Derek Rowley - EN Home Listing Presentation - 2025
LUXURY HOME LISTING PRESENTATION
DEREK ROWLEY ELEVATE LAND | REALTY presented
Hello, and thank you for the opportunity to introduce myself. My name is Derek Rowley, and I’m a 21+ year veteran of the luxury real estate industry. I have been specializing in selling properties at The Lodges at Eagles Nest here in Banner Elk almost exclusively for the past 16+years, and I would like to offer my services and expertise to sell your beautiful Eagles Nest home.
In this presentation, I will detail my long history of success here on the mountain and the significant advantages of listing your Eagles Nest home with me and Elevate Land and Realty. I will also detail my proven track record, which speaks for itself, and why I am the most qualified agent in the High Country to sell your home.
First, I would like to share more about myself and some of my career achievements to date. Entering into a listing agreement with a real estate professional to sell your home requires a significant amount of trust. Here’s a little of my personal story and why I’ve earned the trust and confidence of so many of my clients here at The Lodges at Eagles Nest.
I was born in Louisville, KY, and instilled with a Midwesterner’s tenacity and strong work ethic. My family moved to North Carolina when I was very young, and I was raised just outside Chapel Hill. I studied at the University of North Carolina at Wilmington and began my real estate career immediately after college in 2004. Starting as a broker assistant for a top developer of amenity-rich private communities, learned the fundamentals of both luxury home and land sales. After two years of rigorous and invaluable training, I became a fully licensed real estate broker. During my first few years in the business, I contributed to numerous successful development releases and became a consistent multi-million-dollar producer year over year.
During the summer of 2009, joined the sales and marketing team here at The Lodges at Eagles Nest. From the moment I drove through the front gate, I felt a personal connection to the mountain and the next-generation vision for Eagles Nest. I knew immediately just how special this project was and what an incredibly unique community it had the potential to be.
Over the past 16+ years here on the mountain, I’ve experienced and achieved a great deal. I’ve witnessed Eagles Nest’s evolution from a bold new idea to a fully realized master-planned development. From artist/developer John Turchin’s dream for an alternative to the traditional country club, to the vibrant community we’ve all come to love. I’ve been the one constant sales presence in the development throughout almost its entire history. Therefore, I have a comprehensive 360-degree understanding of the project’s history, the original concept that continues to drive its immense success, and our property owner’s experiences over the years. Prospective buyers want the whole story of where they are investing, and can tell that story better than anyone.
In the following pages, I’ll list a few highlights from my personal sales resume here at Eagles Nest and throughout the High Country. I’ll also detail the advantages that my unique community and local expertise, combined with the proprietary tools available to our firm alone, will bring to you and how I intend to market your home should I be given the opportunity.
Thank you for allowing me to introduce myself and present my services to sell your Eagles Nest home. I appreciate your time and consideration.
derek.rowley@elevatelandandrealty.com m 910-620-2978 www.elevatelandandrealty.com
I own and continually add to a database of over 50,000 current property owners, buyer prospects, ambassador brokers, luxury vacation renters, and influencers that I’ve been accumulating for over 16 years of marketing The Lodges at Eagles Nest, Banner Elk, and NC High Country properties. This collection includes the original developer database, in which hundreds of thousands of dollars were spent to procure in the high-net-worth feeder markets of Charlotte, Lake Norman, Raleigh-Durham, Miami–Dade, Tampa, Orlando, Dallas, Houston, and more. These individuals in my database regularly receive my email ads and announcements, including thousands of licensed luxury real estate brokers in North Carolina, from the mountains to the coast, and throughout Florida.
WEB PRESENCE
EaglesNestAtBannerElk.com - Elevate Land and Realty owns and operates the official website for The Lodges at Eagles Nest and receives all real estate sales leads generated through it. All of my Eagles Nest listings prominently feature on this highly visible, dedicated community sales website. The site is at the very top for all relevant Eagles Nest organic searches and receives a high volume of traffic on a daily basis.
ElevateLandAndRealty.com My listings are featured on this highly visible website specializing in luxury NC High Country real estate. The website is IDX-enabled and features resources for buyers and sellers, including Market Reports, Home Value Analysis, Advanced Search, and a direct link to The Lodges at Eagles Nest website.
Online Media Partners - Upon listing with me and Elevate Land and Realty, your Eagles Nest property will be prominently featured on all of the top real estate search engines. This list includes Zillow.com, Realtor.com, Homes. com, Trulia.com, and hundreds of additional local, national, and global IDX-enabled websites that feature NC High Country real estate.
INVESTMENT PROPERTY EXPERTISE
The Lodges at Eagles Nest offers a thriving, world-class luxury vacation rental experience, which I personally helped to create from the beginning. Due to the onset of the Great Recession back in 2008, the original Eagles Nest covenants were amended to allow for short-term rentals, enabling homeowners to generate some income during those challenging economic times. As the Director of Sales and Operations at the time, it was my responsibility to help create and refine the Luxury Vacation Rental program on the mountain. From 2009 through 2021, I operated and eventually co-owned Mountain Realty & Rentals, specializing in White Glove service and managing some of the most impressive homes Eagles Nest has to offer.
As such, I have a keen expertise and understanding of how to market and sell homes and homesites in Eagles Nest to buyers ranging from those who want to cover some yearly expenses by renting their 2nd homes, to those who are specifically looking for a high-income-producing investment property. also work closely with the leading vacation rental management companies at Eagles Nest to smoothly coordinate the sale of my home listings while they are renting, and have successfully converted numerous vacation renters into buyers. tastefully introduce opportunities to families while they are here, “in the ether,” so to speak, and the results follow naturally.
SOCIAL MEDIA
Social media is the fastest-growing platform for marketing real estate online today. I focus heavily on growing my professional social media presence and am constantly exposing those in my circle to new opportunities for sale here in the NC High Country. have multiple Facebook personal and business pages, as well as Instagram, YouTube, Twitter (X), ISSUU, and LinkedIn. I regularly reach my 10,000+ contacts, many of whom have been following my sales efforts in The Lodges at Eagles Nest for over 16 years, and among whom are 3,000+ luxury real estate brokers throughout all of our target markets.
I harness the power of social media to link your Eagles Nest property with the most dedicated online viewers. Your property will be showcased across multiple high-traffic platforms, including the official Lodges at Eagles Nest Facebook and Instagram pages, ensuring maximum exposure and engagement.
Please Click the Interactive Links Below to Like/Follow My Social Media Business Pages
MARKETING STRATEGY & PLAN
1. PREPARING YOUR HOME TO SELL
We will inventory your home to decide which items you would like to include in the sale of the home and which items you would like to keep. We will then agree on the very best presentation of the home, which can include recommendations for staging, cleaning, repairs, etc.
2. PROFESSIONAL DRONE SHOOT & CUSTOM BROCHURE
I believe photo presentation is everything in showcasing truly stunning luxury properties. I employ the best photographers in the area to bring my Eagles Nest listings to life and put them out to the world. I also incorporate my own proprietary stock photography of the community, featuring the highlights of Eagles Nest in all four spectacular seasons, on each of my listings and custom brochures.
3. LIST WITH HIGH COUNTRY ASSOCIATION OF REALTORS / MLS
This step ensures delivery to and visibility by all area Realtors and association members.
4. RELEASE TO ONLINE MEDIA PARTNERS & IDX-ENABLED BROKER WEBSITES
This includes distribution to Zillow.com, Realtor.com, Homes.com, Trulia.com, and hundreds of additional local, national, and global IDX-enabled websites that feature NC High Country real estate.
5. CUSTOM E-MAIL BLAST
I will design and release a custom email blast of the property to my 50,000+ database of qualified prospects, brokers, owners, past vacation renters, and influencers.
6. SOCIAL MEDIA PUSH
I will organize a social media push to my combined 10,000+ followers on all social media outlets, as well as to the official Lodges at Eagles Nest Facebook and Instagram pages.
6. ADDITIONAL ELECTIVE MARKETING OPPORTUNITIES
We’ll discuss several additional marketing opportunities that will be beneficial in selling your unique Eagles Nest home. These include professional video production, digital targeted marketing, and direct mail targeted marketing campaigns, as well as paid social media, newspaper, and magazine ads. Additional elective marketing opportunities are paid for upfront by the seller and reimbursed at closing.
MOVING FORWARD NEXT
STEPS FOR YOUR EAGLES NEST HOME
By listing your Eagles Nest home with me through Elevate Land and Realty, you’ll align with the very best local real estate firm, with tools that are unique to us alone for selling Eagles Nest properties.
Only one firm in the NC High Country is dedicated to sales at The Lodges at Eagles Nest, and only one broker has 16+ years of experience selling the community.
Thank you for the opportunity to present my services, and I look forward to being your trusted real estate professional on this journey.
Let’s get started!
“We recently sold our home in Eagles Nest in Banner Elk, NC, and couldn’t have asked for a better realtor than Derek Rowley. From our very first meeting, Derek impressed us with his professionalism, local market knowledge, and honest, straightforward approach.
He guided us through every step of the selling process with clarity and confidence, keeping us informed and at ease the entire time. His marketing strategy was spot on, and his attention to detail ensured our home was presented at its absolute best. Derek went above and beyond to ensure a smooth and successful sale, and we’re incredibly grateful for his hard work and dedication.
If you’re looking to buy or sell in the High Country area, we highly recommend Derek Rowley. You’ll be in expert hands.”
Vince Lombardi
ROWLEY Broker / REALTOR®
derek.rowley@elevatelandandrealty.com m 910-620-2978
