Exclusive destination jewelry with a sense of place
Sint Maarten
Our story
Since 1989
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a global best seller today.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to the US to cope with its success. We are still headquartered in Huston, TX, with international offices.
• Today, the brand, French-American by the alliance of its cofounders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time.
HomeoftheDENIZEN , Gustavia, StBarth,FrenchWestIndies . InthebackdropistheDutch-FrenchislandofStMaarten.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collections, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $49
- Sterling silver ~ $99
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates)
-Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry with lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums/landmarks
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Styles
Plating
Rhodium Yellow Gold
Rose Gold
Black Rhodium
Map or symbol cutout
Cruiselink
Coordinates
Voyage Collection
Maps & Symbols (cutouts)
Available in steel, silver & gold
Rhodium
Rose gold
Available in silver & gold
(single zirconia or diamond)
(zirconia or diamond pavé)
LEXINGTON
LEXINGTON
Interchangeable bracelet
Hibiscus
starfish turtle
Nautical theme
Wave & anchor
Long-haul
Jet-setter
Chain bracelets simple, double, or triple Silver and gold only
World tour
Map charm
Earrings
Chandeliers or studs
for women
for couples
for kids
Cruiselink
Collection
Charms
(Map & symbol cutouts)
Voyage Collection designs can be replicated
Maps
Symbols
Passport Collection
Charms
(Engraved visa stamps & luggage tags)
Luggage tags
Keyring
Postcard
Cruiselink & Passport
Sextan Collection
18.0425° N, 63.0548° W - Sint Maarten -
Bangles & baguettes (Coordinates)
Custom disc for each destination
Disc display
MOQ: 6-9 SKU
(150-225pcs)
Possible mix of map & symbol designs (H29 x L35 x W25 cm)
Sampling pouch
✓ For customer sampling
✓ Maintains display visual appeal
Packaging
Sterling silver Stainless steel
SAILOR
Ship porthole port of call stores, seaside towns, islands, cruise ships & ferries
AVIATOR
Plane window airport stores & airlines
Charm bracelet
Luxury lines
14kt gold
18kt gold
Jewelry stores
Bali
kiosks
Resort boutiques
Single tower
145 x 40 x 40 cm
Antigua, BVI – Curtain Bluff
Turks & Caicos – Club Med
Saba Rock, BVI
Phuket – Club Med
Turks & Caicos – Beaches
Turks & Caicos – Grace Bay
Hokkaido – Club Med
Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves…)
• Mechanisms to help sell any underperforming SKU
