INTRODUCTION Just imagine: you have total control over the Paradiso venue and from now on you get to decide exactly how the Amsterdam pop temple is run. What would you do? I was asked this a while ago by Paradiso Labs. Data legislation Many organizations are concerned about the effects of the new privacy legislation. The so-called General Data Protection Regulation (GDPR) requires organizations to be more precise with the data that they store of citizens (such as clients and followers) from May 2018. This legislation came after social unrest about the usage and storage of data. The fact that the new data legislation has a gigantic impact on the daily practice of data for clubs and pop venues is now beyond doubt. Do we now know all implications? Hell no! In the same way, people were unaware that cows did not provide sour milk and horses did not go berserk with the introduction of the steam train. For now, the fear of data usage seems to resemble the fear of steam trains.
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Looking differently You are striving for a method to collect data which suits the setting of your organization. You will explore multiple options to store your raw data directly from your website and social media channels, but also external data sources. However, technology is not the point of departure for the use of data. The people who use the data and the objectives which are set by a framework form the point of departure. I am convinced that each organization will be assisted by the (smart) use of data. And that every organization can shape its digital transformation via the Business Acceleration Framework. That is why I am informally sharing these eight tips on how Paradiso – or clubs and pop venues in general – can become more digitized and efficient, can continue to use their data and leave the competition far behind.
HOW PARADISO BECOMES A SMARTER CLUB