Design your own material. Pieces must be designed to be complementary to the Dermalogica brand
option image – use product images, elements from the available templates, the Dermalogica logo, as well as C
terminology. The promotional message cannot mention another product line or treatments supplied by a company other than Dermalogica. In order to receive a 50% reimbursement, the Dermalogica logo must be used and be the same size as your skin centre logo.
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MyMarketing guide
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Approval Pre-approval is required for all pieces wanting to be covered by MyMarketing. Please allow extra time in your deadlines for the pre-approval process in case of any modifications that need to be made. Once you have your final proof, send it to the marketing department via e-mail, fax or mail: Marketing – MyMarketing 300 – 720 King Street West Toronto, ON M5V 2T3 Phone: 416-368-2286 – press 6 Email: marketing@dermalogica.ca
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Printing Once your advertising has been approved by us, you are ready to send it to print. When you receive the invoice for the advertisement, mail out, etc., you must pay the invoice in full, and send a copy of the paid invoice along with an original copy of the advertisement in order for the credit to be processed. Please include a picture or cutout of the advertisement within the publication; we will not accept just the printout of a final proof.
some do’s to keep in mind Remember that anything you advertise or mail out is a direct reflection of your skin centre. This will attract new clients and keep current clients coming back with special offers and incentives. Here are some do’s to keep in mind when putting together your MyMarketing materials: P
Do double check spelling
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Do use Dermalogica terminology We DO say We do NOT say skin therapist esthetician skin treatment facial treatment center salon necessity luxury, indulgence or pampering skin health beauty premature aging wrinkles hyperpigmentation age spots Speed Mapping®, Face Mapping® product recommendation Skin BarSM retail counter
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Do use the
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Do use your business consultant as a resource for advice
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Do use the Online Business Centre for templates and ideas. Download display sheets, merchandising schematics, email templates to send to your existing client list, and so much more.
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To receive further information regarding the Dermalogica MyMarketing program and to answer any further questions please contact: Marketing – MyMarketing 300 – 720 King Street West Toronto, ON M5V 2T3 Phone: 416-368-2286 – press 6 Email: marketing@dermalogica.ca
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