Intensive Moisture Duo is here!

February 2019 launch edition

delivers nourishment beyond the skin’s surface NEW!

intensive moisture cleanser twice as effective at removing long-wear make-up* while nourishing the skin

NEW!

intensive moisture balance restores lipid balance for optimal hydration

Launch deal, educational content and staff room posters inside

now powered by BioReplenish Complex™

on counter 1st February 2019 Dermalogica has introduced two solutions for the ever-increasing population of individuals who are prone to dry skin – a newly reformulated Intensive Moisture Balance moisturiser and NEW Intensive Moisture Cleanser – both featuring a state-of-the-art BioReplenish Complex™.

These formulas do more than just rehydrate dry skin; they restore and transform the skin. Key to this transformation is support for the skin’s barrier lipids, which are critical for a healthy, hydrated appearance. A healthy lipid barrier is like a strong wall on the surface of the skin – it locks moisture in and keeps irritants out.

Without a healthy lipid barrier, our skin loses water faster and becomes more vulnerable to dryness, irritation, dullness, flakiness, roughness, loss of elasticity, and cracking.

intensive moisture balance The newly reformulated Intensive Moisture Balance with BioReplenish Complex™ is engineered to help strengthen, replenish and better support the skin’s barrier lipids to help reduce dryness. item code

size

salon price

retail price

barcode

5885

7ml

$9.22

$16.60

6661517431011

15ml

$15.54

$28.00

666151033030

111328

50ml

$41.62

$75.00

666151033016

111327

100ml

$67.16

$121.00

666151032194

177ml

$80.20

n/a

666151530973

111329

211327

(in carton)

(professional)

intensive moisture cleanser NEW Intensive Moisture Cleanser with BioReplenish Complex™ is designed to minimise damage of vital proteins and lipids, which are often damaged during cleansing. Instead, the skin is left feeling hydrated. item code

size

salon price

retail price

barcode

10ml

$9.22

$16.60

666151710016

111326

150ml

$33.58

$60.50

666151011212

111334

295ml

$52.72

$95.00

666151033054

473ml

$60.54

n/a

666151011236

5884

211326

(in carton)

(professional)

exclusive launch deal offer NEW size coming soon!

Intensive Moisture Cleanser 150ml CODE

QTY

LIMITED TIME OFFER!*

DESCRIPTION

SAVE OVER 22%

SIZE

SALON PRICE INC. GST

VALUE

NEW! INTENSIVE MOISTURE CLEANSER 111334

3

Intensive Moisture Cleanser (rrp: $95.00)

295ml

$52.72

$158.16

211326

1

Intensive Moisture Cleanser - professional

473ml

$60.54

$60.54

711326

1

Intensive Moisture Cleanser - tester [free]

150ml

$30.23

$30.23

611326

12

Intensive Moisture Cleanser - sample [free]

Each

$0.50

$6.00

NEW! INTENSIVE MOISTURE BALANCE 111328

3

Intensive Moisture Balance (rrp: $75.00)

50ml

$41.62

$124.86

111327

3

Intensive Moisture Balance (rrp: $121.00)

100ml

$67.16

$201.48

111329

3

Intensive Moisture Balance - travel (rrp: $28.00)

15ml

$15.54

$46.62

211327

1

Intensive Moisture Balance - professional

177ml

$80.20

$80.20

711327

1

Intensive Moisture Balance - tester [free]

100ml

$60.45

$60.45

5885

8

Intensive Moisture Balance - trial (value: $16.60) [free]

7ml

$9.22

$73.76

611327

12

Intensive Moisture Balance - sample [free]

Each

$0.50

$6.00

LAUNCH ONLY SUPPORT MATERIALS A4043

1

Training Manual [free]

Each

$10.00

$10.00

5948

1

Tester Display [free]

Each

$11.55

$11.55

A4044

1

Display Sheet (double-sided) [free]

2pk

$3.00

$3.00

DEAL VALUE: $872.85 | COST: $671.86 | SAVINGS: $200.99 *Available while stock lasts. Limit of one deal per account.

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intensive moisture balance delivers nourishment beyond the skin’s surface description An ultra-nourishing moisturiser that restores lipid balance to dry, depleted skin for optimal barrier performance. key benefits • Strengthens the skin’s lipid barrier.

• Helps rebalance the skin’s microbiome.

• Intensely moisturises dry, depleted skin. key ingredients • BioReplenish Complex™ delivers a proven combination of key barrier lipids to help enhance the skin’s natural resilience and support barrier recovery.

• Prebiotic Chlorella Algae complex featuring Chlorella Vulgaris Extract helps rebalance the skin’s natural microbiome by fostering “good” bacteria like S. epidermidis bacteria and diminishing S. aureus bacteria, which creates dryness.

• Hyaluronic Acid, combined with Echinacea, Centella Asiatica and Aloe Vera, locks in hydration to help enhance the skin’s moisture content and reduce the appearance of fine lines. how to use it After cleansing and toning, apply over face and neck with light, upward strokes. Use twice daily, morning and night. product system Daily Skin Health what goes best with it • Intensive Moisture Cleanser • Phyto Replenish Oil • MultiVitamin Power Recovery Masque ®

intensive moisture balance frequently asked questions Which line of products is this in?

This product is in the Daily Skin Health line.

How often should my client use this product?

We recommend using it twice a day (morning and evening).

Does my client have to use both Intensive Moisture Cleanser and Intensive Moisture Balance?

Your client should use the products that are best suited for their lifestyle and skin condition, as determined during their Face Mapping skin analysis. Clients with dry or very dry skin can benefit from using these two products every day. ®

Will this product cause breakout activity?

Intensive Moisture Balance should not cause breakout activity. However, if your client does experience an adverse skin reaction, please advise them to stop using this product until the cause of their reaction can be determined.

Is this product replacing an existing product?

Intensive Moisture Balance will replace the existing formula; however, the new formula will look and feel the same.

What is the key difference between this formula and the discontinued formula?

The new Intensive Moisture Balance features an innovative BioReplenish Complex™ that delivers nourishment beyond the skin’s surface to help restore lipid balance to dry, depleted skin. The new retail formula also features a twist-off cap instead of a flip-cap.

When should I prescribe this product instead of Skin Smoothing Cream or Active Moist?

This product is ideal for clients with dry to very dry skin. Clients with dehydrated or combination skin may benefit more from Skin Smoothing Cream, whereas clients with normal to oily skin will benefit from Active Moist.

Can my client use this product after a peel or other professional treatment?

Yes, provided they are not allergic or contraindicated to any of its ingredients.

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intensive moisture cleanser twice as effective at removing long-wear make-up* while nourishing the skin description A light, creamy cleanser that removes impurities while actively nourishing dry, depleted skin. key benefits • Defends against dryness.

• Delivers a smoother feel after cleansing.

• Rinses away easily and leaves the skin cleaner, softer and more luminous. key ingredients • Lipid-enriched Directly Esterified Fatty Isethionate (DEFI) surfactant system cleanses the skin while helping to minimise damage of vital proteins and lipids that defend against dryness.

• BioReplenish Complex™, combined with phytoactives from Coconut (Sodium Cocoyl Isethionate, Hydrogenated Coconut Acid) and Murumuru Seed Butter (Sodium Astrocaryum Murumuruate) help protect barrier lipids and preserve the skin’s natural resilience.

• Invigorating extracts of Citrus, Palmarosa and Jasmine refresh tired skin. how to use it Massage onto dampened face and neck. Rinse with warm water. Use twice daily, morning and night. product system Daily Skin Health what goes best with it • PreCleanse Balm • Phyto Replenish Oil • MultiVitamin Power Recovery Masque ®

*As compared to Essential Cleansing Solution.

intensive moisture cleanser frequently asked questions Which line of products is this in?

This product is in the Daily Skin Health line.

How often should my client use this product?

We recommend using it twice a day (morning and evening).

Does my client have to use both Intensive Moisture Cleanser and Intensive Moisture Balance?

Your client should use the products that are best suited for their lifestyle and skin condition, as determined during their Face Mapping skin analysis. Clients with dry or very dry skin can benefit from using these two products every day. ÂŽ

Can my client use PreCleanse or PreCleanse Balm before Intensive Moisture Cleanser?

Absolutely, especially if they need to remove sunscreen, make-up or any impurities. For dry skin, we recommend PreCleanse Balm.

Will this product cause breakout activity?

Intensive Moisture Cleanser should not cause breakout activity. However, if your client does experience an adverse skin reaction, please advise them to stop using this product until the cause of their reaction can be determined.

Is this product replacing an existing product?

Intensive Moisture Cleanser will replace Essential Cleansing Solution.

What are the key differences between this formula and Essential Cleansing Solution?

Intensive Moisture Cleanser features an innovative BioReplenish Complex™ that minimises damage of vital proteins and lipids while cleansing away make-up and impurities. It is also twice as effective at removing longwear make-up while nourishing the skin. Both retail sizes of this product also feature new pump dispensers.

Can my client use this product after a peel or other professional treatment?

Yes, provided they are not allergic or contraindicated to any of its ingredients.

Can I use Intensive Moisture Cleanser on a client who has eyelash extensions?

No. This cleanser is an oil-based cleanser, which is not suitable for clients who have eyelash extensions.

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marketing

Display sheets replenish dry, depleted skin

All the below materials are available to download from the Business Centre.

intensive moisture cleanser twice as effective at removing longwear make-up while nourishing the skin*

To help you get a head start on implementing your marketing campaign for NEW! Intensive Moisture Balance and Intensive Moisture Cleanser in store, online and on your social networks, we’ve put together a digital marketing pack, which includes all the tools you need to successfully launch this innovation in your business.

• Images • Training Manual • Material Safety Data Sheet • Press Release

featuring new!

Intensive Moisture Balance and Intensive Moisture Cleanser

delivers nourishment beyond the skin’s surface

NEW!

intensive moisture balance

$15

10 min

NEW!

intensive moisture balance + cleanser

restores lipid balance for optimal hydration

powered by BioReplenish Complex™ *as compared to Essential Cleansing Solution

Inside your Digital Marketing Pack, you’ll find: • Barcodes • Social Tiles • Pricing • Display Sheets

deeply nourishing express treatment

NEW!

or redeemable on a product purchase!*

powered by BioReplenish Complex™

*Excludes Clear StartTM and travel-size products. Not available in conjunction with any other offer.

Cube inserts 1535 Beachey Place | Carson, CA 90746 job #

description

48472

Intensive Moisture Balance/Cleanser - Cube Inserts upc

sku

software

template

NEW!NEW!

InDesign CC ‘18 trim size

final/folded size

8” x 8”

8” x 8”

created

updated

9.26.18 | MG

bleed

sides

1/8” full bleed stock/weight

finish/coating

PROCESS

PMS

PMS

PMS

PMS

PMS

PMS

CMYK

X

X

X

X

X

X

notes

designer contact info

first name: Michael email: creative@dermalogica.com Vendor may not make changes to the art provided without written approval of the Creative Department

intensive intensive moisture moisture balance balance ultra-nourishing ultra-nourishing moisturizer moisturizer

replenish replenish dry, depleted skin dry, depleted skin

NEW!NEW!

intensive intensive moisture moisture cleanser cleanser light, creamy cleanser light, creamy cleanser

Click the link to begin downloading your Digital Marketing Pack.

Save the folder to your computer to access the contents.

The folder will take approximately 451 MB of space.

begin download Social tiles

delivers nourishment beyond the skin’s surface

Dry Skin Lens Widget – dryskinlens.com In support of the launch of NEW Intensive Moisture Balance and Intensive Moisture Cleanser, we’ve developed a Dry Skin Lens widget that assesses skin dryness. Powered by artificial intelligence, Dry Skin Lens evaluates your facial image, then presents your results on a dryness scale that ranges from not dry to severely dry.

Features: • A lipid barrier close-up image that directly correlates to your skin’s level of dryness • Real-time humidity and air quality based on user location • Personalised skin analysis • Personalised recommendations

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education

deeply nourishing facefit

SM

10 minute

time:

2

MIN.

boosts moisture to dry skin and replenishes lipid barrier

directions: 1 Cleanse the skin by applying an almond-sized amount of PreCleanse Balm.

Manipulate, then emulsify with water and remove with damp aesthetic wipes.

Modality Option: Use an ultrasonic blade or brush on exfoliation mode for a deep cleanse.

2

2

Mix 1 pump Intensive Moisture Cleanser with water in a cup and apply with Fan Masque Brush. Lightly manipulate then remove with damp aesthetic wipes.

3

3

Apply Hyaluronic Acid IonActive™ Serum then follow with a thin layer of Colloidal Masque Base. Remove with damp aesthetic wipes.

MIN.

MIN.

Modality Option: Use an ultrasonic blade on penetration mode to optimise hydration.

2

4

Spritz Multi-Active Toner and apply a few drops of Phyto Replenish Oil. Then apply Intensive Moisture Balance.

2

5

Apply Solar Defense Booster SPF50 or prescribed Daylight Defense.

MIN.

MIN.

suggested treatment cost: $15.00