MEDIA KIT
2025 ADVERTISING GUIDE
Spreading the News about People of Color since 1987
A WORLD-CLASS PUBLICATION HIGHLIGHTING
REAL STORIES REAL PEOPLE REAL NEWS
LET’S GROW YOUR BRANDTogether
Great brands are driven by purpose.
Our advertising solutions offer direct access to an authentic and engaged audience that is eager to discover and support brands that align with their values and enhance their lives.
Traditional & Digital Marketing Solutions
SMALL TO MEDIUM BUSINESSES
LARGE CORPORATIONS ORGANIZATIONS
DUS IN NUMBERS Meet
the Audience
3K+ 60KTRADITIONAL PRINT 33K+ PAGE VIEWS 8K EMAIL SUBSCRIBERS
9.5K PODCAST DOWNLOADS
3.3K+ 1,300+ 1,600+ 122K
IMPRESSIONS
NUMBERS REPRESENT MONTHLY FREQUENCY AS OF OCT 2025
THE POWER OF PARTNERSHIP
Denver Urban Spectrum is a well-respected, award-winning publication that champions community initiatives, increases media representation and amplifies stories that matter most to Colorado readers.
COLLABORATION AMPLIFICATION &
As Colorado’s premiere source of news for communities of color, our media partnerships build value and speak directly to target audiences along the front range. Our robust print and digital marketing solutions are designed with maximum impact in mind.
PRINT SOLUTIONS Defining A Legacy
VISION MATTERS
Despite tech-forward industry changes, Denver Urban Spectrum readers rely on monthly print publications for relevant, hands-on news they can trust. Distributed to business locations throughout the Metro Denver area, direct circulation of the traditional print publication offers opportunities to capture the attention of new audiences with vibrant advertisements that stand out from the crowd.
FEATURED ARTICLES
EDUCATION
POLITICS & GOVERNMENT
BUSINESS & FINANCE
ENVIRONMENTAL HEALTH
HOME
SOCIAL
SPIRITUALITY
What Are We Talking About?
MONTHLY COVERAGE Issue
Theme
JANUARY 2025 CELEBRATING DR. KING
FEBRUARY BLACK HISTORY MONTH
MARCH WOMEN'S HISTORY MONTH
APRIL DUS ANNIVERSARY
MAY MOTHER’S DAY
JUNE BLACK MUSIC MONTH
JULY SUMMERTIME IN THE ROCKIES
AUGUST STATE OF THE CITY
SEPTEMBER EDUCATION AND CAREERS
OCTOBER HEALTH AWARENESS
NOVEMBER A SALUTE TO SENIORS
DECEMBER HOLIDAY SEASON
PRINT CIRCULATION
DENVER CORE
Downtown, Whittier, Park Hill, Five Points, RiNo, Highlands, Capitol Hill
DENVER CORE SOUTH
Cherry Creek, Glendale, Broadway, University of Denver, Washington Park
EAST DENVER/DIA
Montbello, Green Valley Ranch, DIA, Central Park, Montclair AURORA
Centerpoint, Southlands, Downtown, Buckley, Lowry
SOUTHEAST SUBURBAN
Englewood, Cherry Creek, Denver Tech Center, Lone Tree, Parker
Find Denver Urban Spectrum at restaurants, dispensaries, college campuses, libraries, grocery stores, retailers and more!
PRINTPRODUCTION GUIDELINES
PAYMENT
Full payment is due at time of order. Payment options are available with a minimum payment of 25%.
MATERIAL REQUIREMENTS
Ads must be produced to specific page sizes
Acrobat distiller file (.pdf) with all fonts embedded and minimum resolution 300 DPI
CMYK color profile
SUBMISSIONS
All files must be submitted by deadlines to: advertising@urbanspectrum.net
DEADLINES
T: December 17, 2024
F: January 17
M: February 17
T: March 18
Th: April 17
F: May 16
T: June 17
F: July 18
M: August 18
W: September 17
F: October 17
M: November 17
W: December 17, 2025
F: December 20, 2024
W: January 22
Th: February 20
F: March 21
T: April 22
W: May 21
F: June 20
T: July 22
Th: August 21
M: September 22
W: October 22
Th: November 20
M: December 22, 2025
TECH Forward
DIGITAL SOLUTIONS
Updated in 2023, Denver Urban Spectrum’s website is a state-of-the-art online destination, optimized for top-ranking results and brand recognition.
Along with email marketing solutions and a hyperlocal event promotion tool, robust multimedia platforms are the perfect way to connect with audiences and tell your brand’s story.
DIGITALSuite
EMAIL NEWSLETTER
MARKETING E-BLASTS
ONLINE E-PUBLICATION
PROMO CALENDAR
SOCIAL MEDIA MARKETING
VIDEO PRODUCTION ADS
PODCAST/RADIO ADS
REVENUE HUB
TEXT ALERTS
BRANDED CONTENT
“WAG”
Weekly Advertisers Guide
A trusted source of local and national marketing, and all DUS social media platforms, directly in our audience's inboxes each week.
Email Newsletters & EBlasts
Share your messages with Denver Urban Spectrum audiences in a flash.
DUS E-Publication
Bold, vibrant and easily accessible online news and advertising that readers love.
Ask About...
Video Production Ads
Online interviews, special events and targeted pre-roll, mid-roll and post-roll ad placement.
Community Calendar
Widespread promotion of local events and sponsored content.
Podcast Network
Ad placement across network of emerging and top-rated podcasts and radio broadcasts.
Social Media & Text Blasts Stay Connected Stay Connected
DIGITAL MARKETING RATES
BRANDED CONTENT PACKAGES
The next level of digital marketing
Partnering with Denver Urban Spectrum provides an opportunity to promote your brand, with customized platforms that provide direct connection to a vibrant, inclusive community.
Sponsored landing pages
Expertly-crafted digital content
Brand amplification
Email Advertising@urbanspectrum.net for a rate quote designed exclusively for your needs
BROADCAST OPPORTUNITIES On Air
To appeal to new, expanded audiences, Denver Urban Spectrum’s multimedia channels include podcast and radio broadcast marketing opportunities.
Ad placements are available on “Expanding the Narrative,” a podcast show streamed on all podcast platforms (Spotify, Apple Podcasts, etc.) in perpetuity.
Ad placements are available across the ETN Network and for special broadcast events.
EVENTS
Denver Urban Spectrum’s Event Planning & Coordination team creates stunning events, in addition to providing a unique opportunity to infuse targeted marketing in bold, innovative ways.
EventCreation&Promotion
Planning and coordination for local business, community and entertainment events in partnership with Lori Collier Events.
Expansive promotion for local and regional events with CitySpark community calendar.
EventSponsorship
Communicate with event attendees through digital marketing, printed promotional materials, social media marketing and more.
DUSSignatureEvents
Celebratingindividualswho aremakinga differenceandstoriesthatinspirechange.
