Dental Trade Alliance Overview

DTA drives a stronger bottom line for companies supporting dental trade alliance

the oral care profession.

GET TO KNOW THE DENTAL TRADE ALLIANCE The

Dental

Trade

member-driven

Alliance

trade

(DTA)

is

association

a

Through

a

combination

of

business

of

intelligence, education initiatives, legislative

suppliers and service providers in the oral

and regulatory advocacy, and industry-

health industry with the common goal of

leading events, the DTA drives a stronger

driving market growth while improving the

bottom line for companies supporting the

oral care of Americans. The organization

oral care profession. The organization’s

provides information and resources as well

policy

as advocates on behalf of dental businesses

maintaining a safe oral care environment

throughout North America, with ties to the

while minimizing regulations so that the

rest of the globe. With a dedication to oral

dental profession has access to innovative

health that reaches back to the 1800’s, the

oral care technology and products.

and

advocacy

efforts

focus

modern day DTA is committed to the success of its members and the industry at large.

4350 N. Fairfax Drive, Suite 650 Arlington, Virginia 22203 t: 703.379.7755

on

POWERFUL INFLUENCE ON POLICY AND REGULATIONS DTA is an active and influential partner

and critical technology and products to the

working on behalf of dental companies

marketplace. Taking our regulatory focus to

worldwide. As a legislative advocate, we

the next level, members have on-call access

work with consulting partners, lobbyists

to a dedicated Regulatory Affairs Counsel to

and key government agencies to ensure

assist with all regulatory compliance needs

that crucial laws and regulations impacting

and questions.

our members are addressed with the health of the industry as a priority. It is our goal to successfully communicate the message that oral health is linked to systemic health,

Some recent areas where we have made positive policy and regulatory impacts for our members include:

and healthcare legislation and advocacy

• 510(k) Submissions

should reflect that. We use our annual

• Unique Device Identifier (UDI) Guidelines

Washington Conference to help advance

• COVID-19 Federal Relief Funding

this agenda and get DTA members directly

• Medical Device Excise Tax Repeal

in front of members of Congress. We also

• International Accreditation of Devices

focus on regulations with agencies like the

for Approval and Inspection

Department of Commerce and the FDA, to streamline cumbersome processes and paperwork that may delay getting innovative

The repeal of the Medical Device tax saved the industry

$50 million annually de n taltr a de a l l ia nce.or g

INDISPENSABLE RESOURCE FOR BUSINESS INTELLIGENCE DTA

understands

market

sales

accurate

data

and

and

timely

statistics

members that is trusted for its accuracy and

are

comprehensive view of the marketplace.

essential for members to make informed

Market research isn’t the only intelligence

decisions that will increase and expand their

needed though. DTA provides DTAlerts

business. Working with its members and

as a weekly member benefit to help keep

the Market Data Committee, DTA strives to

members informed of key industry news and

provide relevant data and research that will

developments, along with regular monitoring

keep members informed about the market

and issue-specific communications from the

and positioned for greater success. Our

organization.

market data program is a resource to our

4350 N. Fairfax Drive, Suite 650 Arlington, Virginia 22203 t: 703.379.7755

EDUCATION Knowledge and professional development are keys to successfully competing in today’s fast changing business world, whether you are new to dental, a seasoned professional or an emerging leader in your company. By offering a range of professional programs, DTA strives to provide courses that will help the dental trade professional succeed. Our educational offerings include:

MINI–DENTAL SCHOOL®

INTRODUCTION TO DENTISTRY ONLINE TRAINING

WEBINARS

This program provides

For those new to the

Regular and timely

hands-on training in a

industry or who have

educational webinars

20-person classroom

changed roles, these

provide members with

setting to better

training modules provide

valuable education on key

understand and appreciate

employees with a complete

relevant industry topics.

the roles of the dental

dental education without

professional.

ever leaving their desk.

Over 250 Students have graduated from DTA’s Mini–Dental School®

de n taltr a de a l l ia nce.or g

NATIONAL AND INTERNATIONAL EVENTS DTA recognizes the importance of providing

DTA sponsors U.S. pavilions at international

timely and informative programming to

dental shows including the world’s largest

ensure our members are aware of the

dental meeting, the International Dental

trends and issues that are relevant to

Show (IDS) in Cologne, Germany. Pavilions

their businesses. The DTA Annual Meeting

often include lounges, translators, internet

is

industry

service, food and beverages, as well as

educational

private meeting space. In addition, we offer

programming and plenty of time to connect

on-site consultation about regulations and

with the leaders of our industry. Throughout

quality control. DTA maintains US pavilions

the year and around the country, DTA offers

at several other international exhibitions

a range of programs and events to meet the

including

needs of its members.

Beijing, China, the FDI Meeting (rotating

recognized

event

as

providing

the

premier

top-notch

the

Sino

Dental

Meeting

in

international host cities) each September, and the Dentech China Meeting in Shanghai, China.

Over 80% of DTA Members take advantage of the US Pavilion Exhibit Hall at the IDS Meeting in Cologne.

4350 N. Fairfax Drive, Suite 650 Arlington, Virginia 22203 t: 703.379.7755

AWARENESS CAMPAIGNS As a trade association, it is our desire to support the oral health marketplace by providing resources and tools to position our members for success. A portion of our efforts are dedicated to promoting consumer awareness through Public Service Announcements and non-branded marketing campaigns. Through these communications efforts, we promote the importance of oral health in a variety of ways and make the materials easy to use, download and share. Our recent campaigns include:

POSTS FOR MY PATIENTS

ORAL HEALTHCARE CAN’T WAIT®

KIDS’ HEALTHY MOUTHS

Social media campaign com-

Business case and research-

Dental health problems cause

posed of short videos promot-

based campaign highlighting

kids to miss 51 million hours

ing the importance of oral care

the potential savings and posi-

of school per year and parents

and the safety of going to the

tive impacts on overall health-

to miss 25 million hours of

dentist during the COVID-19

care costs when regular dental

work

pandemic.

care is received. Request the

Healthy

full study at:

educates and urges parents,

postsformypatients.com

dentaltradealliance.org/ page/ohcw

per

year.

Mouths

The

Kids’

campaign

children and caregivers the importance of brushing two minutes, twice a day.

2min2x.org

$29 Billion in annual healthcare costs could be saved if

60%

of diabetics better managed their oral care

de n taltr a de a l l ia nce.or g

THE DTA FOUNDATION The DTA Foundation supports the DTA

utilization of oral health care by broadening

mission closer to the patient level, by

the literacy of oral health’s impact on overall

annually funding scalable and replicable

health. It is estimated that over 1.4 million

programs through grants and providing

people have been positively impacted by

dental student scholarships to improve

the DTA Foundation’s efforts thanks to the

access and education. The Foundation’s

generous support of DTA member companies

mission is to increase the access to and

and company leaders.

OUR IMPACT ON ORAL HEALTH

1,406,177

153,163

13,855

Individuals

Families

Oral Health Professionals

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t: 703.379.7755

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denta a de a l l i a n ce .or g t: 703.379.7755 4350 N. Fairfax Drive, Suite ltr 220 Arlington, Virginia 22203