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As we commemorate the 41st Anniversary of the Bill Pickett Invitational Rodeo, I am filled with immense pride, deep gratitude, and heartfelt reflection. This milestone is not simply about marking time—it is a celebration of legacy, resilience, and the enduring spirit that has defined more than four decades of Black Western excellence.

Since 1984, BPIR has traveled to over 33 cities across the country, honoring the heritage and brilliance of Black cowboys and cowgirls. We've weathered challenges, celebrated victories, and grown in powerful and meaningful ways—all while keeping alive the vision of our founder, Lu Vason. I believe Lu would be proud of what we’ve accomplished and of the solid foundation that continues to carry his dream forward.

I’m especially excited to announce that Lu Vason’s autobiography will be completed this year, with the book officially going on sale in July 2025. This long-awaited tribute will capture the story of a visionary who forever changed the landscape of rodeo and American culture.

We are also proud to continue our partnership with Soul Country Music™ and Wade & Associates Group in launching the 2025 nationwide search for the next Soul Country Music Star. This powerful initiative uplifts emerging Black country music artists and gives them the platform they deserve in an industry that still seeks greater diversity and representation.

Our commitment to community is as strong as ever—because our community has remained just as committed to us. Through the Bill Pickett Invitational Rodeo Foundation (BPIRF), we continue to invest in the future by:

▶ Awarding scholarships in every city where a rodeo takes place

▶ Supporting young rodeo athletes

▶ Hosting youth-focused workshops centered on agriculture, emotional intelligence, mental wellness, and violence prevention

Our goal has always been to give back to the communities that support us, and there is no better way to do that than by helping our young people thrive.

To every fan, volunteer, team member, partner, sponsor and supporter—thank you. Your belief in this mission fuels our momentum. You are the heart of our legacy and the reason we are still riding strong after 41 unforgettable years.

As we celebrate this journey, we do so with great anticipation for what lies ahead. This anniversary is more than a look back—it’s a promise for the future. Together, we will continue to grow, uplift, and inspire generations to come. With love and gratitude, Valeria Howard Cunningham

Sending a Big Rodeo Greeting to Everyone!

As we approach the halfway mark of Year 41, I want to first give thanks to the good Lord above for “staying power” as we are still going strong, carrying out the vision of BPIR founder, Lu Vason. As we continue the BPIR legacy and expand the exposure of BPIR, under the direction of Valeria Cunningham, aka Ms. V, I want to thank each of you for your continuous support. I especially thank Mrs. V, for trusting me to be a leader and decision maker for BPIR as we continue to grow the rodeo.

Looking back over the years and paying tribute to all the contestants and champions that have come and gone, along with the many contestants that continue to travel up and down the highway with the BPIR. I appreciate each of you stepping up to the challenges we face and every time we go into a venue. I thank you for your efforts in building the rodeo industry and helping BPIR be a premier organization. I can’t help but be excited and I am truly honored to be a part of this incredible team.

As General Manager, I will always be an advocate for every contestant, while at the same time, doing all I can to have a positive impact with our team as we produce the One, the Only, the Original Greatest Show on Dirt.

In preparation for the 2nd half of 2025, I look forward to having more fun and excitement as we travel to the West Coast, then back to Atlanta and Ft Worth, before we crown the 2025 Champions in Upper Marlboro, MD and as we start to prepare for our 2026 season.

I look forward to seeing you at the next rodeo as we continue the BPIR legacy.

Long Live BPIR Cowboys and Cowgirls!

Wefus Tyus

Meet the Voices of the Arena: Marcous Friday & Acynthia Villery

At the heart of the Bill Pickett Invitational Rodeo’s electric atmosphere are two phenomenal voices who at the heart of the Bill Pickett Invitational Rodeo’s electric atmosphere are two phenomenal voices who bring the excitement to life — Marcous Friday and Acynthia Villery.

With unmatched energy, deep knowledge of the sport, and a passion for the culture and legacy of Black rodeo, these dynamic announcers are more than commentators—they are storytellers, motivators, and crowd favorites.

Marcous Friday brings tons of experience, history, charisma, and a deep connection to the rodeo community, thrilling crowds and honoring every cowboy and cowgirl who enters the arena.

Acynthia Villery, a trailblazer in her own right, captivates audiences with her vibrant presence, passion and powerful voice, making her one of the few women in the industry to command the mic with such grace and authority.

Together, they don’t just call the action—they celebrate the legacy and elevate the experience, one unforgettable moment at a time.

Uplifting the Legacy, Empowering the Future

The Bill Pickett Invitational Rodeo Foundation (BPIRF) is more than a foundation—it’s a beacon of hope, heritage, and opportunity. Rooted in the powerful legacy of Black cowboys and cowgirls, BPIRF is dedicated to inspiring, educating, and uplifting the next generation of leaders, scholars, and rodeo stars.

Through scholarships, educational programs, cultural events, and community outreach, BPIRF champions the untold stories and enduring contributions of African Americans in the American West. We’re not just preserving history—we’re making it come alive for today’s youth and tomorrow’s trailblazers.

Every child we reach, every dream we support, and every legacy we honor strengthens our mission to create a more inclusive, empowered future. From the dirt arena to the classroom, BPIRF opens doors and builds bridges —fueling passions, creating pathways, and ensuring our stories live on with pride and power.

With every scholarship awarded, every rodeo ride, and every lesson shared, we plant seeds of resilience, excellence, and cultural pride. We believe that representation matters—and that every child deserves to see themselves as a champion.

We are extremely thankful for our partnerships with the USDA, BeyGOOD, Anti-Violence Ventures, Black Beauty & Wellness, Crown Royal with our Hats Off Program and with Bloom Ranch.

Together, we’re not only keeping the cowboy spirit alive—we’re shaping a future as bold and brilliant as the trailblazers who came before us.

At the heart of the Bill Pickett Invitational Rodeo’s continued success stands a powerful team—Wefus and Denise Tyus. As General Manager, Wefus Tyus brings leadership, and unwavering dedication to the BPIR operations. Alongside him, Denise Tyus, our exceptional Production Manager, ensures that each show runs smoothly, professionally, and with the excellence our audiences have come to expect.

Together, this husband-and-wife team forms a part of the unstoppable engine behind the BPIR experience. Their shared commitment, tireless work ethic, and deep love for the legacy of BPIR is unmatched. Wefus and Denise aren't just part of the rodeo—they live and breathe its mission, ensuring every event honors the past, energizes the present, and inspires the future.

When it comes to keeping the crowd energized, engaged, and smiling from ear to ear, AVERY “SPANKY” FORD and TIFFANY GUESS are a spirited team that deliver every time. As BPIR’s beloved rodeo clown, Spanky brings laughter, quick wit, and crowd-pleasing antics that make every performance unforgettable. His charisma in the arena keeps fans—young and old—on their toes and in stitches.

On the music side, Tiffany Guess, our incredible Music Director and DJ, keeps the energy skyhigh with the latest hits, classic favorites, and line-dance favorites that get the whole crowd moving. Whether she’s spinning beats or dropping a track to match the moment, Tiffany sets the rhythm of the rodeo.

Together, they create an atmosphere where fun meets tradition, and "Boots on the Ground" becomes more than a slogan—it’s a celebration. With Spanky and Tiffany in the dirt, there's never a dull moment at BPIR—just pure energy, joy, and unforgettable memories.

For the past 19 years, the MLK Jr. African American Heritage Rodeo of Champions has been a powerful and thrilling highlight of the National Western Stock Show (NWSS) in Denver, Colorado.

Each January, rodeo fans from across the country gather to witness some of the nation’s most talented and dynamic Black cowboys and cowgirls showcase their skills, courage, and heritage in front of thousands of cheering spectators.

Presented by the Bill Pickett Invitational Rodeo (BPIR), this historic event was the vision of the late Lu Vason, founder of BPIR. Vason created the MLK Jr. Rodeo to honor the legacy of Dr. Martin Luther King Jr., celebrating his unwavering commitment to racial and economic equality. Vason’s mission aligned with Dr. King’s — to break down barriers and create platforms for African Americans to be seen, heard, and celebrated in arenas that had long excluded them, including the world of rodeo.

More than just a rodeo, this event is a cultural celebration — one that educates, inspires, and uplifts. It honors the often-overlooked contributions of Black cowboys and cowgirls to the development of the American West, while also serving as a symbol of progress, unity, and pride.

A huge thank you to the National Western Stock Show for partnering with us to bring this rodeo to life and help uplift and entertain the Denver community with pride.

As we commemorate nearly two decades of this powerful tradition, we remain proud to honor Dr. King’s dream through this extraordinary rodeo experience — keeping history alive while creating new legacies in the spirit of justice, excellence, and freedom.

Everyone gets an opportunity to leave their mark on the world. Such marks are left in areas of giftedness. Let’s explore the mark which has become the legacy of William “Bill” Pickett. Let’s begin with who he was and reveal a few relevant facts which most are not aware. This unawareness stems from the reality that there are truths not taught in school history books. Some legacies serve to bring a sense of pride to cultures or ethnic groups. Some illuminate the minds inspiring others to become more than they thought possible.

Sadly, the achievements of many African Americans have gone unrecognized. Before teaching the history to younger generations, one must first know the history. There is a need to let people of all ages know about the perseverance of their ancestors. Knowledge of the truth sets us free. Knowing others were able to overcome huge obstacles provides hope they can overcome obstacles in life. Much has been recently brought to light about the role of Blacks in the building of the United States of America. Developing the West, was no exception. Bill Pickett was a legendary African American rodeo cowboy. He is best known for inventing the rodeo sport of bulldogging, now known as steer wrestling. Born in Travis County, Texas in 1870, Pickett was one of thirteen children and grew up on a ranch. He left school in the fifth grade to become a ranch-hand, working as a cowboy on ranches in Texas and Oklahoma.

In 1890, Pickett married Maggie Turner, formerly an enslaved daughter of a white southern plantation owner. The couple had nine children. In 1903, Pickett performed his bulldogging act for the first time at the Cheyenne Frontier Days Rodeo in Wyoming. The event's following soared as Pickett became a regular performer at rodeos around the country. Known for Pickett's innovative technique of biting the steer's lip to bring it to the ground. His technique became known as the "Pickett Bite."

In 1905, Pickett was recruited to join the 101 Ranch Wild West Show, where he quickly became one of the show's star performers. He performed for several years, showing off his bulldogging technique to enthusiastic crowds across the country.

In the early 1920s, Bill Pickett was discovered by a Hollywood film producer named Jesse J. Goldburg, who saw him performing his bulldogging act at a rodeo in Texas. Goldburg was intrigued by Pickett's skills. He approached Pickett about starring in a series of films that would showcase his rodeo talents. Pickett was initially hesitant about the idea. He had never acted before and was not sure if he would be comfortable in front of the camera. However, Goldburg convinced him to give it a try. Pickett went on to appear in several films, including the 1921 silent film "The Bull-Dogger." The film was created to showcase Pickett's rodeo skills.

Pickett's success in the movies helped to raise his profile even further. He continued to perform at rodeos and other events throughout the 1920s and early 1930s. His contribution to rodeo and the early film industry cemented his place in history. Pickett was a pioneer and trailblazer for African American cowboys and performers. Pickett passed away in 1932, following an injury sustained in a rodeo. He was buried on the 101 Ranch near a 15foot stone monument. The monument memorialized the friendship of Ponca Tribal Chief White Eagle and the Miller Brothers. The monument is also known as the White Eagle Monument.

Bill Pickett's legacy inspires and influences many, to this day. Pickett became one of the most famous and respected cowboys of his time. He was inducted into the National Cowboy Hall of Fame in 1971 and was inducted to the Rodeo Hall of Fame of the National Cowboy and Western Heritage Museum in 1972.

In 1984, Concert promoter, Lu Vason named his rodeo association after Bill Pickett. In 1987, a statue of Pickett performing his signature "bulldogging" maneuver, made by artist Lisa Perry was presented to the city of Fort Worth, Texas by the North Fort Worth Historical Society. The statue is installed in the Fort Worth Stockyards Historic District and in 1989, Pickett was inducted into the ProRodeo Hall of Fame.

The Bill Pickett Invitational Rodeo (BPIR) continues Pickett's legacy today as it showcases the talents of Black cowboys and cowgirls. Today, BPIR has become one of the most popular and prestigious rodeos in the United States.

In recent years, BPIR has gained international attention. Journalist, video crews, and photographers from Germany, France, and other countries have covered the BPIR experience.

The BPIR features traditional rodeo events including steer wrestling also known as bulldogging as one of the signature events. The rodeo also includes cultural and educational activities.

The BPIR is dedicated to promoting and preserving the legacy of Bill Pickett, the Black cowboys and cowgirls and providing a larger platform for Black rodeo athletes to showcase their skills and compete at the highest level.

Legacies can be used to motivate, encourage, and bring hope to others and Bill Pickett’s legacy certainly does that!

At the Bill Pickett Invitational Rodeo, excellence in the arena is made possible by excellence behind the scenes. STEPHANIE HAYNES, our trusted Rodeo Executive Assistant, brings sharp insight, a forward-thinking mindset, and a keen eye for detail that helps BPIR operate at the highest level. She leads with intention and ensures that no detail is overlooked.

Supporting her is a powerhouse team—DANIELLE CLARK and NEYSHA LASKEY—who help keep the gears turning smoothly. From accounting and payoffs to precision timing, this trio handles the most critical operational pieces with skill, speed, and heart.

Together, they are more than just staff—they are the RODEO DREAM TEAM. Their dedication and behind-thescenes brilliance are what keep BPIR running like a well-oiled machine. Simply put, the rodeo couldn’t happen without them.

As lifelong learners and stewards of the next generation, we are called to recognize a profound truth: our young people are not just “the future,” they are our present. They are already shaping the world with their dreams, talents, and questions. If we wait to invest in them, to show them we care, to believe in their potential—then we risk a future that may never materialize.

Too often, young people hear about what they’re supposed to become, but not enough about what they already are. They need us to be fully present, listening with intention, and acting with purpose. They need us to model resilience, integrity, and love. They need to see adults who don’t just tell them they matter, but show them every day through mentorship, encouragement, and unwavering support.

Imagine a world where every adult—parent, teacher, coach, community leader—decided to make a young person their present priority. Imagine the ripple effect of countless young people empowered to face challenges because they had someone to believe in them, to equip them, to walk alongside them. This is not a distant dream. It begins with each of us, today.

Our call to action is clear:

◆ Be present. Make space in your life to engage with a young person—not as a critic, but as a coach. Ask them what they’re thinking, what they need, and how you can support them.

◆ Believe in their potential. Celebrate their efforts and remind them that failure is not the opposite of success—it’s a steppingstone. Help them see beyond their current struggles to the greatness that lies within.

◆ Model character and courage. Show them what it looks like to live with integrity, to bounce back from setbacks, and to lead with empathy.

George Fraser’s insight reminds us that if we fail to give young people what they need now—encouragement, guidance, and presence—we jeopardize not only their future but ours as well. Let’s not wait for “someday.” Let’s rise today to be the mentors, the encouragers, the champions they need.

Because the truth is simple: They are our present. And together, we can shape a world where every young person knows they are seen, valued, and equipped to lead.

"Life doesn't get any easier, you just get stronger."

"Rodeo talk" refers to the unique language, slang, and expressions commonly used in the world of rodeo. It’s a colorful blend of Western terminology, cowboy slang, competition lingo, and insider expressions that reflect the culture, sport, and lifestyle of rodeo. It’s how rodeo announcers, contestants, and fans bring energy, personality, and tradition into every event. Here are a few examples of rodeo talk:

"Bustin’ out of the chute" – When the rider and animal explode from the gate to start a ride.

"Rank" – Describes a particularly tough or wild animal (as in, “That bull was rank!”).

"Cowboy up!" – A phrase meaning to toughen up or rise to the challenge.

"Eight-second ride" – Refers to the required time a rider must stay on a bull or bronc to earn a score.

"Pick up man" – A rider on horseback who helps bronc riders dismount safely after their ride.

"Slack" – Extra competition runs held outside the main rodeo performance when there are more.

"Bull Fighter" – An athlete who protects the bull rider after he dismounts or is bucked off by distracting the bull and directing its attention to the exit gate, sometimes stepping between the bull and the bull rider.

"Chute" – A pen that holds an animal safely in position Covering: in the roughstock events, staying on for at least the minimum time, eight seconds: “He covered all three broncs he rode last weekend.”

Get ready for an unforgettable ride! The BPIR Rodeo for Kidz Sake (RFKS) is a one-of-a-kind, high-energy rodeo experience created especially for elementary and middle school students. More than just fun and thrills, this event is an inspiring journey through the rich legacy of Black cowboys and cowgirls—true trailblazers of the American West!

RFKS is where education meets excitement. Students are immersed in the powerful stories, traditions, and untold contributions of African Americans in rodeo. Through interactive demonstrations, live rodeo action, and engaging presentations, kids don’t just learn history—they live it.

This isn’t your typical school field trip. It’s a celebration of culture, courage, and community that opens young eyes to new possibilities. RFKS highlights real-life rodeo champions as role models, empowering youth— especially those who rarely see themselves reflected in this arena—to dream big and ride hard toward their goals.

For many, RFKS is their first taste of the rodeo world— and it lights a fire! It challenges stereotypes, introduces new lifestyles, and cultivates curiosity, confidence, and pride in cultural identity.

At its heart, Rodeo for Kidz Sake is about more than just bucking bulls and barrel racing. It’s about preserving a legacy, uplifting the next generation, and building stronger, more informed communities. With every cheer and every lesson, RFKS is shaping future leaders, storytellers, and champions.

This is more than a rodeo—it’s a movement. And the next generation is ready to ride with BPIR Rodeo for Kidz Sake.