Adam in Wales – Product Design A Practical Guide To Making Games That Sell – for Board Game Designers Publishers and Others in the Tabletop Industry (Adam In Wales - Board Game Design)


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Product design means creating games that are tailored to the needs and desires of real players. While game publishers have a massive part to play in creating a product, this book focuses primarily on the game designer the person who creates the blueprint the rest of the creative team work from.Most board game designers start their process from a moment of inspiration or experimentation. This book advocates a third starting point: empathy.Awardwinning board game designer Adam Porter shares his insights into how product design principles can enhance your tabletop game.This book describes:- Design Thinking (and how it relates to game design)- Onboarding Players- UX Design for tabletop games- Building a brand- Player journey maps- Balancing Innovation against Iteration- Product Growth- Intrinsic and Extrinsic Feedback- Designing for Accessibility- Creating a great hookUnderstanding your audience.- Forms of playtester feedback... and much more.Praise for Adam Porter's YouTube channel Adam in Wales - Board Game Designl:If youre a game designer, I highly recommend Adam Porters YouTube channel, Adam in Wales. It has a similar vibe to my game design YouTube channel in terms of its focus on specific game mechanisms, but Adam is far more eloquent and polished. Jamey Stegmaier, designer of Viticulture and Scythe.Adam Porter has been putting out great videos on board game design for years, offering an experienced designers view of how the industry works some of the most insightful and comprehensive overviews of the current state of the industry as it undergoes considerable challenges, all delivered with his characteristic wry wit. Cardboard EdisonAdams videos have already achieved must-watch status in the industry for me. Theyre a great resource for established pros and newcomers alike. Mojo Nation Praise for Adam in Wales - Board Game Designer Journal:The author has created an impressive, thoughtful, approachable and generous toolset for anyone interested in designing board games, but who perhaps doesn't quite know where to start or how to bring their creativity into focus. It's also full of quotes from successful game designers, each of which the author uses to introduce a different lens that the reader can use to actively interrogate and develop their own ideas. Brett J Gilbert, designer of Mandala and The Guild of Merchant Explorers.One of the hardest things with game design is knowing how to make progress when you get stuck. The Board Game Designer Journal helps you move forward by encouraging you to think differently about your challenges. The journal is broken up into a mix of short exercises, reflective logs and Adam's own teachings. Would definitely recommend. Rory Muldoon, designer of Voyages and Waypoints.Adam has done it again. Ive been watching Adam's videos on YouTube for a few years now. Every time I think he has helped me out, with my board game designs, in every way possible, he creates something new to prove otherwise. Amazon customer.