Atmosphere Core India Launch Event (2023-10-05)

Atmosphere Core India Launch Roadshow (Delhi 2023)

OBJECTIVES

1

To communicate the entry of ATMOSPHERE CORE into the Indian market with the formation of AHPL and the creation of 8 new properties with a goal of 25 by 2025

2

To create visibility for product offerings through an announcement event with the lifestyle, business and trade media

3

To educate key stakeholders about the brand architecture of Atmosphere Core, thus creating efficient brand recall

ONE

PR Strategy

• Impactful & memorable launch event to create local and national “market entry” buzz • Vehicle: Invite key media across categories for a lunch & launch event TWO • Meaningful associations & interactions on the Atmosphere Core India vision • Vehicle: Engage through one-on-one interactions, presentations & senior team interview

KEY SUCCESSES: The Atmosphere Core launch event in Delhi on October 5th can be summarized by its key successes:

Remarkable Media and Stakeholder Engagement: The event witnessed an outstanding turnout of media and various stakeholders, elevating it to a prominent status and generating considerable buzz in the city.

Successful Strategic Announcement: The event effectively met its objective of making a strategic announcement that significantly enhanced Atmosphere Core's positioning within the Indian market.

Strengthened Media Relationships: The event served as a pivotal step in forging strong connections with influential media figures across diverse categories. This initiative set the stage for cultivating brand ambassadors and advocates in the future.

MEDIA ATTENDEES

Publications Highlight

Lifestyle & Business

Travel & Trade

Electronic, Wires & Online

Harper's Bazaar, Global Spa, Hello India

Outlook Traveller, Traveller’s World, BW Hotelier, Travel Trade journal

Aaj Tak, Press Trust of India, Zee Zest

Business India, India Today

FHRAI, Trav Talk, Travel Turtle, Travel Jingles, Travel Span

The Luxe Cafe, Indian Retailer

Event Highlights (Delhi)

Media Attendees

Abhinav Kaushal of Global Spa

GlobalSpa is the wellness aficionados’ go-to magazine and digital platform for all things wellness – Spa, Beauty, Fitness and Nutrition. Bringing updates on globally trending wellness vacations, practices, products, services and indulgences, GlobalSpa is for the self-aware and conscious urban readers who like to make informed choices. With dialogues from the real industry players and faces who swear by wellness practices, gear up to be inspired and to know the never-told-before beauty and fitness secrets of the biggest icons from around the world.

Harper’s Bazaar India, Brides Today India are three prominent lifestyle & fashion magazines under the India Today group. The group is an Indian media conglomerate featuring interests in magazines, newspapers, books, radio, television, printing and the Internet.

Stuti Aggarwal, Features Writer at Harper’s Bazaar , Kamalinee Chatterjee-Senior General Manager at India Today Group & Mohit Sehgal, National Sales Head at Brides Today

Outlook Traveller is India’s No. 1 Travel Magazine and Website in India. For over 15 years, it has been bringing the best of India and the world to its readers.

Antara Chatterjee, Senior Features Writer & Prakriti Kumar, Business Analyst of Outlook Traveller

Travellers' World Magazine, published by Travellers' World in English on a quarterly basis, is a captivating travel and adventure publication. It explores travel, tourism, environment, conservation, wildlife, and photography. The magazine offers readers a global journey through stunning destinations, cultural insights, and sustainable travel features.With vivid photography and engaging content, it inspires both seasoned travelers and armchair adventurers to explore the world responsibly and celebrates the beauty of our planet.

Anirban Dasgupta, Editor of Traveller’s World

Travel Turtle possess a potent combination of print and digital platforms, which provides their partners with the means to present their products and services to the individuals who desire them the most.It emerges as the paramount source for unparalleled news, profound analysis, and captivating features within the discerning travel industry. In essence, Travel Turtle's mission is to revolutionize the way people plan, execute, and envision their travel experiences

Tripti Jain, Sub Editor of Travel Turtle Magazine

Hitasha Mehra, Founder & Editor of Travel Jingles

TravelJingles Magazine is a print quarterly magazine circulated to all embassies. The cover story of the magazine is an Ambassador’s Interview on travel. They cover hotels, food, automobiles, travel, culture, offbeat locations, watches, fashion, beauty, embassy news, embassy celebrations, etc.

The embassies also buy bulk magazines from them and give them to Indians who take visas from them besides circulating within their own circle. These people are already travelers.

The list also includes Government officers, five-star hotel guests, Delhi Golf Club, Indian HNI's, and the top 250 MDs & CEOs of corporations- automobiles, watches, etc. Hotels like Ananda, Raffles Udaipur, Taj, Radisson, and many others are already associated with them.

Hello! India Magazine is a monthly magazine published by the India Today Group. It was launched in 1988 and is one of the most popular magazines in India and covers a wide range of topics, including fashion, beauty, celebrity news, lifestyle, and relationships. It features interviews with celebrities, fashion spreads, and travel features. The Magazine is aimed at a young and affluent audience. It is known for its stylish photography and glossy pages. The magazine is a popular choice for celebrities and fashion enthusiasts in India.

Aishwarya Dravid, Digital Head of Hello Magazine

BUSINESS INDIA is India's first and foremost business magazine. Launched in February 1978, this business fortnightly pioneered the market for business journalism in India. Through the years, despite new entrants in the field, BUSINESS INDIA enjoys the enviable reputation of being India's most respected and credible business magazine.

Suman Tarafdar, Business India

BW Hotelier is a hospitality magazine managed by the Hotelier International Group. BW Hotelier is the industry's inspiration and resource hub for better business. The magazine features latest updates in the hospitality industry.

Bhuvnesha Khanna, CEO, & Saurabh Tankha, Editor of BW Hotelier

FHRAI is the voice of the Hospitality Industry and provides an interface between the Hospitality Industry, Political Leadership, Academics, International Associations and other Stake Holders.FHRAI is committed to the progress of the Industry through the various activities like education and training, research and publication, Annual Convention to promote interaction with Government officials, political leaders and stake holders of the Industry.

Lipla Negi, Associate Editor of FHRAI

Sampan Media's monthly publication 'Travel Trade Journal ' is devoted to strategic and policy issues in the travel and tourism sector covering all news and views related to agents, national & international tourism boards, hotel industry, transportation, government policies and civil aviation sector in the country.

Ravi Sharma, CEO of Travel Trade Journal

Pallavi Pasricha, Travel and Lifestyle writer

• I'm a travel writer based in New Delhi with more than 17 years of work-experience in India’s leading brands in the media - Lonely Planet India, India Today Travel Plus and the Times Group. I’ve authored two Lonely Planet travel guides on • Great Britain and Punjab. I write on travel and food for top lifestyle publications in the industry. Travel is my passion and I’ve been to more than 25 countries.

TheLuxeCafé.com

is

India’s

leadingonline

luxury lifestyle magazine with curated content on fashion & decor, travel & leisure, motoring & gadgets, personas & ideas for connoisseurs of fine living. Designed to be a virtual cafe, it is poised to be the one-stop hangout for luxury brands and consumers. Our endeavour is to shatter the traditional notions associated with luxury reinterpret

Manisha Rao, Chief Curator of The Luxe Cafe

passionate.

them

for

the

and truly

Press Trust of India (PTI), news agency cooperatively owned by Indian newspapers, which joined together to take over the management of the Associated Press of India and the Indian outlets of the Reuters news agency of Great Britain. It began operating in February 1949 and is headquartered in Mumbai.

Roopashree Nair, Chief Correspondent & Anchal Tiwari, Business Reporter of PTI

Deeksha Tiwari, Feature writer & Nandini Banerjee, Managing Director of Indian Retailer

Indian Retailer is India's largest news, information and market intelligence provider in the retail sector.

Indian Retailer exclusively covers retail business news and activities in this arena. Under the aegis of Franchise India, we are firmly positioned as an insight and news provider in the sector.We have a large network of journalists, analysts and editors who provide accurate and comprehensive information on a daily basis.

Indianretailer.com keeps daily track of all activities and decisions taken in the sector. Our journalist and analysts provide behind-the-scene and in-depth analysis of all major events and happenings. We also focus on retail-industry specific surveys, studies and reports in order to track and predict upcoming trends.

COVERAGE HIGHLIGHTS

LAUNCH COVERAGES LINKS

Economic Times

Shafaqna

Tourism Breaking news

ET Hospitality

Outlook Traveller

BW Hotelier

B2Chief

Island Chief

Devidiscourse

Newonnews

Orissadiary

Ommcom News

Newsonproject

Hotelier India

Tathya

Restaurant Indian Retailer

Tourism Quest

Travel and Environment

The Hindu Business Line

Business News Matters

The Hotel Times

Latestly

Travel Turtle

News rum

Travel Trade Journal

Hospibuz

Travel Span

Janta se rishta

Eat Travel

Hotelier Maldives

Travelmole

The Hindu Business Line

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 2.9M

Echo of India

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 25K

The Pioneer

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 40K

Travel Trade Journal

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 25K

B2B Chief

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 50K

New Indian Express Indulge

"Atmosphere Core, unveils grand india foray" Viewership – 50K

Business India

"Atmosphere Core, unveils grand india foray" Viewership – 385.5K

B2B Chief

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 25K

New N News

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 789

News on Projects

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 25.6K

Indian Retailer

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 59.2K

The Hindu Business Line

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 5.6M

Latesty

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 5.61M

Travel Trade Journal

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 60.1KK

Janta Se Rishta

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 4.4M

Hotelier Maldives

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 35K

Shafaqna

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 41.9K

Outlook Traveller

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 350.8K

The Island chief

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 50K

Orissa Diary

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 92.8K

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 99.5K

Tourism Quest

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 25.%J

Business News Matters

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 50K

ET Hospitality World

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 6M

Travel Turtle World

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 23.6K

Hospi Buz

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership –78.2K

Restaurant Indian Retailer

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 59.2k

Eat Travel

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 29.k

Travel Mole

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 488.4K

Tourism Breaking News

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 29.2K

Travel Span

"Atmosphere Core, Maldivian Hotel Group, Set to Enter India with 8 Hotels" Viewership – 144K

Thank you