The DLP Report for REALTORS 6 Marketing Mistakes No Realtor Should Make Ever wondered what your marketing strategies say about you and your business? Learn how to put your best face forward by avoiding these common mistakes. Mistake #1: Leaving a not-so-great lasting impression. You’ve just met potential clients and as you leave them you slide them your, um, not-sogreat marketing brochure. The photo is old, the style seems dated, and well, it just doesn’t seem to cut it anymore. Sound familiar? Fast fix: Update your marketing pieces with a custom-made Agent Presentation. We can create a first-class brochure that introduces you and your team and leaves a lasting impression of which you can be proud. After all, potential clients shouldn’t be impressed by you and then feel let down when they review your materials after you’ve left. That’s just confusing and ending on a bad note. Make sure your marketing tools are as upscale and professional as you are, and you are sure to get the listing. Mistake #2: Being forgettable. Nobody wants to be forgotten. But for a Realtor, it’s a sin. After all, you depend on people remembering you to sustain your business. But how will homeowners remember you when it’s time for them to sell or buy a home? The key after your great first impression is to stay in touch with top-notch marketing materials. Your professionalism and impressive reputation can only be communicated through quality marketing. Fast fix: Don’t let your marketing be run-of-the-mill. Make it spectacular. Get the right tools to stay connected and always be remembered. Our high-quality marketing pieces will help keep your name at the top of your clients’ lists when it comes time to sell or buy real estate. Our signature Magazine-Style Newsletters demand attention, demonstrate your expertise and allow you to be viewed as the obvious go-to agent for the specific neighborhood or price point you’re targeting. Mistake #3: Letting potential clients wonder if you’re up to the task. Buyers and sellers have many options for a Realtor. They want to work with someone that is professional and has the expertise and know-how to successfully lead them through their next transaction. Do your marketing materials meet up to these standards? Do-it-yourself brochures and drop-in photo direct-mail pieces just don’t come close in look or effectiveness to high-end, professional marketing pieces.
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