Dstarweekly wednesday september 16 2015 web

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The Coachella Valley Number ‘One’ Desert Local Newspaper

desert

STAR W E E K L Y

PRESORTED STANDARD US POSTAGE PAID Desert Hot Springs, CA

Thor Steingraber Opens VPACs 5th Season with ‘Diavolo, see page 11

PERMIT NO 00005

September 16, 2015 Vol. 8 No. 73

Amtrak’s New Routes Whether it’s a trip to college, a business trip with colleagues, a girls’ weekend, or a dream vacation across the country, Amtrak takes you there. By Desert Star Staff WASHINGTON -Amtrak today unveiled a new nationwide brand campaign “500 Destinations. Infinite Stories.” inspired by passengers’ travel experiences from across the U.S. The new campaign is designed to create top-of-mind awareness and showcases the comfort, freedom, service and value of train travel.

The storytelling at the heart of the campaign focuses on the unique experiences and adventures only rail travel can provide. Whether it’s a trip to college, a business trip with colleagues, a girls’ weekend, or a dream vacation across the country, Amtrak takes you there. From downtown to downtown, community-to-community, Amtrak

Story and Photos by Pat Krause Former Marine Christopher Cerillo and Pamela Diamond held their annual open house memorial for 911 victims and their families at a private residence on Maravilla in Cathedral City. The event was held on Sept. 11th from 7 to 10 pm. An I-Beam from the North Tower was on display surrounded by lit candles. Plaques with the names of the victims were hung along the

walls with an American Flag as the backdrop for the I-beam. There were more plaques and photos in another area where a piece of Cement also from the North Tower was on display. Christopher said that one of the men at the tower told him he could take a piece of cement, and he would look the other way and not tell anyone. They had

Coachella Valley Remembers 911

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connects passengers to more than 500 destinations, offering a smarter way to travel. The new brand campaign also builds upon the value Amtrak offers to millions of passengers every year: a chance to relax and stretch out, move about freely and work or play. “Amtrak’s new campaign speaks to the uniquely enjoyable

experience of rail travel,” said Darlene Abubakar, Amtrak acting vice president brand management and marketing. “We are reinvigorating the Amtrak brand by celebrating thousands of travel experiences while simultaneously reinforcing what longtime Amtrak loyalists love about America’s Railroad: comfort, convenience and a commitment to excellent

Pamela Diamond and Christopher Cerillo. Photo by Pat Krause

customer service.” The multi-platform campaign provides brand consistency across all channels including TV, print, digital and social media and features the breadth of Amtrak’s national train system including long distance, Acela® and Northeast Regional trains, as well as statesupported routes. PR Newswire


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