POR TFO L I O DENISE VIALE
Good design is a little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essential. Back to purity. Back to simplicity. - Dieter Rams
IND EX
PROJECT 01
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AIDA / Arte Italiana da Amare Branding PROJECT 02
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WANDERLUST / postcards from the World Illustration PROJECT 03 PALAPA / hot and cool Branding and Merchandising
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PROJECT 04 DIVINA STAFF / servizi per lo spettacolo Corporate identity
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PROJECT 05 DA I’ PARENTE / food list Graphic Design
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PROJECT 06 STAMPADIVINA.IT / newsletters Web Design
IND EX
Domani il numero degli aspiranti all’arte sarà prodigiosamente accresciuto perchè la professione artistica sarà ancora considerata attraente e in molti casi redditizia. Domani la produzione degli artisti sarà sempre più libera, in realtà sempre più imbrigliata da mode, tendenze, influssi di critici e di cenacoli, necessità di collocamento della merce prodotta. - Eugenio Montale
Aida is a brand created to promote the beauty of italian’s historical treasures. Its purpose is to introduce the lesser-known italian gems to foreign tourist and create a connection between them. This project borned thanks to them partnership between differents regions and was order by DMO Piemonte Marketing.
PROJECT 01
Aida
Naming
Arte Italiana da Amare E a te, mia dolce Aida, tornar di lauri cinto, dirti: per te ho pugnato, per te ho vinto!
Aida, visitatrice, colei che ritorna Lei sfogliava i suoi ricordi le sue istantanee i suoi tabĂš [...] Aida, come sei bella
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Colors
Aida
C 5 / M 20 / Y 71 / K HEX # E9CA65
C 5 / M 28 / Y 95 / K 0 HEX # E3B92C
C 0 / M 0 / Y 0 / K 100 HEX # 222221
Arte Italiana da Amare
Aida
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Arte Italiana da Amare
Aida
Arte Italiana da Amare
Clear space, minimum size Minimum onscreen size
Aida
Arte Italiana da Amare
Minimum print size
Aida
Font Notera
Monopoly Light ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz Page 6
up k oc M Page 7
We travel some of us forever, to seek other places, other lives, other souls. - Anais Nin
Wanderlust is a personal project made up of illustrations based on some travels that inspired me. The term “Wanderlust” originates from the German words “Wandern” (to hike) and “Lust” (desire). We can explain it as a strong desire or urge to wander or travel and explore the World.
PROJECT 02
Cogne Val d’Aosta
ITALY
August 2017
Page 12
Fuerteventura Islas Canarias
SPAIN
July 2017 Page 13
Budapest Chain Bridge
HUNGARY
November 2017 Page 14
Inari Lapland
FINLAND
December 2017
Page 16
Palapa is brand created for the namesake seasonal location situated in Giglio island, Italy. Something “fresh� with the strong remind to the warm italin summer.
PROJECT 03
Page 19
Branding and customized merchandising
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Divina Staff needed a new look but keeping the same identity, so I strarting a logo restyling. Could it stand without a coordinated image?
PROJECT 04
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Da I’ Parente is a new restaurant located in Tuscany, they contact me to create a corporate identity, starting to their food list.
PROJECT 05
Menu
Details
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Sign
Business Cards
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I started to collaborate with the head office of Stampadivina.it to promote offers and new products by a newsletter campaign All the projects start creating a good marketing offer with a related graphic contents, then developing the HTML and CSS file and finally sending the message to the selected list of customers.
PROJECT 06
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Always on
UP D AT I N G
DENISE VIALE deni.viale@gmail.com