How to connect HubSpot and Google data studio for Full Visibility

How to connect HubSpot and Google data studio for Full Visibility

One of the challenges that we have all too frequently faced in the analytical field is that customers' low exposure is a real return on investment – not just a ROI on how many leads have been taken, but also the number of eligible leads taken and how many are really converted into revenue. The ROI for real revenue is required in order to report on return by channel, to determine the payments and the sum to be spent in attracting and maintaining your clients.

The results of what we call the "closed-loop analytics" are actually available which connect your website data (campaign clicks, acquisition sources, on-site conversions, etc.) with your CRM data.

These information is available (lead status, closed sales, etc.). In this blog post we will discuss how you can use HubSpot and Google data studio information to set up closed loop analytics.

Note: Another platform may be used for the general process of recording this type of data. We cannot, however, examine the nuances of combining HubSpot with Google data studio for this article.

When to Set Up Closed-Loop Analytics Although Closed-Loop Analytics can be useful for any website, it is especially helpful when transactions offline in companies with long turnaround periods and where most online tracks usually do not generate sales. You can check the status of various leads and mark them for follow-up if you use CRM like HubSpot. Connecting lead data to Google data studio in HubSpot enables you to effectively create platforms and website promotions that can become sales and even sales.

Closed Loop Analytics also lead in analytical platforms such as Google Analytics to have more precise lifetime measurements. This kind of knowledge enables you to decide how much a customer has to spend in collecting and maintaining records. In order to find out which whitepapers are downloaded from HubSpot by your MQLs, you might use Google data studio to justify spending more time in making more content like this.

Over and beyond what has already been described, an excess of data may be collected. Use Closed Loop Analytics to segment consumer information through lead status or field type, define trends among the marketing guidelines most eligible and find the source that pushes the leading market for a long time. And then you can use all the data to build and refine your marketing campaigns using Google Ads publicities.

How to Integrate HubSpot with Google data studio The method of monitoring people via unique IDs on your analytical platform is broken down by Closed-Loop Analytics, sending the UID via your form back to your CRM and marrying the details back into your analytics platform or reporting application like Google Data Research.

All these observations can be gained in five steps: Prepare the platform for analysis to catch the UID Capture UID with a scheme of tag management Adapt ways to submit the CRM UID Export CRM data for the platform analysis Start reporting and data analysis Prepare Google Analytics for the data collection

We can customize your property in Google data studio to collect your username and extra measurements from HubSpot, and then generate your data collection to capture these dimensions.

The additional CRM measurements provide unparalleled exposure for companies with a long product period, strong conversions and low sales. See the dimensions of your CRM in Google data studio together with your Google Adwords campaigns to recognize the campaigns which lead to high (and low) quality results in time.

Final Thoughts Whatever connect HubSpot and Google data studio, it gives you a new degree of exposure from which you have been restricted. Even if you also discuss how exactly this rich amount of knowledge will be helpful for you, begin gathering the data; the easier it is.