Planning to Invest in E-commerce- Check out Important Features to Integrate

Planning to Invest in E-commerceCheck out Important Features to Integrate

E-commerce is not only about branding or selling your product. There are several important E-commerce features that need to be integrated into a successful online venture. These features can’t afford to be missed as they offer flexibility, ease of business, improves customer experience, and builds brand image. At times the most important features are usually missed and to ensure everything goes fine it is important to consult E-commerce Development Company for an online selling venture. Most popular E-commerce development platforms are BigCommerce, Shopify, & Magento.

But the features that need to be integrated are common for all the platforms.

1. Branding on All Social Platforms

Your website branding has a serious impact on your sales. An engaging layout and message gives website credibility and presents it as legitimate.

Ignoring such parameters could turn new customers away from your website. Make sure that you have an appropriate branding strategy across all the online platforms like social media. Customers can find your E-commerce store by any means, so make a positive first impression wherever that may be.

2. Integrate E-commerce Apps To push sales integrating E-commerce Apps is a great idea in such a competitive world. It is an important must-have feature you shouldn’t ignore.

Such apps act like sales representatives that allow customers to buy more than what they have expected. You can consult E-commerce app development for smooth integration with what’s being sold on the website to organizing orders being shipped. Retaining customers through apps opens up space for you to attract more sales.

3. Optimized Landing Page For an engaging & beautifully designed E-commerce store having an optimized landing page is highly important. Landing page optimization is a technique of improving website elements to increase conversions. Landing page optimization is a part of the conversion rate optimization technique and performed using A/B testing. When it comes to the optimization, user experience is highly significant, meaning how easy it is for the visitors to move around from one landing page to the other. Try to keep the website free from unnecessary information this makes landing page clear and concise.

4. Mobile Friendly This is the most important feature for any website having any business objective. Most of the brand owners focus on the design and features but

ignore the most important one that is multiple device optimizations. This includes desktops, smart-phones, and tabs.

To ensure your website is mobile-friendly, you can consult E-commerce support services to perform the following: · Perform mobile-friendly test to check the usability · Integrate the top navigation menu · Make the checkout process mobile-friendly · Provide search options for simple browsing · Add rich snippets to provide information like reviews, & rating 5. Streamlined Checkout Page One of the most crucial steps of customer engagement is your streamlined checkout page. The checkout page is the last phase of the buyer’s journey.

Around 35% of the shoppers abandoned a transaction at this last phase.

When it comes to shopping, the checkout page has the highest rate of abandonment. This could be due to multiple reasons, a few of which are: · Lack of Trusted Payment Options · Cluttered Checkout Page · High Shipping Cost · No Discounts · Lack of Terms & Condition Wrapping Up: When it comes to E-commerce business the above-mentioned features play a significant role. You can consult the team of experts to build your online

selling platform. The best step is to reach out to the online grocery store development during the time of the COVID-19 pandemic. The demand for online grocery is on the rise and people are following social-distances.