I am Hana Project Report by iStudios Multimedia Ltd

PROJECT REPORT

What began as an idea to honour activist and mother Hana Te Hemara, along with rangatira from Ngā Tamatoa, became a reality in the form of a large number of significant events during September 2022.

We believe the I am Hana project was a resounding success, achieving its goal of shining a light on and acknowledging all who have advocated, fought and actively participated in the revitalisation of te reo Māori within Ngāmotu and across Aotearoa.

The project’s main objective of creating a visual representation of Te Atiawa history, culture, and language through the story of Hana Te Hemara was achieved and is something that was celebrated.

The success of this project is credited to the strategic relationships which involved collaborations with our hapū, iwi and the many partners who came together to support this important kaupapa.

Our hope is that this is the first of many opportunities to celebrate our tūpuna, the disruptors, the advocates, the fighters and the change-makers.

Tama tū, tama ora. Tama noho, tama mate. Tama toa!

E TE ITI, E TE RAHI, TE KATOA Dion Tuuta Pouwhakahaere / CEO Te Kotahitanga o Te Atiawa Ramari Jackson-Paniora Co-Creator I am Hana Project Amokura Panoho Co-Creator I am Hana Project

3 Contents 4 INTRODUCTION 6 EVENTS & HIGHLIGHTS 18 ACKNOWLEDGEMENTS 10 TIKANGA ME KAWA 12 MEDIA & SOCIAL MEDIA 16 FEEDBACK

Introduction

E TE MOTU E! WHAKANUIA TE HURINGA TAU MOTUHAKE 50 O TE REO MĀORI ME TE MANA WHAKAAWEAWE O TE RŌPŪ, NGĀ TAMATOA, TIHEI MOURI ORA.

Te Kotahitanga o Te Atiawa, Ngāti Te Whiti and Puketapu hapū, the whānau of Hana Te

Hemara were proud to welcome Ngā Tamatoa and Te Reo Māori Society to Ngāmotu, for the I am Hana project, and to commemorate the 50th anniversary of the presentation of the Māori language petition to parliament.

From 30 August – 15 September 2022 a series of events and exhibition were held in Ngāmotu/New Plymouth. Centred around a five-storey mural of Hana Te Hemara (Te Atiawa, Ngāti Raukawa, Ngāi Tahu), a founding member of Ngā Tamatoa, the mural was painted by renowned artist Mr G (Kereama Hoete) on the exterior of the Puke Ariki Library in the Ngāmotu CBD.

The mural of Hana Te Hemara was painted to celebrate her legacy, Ngā Tamatoa and to mark the 50th anniversay of the Māori language petition to parliament in 1972.

Ngāmotu was chosen as the location for I am Hana which honours Hana Te Hemara who was born at Kaipakopako in nearby Bell Block.

Ramari Jackson-Paniora – Hana's daughter and co-creator of I am Hana – said as well as commemorating the petition, the towering image on the Puke Ariki building was about telling her mother's story.

"She was very vibrant, she was absolutely fearless, she was a changemaker, a real visionary. She was at the front end of innovation, she wasn't

really interested in what was happening in the now, she was always working quite far out into the future."

Ramari Jackson-Paniora said her mother, who had limited te reo herself, would be amazed at the language's revitalisation, but would still insist there was more to do.

As well as the mural, the I am Hana kaupapa offered other opportunities for the community to learn more about Hana, Ngā Tamatoa and the impact they made on Aotearoa today.

This included two full-house public panel discussions from founding Ngā Tamatoa members, an artists’ workshop with Mr G, school visits to the mural site, a listening post of Hana speaking, women’s health engagements, and the Life and Times of Ngā Tamatoa Exhibition. This exhibition showcased photographs from John Miller who documented Ngā Tamatoa's activism in the 1970’s. Within this exhibition, was the kahu huruhuru worn by Hana when presenting the Māori language petition to parliament 50 years ago, along with personal items from Ngā Tamatoa and Hana Te Hemara’s whānau.

Image (left): John Miller

he ngangahau he mātātoa he marutuna

We recognised with the 50th anniversary that if we didn't acknowledge the significance of this history an opportunity would be lost. Aunty Hana’s story and what she achieved, what she did for us as a national icon and the fact that she is a daughter of Taranaki, needed to be honoured.

AMOKURA PANOHO

A blessing of the completed mural on 15 September was celebrated with a community party and an I am Hana event dinner to honour Ngā Tamatoa members, te reo Māori champions, te whānau of Hana, Te Atiawa hapū and project partners.

Weaved into all occasions was the celebration of Te Wiki o Te Reo Māori and commemorating the 50th anniversary of the presentation of the Māori language petition to parliament.

Amokura Panoho – Hana’s niece and co-creator of the I am Hana project – said the anniversary had provided a chance to recognise people like the members of Ngā Tamatoa and Hana Te Hemara.

"We recognised with the 50th anniversary that if we didn't acknowledge the significance of this history an opportunity would be lost. Aunty Hana’s story and what she achieved, what she did for us as a national icon and the fact that she is a daughter of Taranaki, needed to be honoured."

Events and highlights

I AM HANA MURAL

In late-2019, Ramari Jackson-Paniora approached Mr G to ask if he would consider painting a mural of her mother. At the time she was being approached by a number of organisations who were thinking of how they would commemorate the anniversary of the Māori Language Petition. When he confirmed he would be honoured to do so, Ramari reached out to her cousin Amokura Panoho to work with her on developing a project.

From their initial discussions, the concept of positioning the mural in her birthplace emerged. Amokura approached the New Plymouth District Council (NPDC), Venture Taranaki and Te Kotahitanga o Te Atiawa (Te Kotahianga), and momentum built to evolve into the I am Hana project. Te Kotahitanga also confirmed their support to host Ngā Tamatoa members at a celebration event in New Plymouth on the 15 September and committed personnel to work with Ramari and Amokura.

As a result of these collaborations (later referred to as Our Collaboration Table) the I am Hana project demonstrated how hapū, iwi, local and central government and philanthropic entities can work together effectively and seamlessly with limited resources and time.

... the I am Hana project demonstrated how hapū, iwi, local and central government and philanthropic entities can work together effectively and seamlessly with limited resources and time.

On 30 August 2022, Ngāti Te Whiti and Puketapu hapū blessed the mural site to enable the safe working conditions for Mr G, volunteers and health and safety crew. It also opened the I am Hana kaupapa. The blessing was attended by more than 100 guests including Te Atiawa iwi and hapū, whānau of Hana Te Hemara, NPDC staff, neighbours who live and work around the mural site and community supporters.

Until the murals completion on 13 September, thousands of Taranaki locals sat on the stand to watch Mr G work. Schools such as Fitzroy Primary School, Devon Intermediate and Te Pi’ipi’inga Kakano Mai I Rangiatea performed for the crew, while many other students came to admire his work.

Large signage was erected so locals could learn about the I am Hana project, Hana Te Hemara and Ngā Tamatoa.

A dawn ceremony to bless the completed mural was held on 15 September. It was attended by hundreds of iwi and hapū representatives, Ngā Tamatoa and their families, local dignitaries, students and Taranaki locals. The event was also broadcast live on Whakaata Māori.

The day was concluded with a King Street Party in the afternoon to evening which included music, kapa haka and food stands. This also was well attended by the community.

I am vibrant I am fearless

I am iconic

Events and highlights

LIFE AND TIMES OF HANA TE HEMARA

From 1 September, the Puke Ariki Library had a listening post for locals to hear Hana Te Hemara. The library also had displays to learn more about the I am Hana project.

The New Plymouth clock tower was also lit up with I am Hana branded colours.

SPOTSWOOD COLLEGE VISIT

5 September, Mr G took advantage of a rainy/no work day and spoke to students from Spotswood College. Welcomed with a whakatau, Mr G then shared his journey and answered questions from more than 100 students in attendance.

SCHOOLS VISIT MURAL SITE

8 – 14 September, a number of Taranaki kura kaupapa, primary, intermediate and secondary school students and teachers visited the mural site. Some were fortunate to have Mr G speak to them when he was not working on the mural.

LIFE AND TIMES OF NGĀ TAMATOA EXHIBITION

8 – 14 September, the Life and Times of Ngā Tamatoa exhibition was held in the Alexandra Room at the TSB Showplace. More than 310 visitors experienced large-scale photographs taken by acclaimed photographer John Miller (pictured). The exhibition was enhanced with the kahu huruhuru worn by Hana Te Hemara when she presented the Māori Language Petition to parliament 50 years ago. In addition, personal memorabilia from Ngā Tamatoa and Hana’s whānau were also on display.

We were honoured to have John Miller in Taranaki to contribute his photographic work taken during the 1970’s that catalogued many of these historical events.

ARTISTS’ WORKSHOP

8 September, I am Hana held two artist workshops with Mr G (pictured) in the exhibition room at the TSB Showplace. This was well attended by 120 local artists, school students, teachers and enthusiasts.

continued 8

WOMEN’S HEALTH CLINICS

12 – 15 September, local hauora provider Tui Ora provided a cervical screening clinic by the mural site and Puke Ariki Library. More than 50 women utilised the service because of the I am Hana kaupapa and what it represented for women. Hana Te Hemara died of cervical cancer at only 59. The importance of this kaupapa to be included in I am Hana events could not be underestimated.

NGĀ TAMATOA PANEL SERIES

14 September, a Ngā Tamatoa panel was presented to a full audience (over 580 people) at the TSB Showplace, Theatre Royal. Facilitated by TV3 journalist Oriini Kaipara, original members of Ngā Tamatoa shared stories of their struggles and triumphs during the 1970’s. The event was overwhelmingly received, so a second panel was organised.

15 September, the second Ngā Tamatoa panel was held in the Alexandra Room of the TSB Showplace. This space was full with more than 120 people sitting and standing to hear stories from another group of original Ngā Tamatoa members.

KING STREET PARTY

15 September, to celebrate I am Hana events and the completion of Mr G’s mural of Hana Te Hemara, an afternoon street party was held at the mural site for the community. This included entertainment, food trucks and the opportunity for public to meet some of the Ngā Tamatoa members.

50TH ANNIVERSARY CELEBRATION DINNER

15th September, the I am Hana celebration event dinner was held. More than 200 guests attended, including Ngā Tamatoa members, Te Atiawa iwi and hapū, Hon. Willie Jackson and other central government dignitaries, local MP’s, local government officials, our collaboration table partners, and our I am Hana team. This was a wonderful occasion to again honour Ngā Tamatoa, Hana Te Hemara and close off the I am Hana project for 2022.

Tikanga me kawa

UPHOLDING THE TIKANGA OF TE ATIAWA ME NGĀ IWI O TARANAKI WAS IMPORTANT TO I AM HANA.

From 28 August – 16 September a number of cultural elements were conducted. This included:

Whakatau for Mr G by Puketapu hapū at Muru Raupatu Marae. This was followed with a visit to Waitara Cemetary to see Hana Te Hemara with her family. Then a historical tour, via helicopter, by Te Atiawa representative Damon Ritai. This was followed by a whakatau at Parihaka and a personal tour by Dr Ruakere Hond.

•

Blessing of mural site and opening of I am Hana by Ngāti Te Whiti and Puketapū hapū. Puke Ariki receiving the kahu huruhuru worn by Hana Te Hemara which was displayed at the Life and Times of Ngā Tamatoa exhibition.

28 AUGUST 30 AUGUST

SEPTEMBER

Blessing and opening of the Life and Times of Ngā Tamatoa exhibition. Opening of Mr G artists’ workshop.

Powhiri at Te Niho o Te Atiawa at Parihaka for Ngā Tamatoa members.

• Powhiri for Ngā Tamatoa members at Muru Raupatu Marae, the marae of Hana Te Hemara and Puketapu hapū.

• Livestream address by Professor Linda Smith from Muru Raupatu to the steps of Parliament.

• Opening Ngā Tamatoa panel discussion.

• Closing of the Life and Times of Ngā Tamatoa exhibition.

• Dawn ceremony for the Hana Te Hemara mural.

• Opening of the second Ngā Tamatoa panel discussion.

• I am Hana event dinner held.

13 SEPTEMBER 14 SEPTEMBER 19 SEPTEMBER 15 SEPTEMBER

The kahu huruhuru is returned to the Auckland Museum.

Media and social media

AN ACTIVE SOCIAL MEDIA AND MEDIA CAMPAIGN BEGAN MID-AUGUST 2022.

Here are some social media statistics from 17 August – 18 November 2022. A website, Facebook and Instagram pages were set up and started with zero following.

comments 836 shares

1,600 followers

HIGHEST VIEWERSHIP from Taranaki, Auckland, Bay of Plenty, Wellington and Waikato.

VIEWERS AGED between 25-54 and predominantly women

Media and social media - continued

VIDEO

Eleven high quality videos were produced by Native Productions. These videos all encompassed the values of the I am Hana kaupapa as well as covering key milestones of the project.

Videos by Native Productions have been shared online by people and organisations including:

110,000 Facebook

35,500 Instagram

SPARKNZ

277,000 Facebook

21,000 Instagram

17,000 Facebook

TE TAURA WHIRI TE REO MR G HOETE ART

MEDIA

Media coverage of events were covered by:

Te Ao Māori News, Tapatahi, Marae, Te Karere, TV One News, Breakfast, Newshub, Radio Waatea, New Zealand Herald, Taranaki Daily News, Te Korimako o Taranaki, Radio New Zealand, E-Tangata.co.nz, TheSpinoff.co.nz, Newsroom.co.nz, Stuff.co.nz and Re: News.

Livestream to commemorate 50 years on from the Māori Language petition on 14 September 2022. The Wellington event was shown at Muru Raupatu Marae and Ngā Tamatoa were publicly acknowledged.

Livestream of I am Hana mural dawn unveiling on Whakaata Māori and Māori+ on 15 September 2022.

Wahine Toa: Hana Te Hemara and the fight for the Maori language, Aaron Smale.

LIVESTREAM: 50 YEARS ON

LIVESTREAM: MURAL UNVEILING

he ngangahau he mātātoa he marutuna

I am vibrant I am fearless I am iconic

Feedback

THE FOLLOWING IS A SELECTION OF FEEDBACK FROM NGĀ TAMATOA MEMBERS AND THE GENERAL PUBLIC, POSTED ON FACEBOOK.

Tēnā anō koutou i raro i ngā parekawakawa o te wā, rātou ki a rātou, tātou ki a tātou, tihewa mauri ora.

Huri noa atu ngā whakaaro ki te taonga o te wā, ki a Hana, kua puta mai anō ki te ao marama nei; na koutou i oti tēnei mahi whakamiiharo, whakamanamana. Na koutou hoki i manaaki mai mātou, ngā manuhiri, waewae tapu ki te maru o to koutou maunga tupua, ko Taranaki e tū mai ra.

Tangi tonu te ngākau mō Hana, hotuhotu te manawa; he wāhine mahaki, he wāhine ngangahu hoki. Ahakoa ngā whakaaro pouri, harikoa hoki ahau ki te kite i a ia anō, kei runga i Puke Ariki. E te tuakana, piataata mai!

He kupu whakawhetai tēnei ki a koutou, ki ētehi atu, ko Wharehoka, ko Te Poihi, ko Darren, ko Nadia, me ngā reo karanga o te hau kainga, he matapuna o te manaaki tangata. Heoi, ka huri ahau ki te reo o tauiwi, kia marama ake ai. Pai mārire.

Ramari, Amokura, all of you, I just want to say thank you thank you for the warmth, yummy food, genuine caring, humour, comfortable bed and brilliant manaakitanga, every moment of our time with you. It was an absolutely amazing week, from our first muster on arrival at Novotel, to the thoughtfully curated exhibition, and all the hours and days that followed. The mind-blowing encounters at Parihaka and Muru Raupatu; our visit to the urupa, the unveiling of her portrait, te rerenga reka o te poi tawhito, the two quizzical panels, ngā pae arahi me to rāua mita o te reo o Te Atiawa i runga waka. And the gala dinner! It was a truly Hana experience. He mana a whenua, he mana wāhine. I will never forget it; so stylish, creative, entertaining, witty, instructive; she would have enjoyed every minute. Such a tribute to her memory.

And to receive a beautiful print of the mural was so unexpected, and deeply appreciated. Thank you.

Professor Emerita Ngahuia Te Awekotuku MNZM

Ka nui te mihi maioha Ramari. Words cannot express what we all experienced together. I am so grateful for you, for Amokura, for all of our Ngā Tamatoa members and totally impacted by being in Taranaki and reabsorbing the impact of loss and constant reminders in all senses of the word of why your Mum and all her whanau, hapuu, iwi carried and still carry the fire of it all with mana and dignity.

I got home totally over indulged in all my senses and spent time finding all the online experiences I missed to come down gently. I am so proud of all that we experienced together and the time reminiscing and reflecting.

Taylor

E mihi kau ana māku ki a koe e Ramari kōrua ko Amokura me Rauangi ki o koutou manaaki mai ki a mātou o Ngā Tamatoa. E mihi tonu ana māku anō ki te haukainga i whakangakanuitia e rātou ki a mātou aa, kia whakarangatira ai hoki to tātou mareikura, wahine toa a Hana.

Ko au ko Hana, ko Hana ko au - nana nei i puawaitia i te Petihana akona te reo Maori i nga kura i te rima tekau tau ki muri. Ka rawe te po whakangahau hei katinga hihiri kia manawatia te piwari me te purotu o Hana me ngā wahine toa puta noa.

Nga manaakitanga ki a koutou no maua ko Tere.

Dr Morehu McDonald

It certainly was a VIP experience in respect to manaakitanga. Thank you for the time and thinking that enabled us to be part of the celebration of your mother’s life achievements.

Toro Waaka

Ngā mihi Ramari you did a most beautiful job Mum would be so proud. A big thank you from myself and Tess.

Snow and Tess Parr

Ka nui te mihi ki a koe. A big trip down memory lane. Glad three of my lot were present at the Te Papa panel talk. Te Mahuri Chadwick, Tame Iti and Morrie Love. I loved it in Taranaki visiting Parihaka, Muru Raupatu Marae, your mum’s grave site and the grand finale the dinner. The panels were awesome too. Thanks to Leilani and Kapua too. You are awesome wahine toa. Wahine tu, wahine ora. Ka tika te ao Maori.

Kua tawhiti kē tō haerenga mai, kia kore e haere tonu. He nui rawa ō mahi, kia kore e mahi tonu.

Ta Himi Henare

Thanks for the 50 year journey the memory the laughter the koorero the tears I am Hana. To the women who were the matriarch of Ngā Tamatoa movement from the north, east, west and south ngā mihi you were the reasons for the change you stood in the gaps where men feared to tread too many to name.

Taitimu and Ramari Maipi

This was such a beautiful, well curated and thoughtful event that it will be hard to recreate - or to better.

HINEMOA ME AKU TAMARAIKI

Brya

Kei te tautoko mātou ko tāku whānau ki ngā mihi katoa kua mihia e ngā mema o Ngā Tamatoa ki a koe.

Our mother and our family who had the privilege of attending this event join with everyone else to thank you and Amokura for the I am Hana celebrations. The whole event from Parihaka to Muru Raupatu to the Mr G mural, to the Celebration Hākari was inspired and inspirational.

This was such a beautiful, well curated and thoughtful event that it will be hard to recreate - or to better.

We thank you from the bottom of our hearts that you included the whanau with Ngā Tamatoa members. It was such an exceptional experience for my children and I to attend with my mother.

Me ngā tauwhirotanga o te wahi ngaro ki runga ki a koutou.

Hinemoa me aku tamaraiki

Ata marie hoki ki a koe e Ramari me ōu whānau/hapū/iwi roopu tautoko. Rawe!

Kui and I thoroughly enjoyed our time in Ngāmotu, Parihaka, Muru Raupatu the unveiling of Mr G’s massive painting of Hana and everything else that was organised. Thank you all for a great experience which we were all honoured to be a part of.

Rawiri Tuhiwai-Ruru and Kui Whatuira

Acknowledgements

COLLABORATION TABLE

I am Hana would like to thank its collaboration table who have supported this kaupapa including:

Te Kotahitanga o Te Atiawa, Ngāti Te Whiti hapu, Puketapu hapū, Ngā Tamatoa, New Plymouth District Council, Creative New Zealand (who funded the mural of Hana Te Hemara), Venture Taranaki, Tui Ora, Toi Foundation, Te Taura Whiri, Te Puni Kokiri, Spark, Nikau Contractors, Te Mātāwai, Ministry of Culture and Heritage, Native Productions, iStudios, Whakaata Māori, Frank Communications and Kura Consulting Limited.

LOCAL CONTENT

Our I am Hana kaupapa not only empowers our people, but also supports them. The project actively sought to work alongside Māoriowned businesses and partnered with organisations to help upskill our locals. We would like to acknowledge the following businesses who supported our project:

FutureGrafix, Green Door Café, He Toronga Pakihi ki Taranaki, Hirepool, Leading Taranaki, Proof & Stock, Puke Ariki, Tania Niwa Photography, Te Aranga, Te Korimako o Taranaki, and Toi Tu Taranaki / Taranaki Māori Arts Network.

BUDGET

The two-week long event and hospitality had a budget of $573,000. This budget covered all contracted products, services and expenses provided for the I am Hana kaupapa.