March | April 2014
Lifestyle Homes
Thinking of selling? The peak selling season is here!
Call Jason Dawson today at 480.620.8874 to schedule a private marketing consultation.
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7 STEPS TO SELLING
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FEATURED LUXURY LISTINGS
• STEP 1: REASON FOR SELLING It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale and your sales price. • STEP 2: THE COST OF SELLING It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine the potential profit that you can realize. • STEP 3: PRICE The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal.
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• STEP 4: LOCATION Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home. • STEP 5: CONDITION OF YOUR PROPERTY The condition of your property is always a factor in how quickly your home sells. It’s a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions. We can help provide tips to improve the condition of your property.
Elaborate Table Settings Step Up To The Plate
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• STEP 7: CHOOSE THE RIGHT REAL ESTATE PROFESSIONAL Did you know that who you hire to market your home matters? Right now, 51% of the luxury homes priced over $500,000 that go on the market will sell… make sure your real estate professional has a marketing plan that works in our current market to make sure your house sells for more money in less time.
Sunrise Point | 2 Bed | 2 Bath | 2,043 SQFT | $520,000
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Paradise Park Trails | 4 Bed | 2 Bath | 2,164 SQFT | $520,000
• STEP 6: STAGING Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or, that opening drapes and blinds and turning on lights make a room seem bright and cheery? It’s true, which is why staging your home to look its absolute best is an important factor in the selling process.
Arboleda | 4 Bed | 4.5 Bath | 5,591 SQFT | $1,590,000
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Gainey Ranch | 5 Bed | 5.5 Bath | 6,268 SQFT | $1,400,000
10281 E Happy Valley Road | 3 Bed | 4 Bath | 5,756 SQFT | $900,000
Grayhawk | 6 Bed | 4.5 Bath | 4,461 SQFT | $670,000
All information is deemed reliable but not guaranteed.
TheJasonDawsonTeam.com | ScottsdaleLifestyleHomes.com
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Keller Williams Realty East Valley | Each office is independently owned and operated
PRIMARY RESIDENTIAL MORTGAGE, INC. NMLS# 3094 BK#0902614
Jason Dawson LISTING SPECIALIST
480.620.8874 Direct
DAN WHITE Mortgage Consultant Phone: 602.339.4341 DanWhite@PrimeRes.com
LIANE LOCY Mortgage Consultant Phone: 602.909.9679 LLocy@PrimeRes.com
NMLS# 165675 AZ LO-0913779 NMLS# 239782 AZ LO-0912268
Jason@TheJasonDawsonTeam.com If your home is currently listed, this is not a solicitation for that listing.
All Escrows Proudly Opened With Grand Canyon Title Corporate Office: 2720 East Camelback Road, Suite 100 Phoenix, AZ 85016 602.468.7777 | GCTA.com
Allison Brown BUYER SPECIALIST
480.221.7455 Direct
Allison@TheJasonDawsonTeam.com
Produced by Desert Lifestyle Publishing • 480.460.0996 • www.DesertLifestyle.net
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Virtu’s Chocolate Mousse Tiramisu
Scottsdale Real Estate Market Update
From Jason Dawson, Luxury Marketing Specialist