Scottsdale Luxury Condo Lifestyle presented by Kevin Owens

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Scottsdale Luxury Condo

July | August 2013

Specializing in Scottsdale Luxury Condos

About Esplanade Place… Esplanade Place is a world-class luxury 14-floor condominium in the center of Phoenix’s business and financial district, located at the southeast corner of 24th Street and Camelback Road, adjacent to Biltmore Fashion Park. With just 56 residences, Esplanade Place is a one-of-a-kind luxury condominium experience in Phoenix for the select few who thrive on being in the center of it all. Esplanade Place is known for the five-star resort-style amenities and services available to residents. Amenities include: • Full-service business center & boardroom • State-of-the-art fitness center • Men’s & women’s locker rooms • Steam rooms & Massage room This luxury building also offers: • Roof top spa • Negative-edge swimming pool, grills & sundeck • Spectacular breath-taking city lights & mountain views Services also include: • Valet parking • Maintenance • Laundry/dry cleaning services • Full-service concierge • 24/7 security in the lobby Esplanade Place condos are currently priced from the $700s to $2.6+ million. For more information, contact Kevin Owens today!

KEVIN OWENS, REALTOR® Specializing in Scottsdale Luxury Condos

480.217.9184 kevin@fineAZliving.com www.fineAZliving.com

TOP 3 MISTAKES SELLERS MAKE WHEN CHOOSING A REALTOR® Selling a home should be like any other important business transaction, but all too often sellers make emotional or impulsive decisions that cost them money and time. Choosing the right REALTOR® to market a property and negotiate the sale is one of the most important steps in the process.

MISTAKE #1: “My friend, family member (or friend’s dog walker) sells real estate.”

Friendship alone isn’t enough to establish a professional’s credentials. Use tough standards when selecting an agent, just as you would when hiring an attorney, a doctor, or an accountant to handle your taxes. A true friend will understand and appreciate that selling real estate is a business decision. Selling your property often requires sharing confidential financial information with your real estate agent that you may not feel comfortable divulging to a friend or family member. Also, not all agents and brokerages are the same. Some agents treat real estate as a part-time hobby, while others practice real estate as their full-time career. Work with a REALTOR® who specializes in your neighborhood and will treat selling your home as their full-time job.

MISTAKE #2: “I am going to list with the agent who agrees with my selling price.”

Some agents tell you what you want to hear. In the real estate profession, this is known as “buying a listing” and is employed by shortsighted agents who are more interested in their success rather than yours. These agents take the risk of overpricing a home, knowing that they can later get the sellers to reduce the price to market value. This is used as a “sales tactic” in obtaining the listing, but is an extremely poor strategy in selling a home at the highest possible price. Work with an agent who will price your home based on the relevant sales in the area and the market trends, not the price that they think you want to hear.

MISTAKE #3: “I’m going to list with the agent who has the lowest commission.”

As they say, you get what you pay for. Paying a cut-rate discount commission will often get you a sign in the front yard and placement in the Multiple Listing Service, but little additional effort from your agent. In today’s market, it takes more marketing than a sign up in the front yard to sell a home. Realize that agents and real estate companies use their own funds to market and advertise your home. Marketing your home costs money -- the lower the commission, the less incentive for an agent to put up his or her own money to market your home. Incentive plays a very important role in sales. A “full service” agent earning a full commission will prioritize your sale as important and handle any challenges that come along – an agent earning a discounted commission does not have that same incentive. Finally, negotiating ability is an important skill in a listing agent. Are you willing to put your faith in an agent to fully negotiate on your behalf when he can’t even negotiate his own commission?

RECENTLY SOLD PROPERTIES ADDRESS/SUBDIVISION SQ.FT. BED BATH SOLD PRICE SOLD PER CLOSE OF SQ. FT. ESCROW

CALL NOW FOR A LOAN PRE-APPROVAL DECISION!

Kaycee Pugel

(623)210-1801 direct | kaycee.pugel@mortgagefamily.com 23435 N. Pima Rd., Suite 173 | Scottsdale, AZ 85255

NMLS#: 314691 Coldwell Banker Home Loans, 1 Mortgage Way, 3rd Floor, Mt. Laurel, NJ 08054. NMLS ID #4256 (www.nmlsconsumeraccess.org). Arizona Residential Mortgage Licensee #BK 0907285. Coldwell Banker® and the Coldwell Banker Logo are registered trademarks licensed to Coldwell Banker Real Estate LLC and used with permission. Equal Housing Lender.

SAFARI DRIVE 4747 N Scottsdale Rd 1003 4747 N Scottsdale Rd 1005 4741 N Scottsdale Rd 2001 4745 N Scottsdale Rd 1010 4737 N Scottsdale Rd 2007 4743 N Scottsdale Rd F3001 4737 N Scottsdale Rd 3005

1,401 1,399 1,350 1,447 1,370 1,552 1,863

1 1 2 2 2 1 2

1 1 2 2 2 2 2

$370,000 $370,000 $375,000 $430,000 $469,000 $475,000 $725,000

$264.10 $264.47 $277.78 $297.17 $342.34 $306.06 $389.16

4/19/13 4/19/13 5/31/13 4/15/13 6/12/13 5/14/13 4/12/13

VERITAS 8333 E Via Paseo Del Norte 1014 1,586 8333 E Via Paseo Del Norte 1028 1,944 8333 E Via Paseo Del Norte 1015 1,944 8333 E Via Paseo Del Norte 1027 2,066 8333 N Via Paseo Del Norte 1025 2,066

2 3 3 3 3

2 3.5 3.5 3 3

$400,000 $484,900 $495,000 $519,900 $523,215

$252.21 $249.43 $254.63 $251.65 $253.25

5/31/13 4/29/13 5/07/13 5/20/13 4/03/13

All information is deemed reliable but not guaranteed. The properties on this list have been listed/sold by various members of the MLS. For informational purposes only. Your real estate professional is not a mortgage lender; please contact your Mortgage Advisor for information about mortgage products and your eligibility for home financing. If your home is currently listed, this is not a solicitation for that listing. Owned and operated by NRT, LLC.

ISSN-1939-943X Produced by Desert Lifestyle Publishing • 480.460.0996 • www.DesertLifestyle.net

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