Pinyapel Lookbook 2022

Pinyapel Lookbook

Tomorrow in a Day | March 2022 Online Edition

Pinyapel

Lookbook

2022

About the Pinyapel lookbook This lookbook aims to share the story of an idea now making its way into the world in the form of these products. These objects also serve as a springboard to imagine a journey of thoughtful, innovative processes.

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Through this storytelling of a day in a life, we engage with the audience a world that can take shape sooner than we think. We hope this presents a bigger picture and highlights a collective mindset that leans towards good design and sustainability as a way of living.

Production and Development Design Center of the Philippines

Writing Dang Sering

Photography and Video First Light Studio Team *with additional images from Design Center of the Philippines

Editing Mimi Tiu

Set Location The Bulb Studios Studio Simula

Art Direction and Design Plus63

Content

Outline

Tomorrow in a Day 3

04-17

18-31

32-45

48-58

62-70

First Light Midmorning Sun Overhead Midafternoon Tomorrow, Again

Pinyapel

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Lookbook

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Light

Light

First

First

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Introduction to the initiative →

Pinyapel

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up before dawn, the lamp light is switched on until the room is filled with the morning sun a warm welcome to the day

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RCB CRAFTS & DESIGN

• Bituin Hanging Lamp

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First

Light

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MASAECO INC.

• Pulp Wallpaper

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GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

• Planters, Woven Hampers

First

WEAVEMANILA

Light

• Rug Designs

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CREATIVE DEFINITIONS

• Fabric

First

Light

MASAECO INC. Pineapple Pulp Bowl

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GSG BY FLORA CREATIVES

• Placemat

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First

Light

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ONEOFT

• Placemats

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GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

ONEOFT

Bituin Hanging Lamp

Placemats

First

Light

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MASAECO INC.

GSG BY FLORA CREATIVES

Pulp Wallpaper

Planters

GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

• Planters

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INTRODUCTION

Designing Possibilities, Creating Value Rhea Matute Executive Director

How can we raise the consciousness of how we live and create in the world?

DESIGN CENTER OF THE PHILIPPINES

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“We hope this value creation platform can support our local farming communities, develop meaningful products, and create a positive impact in the lives of many.”

In 2019, we asked this question to spark a conversation and challenge people to think differently.

Beginning with three collaborators, we transformed discarded pineapple leaves to produce the first Pinyapel collection for food packaging applications.

That collaboration output received recognition at the prestigious D&AD Impact Awards that same year.

Under the category of Future Impact in Environment and Sustainability, the award helped validate the change we wanted to create in the world.

We have come a long way from taking that leap with our Pinyapel pioneering partners. We now expand this collaboration through the Pinyapel Flagship Project.

We hope this value creation platform can support our local farming communities, develop meaningful products, and create a positive impact in the lives of many.

Pinyapel also hopes to cultivate pride and innovation in working with agricultural waste-related materials.

Designers and manufacturers continuously need new and inspiring materials to build with, akin to learning a new vocabulary.

First

Light

It’s exciting to see the concepts and forms makers will create out of these materials.

And when designing with the principles of the circular economy in mind, we can restructure the current industrial system for the better interest of everyone.

Pinyapel is a celebration of Philippine ingenuity, creativity, and generosity of spirit. May this initiative empower and send a burst of positive energy to everyone as people witness how these objects inspire joy and purpose in the world.

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Midmorning

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Mid

Morning

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Material Process →

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a spring in your step, driven by purpose to create

GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

• Stuffed Bag, Planter

Mid

Morning

ONEOFT Stand Lamp

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NATURE’S LEGACY

• Planter

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Mid

GSG BY FLORA CREATIVES

Morning

• Cover and Papers

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PLASTICS BY MANILA AUTOMAT

• Tiles

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ORO HANDMADE INNOVATIONS

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ASAO SHIMURA Shifu Fabric

• Origami Lamps

Mid

Morning

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GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

• Laptop Sleeve

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Mid

Morning

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PLASTICS BY MANILA AUTOMAT Tiles

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IDEATECHS PACKAGING CORP. Origami Packaging

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Mid

Morning

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NATURE’S LEGACY

PLASTICS BY MANILA AUTOMAT

Planter

Wall Tile Lamp

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The Landscape: a quick overview ▸ The Philippines is one of the top producers and exporters of pineapples in the world. ▸ Industry employs many people and supports local communities. ▸ Pineapple leaves go unused and create a lot of waste. ▸ Pineapple leaves are often burned, releasing harmful emissions into the atmosphere.

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Mid

Morning

Materials from Discarded Pineapple Leaves From farm to product, it is the continuous development and collaboration among partners that have resulted in innovative applications of these raw materials.

Fiber

Paper

Removed from the pineapple leaves, fiber can be brushed or unbrushed.

Paper can be folded, cut, and woven (paper twine) to produce an assortment of products: placemats and runners, baskets and bags, stationeries, and lighting fixtures.

Brushed fiber can be intertwined to create carpets, tapestries, jute sacks, burlaps, or cloths. They can also be made into woven and nonwoven fabrics, or simply turned into yarn.

Unbrushed fiber have a rough texture that work well with weave baskets.

And similar to brushed fiber, tapestries, yarns, and woven and nonwoven fabrics can come from this type of fiber.

Pulp The by-product of leaf fiber waste, pulp can be made into a variety of home and furniture items. It can also be molded into architectural panels and acoustic boards.

Pineapple pulp can be combined with polylactic acid (PLA) to create a biocomposite for a range of uses. This includes creating new shapes using an injection mold machine to scale production.

The material may even be printed over, with wallpaper and packaging being prime examples.

8 regions 13 product development partners

Designing products for sectors in

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Home

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Fashion

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Packaging

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Art toys

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Overhead

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Sun

The Story of a Brand →

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Sun

Overhead

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GSG BY FLORA CREATIVES Table Runners

partake in the generosity to be where friends gather meeting bright minds

IDEATECHS PACKAGING CORP

• Churros and French Fries Holder

Sun

Overhead

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ORO HANDMADE INNOVATIONS Collapsible Packaging and Paper Strip Wraps

Sun

Overhead

IDEATECHS PACKAGING CORP Cups

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MASAECO INC.

• Tiles

Pinyapel

IDEATECHS PACKAGING CORP Coffee filter

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Sun

Overhead

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PLASTICS BY MANILA AUTOMAT Hanging Lamp

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GSG BY FLORA CREATIVES

• Planters

Sun

Overhead

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CREATIVE DEFINITIONS

• Lakat Shoes, Lakat Pinyadrilles

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Sun

Overhead

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IDEATECHS PACKAGING CORP Takeout Packaging, Origami Packaging

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LULU TAN GAN Handloom Pinya Ikat Clothes

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GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

• Bag

Sun

The Story of Pinyapel

Overhead

Pinyapel is a showcase of ingenuity, resourcefulness, collaboration, and creativity— its impact and purpose multiplied through the generosity and strength of the community.

It is a merging of the handmade and the machine, the artistry of our crafts and efficiency of technology, and our individual and collective passion to make a difference. With Pinyapel, we found something valuable and meaningful that connects us. It is a quest to make our communities and the environment better.

It is the celebration of a well-designed life.

Values

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Cultural

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Generous

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Confident

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Versatile

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Warm

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Identity

LOGO

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Inspired by the Fibonacci number sequencing with the golden ratio, spirals expand from the center and multiply to form a pattern.

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The tagline bears the values of this initiative: creating value out of agricultural waste materials such as discarded pineapple leaves, supporting the livelihood of farming communities and sharing prosperity to all partners, and caring for the environment.

SUB-BRANDS

The two sub brands present the two production categories: artisanal and industrial.

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The artisanal logo evokes the unique signature of handmade quality and craftsmanship in products.

The industrial logo highlights the potential of machine technology. It is the aspiration that industrial production can support the craft sector to scale and innovate.

Sun

Overhead

COLORS

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R

R

R

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The colors are a nod to the colors of the pineapple.

Yellow complements the logo like a burst of sunshine, supported by secondary colors in the palette.

“In developing the Pinyapel identity, it felt important to communicate first and foremost, the connection to the pineapple, which is really the genesis. The color choice is emblematic of the pineapple, but also speaks to the Filipino people, their culture and vibrant heritage. The first spark of inspiration was the pinya folklore about the thousand eyes —and it felt important to incorporate that into the logo. We were able to pack a lot of ideas into just that simple element.”

Kwame Taylor-Hayford Pinyapel Mentor | Co-Founder, Kin D&AD TRUSTEE, IMPACT JURY PRESIDENT 2020

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Midafternoon

Mid

Afternoon

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Design and Product Development →

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GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

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• Lighting, Woven Hampers

Mid

Afternoon

GSG BY FLORA CREATIVES

• Table Runners

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MASAECO INC.

• Pineapple Pulp Bowl

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Mid

I AM JUANA CLOTHING

Afternoon

• Apparel

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GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

• Bag

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TADECO HOME

• Paper Weave Bags and Boxes

creativity abounds the senses alive to hold the texture of life

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NATURE’S LEGACY

• Pulp Planter

Mid

MASAECO INC.

Afternoon

• Wallpaper

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CREATIVE DEFINITIONS

• Thread

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Mid

GSG BY FLORA CREATIVES | RCB CRAFTS AND DESIGNS

GSG BY FLORA CREATIVES

• Woven Wallets

Afternoon

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• Pinyapel Stationery and Envelopes

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CREATIVE DEFINITIONS

• Lakat Shoes

Mid

Reshaping the Vista

An interview with

Tony Gonzales Creative Director PINYAPEL FLAGSHIP PROJECT, SSX 2022

Afternoon

Tony Gonzales has a long and storied career in design and papermaking. He’s been in the papermaking industry for almost three decades, from finding his voice as a young printmaker in Manila in the late 80s to helping his father establish a handmade paper mill back home in Albay in the early 90s. His work in designing and innovating with paper catapulted his multi-awarded career in furniture and product design.

Apart from being a designer, manufacturer, and exporter, Tony has been mentoring young designers through product development workshops in different continents.

He also curates international design exhibitions that highlight the best of Philippine product design. It is in Pinyapel where all these experiences converge.

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How did you select these diverse partners for the Pinyapel Flagship Project?

We had to rethink the process given our goals. We expanded the selection of product development partners to include industrial manufacturers that could convert tons of discarded pineapple leaves and their fiber into useful materials.

How did you help develop the design and curation of these products and collections?

From the perspective of local craft skills (basket and handloom weaving), we looked at new material to develop for them to use. We made paper twine for them. We also wanted paper artisans to experiment with this material and see how it can be reimagined.

For our industrial partners, they have already been developing pineapple thread into fabric for mass production, which is different from the pinya for the traditional barong and gown.

Similarly, we wanted designers to work with these fabrics for their clothing lines.

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What are the interesting characteristics of pineapple fiber?

Pinya has its own character and qualities compared to other fibers. It has a sheen, softness, and strength for paper. It may be challenging to some who haven’t worked with this new material, but it’s part of the process of introducing an eco-friendly alternative to their current set of materials.

Why is bringing industrialization to craft a key component of the program?

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Being part of the industry for a long time, my goal is to help build an industrial pulp mill for three reasons: 1) to standardize pulp quality, 2) to make handmade paper more affordable, and 3) to ease the production process for artisanal makers who want to purchase from industrial paper mills. We hope to make this material accessible to more people and be of value to their business.

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products, this can be the Philippines’ contribution to finding sustainable sources.

Beyond aesthetics and material, how can design improve life?

It can develop awareness in the way we live.

Everything around us—be it a toothbrush or a mobile phone—has a designer behind it, which many people overlook because they seem so commonplace. These were designed and made with specifications in mind: dimensions, use of material, kind of skills or manufacturing involved, etc.

But let’s also think about the people who need our designs the most. How can we improve their way of life? We need to challenge, support, and compensate our designers. Our government and manufacturers should invest in these ideas to increase its impact.

How can material development influence product and design innovation?

How do you imagine Philippine design to be with this new material?

With the material’s viability. For designers like myself, if there is an alternative material that’s eco-friendly, affordable, and at par with the current material we use, it jumpstarts our creativity and desire to try it. When we experiment and see how a new material can help shape new forms, it helps in the product development process.

It’s all about supply and demand.

It’s wonderful to push for pinya because we have a vast supply.

Plus, in this day and age, how can we help reduce waste? We have pineapple being cultivated for food, but the leaves are just thrown away. If we can produce these into pulp, paper, fabric, and other fiber-based

What we are selling now is a dream.

Hopefully, when this becomes successful, we can work with other agricultural wastes.

People will then realize there’s no such thing as agricultural waste to begin with since we’ve already extended its value, coupled with our experience and technology to convert them.

Mid

Afternoon

What comes to mind when locally produced and designed products become ubiquitous?

Coming across a Philippine-made basket or furniture in Europe just makes me proud. For years, we have been successful in bringing our designers and products to the West.

Now my goal is to make our products widely available in the Philippines. That’s why I’m very passionate about making these fibers easily accessible to designers and manufacturers.

Together, we can create something useful and valuable.

Now, how do we bring the product into consumers’ homes?

By bringing it to the market. Designers and manufacturers, we need to ask ourselves, “For whom? For what? For where?”

To create products for the mass market, you should be ready to sell in thousands and at competitive prices.

The reason why we have industrial manufacturers in the network is because it can’t be done by artisans and craft-based companies alone. The manufacturers of Pinyapel biocomposite plastic and textiles can support the aspirations of our MSMEs to grow and create products for the local market.

And not only are we exporting pineapple fruits, we can also bring our innovative products and design solutions to the rest of the world.

Nothing is left to waste.

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What’s Next? →

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Tomorrow, Again

Tomorrow,

Again

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ONEOFT Designer Tes Pasola

• Weightlifter, Gymnast, Ball Player

Tomorrow,

Again

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ONEOFT

• Lighting

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Tomorrow,

ONEOFT Designer Tes Pasola

Again

• James Bond Collection Art Toys

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PLASTICS BY MANILA AUTOMAT

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I AM JUANA CLOTHING

• Apparel

• Mirror

The Long View I’ve always felt that design and creativity is a personal act. I would like to see it as a reflection of the country and not just a slogan. It is a collective responsibility that each must act on.

Rhea Matute

We have all our partners to thank in helping bring this vision to life and pushing this project forward. Tony Gonzales, Pinyapel Flagship Project Creative Director, brings his decades of experience in product design, entrepreneurship, and manufacturing to the forefront of this endeavor. Together with our product development partners in artisanal and industrial manufacturing, they brought new insights and possible applications of new materials from discarded pineapple leaves. They keep us excited for other possibilities.

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The D&AD Impact Award, with the generous mentorship of Kwame Taylor-Hayford on design and sustainability, has helped us expand our horizons. It continuously challenges us with questions to ponder and really helps us move closer to the heart of why we have this initiative to begin with. For what bigger purpose? For whom will this greatly benefit? And how do we design and articulate these dreams and aspirations for others to respond with equal passion? Kwame has helped our team in the Design Center not only to dig deeper into our local context, but also to step back and adapt a globalized vision of our work. One way or another, we will all connect.

Seeing how everything has come together and culminated in this exhibition, we see how critical it is now to build an industrial pulp making facility in proximity to our farming communities. There is so much work to do and impact to deliver. We have to formalize and institutionalize all these lessons we’ve learned in order to support livelihoods and scale our industries in accordance with the principles of a circular economy: less waste, reuse and repurpose, and regenerate the environment.

As mentioned in the introduction, this is a celebration of our ingenuity, creativity, and generosity of spirit. To have our creations build and support the lives of our fellow Filipinos and offer sustainable solutions to the world. We truly hope this endeavor continues to be a catalyst in transforming the way we live. That the ripple effect of this project can touch people’s lives and inspire many more. I believe design has that power.

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“For what bigger purpose?

For whom will this greatly benefit? And how do we design and articulate these dreams and aspirations for others to respond with equal passion?”

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Directory Product Development Partners Asao Shimura www.pinashifu.jimdofree.com

MASAECO Inc. www.masaecopaper.com

Creative Definitions www.creativedefinitions.com

Nature’s Legacy Eximport Inc. www.natureslegacy.com

GSG by Flora Creatives www.gsg.com.ph

OneofT www.fb.com/OneOfT.ph

I Am Juana Clothing www.juana-clothing-ph.myshopify.com

Oro Handmade Innovations www.indigenous.ph

Ideatechs Packaging Corp. www.greenpak.ph

Plastics by Manila Automat www.fb.com/plastics.manila.automat

Raw Material Processors DOST – Philippine Textile and Research Institute www.ptri.dost.gov.ph DOST – Industrial Technology Development Institute www.itdi.dost.gov.ph

RCB Crafts and Designs www.fb.com/RCBCRAFTS-108243347647115/

TADECO Home www.tadecohome.com WeaveManila Inc. www.weavemanila.com

Raw Material Suppliers Asia Textile Mills Inc. www.asiagroup.org Small Piece of Paper www.smallpieceofpaper.com

Nature’s Fresh Pineapples Inc. / Asian Hybrid www.naturesfreshpineapples.com T’boli Farm Growers Multi-Purpose Coop tfgmpc@yahoo.com Shalom Fiber Growers Association www.facebook.com/Sar-Shalom-FiberProducts-1921122724788092/?msclk id=50dd3b41a8d211ec89294db5c80 dbaee

DA – Philippine Fiber Industry Development Authority www.philfida.da.gov.ph Ananas Anam Phils. www.ananas-anam.com

Labo Progressive Multi-Purpose Cooperative www.facebook.com/LPMPC1987

Pinyapel Team Design Center of the Philippines Executive Director Maria Rita O. Matute Creative Director Tony Gonzales

Lemuel Abron Lee Villanueva Pia Lorraine San Luis Romil Tausa Joyce Cadungog

Jon Anasco Maria Francesca Nicole Cabanlet Lulu Tan Gan Cristine Nazareth Clark Mendoza

Mary Josephine R. Cruz Rose Marie O. Mendoza Rolyn Lomocso Cristine Nazareth

Designers Tony Gonzales Tes Pasola Wataru Sakuma

D&AD Trustee, Impact Jury President 2020 Pinyapel Mentor Kwame Taylor-Hayford

Pinyapel Digital Lookbook

Copyright ©2022. Design Center of the Philippines I Pinyapel.

The contents of this publication shall not be duplicated, used, or disclosed in whole or in part for any purpose without the express written consent of the publisher.

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