Design@Bay Coffee Table Booklet

WE CREATE...

Established in 2000, Design@Bay is a leading Strategic Brand Communication and Design agency located in Port Elizabeth, South Africa. We are strategic brand innovators —connecting brands to audiences locally and globally through custom-crafted brand solutions across all platforms; these include print, broadcast, digital and social media.

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The agency is trading as DESIGN@BAY CC and is a B-BBEE level 1 compliant company, affiliated and accredited with various national and international organisations:

Some of our Past and Present clients:

Creating Opportunities

International Education Association of South Africa

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International Association of Business Communicators (IABC)

Equipped with extensive investment promotion and higher education marketing experience, we leverage design thinking to deliver creative, strategic and sustainable solutions. We are an innovative and reliable partner in achieving strategic brand communications that advances your SMART goals.

Marketing and Communications We develop and implement custom-crafted brand solutions, effectively positioning your brand to its target audience, delivering targeted above the line (ATL) and below the line (BTL) collateral.

• • • •

Research & Analysis Marketing & Communications Strategy Brand Strategy & Architecture Sales Strategy

Strategic Branding and Design Dipti Varghese Managing Director Design@Bay was founded by Managing Director, Dipti Varghese, who holds a Master of Design Degree and 30+ years of experience in the exclusive communications industry in India, Japan and South Africa. This award-winning and passionate leader continuously inspires the Design@Bay team through her internationally attuned vision of a world improved on every level through thoughtful, conscious design.

Nelson Mandela Bay Business Chamber

Public Relations Institute of South Africa (PRISA)

We develop, interpret and implement innovative multiplatform solutions that leverage an apex in brand communications development and management.

• • •

Brand Design & Management Content Creation & Management Campaign Development & Management

Digital and Social Media Marketing We create and distribute valuable and relevant content for tactical digital and social media pollination that drives customer engagement and action.

• • • • •

Digital & Social Media Marketing Strategy Digital & Social Media Content Creation & Management Digital & Social Media Analysis & Reporting Digital & Social Media Advertising Website Design & Development





Innovative Communication





Global Marketing of South African Higher Education The International Education Association of South Africa (IEASA) is a non-profit organisation, established to assist South Africa’s tertiary institutions and students in benefiting from and participating in world markets, and to provide a platform from which they can respond to international educational trends.

` The Challenge IEASA needed an attractive, professionally designed and informative publication that could assist in marketing the organisation and South African Higher Education. It was essential that this communication reach global audiences, crossing oceans and cultures in a cost effective and appealing medium.

The Strategy Starting with the end in mind, Design@Bay’s strategic approach was to digitally transform the publication to enable IEASA to distribute a much lighter, interactive version of the weightier print magazine. We have developed and managed each issue, from content creation and editing, to design and layout, digitization and final print.

' The Fix We strategically branded the Study

marketing sector. Endorsed by the

South Africa’s higher education

South Africa magazine and succeeded

South African government, this

facilities, their capacity and excellent

in placing the publication within the

100-page A4 publication is intense

offerings, as well as providing a taste

niche international higher education

in information, with feature articles

of the country’s study environment.

and images that showcase

The Place of the Rising Sun The University of Mpumalanga is one of the youngest universities in South Africa. With exciting programmes designed to match the features and character of the Mpumalanga Province, UMP’s goal is to attract students and academics from across the country, the continent and beyond.

` The Challenge Design@Bay was tasked with the provision of strategic marketing and communications services to the fledgling university.

The Strategy With the UMP account, our work involved strategy development, content development, writing, proofreading, design and layout, as well as the development and management of various digital and social media platforms.

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A vision to lead in creating opportunities for sustainable development through innovation The Tfokomala Hotel and Conference Centre is a stylish testament to UMP's creative energy and design innovation.

Built as a hotel with a purpose, critical communications tools and assets were developed for the grand opening–marketing material, including brochures and an 80" showreel highlighting the hotel's features as a place of nurturing, well-being and gathering.

TEL HO E AL A CENTR KOM NCE TFO NFERE &C

Tfokomala is underpinning concept of A Place of Nurturing –The comprehensive g hospitality students with "a hotel with purpose", acquaintin n of theory e through practice. The integratio operational skills and knowledg n the professional preparatio in pillars tal fundamen and practice is one of the ially, with qualified and commerc operates hotel of hospitality students. The all the services. in students mentoring experienced professionals

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At the forefront of the global fight

AGAINST GBV The United Nations High Commissioner for Refugees (UNHCR) is at the forefront of the global fight against Gender-based Violence (GBV) and is a strong advocate for the Protection of Children (CP).

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N is in esnti lo ie s, pr plem ap eU Ide impro s th ct these , an lder barr p, deve your op sed ap sed th pe • hts es -ba ?” ey res ho rig dr to s n m ba HCdRrightsices th er, as bilities hts- are right rs to ad a ra lities). “I h UNan bear responsi serv re a rig ities wit s bi n by duty the mmun , disa n that in sabilitie uty bea re is ru and as ages ich we and co ability varies d nt ai di ith, KeyerMe ed ssa the wh d dis Expl or ce work w with words nsid The way in rk understan • lity of ons ster from the ility”. pers sponsibi that po ents we so be co • rstood we wo whom m al be unde ncept of “disab re t if rn n e can ha ch ve th ca co W and mu e go with the rer?

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To develop high-quality design products whose design and layout align with UN brand guidelines, quality standards, and ethical regulations.

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' The Fix

23

hearing disa

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A small grou p of men and women are sitting toge ther outside of a refugee camp tent in a . Two wom en are stand ing and communica te with the people in sign langu age.

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intellectu al disability At the refug ee camp, there are three staff the distributi working at on desk. Men are queuing while Adna n is distributing items to the group.

We created several high-end product products for UNHCR, thoughtful and strategic communications tools —fully accessible publications in pdf and other formats such as the AGD Report, illustrations and infographics. Our work endeavours to support the work of UNHCR —saving lives, protecting rights and building a better future for refugees that make these communities better for forcibly displaced communities and stateless people.

DIGITAL SOLUTIONS FOR COEGA SEZ

Coega Development Corporation (CDC) is one of the leading investment platforms in the Eastern Cape of South Africa. CDC runs the first and largest IDZ in the southern hemisphere with 9,003 hectares of land and one of the first Special Economic Zones (SEZ) in South Africa, the Coega SEZ.

` The Challenge Along with our technology partners, our task was to create digital tools customised for optimum lead generation.

The Strategy Our approach was to develop streamlined digital solutions that firmly position CDC as a prime location for investment.

' The Fix We developed the Interactive Virtual Map, a streamlined tool to enhance the investor, stakeholder, and client experience and effectively promote Coega SEZ as a world-class investment platform. The map is optimised for responsiveness, viewability and integration with the Coega SEZ application, giving investors and other stakeholders access to SEZ at their fingertips, wherever their location.

Serving Engineered Efficiency

The East London IDZ The East London Industrial Development Zone (IDZ) is one of the first to be incorporated into the Special Economic Zone (SEZ) programme in South Africa. Initiated by government, with a total investment of R2-billion for infrastructure, the ELIDZ has since attracted billions in private-sector investment.

` The Challenge The ELIDZ required strategic marketing and communications services to assist and enhance their PR and advocacy, marketing and brand positioning, and organisational culture development.

The Strategy Design@Bay’s approach was to formulate strategic interventions that would improve the ELIDZ’s brand equity, as well as develop and produce strategic marketing and communication tools for the IDZ.

' The Fix Some of the external communications

communication tools such as the

implementation of various marketing

campaigns developed, implemented

ELIDZ Value Proposition to Potential

and communications interventions.

and managed for the ELIDZ include

Customers video and digital tool.

These included the development,

the Get More and Impact campaigns,

We further utilised media monitoring

production, scheduling and placement

as well as various marketing and

specialists to assist us in the strategic

of various radio and print campaigns.

Where Technology meets Ecology Located in Zone 3 of the Coega SEZ, South Africa’s foremost investment hotspot, Coega Dairy is the country’s first eco-friendly UHT processing plant, combining green technology and farm-fresh goodness.

` The Challenge Our task was to provide strategic brand development, communications and design services to the group and its subsidiaries.

The Strategy To develop integrated solutions for the main and sub-brands on multiple platforms.

COVID-19 MASK GUIDELINES YOU SHOULD ONLY WEAR A MASK WHEN YOU HAVE FLU-LIKE SYMPTOMS. If you need to wear a mask, follow these steps to ensure the application of the appropriate hygienic guidelines:

' The Fix

1

2

Shave facial hair before wearing the mask.

Clean hands with soap and water.

4

5

Pull the bottom and top straps over your head.

Mould the nose piece around the bridge of the nose.

7

8

3

Cup the mask in one hand and place it over the mouth and nose.

6

From brand architecture to brand identity development, market trend analysis, internal

Breathe through the mask and test for leaks.

and external communication, product branding and packaging, and branded collateral

9

development and production.

We created several high-end products; the material produced includes print and digital products

Remove the mask by pulling the straps over the top of your head.

Keep your mask hygienic for reuse dispose of appropriately.

Clean hands with soap and water after removing the mask.

such as adverts, flyers, emailers, posters, toolkits, PPT templates, and digital wallpapers, to mention but a few.

For further information on the Coronavirus, please visit www.nicd.ac.za and https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public.

The Coronavirus toll free contact number is:

0800 029 999.

For your hard work, commitment and courage at this difficult time.

#THANK

For further information on the Coronavirus, please visit www.nicd.ac.za and https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public.

The Coronavirus toll free contact number is:

0800 029 999.

Capturing

the Situation Analysis in Sierra Leone Developing of a Situation Analysis (SitAn) of Children and Women is a central function of UNICEF's mandate. It forms part of the UN's overall effort to support national capacity for promoting human development and fulfilling the human rights of citizens.

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20,9

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Urban

12,7 11,1 10,5

Eastern

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Northern

16,9

To develop a high-quality

31,1 28,3

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Western Kailahun

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7,3

Situation of Women and Children in

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Pujehun

11,8

Tonkolili

8,3 12,9

Bombali

Sierra Leone with design and layout

8,9

Kambia

2,9

9,8

Bonthe

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Koinadugu

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Districts

publication that captures the

4,4

aligned with the UN writing style and

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Port Loko

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branding guidelines.

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We were tasked with editing, proofreading, layout, and designing the 220-page document, the Situation of Women and Children in Sierra Leone 2018 report.

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- Ab sen back ce of rec from ent eco - Th 20 e nomi - Very Child po 11 c da verty ta. Th - Lac few da measu e las ta k t Sie - Few of admi on adole res are rra Leo nistra based scent - Th data an ne Ho tive he on e Sit d useho An did no rec data on alth and 2010 MI ld Int ent ma nu CS da not egrat cover data on ternal de trition ta ed Su ath waste social rvey mana protec , pneumo dates tio geme nia inc nt du n covera ge an idence e to time d 41 / Introdu const impact ction raints 36 / Situation of Women

` The Challenge

Inad equate and hyg feed ing praciene and food insecuritice ty

Introdu ctio n

45

40

35

deficien nal cies

Househ olds stan livin dard barriers s and cosg t to serv social ices

' The Fix We created high-end design products for UNICEF Sierra Leone in print and

Prio extractiritization to the ve indu of strie inclusivdetriments s sectorse econom of ic agricult such as ure prod for food uction

digital format. The SitAn Report is a major tool for informing policy dialogue and child-focused policy advocacy.

A Prime Location for Travel and Investment…

The Nelson Mandela Bay Municipality Economic Development, Tourism and Agriculture's (NMBM EDTA) objectives are to attract and increase the number of visitors and investors to NMB.

AGROPROCESSING

SERVICES SECTOR

LIGHT MANUFACTURING

` The Challenge We were tasked with developing tourism marketing and investment promotion solutions to strategically

IN V ES TM EN

position NMB as a prime location for travel and investment.

T IN C EN TI V

ES

3 PREF ERENTIA L

TRADE AG REEMEN TS (PTAS THE ) EST IN ETRO V IN O T M S Y N A O 4 NON-R REAS ANDELA B ECIPROC AL TRAD E ARRANG NM EMENTS NELSO • SACU-S outhern Com • Zimbab mon Ma we/South Africa bila rket (Mercosur) PTA teral trad e agreem ent

• Genera lise • Africa Gro d System of Prefere wth and Opp nces ortunity Act (GSP) (AGOA)

AUTOMOTIVE 1 AUTO

CA H AFRI 5 OT HEUT R AGRE L OF SO EM y ENTS CAPITA d ke

1,000

product lines on each side of the border

gic an gion • Tra strate is de, MB) Re Investm sectorCoo ela ent Bay (N Developme in the ndperatio rsand tomotive n pplie nt eement The au the Nelson• Ma Trade the suAgr onent(TIDCA) in me ofand Inve mpent costm a. So(TIF sector st mewor rs in the EaFra uth Afric yeA) and So also key pla s Benz SA in ion. The k Agreement de B reg NMB are ain of Merce the NM sector ch km from bility in auto 0 the supply 30 t me pa abou beco the ca London vance turing base to a. is to ad ric nufac vision er in Af w the ma manufactur and gro auto oneGSP number Offered s to ponent South Afric otive comNMB area. a autom as developin the g the SA located in country by of ry is

35% . ities . activ e ping f bird lif jum o rses. ngee dance cou bu golf ng and an abun 0 1 p fti ith a’s to water ra ens w ic fr rd A white al ga outh of S trailing, botanic ree • Th ing, 4X4 rks and a • Hik utiful p a 22 • Be

OCEANS ECONOMY

TOURISM

11

ISUZU

VW

industrial

indust

e Plant

gin Ford En

Specified to the follow ing prodBA uctsIC

FAW

43

The Strategy Our approach was to develop various strategies, digital marketing and promotion collateral, campaign collateral and investment promotion solutions for traditional and new media platforms. The goal was to capture NMB’s unique features as an ideal destination for leisure, investment and family life.

Percentage Distribution of Tourist Arrival - NMBM 2006-2016 2006

d 2007 applie dels are model 2009 tion mo . The n ersifica incidence drill dow NMBM c 2010duct div s not pro graphi Going and 2011 ir geo but doet output. ential h the ortunities ial to ke tha ort pot model wit potent act opp t ma the 2012 the exp h the level to attr from nies tha nies wit toral d form 1.6 target eloped compa h compa realise y up to sec en2013 could s dev nities giv onl bet BM ght n ortu the NM insi , or dow t opp Port Eliza that the section connec erges narrow both 2014 In this estors put em identify s. ge to inv t it can out sta p ign nitie 2015 tha in hel which at this opportu with fore sed to tations ds phy from h is utili s along ersification has limi FDI tren t geogra researc opportunitie duct div yea-5rs.

10 5 -10 -15 to the desktop attrac0 se pro last five tors that d of the r the wth and forward vantage sec targete 3-2018 ort gro ntify Domestic nce ove ad t areInternational ce 201 going ge exp take rforma riods to ide ducts tha rman e FDI levera nt pe pro me perfo t driv tion of ious pe FDI to and 2017 Markit, IHS Source: invest GDP tors tha distribu ross var countries by BM’s abeth ed ac BM. Sec icates the , followed the NM Port Eliz es the rts of NM ind w of review ntifi 25% nsport pe rvie low 1.6.1 of Ca ove tion ide tivities effo gram be rtion ely. Tra2006-2016 es an International: , 0.1% Eastern This sec and

by Domestic Bed Nights Fig1.0 6:ac dia propo pectiv tion giv and the . The tion ute 1% ing has a 1% res eth. ors sec mo trib es 18. ab est ica pro This vic Eliz con emerg y et inv th Afr Port 7% and riculture ty Ser ment h 19. ed and to identif for Sou the FDI in the invest with the targ Communi Ag . ablish sely wit ing and of kers and International: 2006-2016 Domestic tion in together Nights byma Bed abeth ws est most ow clo , Min d sho ists policy attrac ed Port Eliz Trade foll Electricity adde tion. ass for FDI are identifi sectors in ng and out 3.9%.000 ss value- lligence promo 5000es gro acturi ab ment inte forward among the . Manuf nstruction of the citi nomy. This ning invest output with 24% 000 4500 Co re eco concer and structu of the Finance s 12.2% ustries 000 4000ind ely. The the growth ute erging to contrib % respectiv d em ute 3500 000 and 0.3 contrib existing and that th 3000 000 eth sectors support bo ab to rt Eliz 000 ways s in Po2500

s Sector

iving

rece

FDI in

NELS ON M INVE AND ELA STM BAY ENT PRO MOT STRA ION TEGY

n to GD

tributio

Dis toral

: Sec Fig 1.6

tor P of Sec

2000 000

1500 000 1000 000 500 000 0 2006

Source: IHS Markit 2017

ns culatio

ture Agricul 0% | g Mining 0% | acturin Manuf 19% | ty Electrici 1% | ction Constru 4% | 2010 2009 2008 2007 Trade rt 17% | Transpo | 12% Domestic Finance 23% | munity Com 24% |

2011

2012

2013

2014

15

2015

2016

International

The drastic decline in bed nights, however, could be attributed to technological disruptions like Airbnb Y arrival numbers seem to have plummeted and others like mobile phone applications. However, domestic OF KE LIST the numbers behind by 50% in the observation period. The factors R can be explained by the comparative R. A TS FO ORDE section. analysis that follows in the nextNG ODUC

N PR WI rs cal T CA N OF FOLLO Autho ATIO IES THA D TO TO THE Port Elizabeth Attractions of Tourist TypesING NTinIFIC MPAN GE RD L CO THE IDE of tourist can occur .in a place. These are Natural, Lifestyle and CO ENGA There are three BEthat D BYbasic types LOCA attractions IES ED AC Creative.

N,additional S TO IO LLOWEThere exist of tourist types two RTUNIT being the contribution of lifestyle with the ALYS ESTOR POattractions IFICAT BE FO INVtourism BE AN ERSthe will be analysed across these types of attractions to gauge WILL creative—the and natural ION OP WILL ATsector REIGN RT DIV TORS D FO number differences , WHICH R EXPO ERSIFIC among Municipalities. The diagram below illustrates. tourism what drives S AN NTED Y SEC FO T DIV KE AIN ESE TS UC PR CH UC THE BE D PROD PROD VALUE S WILL ION, INTO ION AN FACT PANS RATE PANS ipment RT EX INTEG l equ RT EX ng EXPO Sector) D TO origina EXPO a stro wing IFIED major become GAGE in Gro IDENT BE EN has 15 NMBM INVESTMENT PROMOTION It has t share | 27 ca. It IN THE urers8.

Marke STRATEGY 2019/2020 t of Afri nufact INVEST clining Detroi s ma r (De

ec and : Quant Source

2019

ENT PRO INV ESTM 020 NM BM GY 201 9/2 STR ATE

Contents

E

GUID

2020

6-13

NMB

T’s V isitor

HIST ORIC AL A TTR 1 4 8

15-1

3; 20 19 -21

FT

Strateg Innova ic Brand tors

Info Hono Impo rta Pract ic

ACT ION

Histo ri Port cal Attra ct E Desp lizabeth ions a Uiten tch hage

S

y all ion tern dit tra wes the he outh der us t o re n s we of an u igen n ts) S nd nto latio rer of i e u tte Ho pop -gath roup i WIL e g r h Ke DLIF s t ous nte st the or a E n a en hu arlie of e ow dig e g f da BEA ks kn u in th th the Outd Game V an rchin abo ck C H b o E iew oor & S, W als Bant d wi ere . the sea e “C e Ro t A A y dven l n T y la h 31 ERS er non upe ey w ape tu d o over ed t of th s” (F d P m e B C 3 O r o e 2-33 e ach y RT & iv isc und o (fo list n gr ’. Th tern Ba ha nter e arr d o SPO Beau es, Wate 34-3 oi s n ra ee ple e of iaz, r e and eus C ias, e gav RTS 6 rs tif Ea sa b ikh to eo g Wind ul Beach port & S ts 37-3 ho pas ave Khoi the ports g p voya eu D Cap e “Ilh to D har 9 e ‘ eK c h in Sizzl & Waters s akin pic olom ca” – nam ssor His c Th madi nd erm live in e p o g p e rt e t a t ia S . o r e c ports no ica d n to a s his Ba d Ba da R ve th , suc nds " s n o r u e d h a a . on ues aia an sla Af po know me a o g am ird I eef m isiX ile g “B na tor uit co ple the . Wh Portu red s als da G he B the R o ter viga esq to of D pe e ente ). Dia sco ed t e of s la na de M ring uth a ers 00A th t wa by er mo l ath ut 8 East, 8 and a Bay 97, V d no Cap f f " e e e y er u r or abo the 148 lgo n 14 an ife” – "Ba oa" Man 76, t the ogeth by ef g e a Th er at e to uary and A ds. I India Arric 15 d La pher Alt Th t r t n in ated er. rrive firs Riv rou Feb ecife Isla ge to o do e ra d g u iv a e a o d b it lo a t R h he s se ca” in pe R e Bir voy “Ca car restre on ens ttlers me t in t ir ART Ro w Ca to th his me – e lago aak Se eco ents 20, S of S& P n ) o a b sid B h CUL (n nds ay o its n 18 nor d the the Britis , to TUR A re une th r ay e h ha re eeb Isla oa B cife Cultu rts & Cultu ENT of 000 1820 ritis#s 6 J Gov nam is e ERT re & B Alg pe R Herita re AIN On ting ime, of h pS 4 t in 40-4 . ty 3 n t M lis ; t ge c y e Café 52-5 h Sh ENT Ca sea man istric in, A t the mor the u s, 7 o C 4 p u 3 p lture in e r D Fam 58-6 & Co g pe any Donk ny a in m fore boom jor ily 1 44-4 ffee Food Fun 7 Alb fane e Colo port h. Be ond e ma in 62 50-5 Craft Fusion 1 Ru Cap sea abet diam of th ding rs, 6 3 6 B 4-65 z Ente rewery To the new , Eli and one , tra athe ur rtain Neote 66-6 A urs men 7 the wife gold into in S h fe arbo ri c t N Venu Exce ic d h ig e es ption htlife lat ntry lope ities ostr he al Exp t ve ial c and cou de84 erien in . rc ir ces )41 585PE88 me oha lted port Tel: +27 (0 m su ive om l,za c.c t e o. bt woo h r n ac nm w. ww : a ic Web wh ame ec bt.cob.za

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h n at re m a r s , n a er le f a h , G S e tt o c y t a c , D u 1 8 2 0 ca l g le ish e ri h o h t t ic Brit of his er t h s a n , l a ce m o f , i rs p r h o n g e fo re s t ea e h y b of K n di t t a n s B la in fi la i n g t h e re s e s o de eet u s c n s a la m l e . A re a d p ney n M rst p ft lso he fi peo th o s an jour l Ne t m a w hos wea seu de a i sa u X v a m o d s a n f fe r o n s , o p r t i o i t ra c t e e d ! t t at ran very a g u i s co d of

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Fig 1.10: Growth in Bed nights by Market 2006-2015

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' The Fix We developed the Investment Promotion and Airlift strategies, thematics for the #ShareTheBay campaign, the Visitors Guide 2020 and Township Guide booklets, showcasing the Bay as a unique African destination. Other strategic tools include the digital video library, four 30” high-definition promotional videos, the Invest and Investment Incentives booklets and the Investment Promotion DVD.

Visual Communication

for WITS

Internationally distinguished for its excellent research, high academic standards and commitment to social justice, Wits University is one of the top three universities in South Africa.

unt taff Headco Academic S Full-Time

Permanen

t Academic

Employee

Staf f Headco

unts

554

Female

560

Male

1 114

Total 176

African

4

Chinese Race (Only South African staff) and All al Internation

54

Coloured

107

Indian

484

White l

Internationa Total

t Academic

ime Permanen ntage of Full-T 2019

Employees

2018

289 1 114

49.73%

549

50.27%

563

100% 15.80% 0.36% 4.85% 9.61%

1 112 184 2 56 106

43.45%

478

25.94%

286

100%

1 112

50.35%

49.37%

580

50.63%

572

100% 16.55% 0.18% 5.04% 9.53% 42.99% 25.72% 100%

49.65%

1 152 203 2 56 108 484 294 1 147

100% 17.70% 0.17% 4.88% 9.42% 42.20% 25.63% 100%

ss

count

Staff Head

2021

2020

er and Perce

Total Numb 2017

Gender

the Busine extracted from brochure were ary Model. staff data in this The academic rces (HR) Summ Human Resou Intelligence (BI)

592 568 1 160 216 2

51.53%

51.03%

605

48.97%

569

100% 18.62% 0.17%

48.47%

1 174 226 2

100% 19.25% 0.17% 5.88%

FACTS & FIG URES 2021|2022 64

112

476

290

1 160

5.52%

9.66%

69

116

41.03%

455

25.00%

306

100%

1 174

9.88%

38.76%

26.06% 100%

` The Challenge We have been working closely with Wits University’s Strategic Planning Division, developing and producing various communications and marketing tools to position the University as a premier South African higher education institution.

The Strategy To create high-end design products to position the University as a premier South African higher education institution and for recruitment and stakeholder engagement purposes.

These are aligned with their brand communication parameters, including the correct application of the brand as per the University’s style guide.

Students with Spec ial Needs

50% 40% 30% 20% nts Stude h wit al Speci s Need

10%

2%

de

ma eds it. ial Ne ial ne ts Un Spec spec Righ with have bility nts they Disa Stude that th the e 7: rted wi repo tered who regis ents had Stud them of (22) eds

(103)

up 2%

of

co this

hort.

erns d Conc

an 22% only Fears der, nts’ weve Stu Ho Theme

Time

Managem

Figur

1% 2% Inform

al

nt

Villag

21%

100% 28% 38%

e

Workloa

50%

ip

g and fallin

behind

on my

scho

and ol work

d

es” s as ever e class emic stres cally just fear y for onlin ght acad puter savv , I basi g com also brou familiar with “Not bein emic has I am not this pand something h is “Bat tling nd” e, whic g behi and fallin done onlin year.” learning online academic during confused ng “Bei work” regarding sure” guidance load pres and less to work workload ns due “Greater breakdow nervous “Having

serve we ob hips ns %), s (38 m tow burb nts fro rb in su de Subu ated in stu Adapting s loc rease to a New ent home 2% inc 0% Environm a from d me an co rbs dent m subu ar stu fro tion st-ye dents Loca of fir stu Home tion ease in e 8: opor cr Figur ge pr a 2% de Making a lar en .

Friends ough s be 2020 Alth ere ha ed to th that compar when sh Town

tes

ything

10%

own Cit y/T Rural

Quo batim

effectively age time ” to man up in time “Failing catch able to being

ent

Online Learning

Farm me Settle

Ver

s

African stude nts accou for 62% of the stude nt nts

53%

to itioning and trans “Adapting city-life.” to the “Adapting

new syste

6% 11% 16%

Q2

12%

Q3

32%

Q4 23% Q5 Pv t/In

tl 0%

Figur

e 9:

High

ma The

Scho

jority

ol Qu

of stu

intile

dent

s ar

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m qu

intile

5 sc

, hools

Farm Rural Village

65%

Non First-G

37%

Students who acces additional sed online materi before COVID als Students who acces additional sed online materi during COVID als

61% 54%

Students who partici in online /remote/emepated learning rgency

ms”

54%

55%

34%

41%

25%

62%

Q4-Q5

Q1-Q3

thes

Stude

A large proportion of the studen ts are from quintile 4 and 5 schools

Student

Informati

3%

phic Profi

Informal

Suburb

42%

School Back ground

1% Farm 3% Inform

al Settle

ment

16% Rural

hip

40% Subur

es

of studen 40% from ts report ed that schoo ls locate

they were d in suburb s

Universit y Infor

mation

Majority of the students were to be dropp going ed of by a parent

13% Walkin g 7% Lift club 15% Public transport 13% Univer sity bus 31% Dropp service ed off by 22% Own automobile/c parent ar

77% of studen ts least once had logged into the LMS a week for at 8 specifi during the c weeks first block of the year

Student Backg

round Inform

which situates Johannesburg as

b

focusing on acclaimed Wits alumni and research-driven qualifications offered at the University. Other strategic

31%

brochures are the Wits Vision 2022

21%

Strategic Framework and Wits Facts

students with specials needs have registered a disabi lity with the univer sity

ation Repor

We created the “Why Wits?” brochure, the intellectual hub of South Africa,

Village

19% Towns

' The Fix

City/Town

19% 42%

28% Used Schoo l Counselling Servic

le

Settlement

of the studen are in suburb ts’ homes s

21% City/T own

59%

nd Backgrou

2%

21% 13%

Township

First-Gen

Int/Pv t

Used ID-19 Scho COV ol to the Computers Used Scho e’ due ol experienc e learning” Used Scien Librar y onlin ‘first year ce due to the full Labs people not have t new live and that I will ” to mee during unable worried socialize ectivity “I am will be I hardly g conn ns and because sustainin restrictio t myself 52% of the emic, ied abou students the pand for their enrolled amid “I’m worr le first choice of new peop study “Meeting 38% lectures” rded Home reco ult)” al assa colour.” s, sexu to skin nd” (mugging ment due 52% my backgrou 47% Univer campus rent treat rity off skin and sity and diffe and secu ur of my residence , bias ” “Safety the colo exclusion use of sexuality mitism, y beca of my 31% “Anti-Se differentl because treated riminated being Off- campu to be disc “I fear 16% /privat s 17% scared a” e Safety h Afric also I’m First Sout al “And in an and Socins Second as a wom Third “Safety Exclusio ” g to 47% of studen lems goin is ts intend port prob living in time it ed on a univer sity to trans much ol due residence and how 25% of studen l to scho home to trave ts are relying drive from g able accommodat on their t the long “Not bein parents ion while d abou to pay for 59% erne their are relying conc ies” “I am on NSFAS ance my stud emic guid take from g n, acad Travellin mmodatio 100% s of acco at all” ol in term afford the scho can not ted by father unsuppor ort.” studies” use my “I feel fund my I live far lem beca cial supp aid to offer : be a prob and finan . a firm financial to the ing will given to get close dings that fund g able onment ugh I was fin 50% 17 fear bein “I envir altho 20 / is not res rolled e 20 est fear 2021 n space in in a cont rt datio th th “My bigg to be t wi Repommo it to be in res Fees on acco ist,en atino nces I need “I have Fina cons dences ol and Inform areand Resi und from scho at school” / 25 s ckgro rt 2021 dings resource on Repo e fin nt Ba

25%

35%

en

First-generat ion students account for of the studen 35% ts

failing

n atio form d In roun ckg a B ool Sch 4.2 Q1

14% Indian 3% Colou red 1% Chines e

62% Black

46%

g is bein my

(n=103)

Demogra

20% White

Female studen ts make up slightly more than half of this cohort. 1% make Gender Neutra up l

not

t 2021 / 29

and Figures, containing the University’s statistical data

MAKING TODAY MATTER THROUGH IMPACTFUL RESEARCH The University of Pretoria (UP) is one of Africa’s top universities and the largest contact university in South Africa.

The Strategy To create high-end marketing and communication assets to position the University as a premier South D FIGURES

African higher education institution

FACTS AN

2021

and for recruitment and stakeholder engagement purposes in alignment

TABLE 7: Student Headco

unts per Faculty

Faculty

2017

HUM

5 465

NAS

6 610

LAW

EMS VET

EBIT

Total

2 542

5 689

11,16%

with UP’s brand communication

2021

6 448

12,74% 5,08%

12,58%

11,13%

2 572

6 412

6 001

5,04%

2 515

6 591

1,25%

4,94%

12,23%

631

707

2 809

1,39%

5,21%

724

572 7 770

15,41%

1 523

11,07%

13,46%

1,14% 15,16% 2,87%

5 603

2020

1,13%

577

7 712

3,02%

15,24%

1 417

7 805

15,32%

6 687

13,26%

2,80%

6 550

1 390

11 258

22,25%

14,43%

14,26%

21,88%

7 355

7 687

11 033

14,34%

13,51%

2,69%

7 256

6 883

1 452

13,87%

12,95%

2,73%

6 994

7 873

14,60%

863

1,70%

941

1,87%

50 695

1 147

100%

2,27%

50 431

1 304

100%

2,56%

50 594

1 702

100%

3,16%

50 955

100%

53 912

100%

TABLE 8: Student Headco

10 895

21,38%

correct brand application per the

14,91%

14,45% 13,75% 22,11%

parameters, including the

1,34%

8 039

7 326 6 970 11 208

GIBS

11,07%

6 786

4,99%

2019

7 687 1 457

EDU HEALTH

5 583

13,04%

2 532

THEO

2018

10,78%

11 034

University’s style guide.

20,47%

unts per Teachin

g Mode

2017

Total

2018

2 942 47 753 50 695

2019

1 916 48 515 50 431

6

The design of the UP Facts and Figures 2021 creatively captures and

Distance Mode Contact Mode

' The Fix

2020

1 651 48 943 50 594

highlights the University’s statistical

2021

2 243 48 712 50 955

3 353 50 559 53 912

information –strategic goals, structure, partnerships, culture, headcounts,

2021 FACTS AND FIGURES GS ITY RANKIN

(Academic World Ranking of ) Universities [Shanghai Ranking]

CWUR

(Center for rsity World Unive Rankings)

US News

l (Best Globa Universities Rankings)

Academic

Ranking of

rsities

World Unive

Ranking in

South Africa

Rankings Center for

World

in Africa ngs

Ranki University

Ranking in

South Africa

Rankings

in Africa

ngs rsities Ranki Global Unive US News Best in South Africa Rankings in Africa Rankings

441

-

-

-

5 6

6

5

4

5

580

5

5

4

5

3-4

580

578

438

6 7

departments 135 academic

3-4

3-4

3-5

3-4

7 726

401-500

3-4

3-5

3-4

6

401-500

401-500

401-500

501-600

2021/22

2020/21

2019/20

2018/19

2017/18

ARWU

9 faculties

UP AT A GLANCE

IVERS

WORLD UN

444 6

434 6

7

8

The University of Pretoria (UP) is located in Pretoria, South Africa.

UP is structured into

17

professional services departments

institutes 41 units, and centres UP also has a business school, GIBS, which has the status of a faculty.

` The Challenge Our task was to develop a highquality communication and marketing tool for the Department of Institutional Planning, Monitoring & Evaluation, Graduate Centre, to position the University as a leading research-intensive university in Africa.

and key achievements that position the University as a premier research institution pursuing recognition and excellence through quality, relevance, diversity and sustainability as its navigational markers.

INCLUSIVE DIGITAL ECONOMIES

AND GENDER EQUALITY The United Nations Capital Development Fund (UNCDF) leverages digital finance to support the Sustainable Development Goals (SDGs) to achieve the vision of promoting inclusive digital economies.

The Strategy To develop high-quality design products whose design and layout align with UN brand guidelines, quality standards,

` The Challenge

and ethical regulations. These assist the UNCDF in promoting Inclusive Digital

We were commissioned by the UNCDF to develop various

Economies, Local Development Finance,

communication tools working with various country offices

and unlocking public and private finance

to provide graphic design services.

for the poor.

1

DIG IT NAT ALIZA TIO ION N AL POL AND ICIE THE S SEV EN

DIG ITALI ZAT The ION Se envir vent IN h

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HONOURING LIVES WITH

THE COMMONWEALTH WAR GRAVES COMMISSION Established in 19 17, the CWGC's work ranges from building and maintaining cemeteries and memorials at 23,000 locations in more than 150 countries and territories to preserving extensive records and archives to honour the 1.7 million Commonwealth men and women who died in the First and Second World Wars and ensures they will never be forgotten.

The Strategy To create an inspirational platform to motivate applicants while providing the history and context of the CWGC and, specifically, the Labour Units.

` The Challenge

' The Fix

Our task was to develop a website that allows the CWGC to

We designed an engaging website that visually (watercolour

run a national architectural competition in South Africa for

images) and textually emotively imbues the importance

the Commonwealth War Graves Foundation, the charitable

and symbolism of the new historic addition to Cape Town’s

arm of the CWGC set up as a way for public members

Company’s Gardens. This custom WordPress site pays great

to donate and become supporters of education and

attention to functionality with the required data capturing

engagement programmes.

and protection safeguards.

` The Challenge We were tasked with developing and implementing a Tourism Marketing Campaign with Creative Artwork and Activities leading up to and including September 2022 that will assist the NMBM in delivering on its destination marketing objectives.

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' The Fix Various marketing and communications assets and tools – from branded social media content to a 30” radio advert with voiceover, BAY

to over co un ts e; yo ur ou ts id

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scripting and music bed, and two 30” videos speaking to the NMB Pass and App and #ShareTheBay. All creatives incorporate an updated visual style synonymous with the NMB Tourism aesthetic, infusing subtle graphical elements to give the campaign a fresh feel using static and animated formats.

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` The Challenge Our task was to develop accessible assets and tools in the organisation’s humanitarian response and stakeholder communication efforts.

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The report provides an overview of Water, Sanitation and Hygiene (WASH) service provision in the United Nations High Commissioner for Refugees (UNHCR's) operations. It highlights key achievements in UNHCR's global efforts to ensure universal and equitable access to water, sanitation and hygiene services that are environmentally sustainable to refugees and the host communities. lherme

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176

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45%

20

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The design of the reports, part of a two-part series of publications, followed

WASH PROGRESS 2014-2021 Access to Water (litres per day)

13 2014

Access to Soap (% of households with soap)

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2014

2021

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Access to Sanitation (% of households with a household toilet)

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2

The largest operations are in Bangladesh, Sudan, Ethiopia, and Uganda

key achievements in the global efforts to expand sustainable energy access for refugees and equitable access to water, sanitation and hygiene services, incorporating infographics wherever the documents allow, titling and other

KEY HIGHLIGHTS

39 UNHCR operations are delivering WASH services

' The Fix

graphical and data visualisation elements.

On average, 20 litres of water per person is supplied per day

26 operations report into the WASH Monitoring System, covering 176 sites (refugee camps and settlements)

Strategic Brand Innovators

T: +27 (0) 41 374 1331 / 373 7045 | E: inspire@designatbay.co.za | F: +27 (0) 86 684 8794 W: www.designatbay.com | S: designatbaysa | A: 11 Stanley Street, Central, Port Elizabeth 6001