone

AirTag Holder

The perfect accessory to keep your pup safe, while staying stylish. Crafted with durable silicone, this holder securely attaches to your dog's Collar or Harness, ensuring your AirTag stays in place during all of their adventures. With a sleek design and easy-to-use functionality, you can have peace of mind knowing your pup is always within reach.

AVAILABLE SHIP DATE

COLORS May 2025

SIZES Standard

FEATURES Slides onto Collar or Harness Sleek design Glows in the dark!

PACKAGING Backer Card

MATERIALS 100% Silicone

MSRP: $11.99 Glow in the dark

Poop Bag Carrier

A proper home for poop bags. Elastic attachment that plays well with any leash or tote. Easy twist-top for quick reloads.Give our matching eco-friendly poop bags a go. Includes a roll of 10 bags on us.

COLORS Moss

FEATURES Attaches to Anything Twist Off Cap Fits Standard Rolls 10PK Roll Inside

PACKAGING Header Card

MATERIALS Soft Touch Plastic

DIMENSIONS 1.75 in (diameter) x 3.5 in (height)

PRICING MSRP: $8.99

Lunar MSRP: $11.99

Lilac

Cocoa

Orchid

Blush Navy Spruce

Moonstone Seafoam Black Moss Lunar Bubblegum

Easy Leash Attachment

Complete with an elastic loop to attach on your leash D-ring, tote bag, stroller, you name it!

One Roll on Us

Comes with a free roll of our signature eco-friendly, ultra-thick poop bags that complete the look and do the job well.

Play Play Play Play Play Play Play Play

Play Play Play Play Play Play Play

Play Play Play Play Play Play Play Play

Play Play Play Play Play Play Play

PLAY

Best-in-class tug, toss and chew toys made with durable, pet-safe materials like natural rubber.

Chew Chain

Featuring three rings made of unique fabrics and each delivering different sonic rewards to keep pup’s busy and stimulated. Is your dog more of a crinkle, high- or low-squeak chewer? The Chew Chain works with all preferences, so you don’t have to choose.

COLORS PLAY STYLES

Chew Toy

FEATURES

Stimulating Textures For Mental Enrichment

Satisfying Sounds For Prolonged Play

Sleek & Soft Designs (Great For Cuddling!)

Multiple Fabric Layers For Added Strength

Great For Light & Moderate Chewers

PACKAGING Hang Tag

MATERIALS 100% polyester exterior & fill

EVA (ethylene vinyl acetate) squeaker

PE (polyethylene) crinkle

DIMENSIONS 12 in (length) x 4.5 in (width) x 4.5 in (height)

Lilac Navy

Stimulating Textures & Sounds

Three rings each with unique fabrics and sonic rewards to keep dogs engaged

Made for Play

Great for tug-o-war or multi-dog play

Sleek Design

A plush toy that you won't want to hide when company comes over

Tennis Tuft

COLORS

PLAY STYLES Squeak and Toss

FEATURES

Stimulating Textures For Mental Enrichment

Satisfying Sounds For Prolonged Play

Sleek & Soft Designs (Great For Cuddling!)

Multiple Fabric Layers For Added Strength

Surprise & Delight Elements

Great For Light & Moderate Chewers

PACKAGING Hang Tag

MATERIALS 100% polyester exterior & fill

EVA (ethylene vinyl acetate) squeaker

PE (polyethylene) crinkle

DIMENSIONS 6 in (length) x 6 in (width) x 5 in (height)

Lilac Navy

Stimulating Textures & Sounds

Three rings each with unique fabrics and two different sonic rewards to keep dogs engaged

Features a Hidden Tennis Ball

Combines puzzle and reward into a single toy for mental enrichment

Sleek Design

A plush toy that you won't want to hide when company comes over

Playful Plush

Leaning into maximalist self-expression, this collection is bursting with vibrant colors, engaging designs, and a variety of textures to explore, this toy is a sensory delight for dogs. But that's not all—it also features exciting sonic rewards and surprise elements to keep pup’s captivated. Get ready to unleash the fun with Playful Plush!

AVAILABLE SHIP DATE

COLORS July 2025

FEATURES Squeaks & crinkle sounds

Pockets for hiding treats (Groovy, Space, and Mushroom)

MATERIAL Front- 100% Polyester Material

Back- 100% Cotton Canvas

Crinkle: PET (Polyethylene terephthalate)

Squeaker: PE (Polyethylene)

DIMENSIONS 5 in (length) x 1.25 in (width) x 8 in (height)

Tennis Tumble

Wild One takes on a new toy category! Meet the Tennis Tumble, the ultimate puzzle toy for dogs’ development. Our Tennis Tumble promotes challenging, independent play for medium to large dogs. Featuring a hollow tube shape and a trapped tennis ball inside, test your pup’s smarts and see how quickly they can free the tennis ball.

COLORS

SIZES Standard

FEATURES Keeps dogs busy!

Promotes cognitive development

Includes a *free* tennis ball

Encourages independent play

PACKAGING Header Card

MATERIALS Natural Rubber

BPA + Phthalate Free

DIMENSIONS 4 in (length) x 4 in (width) x 4 in (height)

PRICING MSRP: $19.99

Lilac Moonstone Blush Navy

Solo Play All Day

A hands-free toy, so your dog can solve the puzzle while you do…anything else!

Two Toys In One

Includes a durable natural rubber barrel, and a classic Wild One Tennis Ball

Flexible Structure

Offers enough give, while still serving as a fun challenge for your pup

Bolt Bite

The Bolt Bite is the ultimate chew toy with a reinforced center, two elbows for engaging paw-play, and open ends for hiding treats. Whether you have a strong-jawed dog or a teething puppy, the Bolt Bite is made for all shapes, sizes and ages. Made with natural rubber that’s BPA–free and tested to meet food–safe standards. And, it’s (top-rack) dishwasher safe! Recommended for light to moderate chewers.

COLORS

SIZES Standard

FEATURES Pet–Safe + Non–Toxic Material

Holds Treats & Spreads

Reinforced Core

PACKAGING Header Card

MATERIALS Natural Rubber BPA + Phthalate Free

DIMENSIONS 1.2 in (diameter) x 8.3 in (width) x 8.3 in (height), 0.5 lbs

PRICING MSRP: $12.99

Lilac Moonstone Navy Blush

Freezer-Friendly

Because frozen peanut butter = forever fun

Treat Dispensing

Interior cavity to hold chews and treats

Reinforced Core

Great for average chewers or teething pups

Triangle Tug

The Triangle Tug boasts two shapes, two textures, and is perfect for tug-of-war. If you’re in a multi–dog house or at the other end of your pup’s tug–match, the Triangle Tug is built for you. The triangle is made from natural rubber with a reinforced core for added strength. The rope is 100% natural cotton with a 7x looped seam and reinforced stitching. BPA-free and tested to meet food-safe standards. Recommended for light to moderate chewers

COLORS

SIZES Standard

FEATURES Pet–Safe + Non–Toxic Material

Dual Textures

Great for Interactive Play

PACKAGING Header Card

MATERIALS Natural Rubber

BPA + Phthalate Free

DIMENSIONS Triangle: 6.7 in (height) x 6 in (width)

Rope: 6.3 in (diameter), 0.6 lbs

PRICING MSRP: $15.99

Lilac Moonstone Navy Blush

A Toy for Two

Two-part ergonomic design for tug or multi-dog play

High Pull-Tolerance

Reinforced core and durable rope for tug-of-war pros

Twist Toss

The Twist Toss is the ultimate fetch toy for dogs. It bounces unpredictably for active play and holds chews for a post-play treat. Head to the park and have a ball or add your favorite spread and freeze the Twist Toss for a longer lasting snack. Made with natural rubber that’s BPA-free and tested to meet food-safe standards. And, it’s (top-rack) dishwasher safe! Recommended for light to moderate chewers.

COLORS

SIZES Standard

FEATURES Pet–Safe + Non–Toxic

Material Dual Textures

Great for Interactive Play

PACKAGING Header Card

MATERIALS Natural Rubber BPA + Phthalate Free

DIMENSIONS 2.7 in (length) x 2.7 in (width) x 2.7 in (height), 0.3 lbs PRICING MSRP: $9.99

Lilac Moonstone Navy Blush

Freezer-Friendly

Because frozen peanut butter = forever fun

Designed for Play

Bounces unpredictably to keep pups engaged

Tennis Ball

A timeless classic — our signature tennis ball comes in a set of four, made from ultra pet-friendly materials and an extra bouncy rubber core that your dog is sure to love.

COLORS

SIZES Standard

FEATURES Pet-Safe Felt

Extra Bouncy

Match Quality

PACKAGING Cloth Bag, Hang Tag

MATERIALS Natural Rubber Core

Pet-Safe Poly Felt

DIMENSIONS

Standard: 2.36 in (diameter)

Small: 1.89 in (diameter)

PRICING MSRP: $9.99

Lilac White Moonstone

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