THERE IS A PLACE THAT 80% OR MORE OF THE PEOPLE IN YOUR COMMUNITY ARE GATHERED EACH DAY. What are you doing to reach them there?
At D373 we know you want to be a church that is great at effectively communicating to people outside your walls. To do that you need digital outreach strategies and processes your team can use all year long. The problem is most churches don’t have the team or the resources to create these digital plans, which leaves them feeling like they can’t reach people where they are gathering.
We believe churches that have a winning digital outreach strategy are the ones that are more effectively reaching their communities for the Gospel.
We understand your teams are often balancing far too many plates and struggle to keep up with all the responsibilities that are in front of them.
This is why we work with churches all over the country to create digital strategies and equip staff and volunteers to successfully implement these strategies.
Our services include social media strategy and management, website development, guest services evaluation, unlimited graphic design, marketing plans, and staff coaching.
OUR MAIN GOAL
is to strengthen your church’s digital presence in the community.
1
THE BUCKETS OF SOCIAL MEDIA
REACH AND ENGAGEMENT
Designed to create engagement and conversation from your church page, so more people outside of your church can see the content that you are creating.
Social Media Algorithms love conversation. In fact, it’s one of the biggest factors in whether or not your posts are seen. If conversation isn’t happening within the posts on your church platforms, most of the time even the people that follow your page will not see the content you are producing. If you can build conversation on even one post per week, the chances of all of the other content you post being seen go way up.
That’s why we focus a lot of time and energy on creating content that is not only excellent and beautiful but also engages and encourages conversation.
PASTOR Introduces your Pastor to the community by utilizing quotes and stories. The goal is when people give you a first visit they feel like they know and trust the Pastor.
DIGITAL MISSIONARIES We build a team for your church that becomes a powerful force you can use long after our partnership ends. They are an army of volunteers who are passionate about your church and social media.
MINISTRIES Highlighting a different ministry of your church every month allows the community to get a “sneak peek” inside the walls before they ever set foot on campus.
DISCIPLESHIP This focuses on teaching your community, even if they don’t realize they’re being taught, through inspiring, shareable content. Providing shareable spiritual content is critical to help a community that does not know Jesus to be drawn to His light. If nonbelievers won’t read the Bible, we bring the truth of scripture and biblical principles to them.
EVENTS Focusing on Events that are specifically directed at people outside your church walls will always be a need. When everything is important, nothing is important on social media, so don’t settle for your social platforms being a bulletin board, rather make the BIG events even bigger.
SUNDAY PROMO Making sure your service times are highly visible on all of your social platforms is incredibly important. Also, this gives your people shareable content that doesn’t sound so “invitey,” providing effective and intriguing tools for them.
COMMUNITY Engaging, as the church, with social pages of businesses, organizations, restaurants, etc. to build trust within your community. This creates a buzz in your city about who you are as a church.
197per month
ESSENTIAL PLAN
For those that need complete social media management and support.
Meeting With Staff
We will set up a time to have a Zoom meeting with your leadership team to explain our process, goals, and strategy so that we all start on the same page and get ‘buy-in’ from all staff. They need to know who we are and what we are doing for your church.
Social Media Marketing and Management
Use of the D373 Custom 8 Bucket Strategy, which is designed specifically for churches and scalable to any church size. You will have your own Social Media Specialist from D373, who will create and manage content, which includes 6-7 posts a week. We don’t hijack your social platforms, so feel free to post additional content.
Custom Social Graphics Each Week
The social media graphics are custom-designed for your church and created each week by our D373 Graphic Designers. Graphics are designed with current design trends. Your Social Media Specialist will submit and manage all of that so you don’t have to worry about it.
Monthly Analytic Reports
You will receive a monthly report that outlines the wins of the month as well as goals for the following month. This functions as a measuring stick for the duration of our partnership together.
Training
This can be a 30-minute training Zoom every month, or broken into 4-6 longer training sessions within the last two months of the contract. These can be with one person or multiple people.
Ad Optimization
Running social media ads is easy. Running highly effective ads takes a bit more time and forethought. We specialize in the diversification of ads, which is key to successful ad campaigns. Not only will we run your ads, but we will also train your team on how to effectively get the most out of the ads that you run in order to have an effective plan to reach the most people.
Contact Every Week
Each week (typically on Monday or Tuesday), your social media specialist will send you the potential social schedule for the following week, or beyond. You will have until Wednesday to approve or edit. If we don’t hear from you, we assume all is good to move forward. Once the graphics are designed, they will be scheduled into Meta Suite for you to look at designs. If you need design changes, let your specialist know ASAP so there is time to edit the design.
Social Media Seminar and Creation of your Digital Missionary Team
We will do an On-Site Social Media Seminar with your staff and volunteers to train them to be social media ninjas for your church. We then place them in a private FB group and your D373 Specialist will help you communicate with them and continue to inspire them each week. This group stays in place long after our partnership is complete!
Note: For all plans except the All Inclusive, the church is responsible for all travel costs.
$2097per month
PRO PLAN
Our most popular plan includes complete social media management and support, as well as marketing and unlimited graphic design.
Meeting With Staff
We will set up a time to have a Zoom meeting with your leadership team to explain our process, goals, and strategy so that we all start on the same page and get ‘buy-in’ from all staff. They need to know who we are and what we are doing for your church.
Social Media Marketing and Management
Use of the D373 Custom 8 Bucket Strategy, which is designed specifically for churches and scalable to any church size. You will have your own Social Media Specialist from D373, who will create and manage content, which includes 6-7 posts a week. We don’t hijack your social platforms, so feel free to post additional content.
Custom Social Graphics Each Week
Through the partnership with Church Media Squad (CMS), the social media graphics are customdesigned for your church only and created each week. Your Social Media Specialist will submit and manage all of that so you don’t have to worry about it
Monthly Analytic Reports
You will receive a monthly report that outlines the wins of the month as well as goals for the following month. This functions as a measuring stick for the duration of our partnership together.
Training
This can be a 30-minute training Zoom every month, or broken into 4-6 longer training sessions within the last two months of contract. These can be with one person or multiple people.
Ad Optimization
Running social media ads is easy. Running highly effective ads takes a bit more time and forethought. We specialize in the diversification of ads, which is key to successful ad campaigns. Not only will we run your ads, but we will also train your team on how to effectively get the most out of the ads that you run in order to have an effective plan to reach the most people.
Message Series Design
We will work with your pastor or team to identify and creatively name/ title the series throughout the year that we could use for marketing on social platforms. We also manage the creation (through CMS) of all series graphics and will utilize those graphics to market the series on social media.
UNLIMITED GRAPHICS
That’s right, we said UNLIMITED! Through our partnership with Church Media Squad, you will get unlimited graphics for anything you need. Seriously. Unlimited design projects, unlimited revisions, source files, and more! We art direct and manage the communication and designs to be sure the quality is up to your standards.
Contact Every Week
Each week (typically on Monday or Tuesday), your social media specialist will send you the potential social schedule for the following week, or beyond. You will have until Wednesday to approve or edit. If we don’t hear from you, we assume all is good to move forward. Once the graphics are designed, they will be scheduled into Meta Suite for you to look at designs. If you need design changes, let your specialist know ASAP so there is time to edit the design.
Christmas and Easter Marketing
We will work with your team beginning 10 weeks from Christmas and Easter to plan the marketing strategy. We build the plan, manage the creation of graphics, and offer access to our wholesale printing options.
Social Media Seminar and Creation of your Digital Missionary Team
We will do an On-Site Social Media Seminar with your staff and volunteers to train them to be social media ninjas for your church. We then place them in a private FB group and your D373 Specialist will help you communicate with them and continue to inspire them each week. This group stays in place long after our partnership is complete!
Note: For all plans except the All Inclusive, the church is responsible for travel costs.
ALL INCLUSIVE PLAN $3097per month
Everything we do with everyone we have.
Meeting With Staff
We will set up a day to have an in-person meeting with your leadership team to explain our process, goals, and strategy so that we all start on the same page and get ‘buy-in’ from all staff. They need to know who we are and what we are doing for your church.
Custom Social Graphics Each Week
Through the partnership with Church Media Squad (CMS), the social media graphics are custom designed for your church only and created each week. Your Social Media Specialist will submit and manage all of that so you don’t have to worry about it
Social Media Seminar
That’s right, we said UNLIMITED! Through our partnership with Church Media Squad, you will get unlimited graphics for anything you need. Seriously. Unlimited design projects, unlimited revisions, source files, and more! We art direct and manage the communication and designs to be sure the quality is up to your standards.
Social Media Marketing and Management
Use of the D373 Custom 8 Bucket Strategy is specifically designed for churches and scalable to any church size. You will have your own Social Media Specialist from D373, who will create and manage content, which includes 6-7 posts a week. We don’t hijack your social platforms, so feel free to post additional content.
Running social media ads is easy.
Running highly effective ads takes a bit more time and forethought. We specialize in the diversification of ads, which is key to successful ad campaigns. Not only will we run your ads, but we will also train your team on how to effectively get the most out of the ads that you run in order to have an effective plan to reach the most people.
Message Series Design
We will work with your pastor or team to identify and creatively name/ title the series throughout the year that we could use for marketing on social platforms. We also manage the creation (through CMS) for all series graphics and will utilize those graphics to market the series on social media.
Marketing of Christmas and Easter
You will receive a monthly report that outlines the wins of the month as well as goals for the following month. This functions as a measuring stick for the duration of our partnership together.
We will work with your team beginning 10 weeks out to plan the marketing strategy for Christmas and Easter. You provide the budget. We build the plan, manage the creation of graphics, manage social media ad campaigns, and offer access to our wholesale printers.
We will do an On-Site Social Media Seminar with your staff, volunteers, and members of your church to train them to be social media ninjas for your church. We provide digital invites, scripts, and anything else you will need to promote this event. The seminar is about an hour and a half, and people attending will leave understanding the goals and strategy so they can help support the Social Media platforms of the church.
Note: D373 travel expense is included
Creation of a Digital Missionary Team
After the completion of the social media seminar, we place them in a private FB group and your D373 Specialist will help you communicate with them and continue to inspire them each week. We provide you with tips and best practices to keep your newly formed team connected with not only the church platforms but with each other. This group stays in place (and can even grow and expand) long after our partnership is complete!
Marketing of 3 Additional Events
We will create and manage the marketing to your community for up to 3 additional church-wide events. Events like Fall Festival, Mother’s Day, and VBS can be effective frontdoor events for your church. You provide the budget. We build the plan, manage creation of graphics, manage social media ad campaigns, and offer access to our wholesale printers
Our 1 Year All Inclusive Plan is the most comprehensive that we offer. With this level you will have access to everything we do and everyone on our team of professionals. You will be trained and equipped with the systems, processes and strategies to be able to have a greater impact on your community and the Kingdom of God.
Focus Group Creation
As a part of your Custom Marketing Plan, we will create a Focus Group of your staff and leadership (up to 50 people) and survey them on the current marketing and communication processes and what they believe is most effective. It is critical to determine how your people feel the church is perceived in the community. You will receive a summary of this report when it is complete. We can also customize it with any questions that you would like to include.
Demographics Study
We study the demographics of your area using Census data and other resources available to help determine the specific makeup of your Community. This gives us vital information and helps in building the personas.
Creation of Personas
Using all of this information as well as current outreach programs of the church, we build up to 4 character personas. These are valuable tools to keep you on task and focused with the people in your community who need to hear the message of Jesus. Each of the personas will have a specific story and potential connection to your church. Many churches make the mistake of only providing information to those who are looking for a church. Reaching those who are traveling a road of uncertainty is much more timeconsuming, thought consuming, and requires specific focus. We want to help with that.
Secret Guest Experience
Our team will come to your church the same weekend as the Social Media Seminar to be “Secret Guests” and evaluate your first-time guest experience. We then compile our results and recommendations in a report for your team. The evaluation and report will include short-term goals that take little resources, as well as long-term goals that may take a bit more time.
Note: D373 travel expense is included
Annual Marketing Plan
After all of this is complete, we will build an annual marketing plan for you. The plan will include Christmas and Easter, as well as the other events that you have assigned to us to market. It will include specific dates for graphics creation, planning meetings, deliverable recommendations, social media ad budget, and ad diversification, and much more!
Contact Every Week
Each week (typically on Monday or Tuesday), your social media specialist will send you the potential social schedule for the following week, or beyond. You will have until Wednesday to approve or edit. If we don’t hear from you, we assume all is good to move forward. Once the graphics are designed, they will be scheduled into Meta Suite for you to review. If you need design changes, let your specialist know as soon as possible so there is time to edit the design before the schedule launches.
We work with your team to create a 12-16 page magazine that will give a “peek inside” your church in order to provide information about who you are and your vision. It is a compelling overview to encourage people to seek more information.
Personal stories of real people in your church family are so important to help people outside the church feel a connection. Our professional writers will contact, interview, and tell up to 3 of these stories in a compelling way. These are used typically inside the Viewbook for guests to hear what God is doing in the lives of people.
Monthly Zoom Meetings
One of the most important things about partnering with D373 is constantly making sure we are on the same page as we work the plan together. Because of that, we schedule a Zoom call with you and/or your team every month to discuss wins, areas to improve, goals, upcoming events, and any other topics that rise to the surface every month. Unlike with other companies, you will never have to wonder, “What are they even doing for us?” That’s because we talk in detail about it every single month.
As we near the end of our contract, we will do training sessions within the last two months of the contract to teach your staff how to create content and utilize our strategy. These can be with one person or multiple people.
Stories of Life Change
Viewbook
WEB DESIGN
Our goal is to help you tell the story of your church through your web site. Our process will guide your team through visual appearance, functionality, site organization, content and user engagement. We have found depending on the complexity of the site it takes 3-4 months from beginning to launch.
Our Process:
• Research of your church by our web team and discussion with your team to understand the heart of the church and the priorities of the things that must be communicated.
• Assignment of a dedicated web team that will tell your church’s story throughout the site, which in turn will give the best guest experience through the site.
• Creation of a custom Wordpress site that will not contain any proprietary coding.
• Copy for Homepage and Visit page (all other copy is the responsibility of the church).
• Access to a private Website that we use that allows you to keep track of where we are in the process of the build.
• Integration of current Church Management software as needed.
• Advice and education on SEO and analytics and how to best leverage these.
• Availability for consultation on all web related options as needed (best plug-ins,sermon managers, event managers, etc.)
• Hosting is not included, but we can make hosting recommendations as needed.
• Includes migration of sermon archives for past year. We can train someone to do this if needed to migrate additional archives.
• Staff training of site management prior to launch.
• Process usually takes 3 months from beginning to completion.
Web design starts at $8997
CUSTOM MARKETING PLAN
We are often asked if we can build a personalized marketing plan for a church. Many churches that we a talked with have a team in place, but they need the tools and training to know how to reach their community more effectively. We have created this option for churches that are not interested in an annual contract, but just need a road map to follow.
This plan is completely personalized to your church. We interview, research, analyze, visit, discuss, and train! Then we build a 12-month plan for you. Then you and your team work the plan. It is roughly a 3-month process with a fixed price.
The Plan:
• Focus Group We create a Focus Group of your staff and leadership (up to 50 people) and survey them on the current marketing and communication processes and what they believe is most effective. It is critical to determine how your people feel the church is perceived in the community. You will receive a summary of this report when it is complete. We can also customize it with any questions that you would like to include.
• Demographics We study the demographics of your area using Census data and other resources as available to help determine the specific makeup of your Community.
• Personas Using all of this information as well as current outreach programs of the church, we build up to 4 personas. Personas are valuable tools to keep you on task and focused with the people in your community who need to hear the message of Jesus. Many churches make the mistake of only providing information to those who are looking for a church. Reaching those who are traveling a road of uncertainty is much more time-consuming, thought consuming, and requires specific focus.
• Secret Guest Visit During the 3-month period D373 will send 1-2 team members to be Secret Guests at your Sunday service. We will visit, evaluate, and provide a report with our findings and recommendations. D373 travel expense is included.
• Build the Plan After all of this is complete, we will build an annual marketing plan for you. The plan will focus on Christmas and Easter but will be set up so that you can use it for any churchwide event that you have. It will include specific dates for graphics creation, planning meetings, deliverable recommendations, social media ad budget, and ad diversification, and much more!
• Video Conferences We will have video meetings with your team as we go through this process to answer any questions and provide guidance as we build your plan. (up to 5 video meetings)
12 Month Marketing Plan $5997
“ The D373 Marketing Plan helped us stay focused on the people that we are trying to reach—those that are far from God as well as those looking for a community of faith. I highly recommend!
Paul Strozier - Executive Pastor
WORKING WITH US YOU WILL...
INCREASE
your digital presence outside the walls of your church GROW your church’s influence and reputation in the community.
EQUIP
your staff and volunteers to become social media ninjas.
REACH
exponentially more people with your church’s message.
PARTNER
with a personal digital specialist who will help your church engage your community and first time guests.
WE WOULD MAKE A GREAT TEAM!
BUT YOU DON’T HAVE TO TAKE OUR WORD FOR IT!
“ “ “
The help D373 has provided in graphic design, social media management, and simple advice has been excellent and beneficial. Our social media engagement alone is up more than 600%! From the beginning, our relationship has been very comfortable and feels like we are all part of one team. I would overwhelmingly give them 5 stars.
Ed
K. - Senior Pastor
Using the strategies that Design 373 suggested for marketing our Christmas worship events, attendance increased by nearly 40% over the last year’s events. Our digital presence and social platforms have seen an almost 500% increase in reach, and our ads are up 755%, reaching more than 200k people. We are extremely pleased with the outcome of the strategy and look forward to working with them for Easter!
Our partnership with Design 373 has exceeded our expectations. Attendance has increased. Our social media presence has soared.
Sherrie H. - Communication Director
We are a medium-sized church that had ‘out-grown’ our processes. While we have always had a heart to reach further into the community, we did not know how to do it effectively. The D373 team stepped in to help us find our ‘voice.’ From a new website to a social media strategy, to just helping us implement ‘best practices’ for communicating, D373 has been invaluable. They saved us years of work and learning things the hard way. More importantly, they have joined us in our mission to make disciples for the Glory of God. D373 is not a vendor or even a partner. They are an extension of our team.
Darren W. - Administrative Pastor
Without a doubt, Design373 changed our church social media presence and presentation. What we once viewed as an afterthought is now deserving of weekly forethought. D373 taught us that our online strategy is the new front door to the church. To put it another way, we no longer use our social media accounts to inform the church. We now use them to shine the light of Jesus Christ in a dark and dying world. Thank you, Design373!
Ryan W. - Senior Pastor
D373 does an amazing job of leveraging social media with a heart for ministry. Their strategy engages people at different levels, giving your church an even greater reach into the community to share the gospel. Their team is easy to work with and very responsive.
