FromtheNokia6110's "Snake"game,thingshave comealongquiteabit.The firstsmartphonewasbuilt waybackin1994withinbuiltappsoflow engagement.Thencame ResearchInMotion's(RIM) BlackBerry,whichushered intheeraof"qwerty" keyboardsandtheirown bespokeapps. Thisledusto2007and 2008,whenAppleand Googlelaunchedtheirown competingdevices.Since then,wehaveseenthe fiercerivalrythathas actuallybroughtoutthe bestineachofthem,much tothebenefitofend consumers.
STATISTICS Somestatisticsshowhowoftenweuseourmobile devicesandapps. 49%ofappusersopenan appatleast11timeseach day. Anaveragesmartphone ownerusesatleastnine appsadayandabout30 appsamonth. 21%ofmillennialsopenan appatleast50timesa day. 70%ofdigitalmedia consumptioncomesfrom smartphones.
ASTHEUBIQUITY,FREQUENCYAND DIVERSITYOFAPPUSAGEHAVECHANGED, HOWHAVETHEDEVELOPMENTTECHNIQUES BEINGUSEDLEDTOTHESECHANGES?
Oneofthebiggestchangesisthefact that mobile development was previously often governed by the limitationsofthehardware. Now,thesefactorshavereceded dramatically,andtheprocessbehind agoodappisacombinationofthe originalideaandhowitisexecuted.
Once the idea behind any potential app has been researched and validated, the next step involves thinking about a development strategy. Here, consideration needs to be given to elements such as whether revenue is to be generatedthroughtheapp,whethertheappisa puremarketingchannelandhowtheappwillbe broughttomarket.
NOW,THEFOCUSTURNEDTO TECHNOLOGIESANDTHEQUESTIONOF HOWTHEAPPWILLBEBUILT. APPLE|ANDROID OPTION: Hybridappscannotutilizeallof thefunctionalityavailableonthe devicebutpotentiallysaveon developmentcosts HYBRID Functionalityadvantagebutcan takelongerandcostmoreto develop.
A possibility at this stage is the development of a minimum viable product (MVP). This is best described as the most basic working version of youridea.
Essentially,itcouldevenbeviewedas atrialrun—thecheapestversionthat canbeshowntotargetedpotential customersandinvestors.
By staying away from extra features and the "bellsandwhistles"(whichcanbeappliedlater), you can gauge the reaction to the app and confirmanyfutureplans. Appdevelopersnowspendagreatdealoftimewiththeir
TheMVPcanthenberefinedwitha particularfocusondesign.AsSteveJobs oncesaid,"[Designis]notjustwhatitlooks likeandfeelslike.Designishowitworks."
Appdevelopersarepayingextraordinary attentiontouserexperience.Theuser experienceislookingtoelicitanemotional responsefromusersandgivethema "feel-good"factorwhenusingtheapp.
clientstoestablishthebestlayoutsthatcanengage audiences.
The changes in app development have been quite profound in the short time we have gottenusedtothem.Theseappsinitiallywere far more prosaic and more informative than interactive.
Now,wehavefarmoredevelopeddevices thatarecapableofbiometricsandusing gyroscopes,forexample.Thewayappsare developedisnowgovernedmorebythe technologypackedintothedevicethanat anyothertime.
How to think about functionality and features has changed, along with the development process—which, thanks to current development techniques,nowhasMVPstoconsider.
Thecarefulplanningandconsideration priortomovingintodevelopmentand potentialuseofwireframescanmakethe earlystepseasier,whiletheproductionof thatMVPcanbeacriticalfactorinthe acquisitionofadditionalfundsifneededto bringyourappideatolifeandsharewith theworld.
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