DENNIS Partnership Guide

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BEST IN CLASS

WE ARE THE UNIFORM EXPERTS

Bringing signature products, heritage craftsmanship, unparalleled quality and service to our families and schools for more than 100 years.

OUR MISSION

It’s our goal to make it easy for schools to design and maintain best-in-class uniform programs that meet their goals and values, while providing families with seamless shopping experiences for high-quality and comfortable uniform products that students deserve.

Making School Uniforms Easy

A STRONG TOMORROW

After launching our new distribution center in Fort Worth, Texas in 2023, we’ve continued our growth, offering our developing base of customers an always-improving level of service. With our expanded, industry-leading center and our team of knowledgeable uniform experts, we look forward to further enriching our partnerships with schools, communities and families nationwide.

Product Curation

We are dedicated to bringing on new fabric technology and contemporary styles for students while maintaining maximum control over our supply chain from beginning to end. To do so, we’ve deepened our focus on developing and innovating our product lines so we can strengthen and expand our overall uniform options.

Fulfillment Efficiency

Over the previous year, our team has made major leaps forward in fulfillment capacity and speed, allowing us to offer customers a quicker timeline on uniform delivery from our centralized warehouse.

Transparent Order Info

We continue to expand and streamline our ecommerce platform, providing custom-built customer accounts designed to give families easy access to all the information they need to keep track of their order from confirmation to delivery.

We’ve made strategic partnerships with some of the most experienced and successful uniform providers in the nation with the goal of maintaining and uplifting the wealth of knowledge within the school uniform industry.

We’re proud of our talented DENNIS team, which utilizes the skills and understanding of our own longstanding team members alongside our acquired partners’ key staff, allowing us to serve a customer base as one integrated company across the nation with the highest level of care and understanding.

Father and son Julian and John Shipley

DENNIS AND THE SHIPLEY FAMILY LEGACY

1920

DENNIS Uniform was founded in Portland, Oregon as a manufacturer of professional uniforms.

WWII

During the war, DENNIS supplied linens and apparel to military personnel shipping out of the Port of Portland.

1952

After Julian Shipley’s death, his son John Shipley and son-in-law Fred Buchwalter ran the company together until the ‘80s.

1990s

We launched our first website and began selling uniforms online.

1940

Julian Shipley purchased DENNIS Uniform. 1947

After the war ended, we launched the first large-scale ready-to-wear school uniform operation, opening our first retail store and creating our first plaid that same year.

1960s

We continued to expand our retail stores, offering dedicated locations and fitting expertise along with easily available uniforms.

2003

2000s

DENNIS began acquiring other likeminded uniform providers, bringing on their experienced staff into the company family.

2023

We launched the DENNIS Distribution Center in Fort Worth, Texas to provide faster, more convenient shipping to our customers nationwide.

John Shipley’s son Tom joined the company as President and worked alongside his mother and DENNIS VP Joan Shipley.

2020s

We redesigned our ecommerce platform, creating a streamlined shopping experience both online and in stores.

Today

Tom Shipley continues to serve as DENNIS board chairman, directing us toward future growth and improvement.

OVER 2,000 SUCCESSFUL SCHOOL PARTNERSHIPS EVERY YEAR

100

YEARS OF KNOWLEDGE AND EXPERIENCE DESIGNING, MANUFACTURING AND DELIVERING TOP-QUALITY APPAREL

DENNIS by the Numbers

OVER 35 RETAIL STORES NATIONWIDE, STAFFED WITH UNIFORM EXPERTS

MORE THAN 500,000 STUDENTS OUTFITTED IN GUARANTEED UNIFORMS EVERY DAY

The DENNIS Difference

Partnering with DENNIS

As the nation’s largest school uniform provider, we work hard to forge lasting partnerships with schools to realize their educational vision. With more than 100 years of experience, we build programs that work.

Supporting Your School

We believe that no student should be turned away from school because they do not have a proper uniform. We are proud of our annual contributions of over $1,000,000 to our partner schools funding uniform assistance, including financial aid, scholarships, event sponsorship and so much more.

Scan to learn more about how partnering with DENNIS guarantees best-in-class product and service, all year long!

Consistent Service, All Year Long

Interested in partnering with us?

We take care of every detail.

Plan

We meet to plan your school’s uniform program. Colors, branding, choosing a plaid and digital logo art are all part of the customizing process. From top to bottom, our programs are designed for a perfect fit.

Finalize

We’ll review the program details for the upcoming school year to make sure it meets your expectations. You’ll have a chance to sign off before we finalize our production. Then we’ll manufacture custom items, decorate with logos and plan our inventory levels for the year. We’ll have every student in uniform on the first day of school!

Support

We keep our school partners up to date through our locally based Customer Success Managers. Throughout the year, we’ll check in to make sure your uniform needs are being met, and every fall we host a meeting to go over how the back-toschool season went to make adjustments and updates as needed, including adding new items. We work all year long to make school uniforms easy™!

WITHIN 15 DAYS

• Agreement signed

• Enrollment, key dates and key contacts established and formalized

WITHIN 30 DAYS

• Program product details finalized

• Logos and custom fabrics or products approved

• Product sourcing, planning and demand established

SPRING

• Families receive in-depth shopping guides and DENNIS Welcome Kits

• Inventory arrives at our distribution center

• Back-to-school shopping begins!

THROUGHOUT SCHOOL YEAR

• Review and discussion of program needs

What’s in a DENNIS Uniform?

TOP-QUALITY, COMFORTABLE AND DURABLE FABRIC

• Fabric weights designed for long-lasting wear

• Wrinkle-releasing, anti-pill, stain-releasing and anti-fade PFAS-free fabrics

• All our uniforms, including athletic and outerwear, hold up to rigorous activity

EASY GARMENT CARE FOR BUSY

FAMILIES

• Practical uniforms require no special washing treatment

• Yarn-dyed fabrics offer superior, colorfast quality

• Our guarantee ensures all items last a full calendar year of normal wear and tear

ADDED DURABILITY

• Reinforced knees on select styles and sizes

• Double-needle topstitching on shirts for seam strength

• Adjustable waistbands and extra-wide hems for growing kids

• Moisture-wicking fabric technology in many of our garments – ideal for hot or humid climates

SIZING OPTIONS FOR THE RIGHT FIT

• Toddlers’, younger/older boys and girls’, juniors’, adult men’s and women’s sizes

• Extended sizes include slim, husky, tall and half sizes

• Different length options available for select garments

Our Guarantee is Simple

DENNIS products are guaranteed to last an entire calendar year of normal wear and tear and are guaranteed against manufacturer defects for the life of the garment.

Returns

Returns are easy! We accept items still in their uniform program within 90 days of purchase (unwashed, unworn, with original tags attached). Customers can return items by mail or directly to stores.

COMMITTED TO QUALITY

Built to Last

Our team’s mission is to make every DENNIS product durable and comfortable. Every product is designed for maximum comfort, multi-wash tested for durability and backed by our 100% guarantee.

Modern Classic

Easy fitting with simple lines and clean cuts, our carefully designed garments are made to be comfortable, including many core pieces with stretch fabrics. DENNIS items are so durable that students typically outgrow garments long before they wear out.

Safety and Sustainability

We ensure our supply chain partners meet the strictest standards of working conditions and fair labor practices. We are increasingly integrating solutions to reduce our footprint and our impact on local, national and global environments. All DENNIS-manufactured garments are free from harsh chemical finishes such as PFAS – we carefully follow all federal guidelines for health and safety to ensure the wellbeing of our community.

Value for Families

We provide school families with fair prices for their uniforms, offering consistent pricing all year long.

Ecommerce Industry Leaders

Our custom-designed shopping platform provides families with the top-quality service they deserve.

Customer Accounts

Shoppers can view order history, find tracking information, store their school(s) and more.

Transparent Pricing

Logo cost is included in garment pricing – no surprise charges.

Quick Checkout

Check out securely and easily with many payment options.

Centralized Fulfillment

Our distribution center in Fort Worth, Texas is located on main national shipping lines, providing expedient delivery to families across the country.

Multimedia FAQ

Our Q&A database is full of helpful information for customers’ questions. If parents need extra assistance, our Customer Care Center is available by phone, email or chat.

Sizing and Fit

We understand the importance of a good fit. Our comprehensive size charts and helpful resources guide parents through the measuring process, ensuring the best fit for their student.

• Easy-to-read charts for all sizes – toddlers, girls, boys, juniors, adults and more!

• Step-by-step video guides offered in English and Spanish

So Many Ways to Pay

• Busy families can choose from this list of secure and reliable payment options DENNIS gladly accepts:

• All major credit cards

• Gift cards

• Apple Pay and Google Pay

• Shop Pay and Shop Pay Installments, our flexible payment option

Easy Shopping at DENNIS Stores

Extended store hours and additional staff available during the busy back-to-school season.

35+ retail locations across the nation are fully staffed with uniform experts who know every school in the store and are ready to serve your school families with helpful guidance and direction. Customers love shopping in our retail stores!

• Uniform items organized by school program

• Friendly, knowledgeable staff

• Multiple dressing rooms

• Store associates work with families to find the perfect fit

• In-store purchases sync with customer accounts via email addresses

OVER 35 RETAIL LOCATIONS NATIONWIDE!

Atlanta, Georgia

Auburn Hills, Michigan

Austin, Texas

Baltimore, Maryland

Birmingham, Alabama

Boca Raton, Florida

Chicago, Illinois

Dallas, Texas

Denver, Colorado

El Paso, Texas

Fort Lauderdale, Florida

Fort Worth, Texas

Highland, Indiana

Honolulu, Hawaii

Houston, Texas (three locations)

Huntsville, Alabama

Jackson, Mississippi

Jacksonville, Florida

Las Vegas, Nevada

Lombard, Illinois

Los Angeles, California

Miami, Florida (two locations)

Mission Viejo, California

Nashville, Tennessee

Omaha, Nebraska

Orlando, Florida

Overland Park, Kansas

Plano, Texas

Phoenix, Arizona

Redwood City, California

Sacramento, California

Salt Lake City, Utah

San Antonio, Texas

San Diego, California

Woodland Hills, California

Yorba Linda, California

Support and Customer Care

On the phones, through email or chat, our Customer Care Center is a team of dedicated uniform experts ready to make uniform shopping easy. The back-to-school shopping season is a busy time, so we extend our call center hours and expand our team to help support by phone, email and chat, maintaining the exceptional service that your school families expect. Nationwide care team associates available for customer convenience.

• Measuring and fitting assistance for parents

• Order placement by phone

• Extensive library of helpful FAQs offer guidance

• Sizing and shopping recommendations and so much more!

COMMUNICATION TO FAMILIES

We alert partners and families to new items, promotional events, store hours changes and any other important event by email and SMS as preferred.

Additionally, every spring we send schools and families our updated Welcome Kit, an extensive guide to all things DENNIS, including:

• How to start shopping online

• A tour of your school’s webstore features

• Information on our guarantee and return policy

• Step-by-step measuring instructions for finding the perfect fit

• A printable shoe measuring guide

• Recommended shopping lists and more!

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